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Due to many liberties taken with the original material, this character page is distinct from that of Psycho
. BEWARE OF SPOILERS. TROPE NAMES ARE NOT WHITED OUT.
"Maybe some people don't get to start over."
Played By: Freddie Highmore
A smart, quietly funny, handsome and sometimes shy seventeen-year-old boy with an intensely close bond to his mother. Norman is resistant to starting over in a new town, but begins to change his mind as he spread his wings a little.
- Adorkable: Norman is awkward around others but means well. As long as you're not trying to hurt his mother that is...
- Bad Liar: Whenever he tries to lie, he avoids eye contact, stammers and even becomes outright aggressive.
- Adverted when he passes the polygraph test ordered by Sheriff Romero.
- Berserk Button: Insult Norma in front of Norman, just try it. If you're lucky, you'll be able to defend yourself from a killing blow.
- Anytime a member of the opposite sex shows interest in Norma in front of him.
- Beware the Nice Ones: Norman is polite and nice to most everybody he meets. Most characters don't realize that this shy momma's boy is who they should be worried about angering.
- Big Ol' Eyebrows: See the picture.
- Chick Magnet: Seriously. Every teenage girl seems to want a piece of him for some reason.
- Cute and Psycho: He's well-mannered, a little shy and even-tempered...but when you hit one of his buttons, he'll do his utmost to ruin you, as his father, Dylan and Ms Watson found out.
- Disappeared Dad: His father dies prior to the show.
- The Dutiful Son: In contrast to disobedient rebel Dylan, Norman is usually at his mother's beck and call.
- Eerie Pale-Skinned Brunette: The show took cues from Anthony Perkins' appearance in the original film and cast the tall, pale, dark-haired Freddie Highmore.
- Extreme Doormat: Mostly when it comes to his mother. Norman has a hard time saying no to her though he tries sometimes when he believes Norma has really crossed the line. He also goes along with most things others ask him to do as well.
- Incest Subtext: He checks out his mother through a window when she's getting dressed.
- In the Blood: Every living member of the Bates family has murdered at least one person in a rage.
- Momma's Boy: He's practically the poster boy. Norman can't help but act like a jealous, possessive lover with her...and she's the same with him. They both seem to want some measure of freedom from each other, but won't allow the other to have it.
- Mommy Issues: After Norma gets raped, Norman keeps the rapist's tool belt as a memento of it. Even he is unsure of why he did this.
- Oedipus Complex: He hates it when men show attraction to his mother, and is fiercely protective of her even when she doesn't need it.
- Patricide: Norman killed his father while he was in a trance.
- Took a Level in Badass: Norman fares much better in his second fight with Dylan, so much so that one wonders if he's been secretly attending wrestling school.
- Split Personality: Just like in the original movie, Norman seems to be developing a split personality that takes over whenever Norma is in trouble. Afterwards, Norman can't remember what he did but when he gets into these states he's always violent, refuses to talk to anyone, and very, very dangerous.
- Villain Protagonist: The entire show is based around him before he became a Serial Killer; essentially, his Start of Darkness is the show.
- Woobie, Destroyer of Worlds: With a manipulative mother and a town that keeps threatening to kill him, it's hard not to feel sorry for him even if he killed his father and most likely killed Miss Watson.
Norma Bates (née Calhoun)
"We came here to start over, I am starting over!"
"What's important is that we're together. As long as we're together, nothing bad can really happen. Right, Norman?"
The resilient, intelligent, beautiful, complicated and mercurial mother of seventeen-year-old Norman Bates. A contemporary single mother, she is emotionally complex and utterly devoted to her son, constantly juggling her own needs and some hardcore baggage while trying to create a new home in a new town for herself and Norman.
"Can I give you some advice? You gotta cut that shit out. "Mother?" Seriously, it... it's just weird."
Norma’s son by her first marriage and half-brother to Norman, Dylan is an edgy outsider in the Norma/Norman tea party. He’s a lost soul and a drifter who finds himself, by necessity, drifting back into the troubled lives of his mother and brother.
- Aloof Big Brother: To Norman. Though honestly it's probably just a "played with" example since Norman really isn't looking for any closeness with him, at least at the start.
- Badass: Dylan shows himself to be very competent and skilled; he becomes the unofficial 'muscle' of the Bates family.
- He kills the man who shot Ethan. With a car.
- He manages to kill Shelby even after being shot himself.
- Fights Remo to a standstill while still in recovery from a gunshot wound.
- When attacked by Nick Ford's guys, he saves Zane's life and returns fire.
- Fights off Nick Ford when he is threatening him at gun point and kills him with a fire poker.
- Bullying a Dragon: How much of a dragon Norman is at this point is up for debate, but he's definitely willing to go at you if you talk about his mom, as Dylan does incessantly.
- Calling The Old Lady Out: Dylan is more than willing to call Norma out on her various manipulations and guilt trips.
- Car Fu: He runs over the guy who shoots Ethan.
- Child by Rape: He's the unintentional son of Norma and her brother Caleb, during Norma's teenage years, when Caleb would rape her.
- Deadpan Snarker: It seems that biting sarcasm runs in the family.
- The Drifter: Dylan pretty much moved from place to place, although for the time being he's settled in White Pine Bay.
- Hidden Depths: He isn't the rebellious punk jerk he first appears to be; Dylan is actually a thoughtful and considerate young man who is very loyal.
- Jerkass: When we first meet Dylan, he's abrasive, disrespectful and outright insulting toward Norman and Norma.
- Jerk with a Heart of Gold: When the situation calls for it, Dylan is fiercely protective of his family. It becomes clear that he does love his family dearly.
- Mommy Issues: Despite the distance he tries to create with Norma, Dylan can't get past his issues with his mother either.
- Only Sane Man: Though compared to Norma and Norman, that isn't saying much.
- The Unfavourite: He and Norma have a very difficult relationship; it's clear that she prefers the more submissive, polite Norman.
- "Well Done, Son!" Guy: His relationship with Norma is...strained.
Played By: Kenny Johnson
Norma's estranged brother and Norman's uncle.
Samuel 'Sam' Bates
Played By: David Cubitt
The late husband of Norma Bates and father of Norman Bates. He died six months prior to his family's move to White Pine Bay, and his death was the main reason why they moved.
White Pine Bay Law Enforcement
Sheriff Alex Romero
"I am the last person who you want on your bad side, Mrs. Bates."
"You and I have no connection. We're not on the same playing field. Don't ever assume that we are."
The Sheriff of White Pine Bay, Romero is the “moral” center of the town, although morality is often a shifting line here. Imposing and discerning, he gets involved in Norma Bates’ life after an unfortunate incident at the motel.
- The Alcoholic: Implied; he's seen drinking in his motel room after brushing his teeth.
- Badass: He successfully kills the very dangerous Jake Abernathy. He also beats the shit out of Ax-Crazy Zane.
- Big Good: Of White Pine Way.
- Childhood Friends: With Keith Summers, according to Shelby. It seems like they might not have been much closer than just fishing buddies, however. Romero was born and raised in White Pine Bay, and he knows pretty much everyone.
- Cowboy Cop: He protects his town by killing the biggest threat, Abernathy and his Sex Slave business. He frequently goes outside the law to deal with problems and works with the rival drug empires to maintain some kind of peace.
- Creepy Monotone: He has a very measured, careful way of speaking that can be very off-putting when combined with his Death Glare.
- Deadpan Snarker: Particularly when he's talking with Norma when they snark back and forth.
- Death Glare: He's good at these.
- Dirty Cop: After Shelby's true nature is revealed, he covers everything up to make himself appear competent. He later arrests Kyle Miller for Miss Watson's murder and lets him get convicted despite being aware of the mounting evidence that throws Miller's 'guilt' into question.
- Good Is Not Nice
- It's Personal: He and Keith Summers were friends before his murder.
- I Never Said It Was Poison: When questioning Norma she mentions Keith disappearing, but Romero never mentioned anything of the sort.
- Jerkass: Romero is cold and uninterested. He treats others with mild disdain or outright contempt.
- Jerk with a Heart of Gold: Possibly, given that he covers for Norma even after finding out that she killed his best friend, and when he goes out of his way to protect Norma and her family from Jake Abernathy. His methods are certainly questionable, and he's not a friendly guy, but he seems to have good intentions.
- "The Reason You Suck" Speech: Gives a small one to Norma when she tries to procure his help. He makes it very clear that they are not friends.
"Are you trying to say that you have something on me? Is that it? Because if you did, that really wouldn't be good for you, okay? I mean I might have to burn you down to the ground, you know? Don't ever try to intimidate me. Don't walk into my office and ask me for political favors based on nothing. You and I have no connection. We're not on the same playing field. Don't ever assume that we are. You don't know what you're doing. Go home, Mrs. Bates."
- The Sheriff: Of White Pine Bay.
- The Stoic: Norma calls him out on his taciturn nature.
Norma: "Don't you ever get tired of being so stoic?"
- Team Switzerland: He is very concerned about maintaining the peace between the two rival drug families in town.
- Took a Level in Kindness: In Season 2, he becomes a little more tactful although he's just as stoical. Notably, after Zane burns his house down and he moves into the Bates Motel, he tells Norma about the window problem and is generally considerate of her.
Dep. Zach Shelby
"Death is profound, isn't it?"
"The people in this town, they deal with things in a different way... but it gets dealt with."
The young, handsome, clear-eyed deputy of White Pine Bay. He has an immediate attraction to Norma and finds himself drawn into her life and wanting to take care of her.
- Character Death: When the Bates family discovers his secrets, Shelby tries to kill them all. Fortunately Dylan manages to outsmart him, shooting him. Shelby stumbles out of the house before collapsing dead on the steps to the motel.
- Creepy Basement: Shelby keeps his sex slave Jiao in his basement. His decoration is unsettling.
- Dirty Cop: He was the business partner of Keith Summers and Jake Abernathy.
- Disc One Final Boss: He becomes the main villain for the first half of the season, before being killed by Dylan.
- Eye Scream: Dylan shoots him through the eye.
- Faux Affably Evil: Shelby is charming and kind, but that's just a disguise for the violent rapist he really is.
- Nice Guy: Shelby has an easy smile and accommodating manner, especially in contrast to the cold Sheriff Romero.Except it's only surface; he's actually an unhinged Dirty Cop with a sex slave in his basement.
- Lawman Gone Bad: Although it's unclear if he was ever 'good' to begin with.
- Love Interest: For Norma in the first season.
- Romancing the Widow: With Norma, whom he latches onto fairly fast.
- They Look Just Like Everyone Else: Shelby is clean-cut and handsome. He's also a rapist with a sex slave in his basement.
- Villainous Breakdown: After his secret comes out, Shelby becomes very distressed and unhinged, blaming Norma for 'betraying' him.
- Walking Spoiler: It's hard to talk about him as a character without giving away major parts of his storyline.
Deputy Patty Lin
Played By: Agam Darshi
A deputy working under Sheriff Romero.
- Jerkass: She isn't outright insulting, but she's quite stand-offish with Norman.
- Replacement Goldfish: Lin seems to be the new deputy for Romero to play off now that Shelby is dead.
White Pine Bay High School
"I'm pretty used to things not turning out the way I expect, and making the best of it."
"You look back, and you realize how small you are in the world."
A quirky, pretty, intelligent seventeen-year-old girl who has cystic fibrosis and an “old soul”. She gets an almost immediate crush on Norman and is always showing up on his doorstep.
- Betty and Veronica: With Bradley and Cody.
- Brainy Brunette: Emma is highly intelligent and naturally curious; her determination and quick thinking is what helps push forward the plot surrounding Keith Summers and the girl in the basement.
- Deadpan Snarker
- Determinator: For someone who has cystic fibrosis she can outrun angry pot farmers pretty well. She also takes the initiative when uncovering the mystery regarding Jiao.
- Good Bad Girl: She isn't shocked by the diary Norman keeps because she's "read a lot of manga."
- Ill Girl: She has cystic fibrosis, which Norma extensively quizzes her on.
- Meaningful Name: Her subplot involves her deciphering, or "decoding", the human trafficking conspiracy.
- Mythology Gag: She shares the same first name as Emma Spool in Psycho II who made a claim that she was Norman's real Mother.
- Nice Girl: Emma is kind, considerate and a lovely person in general. She even feels bad for still hating Bradley after her supposed death.
- Odd Friendship: Seems to have started to develop one with Norma.
- Plucky Girl: Things rarely get Emma down. She's resilient and optimistic.
- Puppy-Dog Eyes: Just look at that picture. She has big, brown, shiny eyes that can melt people's defenses.
- Unrequited Tragic Maiden: So far.
Played By: Nicola Peltz
A beautiful, popular, affluent, seventeen-year-old girl who befriends Norman out of kindness, but is ultimately surprised to find herself drawn to him in other, deeper ways.
Miss Blaire Watson
Played By: Keegan Connor Tracy
The young, compassionate and beautiful Language Arts teacher at Norman’s high school. She is taken with Norman as a student but senses he may have some deep emotional issues that are going unchecked.
- Character Death: Miss Watson has her throat slashed in the season 1 finale.
- The Heart: She's clearly very concerned for the well-being of all her students.
- Hidden Depths: Her aggressive argument with someone over the phone, suggesting she isn't as well put together as she seems.
- Hot Teacher: Unsurprisingly, she is the object of Norman's sexual fantasies.
- Lady in Red: Her outfit for the dance in the first season finale.
- Mafia Princess: She's the daughter of drug kingpin Nick Ford.
- Ms. Fanservice: Mostly in Norman's fantasies, but also in the finale when she wears a low-cut red dress and later undresses in front of Norman.
- No Sense of Personal Space: With her students.
- Puppy-Dog Eyes: She has very expressive eyes, particularly when shocked by something Norman's doing.
- Really Gets Around: After her death, it transpires that she had a tendency to sleep around. Blair Watson had relationships/one-night stands with Gil Turner, Jerry Martin, a drug dealer named Kyle, and a previously undisclosed fourth person that turns out to be Norman, who killed her after encouragement from "Mother."
- Slashed Throat: She's killed in the season 1 finale this way.
- Star-Crossed Lovers: With Gil and Jerry Martin, who worked for the Wilson Drug Ring. Her father is the head of the Ford Drug Ring.
- Well Done Daughter Girl: She apparently had issues with her father.
- Your Cheating Heart: She's revealed to have been dating Gil while having an affair with Bradley's father.
Played By: Paloma Kwiatkowski
A party girl whose own family troubles create a bond with Norman.
Played By: Richard Harmon
The boyfriend of Bradley Martin.
- Advertised Extra: You'd be forgiven for forgetting his entire existence.
- Crazy Jealous Guy: He beats up Norman in retaliation for sleeping with Bradley.
- No-Holds-Barred Beatdown: Richard unleashes one on Norman as revenge for being the 'other man' that Bradley slept with.
- Satellite Character: He has basically no character beyond 'angry', and exists mostly in the peripheral to Bradley.
The Morgan Drug Ring
Played By: Kathleen Robertson
The beautiful and mysterious head of the drug family.
- Affably Evil: Jodi might be the little-seen head of a drug family that murders it's enemies in cold blood, but she's also funny and charming.
- Blondes Are Evil: Like her brother, Zane.
- Character Death: Her own brother Zane shoots and kills her so he can take over the drug ring.
- Cool Shades: Sports a pair of them from time to time.
- Even Evil Has Loved Ones: Jodi knows her brother is an idiot screw-up, but she does love him.
- Evil Versus Evil: Gil's death and Zane's antics have dragged her drug ring into a quickly escalating war with Nick Ford's rival drug empire.
- Inadequate Inheritor: She fears that she's unable to run the drug business the way her parents did, but she's much more competent than Zane would be.
- Pet the Dog: Quite literally; she owns several dogs who she greets affectionately.
- Pragmatic Villainy: Jodi operates on straight logic, and it's been good for her business.
- The Woman Behind The Man: She's the one controlling the drug business, giving orders to Gil and others.
Played By: Michael Eklund
An ex-convict, Remo and Dylan's new boss, with an eye on Ford's drug business
- Beard of Evil: He has one.
- Big Bad: Of Season 2.
- Big Bad Ensemble: Zane and Nick Ford are the major sources of antagonism in the second season, although they both want each other dead.
- Blonde Guys Are Evil: He's a bottle-blonde sociopath.
- Cain and Abel: He kills his own sister Jodi during a shootout with the intent on taking over the business.
- Character Death: Romero pays Zane back for all his evil deeds with a shotgun blast to the chest.
- Hell-Bent for Leather: His clothing of choice is a leather jacket that he's rarely seen without.
- Inadequate Inheritor: What his parents felt he would be if they gave him the drug business, and boy, were they right.
- Inferiority Superiority Complex: Romero correctly assumes that Zane is desperate to prove himself, since nobody in the Drug Ring takes him seriously. His insecurity is the main reason he's so violent and aggressive.
- Jerkass: Besides being a psychotic killer, he's basically an asshole.
- Karmic Death: He burned down Sheriff Romero's house. Sheriff Romero shot him in the chest with a shotgun, killing him outright.
- The Millstone: Zane's childish aggression and tendency to escalate situations has endangered the entire business by dragging them into a war with Nick Ford.
- Murder Is the Best Solution: Zane is a firm believer in this.
- Nepotism: Remo implies the reason he got the job is because Zane is the Big Boss's brother.
- Lean and Mean: He's tall and very thin, in addition to being a bloodthirsty maniac.
- Smug Snake: Zane thinks he's a lot smarter then he actually is.
- The Starscream: To his own sister. He ultimately kills her, but doesn't live long enough to enjoy his new position.
- Stupid Crooks: Zane was arrested and spent time in prison because he was speeding while transporting a truck full of product. Remo and Dylan both lament that they have to work with someone capable of such idiocy.
- Stupid Evil: When he asks Dylan what he should do in retaliation for the deaths of two henchmen, Dylan calmly points out that the best thing to do is leave it be, keep moving product, and not let the situation escalate. Zane agrees. Then he says he's going to kill as many of the other side as possible anyway.
- Ungrateful Bastard: Dylan saves his life and Zane repays him by being even more of a dick. Jodi gives him a big opportunity by giving him a huge role in her business, but Zane plots to take over and eventually kills her.
Played By: Vincent Gale
The boss of Dylan Massett, Remo Wallace, and many other workers in the drug business in White Pine Bay.
- Asshole Victim: Killed by Bradley in the season 2 premiere, who is hell bent on finding her father's killer.
- Boom, Headshot: How Bradley kills him.
- Character Death: Bradley seduces him into letting his guard down at his home. Then she shoots him in the head.
- Dirty Old Man: He's very attracted to Bradley, who's barely legal, and is easily seduced by her.
- Faux Affably Evil: Gil can occasionally be pleasant enough to his co-workers, and doesn't seem to be a Bad Boss. Cross him, however, and you end up burned alive.
- Karmic Death: Killed by the daughter of his murder victim.
- Kill It with Fire: His method for killing Jerry Martin.
- Pragmatic Villainy: How he operates. Subverted when it's revealed he had Jerry Martin killed in a very painful, public way that only draws attention, for a purely personal reason.
- Star-Crossed Lovers: With Miss Watson, whose father is the head of the Ford Drug Ring.
Played By: N/A
The father of Bradley Martin and an employee of Gil Turner.
- Character Death: Jerry turns up to the series driving a car while on fire. He later dies of his injuries, and the mystery of his death drives part of the plot. It's eventually revealed that the killer was Gil.
- Kill It with Fire: How Gil killed him.
- Small Role, Big Impact: Jerry dies without a word of dialogue, but the circumstances surrounding his death have a huge impact on the characters, especially Bradley.
- Star-Crossed Lovers: With Miss Watson, whose father is the head of the Ford Drug Ring.
- Your Cheating Heart: He was having an affair with Miss Watson, who was already dating someone else.
Played By: Ian Tracey
A henchman of Gil newly partnered with Dylan.
- The Alcoholic: Dylan comments on his tendency to get drunk and implies it's why he didn't get very far in Gil's organization.
- Deadpan Snarker: Remo is bitterly sarcastic a great deal of the time.
- Defeat Equals Friendship: Initially Remo and Dylan didn't get along very well; their dislike of each other culminated in a bar fight. After they got out the aggression, they began to respect and like each other much more.
- Dude, Where's My Respect?: Despite having been involved in the Drug Ring for years, Remo is partnered with newcomer Dylan by Gil. As a result he feels sidelined and humiliated.
- Jerkass: He's abrasive and needlessly sarcastic, especially toward Dylan.
- Jerk with a Heart of Gold: Despite his less-than-winning personality, he does end up with some loyalty toward Dylan and isn't truly malicious.
- Number Two: To Dylan.
- The Resenter: He hates that he's treated with no respect and has to work for the much younger, less experienced Dylan.
"You want some?"
Played By: Keenan Tracey
A marijuana trimmer in Dylan Massett's crew. The crew stays at the Bates Motel, where Gunner gives Emma Decody a marijuana cupcake.
- Grand Romantic Gesture: To some extent, the cupcake he leaves on the desk for Emma; it was wrapped nicely for her along with a letter next to it, saying that he hoped he didn't get her in trouble, signed with his name and a peace sign.
- Love Interest: A much-deserved one for poor, lonely Emma.
- Meet Cute: The way he and Emma first interact; even worse, when you see the way he looks at her as she goes back to the office.
- Nice Guy: Sure, he works in the drug business, but he's a perfect gentleman and a considerate young man.
- Ship Tease: With Emma, since he's pretty nice to her and Norman is a lost cause. They eventually get together.
- The Stoner: It's in his character description.
- Troubled, but Cute: On some level, as he is a stoner, and he's involved in the Drug Ring to an extent.
Played By: Terry Chen
An accomplice and friend of Dylan Massett who introduced him to the drug business in White Pine Bay.
- Affably Evil: Ethan is a criminal involved in a very shady business with dangerous people, but he's also a pretty genial guy who takes Dylan under his wing and is more of a Punch Clock Villain than anything.
- Boom Neck-Shot: How he meets his end.
- Character Death: An accomplice who owes him money tries to end his debt by shooting Ethan in the neck. He dies quickly afterwards.
- The Mentor: To Dylan, for a time.
- Punch Clock Villain: He's just doing his job, and is never seen being needlessly cruel. When he's first introduced, he's actually in tears because his 'boss' died.
- Surprisingly Sudden Death: Shot in the neck by a lowlife who owed his boss money.
- We Hardly Knew Ye: He's only in the show for a few episodes before being killed.
Chuck & Sid
Chuck & Sid
Played By: Nima Ghavami & Christian Bower
Two accomplices of Zane Morgan.
The Ford Drug Ring
Nicholas 'Nick' Ford
Played By: Michael O'Neil
Head of one of the two families that control the drug trade in White Pine Bay and the father of Miss Watson
- Affably Evil: When speaking with Norma, Nick comes across as remarkably civil and mildly pleasant. He congratulates her on kicking up a fuss about the bypass at the town meeting.
- Big Bad: Of season 2.
- Big Bad Ensemble: He and Zane Morgan are the major sources of antagonism in the second season, although they both want each other dead.
- Character Death: Nick is killed by Dylan during a confrontation at his home.
- The Chessmaster: Nick arranges the death of Lee Berman to get Norma a seat on the City Council.
- The Dreaded: The major players (Sheriff Romero, the Mayor) know Nick Ford and are very wary of him.
- Even Evil Has Loved Ones: Nick might be a ruthless drug lord, but he did love his daughter and blames himself for the way they left things before her death.
- Evil Versus Evil: Nick is in the middle of an escalating war with Jodi and Zane Morgan's drug ring.
- Man of Wealth and Taste: His drug empire has made him an extremely rich man.
- Revenge: The reason he's become more visible in town is to find his daughter's killer.
- Well Done Daughter Girl: Nick is full of regret for the way he and his daughter 'left things'.
Other White Pine Bay Residents & Visitors
Played By: Michael Vartan
Christine's recently divorced brother and a former lawyer. Kind and a little shy by nature, George is pushed toward Norma by his match-making sister and they quickly form a bond.
- Hello, Attorney!: He used to be an attorney, and Norma has certainly noticed he's a good-looking fellow.
- Ivy League For Everyone: Studied law at Brown.
- Love Interest: Christine pushes him and Norma toward each other and is determined to set them up.
- Nice Guy: George is helpful, considerate and a perfect gentleman at all times.
- Perma Stubble: It seems to be a look that Michael Vartan has written into his contract.
Played By: Rebecca Creskoff
A feisty upper-class woman who takes a liking to Norma and tries to play match-maker for her.
- Fiery Redhead: She's not an angry person, but she's very outspoken and strong-willed. She quits when Norma doesn't get the lead role in the musical she was involved in.
- "The Reason You Suck" Speech: Gives one to Norma near the end of the Season 2, calling her out on being ungrateful for all her social favors, and after she reckons Norma has revealed her true colors as a 'train-wreck'.
Played By: Diana Bang
A young Asian woman chained in a basement. She's kept as a sex slave by Zach Shelby.
- All There in the Manual: Her back-story is more thoroughly explored in extra material.
- Butt Monkey: She doesn't have a single moment of happiness in her entire appearance.
- Never Found the Body: It's assumed that Shelby killed her, but we haven't seen a body and nobody seems interested in finding her.
- Sex Slave: She was a 'product' who Jake Abernathy sold to Shelby as part of the deal to keep the sex slave industry running through White Pine Bay.
- What Happened to the Mouse?: She's never seen after she escapes from Shelby. The characters presume he killed her.
Jake Abernathy / Joe Fioretti
"You wanna play? We'll play!"
"I'm not some moron like Keith Summers. He was the bottom rung, I'm on the top. You understand?"
A mysterious guest at the motel who appears to be looking for Keith Summers.
- Big Bad: Of Season 1. He's the man behind Summers and Shelby.
- Blonde Guys Are Evil: He's got a coiffed blonde style.
- Character Death: Romero meets with him, apparently to make a new shady deal. When Abernathy relaxes, Romero shoots him four times in the chest, killing him outright.
- Danger Takes a Backseat: Pops up right behind Norma to deliver his ultimatum.
- Deadpan Snarker: As per usual for a Jere Burns character, he has a talent for sarcasm.
- Faux Affably Evil: He can only keep up his polite facade for so long and quickly loses his patience.
- Four Eyes, Zero Soul: Behind those thick, nerdy glasses beats the heart of a true psychopath.
- I Have Many Names: He says this almost word-for-word while speaking with Romero. Jake Abernathy and Joe Fioretti are both implied to be aliases.
- The Man Behind the Man: The real power behind Keith Summers and Zach Shelby.
- No Kill Like Overkill: Romero shoots him four times, sending him into the water.
- Lean and Mean: He's very thin with sharp, sinister features.
- Obviously Evil: He pays only in cash, acts very sketchy and generally creeps everybody out.
- Soft-Spoken Sadist: He has a very gentle, slow voice that's at fierce contrast to what type of person he truly is.
- Would Hit a Girl: He beats the absolute hell out of Keith Summers' sister off-screen.
Played By: Ian Hart
Emma's father, a taxidermist and divorcee. A good man at heart, he's nonetheless very protective of his daughter due to her illness.
- Bald of Awesome: Will is open of the more morally upright characters on the show, but also a Papa Wolf. He's also bald as they come.
- Cool Old Guy: He's more than willing to take the young Norman under his wing and teach him taxidermy.
- Good Parents: Will is a protective, good-natured man who loves his daughter dearly.
- The Mentor: A minor example, but he does train Norman in taxidermy.
- Nice Guy: Will is a good father to his daughter, and helps Norman deal with his issues when he doesn't have to do.
- Overprotective Dad: At first, but it's quickly averted. He's just a good man who doesn't want his daughter hurt.
- Papa Wolf: He's protective of his daughter, and scopes out Norman to make sure he isn't a bad sort.
Played By: Martin Cummins
- Jerkass: Peter thoughtlessly jokes about how Norma's business (and her subsequent hopes and dreams) are about to be destroyed due to the coming bypass (which he supports).
- Rich Jerk: Aside from being an asshole, he's one of White Pine Bay's wealthy elite.
Played By: Michael Rogers
Cody Brennan's abusive, alcoholic father.
- Abusive Parent: To Cody, whom he verbally berates and beats. When he's not beating his daughter, he's generally neglectful of her.
- Accidental Murder: Norman pushes him down a flight of stairs, accidentally killing him.
- The Alcoholic: There are beer bottles usually strewn around him, and he's consistently drunk. Cody sometimes steals his alcohol and knows what he'll notice missing and what wasn't.
- Asshole Victim: Considering he's an abusive drunk, he isn't particularly mourned by anyone but his daughter who has mixed feelings on him.
- Character Death: Norman pushes him down the stairs during a confrontation, killing him.
- Jerkass: It comes with the territory of being a drunken child-beating wreck. Romero relates how he knew Jimmy his whole life, and how he was 'angry' for pretty much all of it.
- Hair-Trigger Temper: Cody is terrified of him because he can fly off the handle from the moment he wakes up.
- Pet the Dog: According to Cody, her father does have good aspects. Jimmy and Cody used to watch movies together and he made her laugh. Their relationship has pretty clearly deteriorated.
The former owner of the Seafairer Motel and the house behind it. He held an extreme bitterness towards Norma Bates and her son, Norman, for purchasing the hotel after he lost it to the bank.
- Asshole Victim: Aside from raping Norma, almost everyone in town seems to agree he was a jerk.
- Beard of Evil: A stubbly goatee type.
- The Bully: According to Shelby, who describes him as such. In fact, nobody besides Romero seems to care for him much at all.
- Character Death: After he rapes and taunts Norma, she runs him through with a kitchen knife.
- Disproportionate Retribution: The bank takes away your motel because you couldn't make payments? Better rape the new owner.
- Fat Bastard: Easily one of the least, if now the least, sympathetic characters on the entire show and tubby to go with it.
- Fat Slob: He's an overweight, unshaven drunk.
- First Episode Spoiler: His death at Norma's hands.
- Hot-Blooded: From what we saw, he was an angry jerk who flew off the handle at others.
- Jerkass: He's an aggressive, slovenly drunk with a penchant for rape. And nobody in town likes him, not even his partners-in-crime, Shelby and Abernathy.
- Post Rape Taunt: His ill-advised taunt to Norma is what pushes her to murder him.
"You liked it."
- Rape Is a Special Kind of Evil: His rape of Norma is what pegs his murder as somewhat justified in the eyes of the viewers.
- Small Role, Big Impact: After dying in the first episode, he looms over the rest of the season. He causes Romero to get on Norma's back, and was part of the whole sex-slave town conspiracy. He's mentioned pretty much every episode.
Mayor Rob Woodriff
Played By: Andrew Airlie
The Mayor of White Pine Bay.
- Genre Savvy: He knows what kind of town he's the Mayor of.
Played By: Robert Moloney
A city councilman who is widely disliked.
- Character Death: He's killed on the orders of Nick Ford.
- Jerkass: He's rude, condescending and smug. It's little wonder Christine and Nick are impressed when Norma calls him a 'dick' to his face.
- Make It Look Like an Accident: Lee Berman dies in an apparant car accident; in reality Ford arranged his death.