History YMMV / LEGO

* VisualEffectsOfAwesome: A few of their commercials by Creator/GhostVFX, ''The Padawan Menace'' by Creator/AnimalLogic and ''HeroFactory'' by [[WangFilmProductions CGCG]]. Animal Logic is also animating [[WesternAnimation/TheLEGOMovie the LEGO feature film]].

*** And even ''that'' CUUSOO project came with its own slew of UnfortunateImplications, along with the headline-making female scientist figure from LEGOMinifigures. [[SchmuckBait Just try]] to find an internet discussion regarding either the CUUSOO project or the female Scientist that ''doesn't'' have an argument started by someone saying, "[[PositiveDiscrimination What's the big deal? If these were male characters, this wouldn't be newsworthy.]]"[[note]]And that's if they're civil. If they're not, expect to see rants about LEGO "corrupting" children's minds with "feminist propaganda".[[/note]]

* MagnumOpus: ''Franchise/{{Bionicle}}'' for the company as a whole, especially Technic.

** The book ''Brick by Brick'' by David Robertson provides an accessible insight into this phenomenon, pointing out that the company's branching out around the TurnOfTheMillennium actually ''decreased'' their profits, and it was only due to their in-house products like ''Franchise/{{Bionicle}}'' and the then-released redesigns of classic older sets that they managed to avoid bankruptcy. So while the complaint is partially true, LEGO has already learned the hard way how to keep their standard building toys and other departments balanced without relying too much on either.

If kids can [[BuiltWithLego build anything with]] Franchise/{{LEGO}} [[StuckOnBandAidBrand Bricks]], [[{{Tagline}} just imagine]] where [[PeripheryDemographic Adult Fans of LEGO]] [[{{YMMV}} can take things]]...

* [[SugarWiki/AwesomeMoments Crowning Moment Of Awesome]]: [[Awesome/{{LEGO}} See here.]]
** Winning an award when you display at a fan convention.

* [[SugarWiki/AwesomeMoments Crowning Moment Of Awesome]]: [[Awesome/{{LEG}} See here.]]

* [[SugarWiki/AwesomeMoments Crowning Moment Of Awesome]]: Meta-example, but there exists a LEGO [[Anime/MobileSuitVictoryGundam V2 Gundam]] that is fully transformable '''without having to remove any of the block parts'''. And if that's not enough, the Assault and Buster packs were also made for it.

* FandomRivalry: There is a well-established three-way friendly rivalry among fans of LEGOSpace, [[ClassicLEGOCastle LEGO Castle]], and LEGOTrains.

** Many of the LEGO lines aimed directly toward young girls would tend to have these. Many have placed focus on domestic "feminine" activities, such as a resort set with focus on leisure activities, as well as a LEGO jewelry-making set. The LEGOFriends, the most recent attempt at marketing toward girls, has had some of the most criticism. Unlike the jewelry-making set, it directly advertised its affiliation with LEGO bricks, but the toy figures were modeled more after the idealized feminine image similar to fashion dolls (while the resort LEGO sets still kept the blocky-looking figures).

* VisualEffectsOfAwesome: A few of their commercials by Creator/GhostVFX, ''The Padawan Menace'' by AnimalLogic and ''HeroFactory'' by [[WangFilmProductions CGCG]]. Animal Logic is also animating [[WesternAnimation/TheLEGOMovie the LEGO feature film]].

* FandomberserkButton: They are '''not''' called "[=LEGOs=]", they are called "LEGO bricks."

* MagnumOpus: Franchise/{{Bionicle}} for the company as a whole, especially Technic.

* VisualEffectsOfAwesome: A few of their commercials by Creator/GhostVFX, ''The Padawan Menace'' by AnimalLogic and ''HeroFactory'' by [[WangFilmProductions CGCG]].
** AnimalLogic has been confirmed to be animating the LEGO feature film.

* VisualEffectsOfAwesome: A few of their commercials by Creator/GhostVFX, ''The Padawan Menace'' by AnimalLogic and ''HeroFactory'' by WangFilmProductions.

* UnfortunateImplications: Many of the LEGO lines aimed directly toward young girls would tend to have these. Many have placed focus on domestic "feminine" activities, such as a resort set with focus on leisure activities, as well as a LEGO jewelry-making set. The LEGOFriends, the most recent attempt at marketing toward girls, has had some of the most criticism. Unlike the jewelry-making set, it directly advertised its affiliation with LEGO bricks, but the toy figures were modeled more after the idealized feminine image similar to fashion dolls (while the resort LEGO sets still kept the blocky-looking figures).

* CrowningMomentOfAwesome: Meta-example, but there exists a LEGO [[Anime/MobileSuitVictoryGundam V2 Gundam]] that is fully transformable '''without having to remove any of the block parts'''. And if that's not enough, the Assault and Buster packs were also made for it.

* MagnumOpus: {{Bionicle}} for the company as a whole, especially Technic.

* VisualEffectsOfAwesome: A few of their commercials by Creator/GhostVFX, ''The Padawan Menace'' by AnimalLogic and ''HeroFactory'' by {{CGCG}}.

* VisualEffectsOfAwesome: A few of their commercials by GhostVFX, ''The Padawan Menace'' by AnimalLogic and ''HeroFactory'' by {{CGCG}}.

* GannonBanned: They are '''not''' called "[=LEGOs=]", they are called "LEGO bricks."

* CrackIsCheaper: As mentioned in the Main article, prices are on the rise, especially in the liscenced themes.

* FandomRivalry: There is a well-established three-way friendly rivalry between fans of LEGOSpace, [[ClassicLEGOCastle LEGO Castle]], and LEGOTrains.
* GannonBanned: They are NOT called "[=LEGOs=]", they are called "LEGO bricks."

* MoneyDearBoy: Most say it's only popular because the company wouldn't stop "blowing up". It quickly became a major corporation, and has been gradually getting bigger and bigger, branching out into other avenues of entertainment (series' with franchises of their own, movies, commercials, video games, board games, theme parks, etc...) to the point where the creators forget that you are just supposed to ''build actual bricks'' with them! Of course, the haters often ignore how it had ''8 decades'' to prepare for this.
* OlderThanTheyThink[=/=]TheyChangedItNowItSucks: Specialized pieces and sets devoted to building one specific model have been around since [[http://www.peeron.com/cgi-bin/invcgis/scans/236-1/?ct=1 1955]]. Despite this, for many years now there has been a seemingly inexhaustible supply of people in their twenties or thirties lamenting this "recent" development and fondly recalling how it was all just boxes of random generic bricks when ''they'' were kids.

* VisualEffectsOfAwesome: A few of their commercials by GhostVFX, ''The Padawan Menace'' by AnimalLogic and ''HeroFactory'' by {{CGCG}}.

* CrowningMomentOfAwesome: Meta-example, but there exists a LEGO [[Anime/MobileSuitVictoryGundam V2 Gundam]] that is fully transformable '''without having to remove any of the block parts. And if that's not enough, the Assault and Buster packs were also made for it.

* AndTheFandomRejoiced: At Comic-Con 2011, they leaked they reissued the DC license, meaning LEGO Batman is back, but other DC Heroes are coming along for the ride too. One day later, they announced ''MARVEL'' sets, meaning they don't just have ''SpiderMan'' back, they also have access to other heroes like the Avengers and XMen! [[UltimateShowdownOfUltimateDestiny Let the battle begin!]]

* UnfortunateImplications: Many of the LEGO lines aimed directly toward young girls would tend to have these. Many have placed focus on domestic "feminine" activities, such as a resort set with focus on leisure activities, as well as a LEGO jewelry-making set. The LEGOFriends, the most recent attempt at marketing toward girls, has had some of the most criticism. Unlike the jewelry-making set, it directly advertised its affiliation with LEGO bricks, but the toy figures were modeled more after the idealized feminine image similar to fashion dolls (while the resort LEGO sets still kept the blocky-looking figures) and the sets are much simpler and easier to build.

* CrowningMomentOfAwesome: Meta-example, but there exists a LEGO [[MobileSuitVictoryGundam V2 Gundam]] that is fully transformable '''without having to remove any of the block parts. And if that's not enough, the Assault and Buster packs were also made for it.

* CrowningMomentOfAwesome: Meta-example, but there exists a LEGO [[MobileSuitVictoryGundam V2 Gundam]] that is fully transformable '''without having to remove any of the block parts. And if that's not enough, [[BeyondTheImpossible the Assault and Buster packs were also made for it.]]

* FandomRivalry: There is a well-established three-way friendly rivalry between fans of LEGOSpace, LEGOCastle, and LEGOTrains.