Big Bad: Professional Wrestling
"The ultimate villain of the story, who's causing the problem the heroes must solve." Note that Big Bad is not a catch-all trope for the biggest and ugliest villain of any given story. The Big Bad is the one who turns out to be behind several other seemingly independent threats.
- Vince McMahon during the World Wrestling Federation's invasion of Jerry Lawler's USWA in 1992. Vince would later become the big bad of his own company as he abused his power, initially to take down "Stone Cold" Steve Austin but eventually just for the sake of it.
- Dr. Cube has been a constant in Kaiju Big Battel since its inception in 1994, though there are other rogues outside of his control, more often than not its all his fault.
- Eric Bischoff frequently in WCW, especially when he took the side of the New World Order in 1996.
- Since he was the owner, Paul Heyman frequently in ECW.
- Triple H on Monday Night Raw for most of Eric Bischoff's tenure as general manager, since Bischoff was usually bullied into doing whatever Trips wanted. Once Triple H let Bischoff get humiliated by Eugene though, he grew a spine and stopped bending to Triple H's will.
- CZW owner John Zandig when the roster invaded Ring of Honor staring in January of 2006. However, he had nothing to do with Chris Hero's initial antagonizing of ROH in 2005(though Hero threatened to get him involved if Bryan Danielson refused to respond) or Hero's continued antagonism after the feud was "officially" ended by Homicide in July.
- Perro Aguayo Jr. in 2008 when he took Los Perros Del Mal out of CMLL and launched an entire promotion with them as the center of attention. Héctor Garza was the one who originally made Aguayo evil though, so he could be considered the big bad for Perros Del Mal's CMLL run at least but didn't jump over to PDM until 2011.
- John Laurinaitis during the "vote of no confidence for Triple H conspiracy" angle on Raw.