A Stock Phrase of Epiphora in marketing, such as "For Kids, By Kids!".
See also Viewers Like You.
Examples:
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Advertising
- A Victoria's Secret commercial used the phrase "Designed by a woman, for women".
Fan Works
- Oversaturated World: From Group Precipitation: Adventure Capitalism
:
"the Infinite Carousel. Of Rarities, by Rarities, for everyone." - Unconventional Methods: The short description talks about typewriters:
Stories from typewriters, about typewriters, for ty— Wait, no, not that last one.
Films — Live-Action
- Leonard Maltin's trashing of the 1983 teen Sex Comedy Screwballs ended with the words, "Made by morons, for morons."
Jokes
- The employment practices of various toy, clothing and sporting equipment companies have been mocked with the phrase "Made for children by children".
Live-Action TV
- Mentioned in a host segment in the The Day the Earth Froze episode of Mystery Science Theater 3000. The crew is wondering exactly what a Sampo is when Joel suggests, "Sampo: a progressive new corporation with an eye towards the future! Sampo is a company for people, by people!"
- Parodied in a MADtv (1995) sketch. It spoofed Grey's Anatomy, and at one point Dr. Gregory House from House shows up to provide a new pair of eyes on the medical case they are struggling with. He argues with Dr. Grey, and she calls him a sexist pig as she says that Grey's Anatomy is "a show written for women by women". House counters with saying that he finds her hot and points out that he has an erection, and says that House is a "a show written by men for women who like abusive men".
- Zoom: "By Kids, For Kids!"
Magazines
- More than a few women's interest magazines advertise themselves as "For women, by women".
Meta
- TV Tropes: By fans, for fans.
- The TV Tropes webseries Echo Chamber states in its credit roll that it is "Created for Tropers, by Tropers."
Professional Wrestling
- Juggalo Championship Wrestling. As said after the battle royal on Vol. 1, "For juggalo, by juggalos."
Video Games
- Interplay - By gamers, for gamers. Redneck Rampage had the "gamers" crossed out and replaced by "REDNECKS"
- Good Game has the exact same tagline.
- Razer also describes itself as "For gamers, by gamers."
- Parodied in Undertale with the Spider Bake Sale, which offers baked goods made "by spiders, for spiders, of spiders!"
- Sonic Mania was billed as being "For the mania, by the mania."
Webcomics
- Girl Genius has Mechanicsburg Monster and Construct Credit Union — "By monsters, for monsters".
- Dominic Deegan: From the strip of December 18, 2019: Dream Poetry: Volume Five: Poems of, for, and from the dreamscape
Web Original
- Chef 2 Chef.net is a Web site "for chefs by chefs", used to exchange job information, recipes, information on suppliers, and so on.
Western Animation
- Futurama has the variation "By a robot, for a robot".
- Used in The Simpsons, where some executives try to convince Lisa that their exploitation of schoolchildren to gather statistical data for toys is justified because the products are made by children, for children, with all the profits going to children. Since we're all somebody's children.
- In another episode, Krusty advertises Itchy and Scratchy T-shirts as being made "for kids, by kids - and we pass the slavings on to you!"
Other
- Kidsongs, a show with sing-alongs to kid-friendly fare, had as its motto: "By kids, for kids, and starring kids!"
- Mighty Fine's online clothing store WeLoveFine used to have "For fans, by fans" as a tagline before they changed the phrase into their official name.
- FUBU— "Urban" clothing company, stands for "For Us, By Us."
Real Life
- Older Than Radio: Abraham Lincoln's famous Gettysburg Address contains the phrase: "a government of the people, by the people, for the people". Quite possibly the only other part of the speech most people remember other than "Four score and seven years ago..."
