Chloe
A young girl with a big imagination. She's created her own imaginary world that she and her friends regularly use when playing dress-up and having adventures. Chloe has a kind heart and is always up for adventure.
- Girly Girl
- Hair of Gold, Heart of Gold: Chloe has blond hair and is very kind to everyone.
Lovely Carrot
Chloe's security blanket/Imaginary Friend. He's a small yellow blanket, with a toy duck head attached. In Chloe's imaginary world, Lovely Carrot comes to life. He's always trying to help Chloe out and look after her, but he can be a bit of a klutz.- Living Toys
- Yellow Duck: A yellow blanket with a toy duck head attached.
Tara
Tara is Chloe's best friend. Being half a year older than her friends, she considers herself to be older and wiser. Tara can be a bit bossy and usually tries to take charge on adventures. She never quite seems to get that that's Chloe's job, though.- Fiery Redhead
- Tomboyand Girly Girl: The tomboy along with Danny to Lil and Chloe's girly girl.
- Trademark Favorite Food: Grapes.
Jet
A boy who often plays with Chloe. He usually tries to turn play time towards more boyish games, but is always there to help her out.- Pink Girl, Blue Boy: The Blue Boy to Chloe’s Pink Girl.
Riley
Another boy who plays with Chloe. Riley tends to have his own way of doing things and it usually works for him. Occasionally Riley can dive into things before getting the full picture and it can lead him into trouble.- Blue Is Heroic: He wears a usual blue outfit.
Danny
Another of Chloe's friends. Danny is a tomboy who prefers puddle jumping to playing with dolls. She's always up for an adventure, but can be a bit too competitive for her own good at times.- Tomboyand Girly Girl: The tomboy along with Tara to Lil and Chloe's girly girl.
Lil
Lil is a gentle girl, who loves more girly activities. She tends to criticize herself and sometimes needs to be convinced to give new things a try.- Cool Big Sis: To Mac.
- Girly Girl
Mac
Lil's younger brother. He's still learning to talk, but usually manages to get the point across. Mac looks up to his sister and the two tend to get along fairly well.- Annoying Younger Sibling: Averted.
- Third-Person Person: He tends to talk like this.
Carys
Another of Chloe's friends who only appeared in season 2. She likes ponies, as seen in her attire.- True Blue Femininity: Carys wears a blue outfit.
Soggy
An active and energetic frog who is one of Chloe's most played toys alongside Lovely Carrot, Hootie Hoo and Wizz. At times, Soggy would accompany Chloe and her friends on several adventures and serve as a secondary companion to her friends whenever necessary.- Amazing Technicolor Wildlife: A pink frog.
Wizz
One of Chloe's toy friends.- Robot Dog: A robot dog.
Hootie-Hoo
Chloe's toy owl.- Amazing Technicolor Wildlife: A purple owl.
- The Speechless: He can only hoot, but he doesn't speak.