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- Capri Sun's "Respect the Pouch" ad campaign had children mistreating the juice pouch, and suffering a fate relating to said mistreatment. One such commercial has a boy punching holes in the bottom of the pouch as a girl watches. He drinks from the straw and immediately starts leaking. The girl tries to block one hole.
Anime and Manga
- This trope is referenced in one Archie Comics story, where Mr. Lodge goes to a barber for a shave. (Just roll with it) The barber ends up cutting Lodge's neck several times, and when it's over, Mr. Lodge demands a drink to see whether his neck leaks.
- Played within the Suske en Wiske comic "De Texas Rakkers"; Lambik enters a saloon and immediately, gunfire can be heard inside. Jerom then rushes in and askes Lambik if he has been hit. To check if he's okay, Lambik takes a glass of water and references this trope.
- A similar gag occurs in the Suske en Wiske album "De Tamtam Kloppers", where an ape claims they were unable to shoot him, only to take a sip from a jug and to discover his body is full of holes which now sprout water like a fountain.
- Quoted and turned into Black Comedy by Charlie Hebdo in response to the terrorist attacks on Paris: "You have the guns, we have the champagner!"
- The Three Stooges had this happen from time to time. At the end of Tricky Dicks, Moe and Larry put on shower caps and take out soap when Shemp's bullet holes begin squirting profusely.
Moe: Should we call a doctor?Shemp: No, call a plumber.
- Happens as the final gag in Hellzapoppin'.
- As a reference to his cartoon-like powers, Jim Carrey in The Mask seems to survive being shot at by a squad of mooks unscathed. He asks them smugly, "Did you miss me?". He then takes a drink, sprouts several leaks and declares, "I guess not!"
- Another live-action instance occurs in the film Carry On Henry, when a character who has been tortured in the iron maiden is offered a drink to steady his nerves.
- And in Follow That Camel! when Commandant Burger is shot by the Arabs.
- Frank Cross' old boss, Lew Hayward, gets this in Scrooged.
- Used in Dr Goldfoot And The Bikini Machine, which would have been a hint the girl was a robot, if our hero were a bit less oblivious.
Live Action TV
- Done in live action in an episode of Married... with Children. Al was rammed by a shopping cart (yes, a shopping cart) with spikes on the front during a shopping contest. At the end of the episode he is sitting relaxing, and when he takes a drink he sprouts several leaks.
- A variation in Shooting Stars: after Bob stabs Vic with a pitchfork, we hear a hissing sound and Vic is able to produce woodwind-instrument-like noises by "playing" the holes.
- This came up in the host segment of Mystery Science Theater 3000 episode Hercules and the Moon Men. Extremely tongue in cheek, of course.
- Cory in the House: Newt tries to invoke this to convince his parents not to make him run in the school election, telling them he was attacked by an echidna. He rigged his shirt to squirt water like in cartoons. Predictably, it fails.
- Invoked by Big Mean Carl in one episode of Muppets Tonight. First, he eats a muppet porcupine. "Now, I'm gonna drink this water!" After he guzzles down the bucket, this trope happens. "Thank you!"
- The page image is from The Huckleberry Hound Show short "Lion Tamer Huck".
- Happened several times to Tom in Tom and Jerry, with Tom being punctured by gunfire, garden implements and a baby woodpecker.
- It also happens in a Droopy cartoon in which Droopy, as a sheepherder, catches a wolf trying to make off with his flock of sheep and repeatedly shoots his gun at the wolf. The bullets all rush past the wolf, who calmly takes a drink of water and says, in a thick Southern accent, "Y'all missed me, sheepherder," and walks off, as the water flows out of holes made by the gun.
- In the Looney Tunes short "Mexican Joyride", Daffy Duck goes South of the Border and has a bowl of chili, scoffing at how Mexican food is not so spicy. Immediately afterward, he has an inferno in his mouth, and he shouts, "It's burning holes in me!" A local sitting next to Daffy says that he has eaten the stuff for years without any harm. The man takes a drink, he gets up to leave, and sure enough, water squirts from his body on the way out.
- Also, in "Feather Dusted", after Foghorn Leghorn gets sunk by toy ships, the holes get revealed when he stands up.
- In the Tex Avery Wartime Cartoon Blitz Wolf, the holes are revealed not by water, but by light shining from behind the character.