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History DoubleStandardAbuseFemaleOnMale / Advertising

13th Apr '16 4:27:18 PM HighCrate
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* Eaton's department stores in the 1990s advertised their new "female focus" with a commercial in which a wife kept her husband ''chained to the kitchen sink''. The ad was deemed so offensively anti-male that it was pulled less than a month after its release.

to:

* Eaton's department stores in the 1990s advertised their new "female focus" with a commercial in which a wife kept her husband ''chained to the kitchen sink''. The ad was deemed so offensively anti-male misandrist that it was pulled less than a month after its release.
13th Apr '16 3:54:58 PM ailuros
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* Eaton's department stores in the 1990s advertised their new "female focus" with a commercial in which a wife kept her husband ''chained to the kitchen sink''. The ad was deemed so offensively misandrist that it was pulled less than a month after its release.

to:

* Eaton's department stores in the 1990s advertised their new "female focus" with a commercial in which a wife kept her husband ''chained to the kitchen sink''. The ad was deemed so offensively misandrist anti-male that it was pulled less than a month after its release.
17th Sep '15 1:55:44 PM HighCrate
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* The original version of a 1990s Canadian TV car commercial had a man, walking down the street with his girlfriend or wife, steal a glance at a car another woman was driving. His partner, assuming he was staring at the woman, smacked him in the side. That ad, as reported widely in the press, received so many complaints of the "Would you have thought it funny if the genders had been reversed?" variety that the ad agency quickly withdrew it and shot a second version where she mimes shouting at him instead.
** On a similar note, a more recent (as of 2013) US Nissan commercial features a woman acting like a complete bitch to her boyfriend, even ''locking him out of his own vehicle'' (when he was holding two coffees and it was nighttime). Sure, what she did isn't exactly "violent", but it still works on the "double standard -- female on male" edict.

to:

* The original version of a 1990s Canadian TV car commercial had a man, walking down the street with his girlfriend or wife, steal a glance at a car another woman was driving. His partner, assuming he was staring at the woman, smacked him in the side. That ad, as reported widely in the press, received so many complaints of the "Would you have thought it funny if the genders had been reversed?" variety that the ad agency quickly withdrew it and shot a second version where she mimes shouting at him instead.
** On a similar note, a more recent (as of 2013)
instead, which is less extreme, but still fits the DoubleStandard.
* A 2013
US Nissan commercial features a woman acting like a complete bitch to her boyfriend, even ''locking him out of his own vehicle'' (when he was holding two coffees and it was nighttime). Sure, what she did isn't exactly "violent", but it still works on the "double standard -- female on male" edict.



* During the a sell of a Virgin Mobile package, the company decided to make some commercials of a woman stalking a man. [[http://www.youtube.com/watch?v=PpV7DyM4Zk0 In the commercials, the actress acts crazy and creepy.]] Rightfully, men started to complain and the commercials were removed from most stations. If the situation was reversed, the commercials would have never been given the green light in the first place.
* Eaton's department stores in the 1990s advertised their new "female focus" with a commercial in which a wife kept her husband ''chained to the kitchen sink''. The ad was deemed so offensively misandrist that it was pulled less than a month after its release - a real life subversion.
* "Boys are stupid, throw rocks at them" was the slogan on a tee-shirt marketed by the David and Goliath tee-shirt company. Eventually, a very public [[http://en.wikipedia.org/wiki/Boys_are_stupid,_throw_rocks_at_them!_controversy controversy]] resulted in the shirts being removed from many stores. To show how pervasive this Trope is, many people supported the sale of the shirts, including a professor at the University of Illinois who said she thought it served as revenge for [[AllAbusersAreMale boys' bullying]].
* "Five Hour Energy." In short, a guy used to sleep later than his girlfriend (wife?), who used the time he was sleeping to work out. Then he started using Five Hour Energy and decides he'll start working out with her. For no adequately explained reason, she now hates him. He mentions that they're not on speaking terms and at the end of the commercial, she throws what looks to be a shirt in his face. Once again, it's not clear why she's so angry, making it look like she's just a little unstable.
** To explain the original intent of the commercial, the girl becomes mad because the man is now intruding on "her" time and is taking control of it. One scene has her working out, thoroughly enjoying something on tv and the boyfriend comes in and switches channels to something he wants. It continues like that throughout the commercial.
* An [[http://youtu.be/4rqZZgVxnCk ad]] for Sears air conditioning services, wherein a wife yells at her husband for not being quick enough on the ball to have already called Sears air conditioning services, was criticized when it was pointed out that if the gender-roles had been reversed, and it was the man who was domineeringly commanding "YOU'LL CALL NOW!" at the women, the company would have been picketed.
** Aside from that is the obvious FridgeLogic of why she didn't just call them herself.

to:

* During the a sell sale of a Virgin Mobile package, the company decided to make some commercials of a woman stalking a man. [[http://www.youtube.com/watch?v=PpV7DyM4Zk0 In the commercials, the actress acts crazy and creepy.]] Rightfully, men started to complain and the commercials were removed from most stations. If the situation was reversed, the commercials would have never been given the green light in the first place.
* Eaton's department stores in the 1990s advertised their new "female focus" with a commercial in which a wife kept her husband ''chained to the kitchen sink''. The ad was deemed so offensively misandrist that it was pulled less than a month after its release - a real life subversion.
release.
* "Boys are stupid, throw rocks at them" was the slogan on a tee-shirt marketed by the David and Goliath tee-shirt company. Eventually, a very public [[http://en.wikipedia.org/wiki/Boys_are_stupid,_throw_rocks_at_them!_controversy controversy]] resulted in the shirts being removed from many stores. To show how pervasive this Trope trope is, many people supported the sale of the shirts, including a professor at the University of Illinois who said she thought it served as revenge for [[AllAbusersAreMale boys' bullying]].
* "Five Hour Energy." In short, a guy used to sleep later than his girlfriend (wife?), who used the time he was sleeping to work out. Then he started using Five Hour Energy and decides he'll start working out with her. For no adequately explained reason, she now hates him. He mentions that they're not on speaking terms and at the end of the commercial, she throws what looks to be a shirt in his face. Once again, it's not clear why she's so angry, making it look like she's just a little unstable.
** To
unstable.[[note]]To explain the original intent of the commercial, the girl becomes mad because the man is now intruding on "her" time and is taking control of it. One scene has her working out, thoroughly enjoying something on tv and the boyfriend comes in and switches channels to something he wants. It continues like that throughout the commercial. \n [[/note]]
* An [[http://youtu.be/4rqZZgVxnCk ad]] for Sears air conditioning services, wherein a wife yells at her husband for not being quick enough on the ball to have already called Sears air conditioning services, was criticized when it was pointed out that if the gender-roles had been reversed, and it was the man who was domineeringly commanding "YOU'LL CALL NOW!" at the women, the company would have been picketed.
**
picketed. Aside from that is the obvious FridgeLogic of why she didn't just call them herself.



* An [[http://youtu.be/L5nk5QCRnDs ad]] for Dannon's Oikos Greek Yogurt featuring John Stamos starts out innocently enough, he's playfully teasing her with greek yogurt, eventually she grabs it off of him and headbutts him so hard he's knocked unconscious. You see him at the end finally waking up with a black eye and bruises, and she threatens to headbutt him a second time. Somehow this was supposed to be "funny". We don't even have to say what would happen if the roles were reversed. Something featuring a man doing that to a woman would only appear in a PSA against domestic violence.

to:

* Dannon's Oikos Greek Yogurt:
**
An [[http://youtu.be/L5nk5QCRnDs ad]] for Dannon's Oikos Greek Yogurt featuring John Stamos starts out innocently enough, he's playfully teasing her with greek yogurt, eventually she grabs it off of him and headbutts him so hard he's knocked unconscious. You see him at the end finally waking up with a black eye and bruises, and she threatens to headbutt him a second time. Somehow this was supposed to be "funny". We don't even have to say what would happen if the roles were reversed. Something featuring a man doing that to a woman would only appear in a PSA against domestic violence.



* A Whole collection can be found here in [[http://www.youtube.com/user/theignoredgender/videos The Ignored Channel]] in a series called '''Misandry In The Media'''
** As well as '''Misandry In Music'''.
* [[http://www.youtube.com/watch?v=gOEjpHH9-5I A 2013 M&M's advert]] features Ms. Brown being warned by a friend about how a woman she knows loses control around chocolate (with said woman eying Ms. Brown the whole time). What does Ms. Brown do? Why, she sets up Red with her, who is then [[DoesThisRemindYouOfAnything trapped in her locked car as she loses control]].
** Another [[https://www.youtube.com/watch?v=2KiR7rMB5Jg 2013 M&M's advert has Red playing a piano singing "I Would Do Anything For Love"]]. The commercial starts innocently enough, with him shopping with her while carrying the bags, playing on the beach, painting her nails for her, and even wearing a toupee. Then, she starts trying to put him in a pinata, covering him with whipped cream, having him sit on a cake, ''stick him in the oven'', and '''her and her friends biting into him hungrily'''! They also show a scene of him hiding under the piano, clutching one of it's legs while sobbing.

to:

* A Whole collection can be found here in [[http://www.youtube.com/user/theignoredgender/videos The Ignored Channel]] in a series called '''Misandry ''Misandry In The Media'''
** As
Media'', as well as '''Misandry ''Misandry In Music'''.
Music''.
* [=M&Ms=]:
**
[[http://www.youtube.com/watch?v=gOEjpHH9-5I A 2013 M&M's advert]] features Ms. Brown being warned by a friend about how a woman she knows loses control around chocolate (with said woman eying Ms. Brown the whole time). What does Ms. Brown do? Why, she sets up Red with her, who is then [[DoesThisRemindYouOfAnything trapped in her locked car as she loses control]].
** Another [[https://www.youtube.com/watch?v=2KiR7rMB5Jg 2013 M&M's advert has Red playing a piano singing "I Would Do Anything For Love"]]. The commercial starts innocently enough, with him shopping with her while carrying the bags, playing on the beach, painting her nails for her, and even wearing a toupee. Then, she starts trying to put him in a pinata, covering him with whipped cream, having him sit on a cake, ''stick him in the oven'', and '''her and her friends biting into him hungrily'''! They also show a scene of him hiding under the piano, clutching one of it's its legs while sobbing.



* V8 has a series of commercials in which women slap men on the head as punishment for not eating healthier. The commercials end with the slogan "could have had a V8" as if it to state that the men had it coming for not drinking V8. The only time you see a woman get "head bonked" in a V8 commercial is when a baby in a stroller does it to her mother.
** In one commercial there's a subversion, she continually does it and he says "You can do that all you want, I still don't like V8" (but then the smoothie product is introduced).
* On the emotionally-abusive bent, [[http://youtu.be/-FYwLj_P_j0 Firestone Tires]] shows a woman running over her boyfriend's [[BlandNameProduct Z-Box console]] in retaliation for [[DisproportionateRetribution taking a nap and relaxing while she was doing errands]].
** The living room is also a mess, though it doesn't justify what she does.

to:

* V8 has a series of commercials in which women slap men on the head as punishment for not eating healthier.healthier food. The commercials end with the slogan "could have had a V8" as if it to state that the men had it coming for not drinking V8. The only time you see a woman get "head bonked" in a V8 commercial is when a baby in a stroller does it to her mother.
** In one commercial there's a subversion, she continually does it and he says "You can do that all you want, I still don't like V8" (but then the smoothie product is introduced).
* On the emotionally-abusive bent, [[http://youtu.be/-FYwLj_P_j0 Firestone Tires]] shows a woman running over her boyfriend's [[BlandNameProduct Z-Box console]] in retaliation for [[DisproportionateRetribution taking a nap and relaxing while she was doing errands]].
** The living room is also a mess, though it doesn't justify what she does.
errands]].
30th Aug '15 12:26:36 PM smittykins
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* On the emotionally-abusive bent, [[http://youtu.be/-FYwLj_P_j0 Firestone Tires]] shows a woman running over her boyfriend's [[BlandNameProduct Z-Box console]] in retaliation for [[DisproportionateRetribution taking a nap and relaxing while she was doing errands]].

to:

* On the emotionally-abusive bent, [[http://youtu.be/-FYwLj_P_j0 Firestone Tires]] shows a woman running over her boyfriend's [[BlandNameProduct Z-Box console]] in retaliation for [[DisproportionateRetribution taking a nap and relaxing while she was doing errands]].errands]].
** The living room is also a mess, though it doesn't justify what she does.
25th Feb '15 2:33:03 PM ironballs16
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** In one commercial there's a subversion, she continually does it and he says "You can do that all you want, I still don't like V8" (but then the smoothie product is introduced).

to:

** In one commercial there's a subversion, she continually does it and he says "You can do that all you want, I still don't like V8" (but then the smoothie product is introduced).introduced).
* On the emotionally-abusive bent, [[http://youtu.be/-FYwLj_P_j0 Firestone Tires]] shows a woman running over her boyfriend's [[BlandNameProduct Z-Box console]] in retaliation for [[DisproportionateRetribution taking a nap and relaxing while she was doing errands]].
3rd Dec '14 12:54:47 PM hbi2k
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*** He ''does'' at one point say (well, scream) "It hurts, but I kinda like it!" so maybe he just swings that way.
3rd Dec '14 11:33:57 AM iusticanun
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Added DiffLines:

***He ''does'' at one point say (well, scream) "It hurts, but I kinda like it!" so maybe he just swings that way.
19th Jul '14 2:42:01 PM ARC1300
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* An ad for Dannon's Oikos Greek Yogurt featuring John Stamos starts out innocently enough, he's playfully teasing her with greek yogurt, eventually she grabs it off of him and headbutts him so hard he's knocked unconscious. You see him at the end finally waking up with a black eye and bruises, and she threatens to headbutt him a second time. Somehow this was supposed to be "funny". We don't even have to say what would happen if the roles were reversed. Something featuring a man doing that to a woman would only appear in a PSA against domestic violence.

to:

* An ad [[http://youtu.be/L5nk5QCRnDs ad]] for Dannon's Oikos Greek Yogurt featuring John Stamos starts out innocently enough, he's playfully teasing her with greek yogurt, eventually she grabs it off of him and headbutts him so hard he's knocked unconscious. You see him at the end finally waking up with a black eye and bruises, and she threatens to headbutt him a second time. Somehow this was supposed to be "funny". We don't even have to say what would happen if the roles were reversed. Something featuring a man doing that to a woman would only appear in a PSA against domestic violence.
19th Jul '14 2:22:41 PM ARC1300
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* An ad for Sears air conditioning services, wherein a wife yells at her husband for not being quick enough on the ball to have already called Sears air conditioning services, was criticized when it was pointed out that if the gender-roles had been reversed, and it was the man who was domineeringly commanding "YOU'LL CALL NOW!" at the women, the company would have been picketed.

to:

* An ad [[http://youtu.be/4rqZZgVxnCk ad]] for Sears air conditioning services, wherein a wife yells at her husband for not being quick enough on the ball to have already called Sears air conditioning services, was criticized when it was pointed out that if the gender-roles had been reversed, and it was the man who was domineeringly commanding "YOU'LL CALL NOW!" at the women, the company would have been picketed.
11th Oct '13 2:37:59 AM TheDogSage
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Added DiffLines:

** A second Dannon's Oikos Greek Yogurt commercial features a woman breaking up with John, and after a shot of him in the rain, shows him on the couch, in a blanket and eating something. The girl enters the shot, tells him not to beat himself up over her by eating something unhealthy, only for him to reveal he's eating the titular yogurt. A second woman enters the shot, and incensed that the man she's dumped is apparently seeing someone else, throws something at him. He dodges it and informs her that it's his sister.
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http://tvtropes.org/pmwiki/article_history.php?article=DoubleStandardAbuseFemaleOnMale.Advertising