main index




Topical Tropes

Other Categories

TV Tropes Org
Kickstarter Message
TV Tropes Needs Your Help
Big things are happening on TV Tropes! New admins, new designs, fewer ads, mobile versions, beta testing opportunities, thematic discovery engine, fun trope tools and toys, and much more - Learn how to help here and discuss here.
View Kickstarter Project
Double Standard Abuse Female On Male: Advertising
  • Apparently it's okay to teach little girls that tying up boys is okay as long as you get to take their delicious sandwiches made with Hillshire Farms ham!
  • The original version of a 1990s Canadian TV car commercial had a man, walking down the street with his girlfriend or wife, steal a glance at a car another woman was driving. His partner, assuming he was staring at the woman, smacked him in the side. That ad, as reported widely in the press, received so many complaints of the "Would you have thought it funny if the genders had been reversed?" variety that the ad agency quickly withdrew it and shot a second version where she mimes shouting at him instead.
    • On a similar note, a more recent (as of 2013) US Nissan commercial features a woman acting like a complete bitch to her boyfriend, even locking him out of his own vehicle (when he was holding two coffees and it was nighttime). Sure, what she did isn't exactly "violent", but it still works on the "double standard — female on male" edict.
  • There was a PSA about fitness. It started with a young boy running away from three girls, apparently he wasn't fit enough and he started slowing down, the girls caught up to him and started kissing him, a thing that the boy clearly didn't want.
  • During the a sell of a Virgin Mobile package, the company decided to make some commercials of a woman stalking a man. In the commercials, the actress acts crazy and creepy. Rightfully, men started to complain and the commercials were removed from most stations. If the situation was reversed, the commercials would have never been given the green light in the first place.
  • Eaton's department stores in the 1990s advertised their new "female focus" with a commercial in which a wife kept her husband chained to the kitchen sink. The ad was deemed so offensively misandrist that it was pulled less than a month after its release - a real life subversion.
  • "Boys are stupid, throw rocks at them" was the slogan on a tee-shirt marketed by the David and Goliath tee-shirt company. Eventually, a very public controversy resulted in the shirts being removed from many stores. To show how pervasive this Trope is, many people supported the sale of the shirts, including a professor at the University of Illinois who said she thought it served as revenge for boys' bullying.
  • "Five Hour Energy." In short, a guy used to sleep later than his girlfriend (wife?), who used the time he was sleeping to work out. Then he started using Five Hour Energy and decides he'll start working out with her. For no adequately explained reason, she now hates him. He mentions that they're not on speaking terms and at the end of the commercial, she throws what looks to be a shirt in his face. Once again, it's not clear why she's so angry, making it look like she's just a little unstable.
    • To explain the original intent of the commercial, the girl becomes mad because the man is now intruding on "her" time and is taking control of it. One scene has her working out, thoroughly enjoying something on tv and the boyfriend comes in and switches channels to something he wants. It continues like that throughout the commercial.
  • An ad for Sears air conditioning services, wherein a wife yells at her husband for not being quick enough on the ball to have already called Sears air conditioning services, was criticized when it was pointed out that if the gender-roles had been reversed, and it was the man who was domineeringly commanding "YOU'LL CALL NOW!" at the women, the company would have been picketed.
    • Aside from that is the obvious Fridge Logic of why she didn't just call them herself.
  • Used in this superbowl ad for Pepsi Max, in which a wife physically abuses her husband for various transgressions including ordering french fries instead of a fruit cup and smiling at a pretty girl. Given the ending (where the husband hustles the wife away from the scene in a panic after she accidentally knocks another woman unconscious), the message of the commercial seems to be "Its okay for women to beat the crap out of men, but horribly wrong if she harms another woman". The fact that the couple is black led to charges of portraying a stereotypical Angry Black Woman as well.
  • An ad for Dannon's Oikos Greek Yogurt featuring John Stamos starts out innocently enough, he's playfully teasing her with greek yogurt, eventually she grabs it off of him and headbutts him so hard he's knocked unconscious. You see him at the end finally waking up with a black eye and bruises, and she threatens to headbutt him a second time. Somehow this was supposed to be "funny". We don't even have to say what would happen if the roles were reversed. Something featuring a man doing that to a woman would only appear in a PSA against domestic violence.
    • A second Dannon's Oikos Greek Yogurt commercial features a woman breaking up with John, and after a shot of him in the rain, shows him on the couch, in a blanket and eating something. The girl enters the shot, tells him not to beat himself up over her by eating something unhealthy, only for him to reveal he's eating the titular yogurt. A second woman enters the shot, and incensed that the man she's dumped is apparently seeing someone else, throws something at him. He dodges it and informs her that it's his sister.
  • A Whole collection can be found here in The Ignored Channel in a series called Misandry In The Media
    • As well as Misandry In Music.
  • A 2013 M&M's advert features Ms. Brown being warned by a friend about how a woman she knows loses control around chocolate (with said woman eying Ms. Brown the whole time). What does Ms. Brown do? Why, she sets up Red with her, who is then trapped in her locked car as she loses control.
    • Another 2013 M&M's advert has Red playing a piano singing "I Would Do Anything For Love". The commercial starts innocently enough, with him shopping with her while carrying the bags, playing on the beach, painting her nails for her, and even wearing a toupee. Then, she starts trying to put him in a pinata, covering him with whipped cream, having him sit on a cake, stick him in the oven, and her and her friends biting into him hungrily! They also show a scene of him hiding under the piano, clutching one of it's legs while sobbing.
  • A 2013 KFC commercial for some spicy chicken bites features a man offering some of his spicy chicken bites to a woman he spies at a party. The woman comes over, takes a bite, and slaps the poor guy, apparently because the chicken bites had that much of a kick to them. Then, to metaphorically kick the poor guy while he's down, she takes some more of his spicy chicken bites while he's soothing the cheek she just slapped. It looks like a blend of this trope and BDSM due to lack of context.
  • V8 has a series of commercials in which women slap men on the head as punishment for not eating healthier. The commercials end with the slogan "could have had a V8" as if it to state that the men had it coming for not drinking V8. The only time you see a woman get "head bonked" in a V8 commercial is when a baby in a stroller does it to her mother.
    • In one commercial there's a subversion, she continually does it and he says "You can do that all you want, I still don't like V8" (but then the smoothie product is introduced).
    Double Standard: Abuse, Female on MaleAnime & Manga

TV Tropes by TV Tropes Foundation, LLC is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Permissions beyond the scope of this license may be available from
Privacy Policy