American pizza chain restaurant Little Caesars has been airing a slew of commercials since 2021 about "Big Pizza", a corrupt corporation that sells overpriced pizzas but are shocked to find Little Caesar's dominating them at every turn.
Tropes
- Big "NO!": Big Pizza when they realize that Little Caesars now puts pepperoni in their stuffed crust at no extra charge.
- Comical Overreacting: Big Pizza overreact to even the slightest adjustment Little Caesars make to their pizzas that Big Pizza is too parsimonious to recreate on their own pizzas.
- Corrupt Corporate Executive: Guess who?
- Defeat Equals Explosion: In the Halloween 2021 commercial "RIP Pizzabot", Pizzabot malfunctions then fries out its circuits and drops to the floor when it can't process the question of whether Little Caesar's newest product the Crazy Calzony is more calzone or more pizza where it has calzones for crusts while bordering a square pizza.Pizza Bot: Tell my wife. Bleep bloop.
- Drama Queen: The female executive of Big Pizza. It doesn't take much from Little Caesars to set her off like a stick of dynamite.
- Evil, Inc.: Big Pizza calls their own pizzas overpriced, and instead of using real 100% cheeses like Little Caesars does, they use additives to only mimic the taste of cheese.
- Evil Laugh: Doesn't last long when they find out about Little Caesars hammering them hard in the pizza business.
- The Illuminati: Big Pizza teems with heavy symbolism alluding to Illuminati. They own a giant building shaped like a pyramid (or a pizza slice) and the eye are replaced with pizzas with pepperonis to mimic corneas.
- Impossibly Delicious Food: Big Pizza enjoys eating Little Caesars pizza and even order it to their headquarters; doesn't stop them from belittling the LC delivery boy.
- Lethal Eatery: Big Pizza uses additives, modified food starch and fake ingredients and unsurprisingly they get a lot of complaints to the point they have hundreds of complaints coming in per minute.
- Mecha-Mooks: Big Pizza has a robot minion, Pizzabot, who has the same emotional capacity as them.
- No Name Given: Because these are commercials, we don't learn the names of the Big Pizza executives except for Darren.
- The Operators Must Be Crazy: Big Pizza's customer complaints department's operators are mandated by their bosses to pick up the call and immediately hang up without saying anything.
- Shout-Out: Tara Pratt, who plays the female executive of Big Pizza, strokes on a white cat much like Ernst Stavro Blofeld from the James Bond movies. However, in "Big Pizza Air", she switched it out with a Pomeranian named Preston.
- Skyward Scream: Darren does one when he finds Little Caesar's has put pepperoni inside stuffed crust of an already full-pepperoni pizza.Darren: LITTLE CAESARS!!!!
- Surveillance Drone: Big Pizza has these as shown in the commercial "RIP Pizzabot".
- Take That!: Big Pizza does offer stuffed crust, but there's only cheese inside. Little Caesars puts pepperoni in their stuffed crust, serving as a jab at their competitors.
- Trap Door: The female executive once pulled this on another executive for pulling out a Little Caesars pizza.... but the other executives still tried it (and loved it).
- Villain Ball: Big Pizza refuses to pursue any tactic that could help them get richer because they are too callous in nature to bother putting up with customer complaints or keep their pizzas stylish enough to compete against what Little Caesars puts on the menu (ie Buttery crust or Stuffed crust with pepperoni inside). "Big Pizza Air" has Darren confirm that if they tried to invest in making their pizzas more detailed, they'd be forced to give up their golden yachts and fly commercial.
