History Main / TakeThatTitForTat

* ''Series/{{Angel}}'' and ''Series/BuffyTheVampireSlayer'' would swap jabs while they were both on air.
** It should be noted that both series were created by the same person, Creator/JossWhedon.

* In 2020, some Website/FourChan users made [[https://i.imgur.com/pjw5xOl.jpg a CYOA]] mocking Website/{{Reddit}} and its userbase. Later that year, some Redditors clapped back by making [[https://i.imgur.com/7bWKfXH.png another CYOA]] mocking 4chan and ''its'' users.

* At the end of ''VideoGame/DonkeyKongCountry2DiddysKongQuest'', [[VideoGame/SonicTheHedgehog Sonic's shoes]] and [[VideoGame/EarthwormJim Earthworm Jim's gun]] are seen next to a trash can that says, '''NO HOPERS''' when Cranky ranks Diddy alongside [[Franchise/SuperMarioBros Mario, Yoshi]], and [[Franchise/TheLegendOfZelda Link]], depending on how many DK Coins they found throughout the game. This was done in response to two separate take thats; a promotional video for the ''[[VideoGame/Sonic3AndKnuckles Sonic & Knuckles]]'' game had the line, "Can an old gorilla beat this new team? [[BlatantLies No way!]]", and the [[UsefulNotes/SegaGenesis Sega CD]] version of ''Earthworm Jim'' had the unlockable "Worm Kong" mask, which resembled Donkey Kong with an arrow through his head, in response to the original ''VideoGame/DonkeyKongCountry'' game outselling the original ''Earthworm Jim'' game in retail sales.

* The original Advertising/EnergizerBunny commercial from 1988 was a parody of Duracell's commercials, where a row of pink battery-operated drum-playing rabbits ran down one by one, but the Duracell-powered one lasted the longest. Energizer's take on these commercials implied that Duracell [[AsbestosFreeCereal always compared its batteries to zinc-carbon batteries and not similar alkaline batteries like Energizer]] by having the Energizer Bunny show up as an uninvited guest. In Canada, Duracell fired back in 1994 with a commercial parodying ''The Tortoise and the Hare''. In this commercial, after having outlasted the other tortoises, the Duracell-powered tortoise passes by a pink rabbit sleeping under a tree, implying that by this point, Duracell did compare its batteries to those of its alkaline rivals.

* Creator/EdgarAllanPoe's "Literature/TheCaskOfAmontillado" was written in response to Thomas Dunn English's "1844" AKA "The Power of the S.F.". Originally friends, both men had a very nasty public fallout that eventually evolved into a bitter feud. From here on, both Poe and English engaged in several confrontations, usually centered around literary caricatures of one another. One of English's letters which was published in the July 23, 1846, issue of the ''New York Mirror'' caused Poe to successfully sue the editors of the Mirror for libel. That same year, English published his previously mentioned novel that featured a character called [[NoCelebritiesWereHarmed Marmaduke Hammerhead]], author of [[Literature/TheRaven The Black Crow]]. He was portrayed as a drunken liar and wife-beater. Poe's "Literature/TheCaskOfAmontillado" contains several allusions to English's novel and taking into account the nature of the tale: a wronged protagonist who [[BestServedCold successfully exacts revenge]] unto his former friend [[KarmaHoudini with total impunity]]... One can see the parallels.

* The ''VideoGame/GrandTheftAuto'' series had two games in a row (''[[VideoGame/GrandTheftAutoIII 3]]'' and ''[[VideoGame/GrandTheftAutoViceCity Vice City]]'') where the player character has to kill someone named Tanner, as in the protagonist of the ''VideoGame/{{Driver}}'' series. In response, Reflections put a group of men in ''[=Driv3r=]'' named Timmy Vermicelli (a takeoff on ''Vice City's'' Tommy Vercetti) who wears a Hawaiian shirt and arm floaters (due to Tommy's inability to swim) and shoots at the player. Killing all Timmy's unlocks a bonus area. Rockstar fired back in ''VideoGame/GrandTheftAutoSanAndreas'' by including a scene where a character is shown playing a video game and shouting "This sucks, I mean, how could [[BlandNameProduct Refractions]] mess up so bad? Tanner, you suck ass!".

Oh, and [[Laconic/TakeThatTitForTat the laconic version]]'s terrible.

* In addition to all the other anti-Disney humor featured in ''WesternAnimation/{{Shrek}}'', the film's main villain Lord Farquaad was an [[NoCelebritiesWereHarmed unflattering caricature of then-Disney CEO Michael Eisner]], the [[ItsPersonal rival and former business partner]] of Creator/DreamworksAnimation co-founder and former Disney CCO Jeffery Katzenberg. Annoyed by Katzenberg's success with a movie that gave Disney the finger for ninety minutes, Eisner shot back by overhauling Disney's ''WesternAnimation/ChickenLittle'' into a similarly [[DenserAndWackier snarky, self-aware broad comedy]], thinking he could [[BeatThemAtTheirOwnGame beat his rival at his own game]]. Unfortunately for Eisner, it didn't work out: the film was a critical flop and, after a string of bad investments, he resigned from the company.

* Among much of the anti-Disney humor featured in ''WesternAnimation/{{Shrek}}'' was an [[NoCelebritiesWereHarmed unflattering caricature of then-Disney CEO Michael Eisner]], the [[ItsPersonal rival and former business partner]] of Creator/DreamworksAnimation co-founder and former Disney CCO Jeffery Katzenberg. Annoyed by Katzenberg's success with a movie that gave Disney the finger for ninety minutes, Eisner shot back by overhauling Disney's ''WesternAnimation/ChickenLittle'' into a similarly [[DenserAndWackier snarky, self-aware broad comedy]], thinking he could [[BeatThemAtTheirOwnGame beat his rival at his own game]]. Unfortunately for Eisner, it didn't work out: the film was a critical flop and, after a string of bad investments, he resigned from the company.

* The original Advertising/EnergizerBunny commercial from 1988 was a parody of Duracell's commercials, where a row of pink battery-operated drum-playing rabbits ran down one-by-one, but the Duracell-powered one lasted the longest. Energizer's take on these commercials implied that Duracell [[AsbestosFreeCereal always compared its batteries to zinc-carbon batteries and not similar alkaline batteries like Energizer]] by having the Energizer Bunny show up as an uninvited guest. In Canada, Duracell fired back in 1994 with a commercial parodying ''The Tortoise and the Hare''. In this commercial, after having outlasted the other tortoises, the Duracell-powered tortoise passes by a pink rabbit sleeping under a tree, implying that by this point, Duracell did compare its batteries to those of its alkaline rivals.

* ''ComicBook/TheAuthority'' would often mock and satirize and deconstruct traditional superheroes, their brand of heroism and their tropes. ComicBook/{{Superman}}, the most traditional of superheroes, thus had an issue called "What's So Funny About Truth, Justice, & the American Way?" (later expanded into a feature-length film called ''WesternAnimation/SupermanVsTheElite'') that satirizes and deconstructs the Authority, their brand of heroism and their tropes.

* ''ComicStrip/FoxTrot'' once poked fun at ''ComicStrip/PearlsBeforeSwine'' by claiming their strip compilations don't qualify as good news. A year later, Stephen Pastis got the rights to reuse the same strip and did a RemixComic of it claiming that Bill Amend only semi-retired so he could spend all day playing [=MMOs=]. Bill then shot back that Pastis took so long so he could use his lawyer experience to claim the time length as billable hours.

* ''WebVideo/ScootertrixTheAbridged'', episode 9, features an argument over who the worst MLP AbridgedSeries director is. When ''WebVideo/UltraFastPony'' creator Wacarb comes up in the argument, Celestia responds, "Who the hell is Wacarb?" ''UFP'' shot back in "On Your Mark", where the topic of performing tricks on a scooter comes up: "But there are no good scooter tricks!" "Yeah, Scootertrix sucks!" (It's all for laughs, because both of them are fans of the other's work in RealLife.)

* Creator/EdgarAllanPoe's "Literature/TheCaskOfAmontillado" was written in response to Thomas Dunn English's "1844" AKA "The Power of the S.F.". Originally friends, both men had a very nasty public fallout that eventually evolved into a bitter feud. From here on, both Poe and English engaged in several confrontations, usually centered around literary caricatures of one another. One of English's letters which was published in the July 23, 1846, issue of the ''New York Mirror'' caused Poe to successfully sue the editors of the Mirror for libel. That same year, English published his previously mentioned novel that featured a character called [[NoCelebritiesWereHarmed Marmaduke Hammerhead]], author of [[Literature/TheRaven The Black Crow]]. He was portrayed as a drunken liar and wife beater. Poe's "Literature/TheCaskOfAmontillado" contains several allusions to English's novel and taking into account the nature of the tale: a wronged protagonist who [[BestServedCold successfully exacts revenge]] unto his former friend [[KarmaHoudini with total impunity]]... One can see the parallels.

* Music/TaylorSwift's "Bad Blood" was a dig towards her former friend Music/KatyPerry, who she accused of taking her dancers away from her. Perry would hit back at Swift with that "Regina George" tweet and "Swish Swish". Swift hit back at her with "Look What You Made Me Do". Fortunately, the feud ended in mid 2018 when the two reconciled and Perry appeared in Swift's music video for "You Need to Calm Down".

* Remember when Music/KanyeWest [[Memes/KanyeWest famously interrupted]] Music/TaylorSwift at the 2009 VMA's? Well, she wrote him a song called "Innocent", forgiving him. He didn't seem to get the message and wrote her into his song "Famous" -- ''"I made that bitch [Swift] famous"'', ouch. Swift said that she didn't approve of the lyric, and then Creator/KimKardashian (very good at not making friends) posted a video of a phone call with Swift where she said that Kanye could joke about having made her famous in his song, but not to be referred to as 'that bitch' and certainly not to have Kanye imply he thinks she owes him sex for it. Kardashian continued to mock her for it. Swift's ''Reputation'' album (an introspective look on her, well, reputation) includes the song "This Is Why We Can't Have Nice Things", with some lyrics that seem pointed at Kanye: ''"It was so nice being friends again / There I was giving you a second chance / But you stabbed me in the back while shaking my hand / And therein lies the issue / Friends don't try to trick you / Get you on the phone and mind-twist you"''.

* In 2018, Music/MachineGunKelly dissed Music/{{Eminem}} on Music/TechN9ne's "No Reason (The Mosh Pit Song)", which resulted in Eminem diss MGK on his song "Not Alike", before Kelly dissed Eminem again with "Rap Devil" and Eminem would hit back with "Killshot".

* An interesting case of this is (that sits between ShoutOut and TakeThat) is the "Zombie Genocider" achievement in ''VideoGame/DeadRising'' requires the player to kill 53,594 zombies, or the equivalent of the entire population of Willamette. ''VideoGame/Left4Dead'' includes an achievement called "Zombie Genocidest", which requires you to kill 53,595 Infected. In response, ''VideoGame/DeadRising2'' added the "Z-Genocider 2: Genocide Harder" achievement for 53,596 zombie kills. Some other games have also referenced this, like "Trail of Corpses" in ''VideoGame/{{Prototype}}'' [[note]]"Kill 53,596 infected"[[/note]], a note in the credits for ''VideoGame/BioShock2'' that claims "53,596 zombies were killed during the making of this game", and the "HOPO-cidal Maniac" achievement in ''[[VideoGame/RockBand Rock Band 3]]'' for "killing" 53,596 hammer-ons and pull-offs. In fact depending on how one sees it, it's less of a TakeThat and more like different games constantly referencing and one-upping each other.

** The episode "[[Recap/TheSimpsonsS3E21BlackWidower Black Widower]]" begins with the Simpson family watching a parody of ''Series/{{Dinosaurs}}'', and Bart comments, "It's like they saw our lives and put it right up on screen!", a reference to the criticism ''Dinosaurs'' received at the time for [[TheyCopiedItSoItSucks allegedly ripping off]] ''The Simpsons''. ''Dinosaurs'' would later fire back in the episode, "Dirty Dancin'", wherein Earl complains about the TV line-up consisting of nothing but shows involving [[BumblingDad idiot fathers]], [[FollowTheLeader following the success]] of "[[ShowWithinAShow Totally Ineffectual Dad]]", and that the other shows are just cheap rip-offs. Baby then says, "Don't have a cow, man!", Bart's CatchPhrase at the time.

* Despite the fact that he designed the character of [[CaptainErsatz Sappy]] [[WesternAnimation/SidneyTheElephant Stanley]] for the episode, "[[Recap/TinyToonAdventuresS1E50WhoBoppedBugsBunny Who Bopped Bugs Bunny?]]", ''[[WesternAnimation/TheRenAndStimpyShow Ren and Stimpy]]'' creator Creator/JohnKricfalusi did not enjoy the work he did for ''WesternAnimation/TinyToonAdventures''. When he became a contributor for the "Wild Cartoon Kingdom" magazine, he gave negative reviews to the later animated works of Creator/StevenSpielberg, such as ''WesternAnimation/WereBackADinosaursStory'' and ''WesternAnimation/{{Animaniacs}}'' under the pseudonym "Tom Paine", the latter of which he bashed [[ComplainingAboutShowsYouDontWatch before he even saw the show]]. The ''WesternAnimation/TinyToonAdventuresSpringBreakSpecial'' fired back by having Rank and Stumpy, rooster and squirrel [[{{Expy}} expies]] of Ren and Stimpy [[SquashedFlat get run over]] by the ''Tiny Toons'' bus near the end of the special. The other victims of the bus were [[WesternAnimation/BeavisAndButtHead Beaver and Hoghead]], based on the stars of a show John K notably enjoyed, adding even more fuel to the fire.

* ''Series/Unreal2015'' features a show that is an {{expy}} of ''Series/TheBachelor'' -- the host of ''The Bachelor'' said that one difference between the shows is that people watched his. ''[=UnREAL=]'' responded by featuring an African-American bachelor, something that the other show has never done.

* Creator/WesCraven and Creator/SamRaimi had a history of taking lighthearted jabs at each other in their horror movies, as chronicled [[https://youtu.be/kucahpB82_k here]] by [[WebVideo/TalesFromTheInternet Justin Whang]]. It started when Raimi put a ripped up ''Film/{{The Hills Have Eyes|1977}}'' poster in the background of a shot from ''Film/{{The Evil Dead|1981}}'', in response to a similar shot of a torn ''Film/{{Jaws}}'' poster in that film. Craven fired back with a scene of Nancy falling asleep to ''Evil Dead'' in ''Film/{{A Nightmare on Elm Street|1984}}'', to which Raimi had Freddy's clawed glove hanging from the wall of the shed in ''Film/EvilDead2''. Finally, ''Film/{{Scream|1996}}'' had characters arguing over whether to watch ''Film/{{Hellraiser}}'' or ''Evil Dead'' at a party. After Wes Craven passed away in 2015, however, Raimi would [[{{Bookends}} bring it all full circle]] and wrap things up by putting an intact, framed ''Hills Have Eyes'' poster in ''Series/AshVsEvilDead'' as a post-mortem tribute.

* ''VideoGame/DevilMayCry'' managed to do this to ''itself''. Tameem Antoniades, director of Creator/NinjaTheory's ''VideoGame/DMCDevilMayCry'', had a clear disdain for the original trilogy that manifested in [=DmC=]!Dante ending up with an original!Dante wig on his head in the middle of a fight, only to declare "Not in a million years" and rip it off. The eventual ''VideoGame/DevilMayCry5'' - developed in-house by Capcom - had a more light-hearted jab back with Dr. Faust, a cowboy hat weapon used by Dante that causes him to strike flamboyant poses while using it, referencing an infamous GDC presentation by Ninja Theory which included an image of original!Dante edited into the background of ''Film/BrokebackMountain''.
** Although alongside that there are a few {{Mythology Gag}}s that reference ''VideoGame/DMCDevilMayCry'' with Nero's hair being cut short to resemble Donte, then using Donte's infamously loved phrase "Fuck you!" and Vergil outright saying "Not in a million years".

* Among much of the anti-Disney humor featured in ''WesternAnimation/{{Shrek}}'' was an [[NoCelebritiesWereHarmed unflattering caricature of then-Disney CEO Michael Eisner]], the [[ItsPersonal rival and former business partner]] of Creator/DreamworksAnimation founder and former Disney CCO Jeffery Katzenberg. Annoyed by Katzenberg's success with a movie that gave Disney the finger for ninety minutes, Eisner shot back by overhauling Disney's ''WesternAnimation/ChickenLittle'' into a similarly [[DenserAndWackier snarky, self-aware broad comedy]], thinking he could [[BeatThemAtTheirOwnGame beat his rival at his own game]]. Unfortunately for Eisner, it didn't work out: the film was a critical flop and, after a string of bad investments, he resigned from the company.

* When ''Series/BuffyTheVampireSlayer'' shifted networks from WB to UPN after season 5, a WB spokesperson said that UPN stood for "[[Used Parts Network". In response, a UPN spokesperson said that WB stood for "Without Buffy".

** In a more good-natured rib, ''WesternAnimation/SouthPark'' did the episode "Simpsons Already Did It" because it was hard for the writers to think good ideas that hadn't already shown up in Springfield. ''The Simpsons'' responded by having Bart and Milhouse watching ''South Park'', something which Marge vehemently disapproves.

* As mentioned above, Creator/SethMacFarlane took a "little shot back" at Creator/MattGroening's plagiarism joke in ''The Simpsons'' by having a CutawayGag in ''WesternAnimation/FamilyGuy'' in which... [[DisproportionateRetribution Marge is brutally raped by Quagmire, who then follows her home and murders the entire Simpson family]]. Needless to say, Groening [[DudeNotFunny didn't find it funny]] ''[[YouBastard at all]]'' and threatened never to speak to [=MacFarlane=] again if the scene wasn't pulled from reruns.

* In 2005 Music/TarjaTurunen was fired from her position as lead vocalist of Music/{{Nightwish}} due to personal disputes with the other band members, particularly keyboardist and principal songwriter Tuomas Holopainen. Nightwish subsequently devoted two songs on their 2007 album ''Dark Passion Play'', [[https://www.youtube.com/watch?v=hTdhXxxWREo "Bye Bye Beautiful"]] and [[https://www.youtube.com/watch?v=Bkib0dIziXk "Master Passion Greed"]], to taking potshots at respectively Tarja and her husband Marcelo Cabuli, whom they accused of being a bad influence on her. Tarja shot back in 2009 with [[https://www.youtube.com/watch?v=imBsSIFjPfA "Enough"]], which accuses Nightwish and Tuomas in particular of being egotistical prima donnas. (Things have thawed somewhat since then: Tarja is friends with current Nightwish vocalist Floor Jansen and has made live appearances with guitarist Marco Hietala.)

Alternatively, Work B may not make a joke at the expense of Work A but instead somehow prove it wrong or create a negative homage to subtly throw shade back without the maligned name-dropping.
On a more lighthearted note, sometimes this is mostly lighthearted jabbing between two works, like VitriolicBestBuds.

See: TakeThat

* As mentioned above, Creator/SethMacFarlane took a "little shot back" at Creator/MattGroening's plagiarism joke in ''The Simpsons'' by having a CutawayGag in ''WesternAnimation/FamilyGuy'' in which... [[DisproportionateRetribution Marge is brutally raped by Quagmire, who then follows her home and murders the entire Simpson family]]. Needless to say, Groening [[ITakeOffenseToThatLastOne didn't find it funny]] ''[[YouBastard at all]]'' and threatened never to speak to [=MacFarlane=] again if the scene wasn't pulled from reruns.

** After ''Film/PitchPerfect'' trashed the show, characters began saying things like "the a cappella thing is boring, done".

* When ''Series/BuffyTheVampireSlayer'' shifted networks from WB to UPN after season 5, a WB spokesperson said that UPN stood for "Used Parts Network". In response, a UPN spokesperson said that WB stood for "Without Buffy".

** In a more good-natured rib, ''Westernanimation/SouthPark'' did the episode "Simpsons Already Did It" because it was hard for the writers to think good ideas that hadn't already shown up in Springfield. ''The Simpsons'' responded by having Bart and Milhouse watching ''South Park'', something which Marge vehemently disapproves.

* Creator/EdgarAllanPoe's "Literature/TheCaskOfAmontillado" was written in response to Thomas Dunn English's "1844" AKA "The Power of the S.F.". Originally friends, both men had a very nasty public fallout that eventually evolved into a bitter feud. From here on, both Poe and English engaged in several confrontations, usually centered around literary caricatures of one another. One of English's letters which was published in the July 23, 1846, issue of the ''New York Mirror'' caused Poe to successfully sue the editors of the Mirror for libel. That same year, English published his previously mentioned novel that featured a character called [[NoCelebritiesWereHarmed Marmaduke Hammerhead]], author of [[Literature/TheRaven The Black Crow]]. He was portrayed as a drunken liar and wife beater. Poe's "Literature/TheCaskOfAmontillado" contains several allusions to English's novel and taking into account the nature of the tale: a wronged protagonist who [[BestServedCold successfully exact revenge]] into his former friend [[KarmaHoudini with total impunity]]... One can see the parallels.

* Remember when Music/KanyeWest [[Memes/KanyeWest famously interrupted]] Music/TaylorSwift at the 2009 VMA's? Well, she wrote him a song called "Innocent", forgiving him. He didn't seem to get the message and wrote her into his song "Famous" -- ''"I made that bitch [Swift] famous"'', ouch. Swift said that she didn't approve of the lyric, and then Kim Kardashian (very good at not making friends) posted a video of a phone call with Swift where she said that Kanye could joke about having made her famous in his song, but not to be referred to as 'that bitch' and certainly not to have Kanye imply he thinks she owes him sex for it. Kardashian continued to mock her for it. Swift's ''Reputation'' album (an introspective look on her, well, reputation) includes the song "This Is Why We Can't Have Nice Things", with some lyrics that seem pointed at Kanye: ''"It was so nice being friends again / There I was giving you a second chance / But you stabbed me in the back while shaking my hand / And therein lies the issue / Friends don't try to trick you / Get you on the phone and mind-twist you"''.

** The episode "[[Recap/TheSimpsonsS3E21BlackWidower Black Widower]]" begins with the Simpson family watching a parody of ''Series/{{Dinosaurs}}'', and Bart comments, "It's like they saw our lives and put it right up on screen!", a reference to the criticism ''Dinosaurs'' received at the time for [[TheyCopiedItSoItSucks allegedly ripping off]] ''The Simpsons''. ''Dinosaurs'' would later fire back in the episode, "Dirty Dancin'", wherein Earl complains about the TV line-up consisting of nothing but shows involving [[BumblingDad idiot fathers]], following the success of "[[ShowWithinAShow Totally Ineffectual Dad]]", and that the other shows are just cheap rip-offs. Baby then says, "Don't have a cow, man!", Bart's CatchPhrase at the time.

* As mentioned above, Creator/SethMacFarlane took a "little shot back" at Creator/MattGroening's plagiarism joke in ''The Simpsons'' by having a CutawayGag in ''WesternAnimation/FamilyGuy'' in which... [[DisproportionateRetribution Marge is brutally raped by Quagmire, who then follows her home and murders the entire family]]. Needless to say, Groening [[ITakeOffenseToThatLastOne didn't find it funny]] ''[[YouBastard at all]]'' and threatened never to speak to [=MacFarlane=] again if the scene wasn't pulled from reruns.

* After the artwork of ''ComicStrip/{{Dilbert}}'' was criticized in ''ComicStrip/ZippyThePinhead'' as simplistic, Scott Adams retaliated by having Dogbert create a comic strip called "Pippy the Ziphead" about "a clown with a small head who says random things" which nobody likes, not even Dogbert.

** The episode "[[Recap/TheSimpsonsS3E21BlackWidower Black Widower]]" begins with the Simpson family watching a parody of ''Series/{{Dinosaurs}}'', and Bart comments, "It's like they saw our lives and put it right up on screen!", a reference to the criticism ''Dinosaurs'' received at the time for [[TheyCopiedItSoItSucks being accused of being a rip-off of]] ''The Simpsons''. ''Dinosaurs'' would later fire back in the episode, "Dirty Dancin'", wherein Earl complains about the TV line-up consisting of nothing but shows involving [[BumblingDad idiot fathers]], following the success of "[[ShowWithinAShow Totally Ineffectual Dad]]", and that the other shows are just cheap rip-offs. Baby then says, "Don't have a cow, man!", Bart's CatchPhrase at the time.

On a more lighthearted note, sometimes this is mostly lighthearted jabbing between two works, like VitrolicBestBuds.

** Although alongside that there are a few {{Mythology Gag}}s that reference ''VideoGame/DMCDevilMayCry'' with Nero's hair being cut short to resemble [[FanNickname Donte]], then using Donte's infamously loved phrase "Fuck you!" and Vergil outright saying "Not in a million years".

* An interesting case of this is the infamous "Zombie Genocider" achievement in ''VideoGame/DeadRising'' requires the player to kill 53,594 zombies, or the equivalent of the entire population of Willamette. ''VideoGame/Left4Dead'' includes an achievement called "Zombie Genocidest", which requires you to kill 53,595 Infected. In response, ''VideoGame/DeadRising2'' added the "Z-Genocider 2: Genocide Harder" achievement for 53,596 zombie kills. Some other games have also referenced this, like "Trail of Corpses" in ''VideoGame/{{Prototype}}'' [[note]]"Kill 53,596 infected"[[/note]], a note in the credits for ''VideoGame/BioShock2'' that claims "53,596 zombies were killed during the making of this game", and the "HOPO-cidal Maniac" achievement in ''[[VideoGame/RockBand Rock Band 3]]'' for "killing" 53,596 hammer-ons and pull-offs. In fact depending on how one sees it, it's less of a TakeThat and more like different games constantly referencing and one-upping each other.

* An... arguable example can be found in the 4th edition of ''TabletopGame/DungeonsAndDragons''. In issue #265 of Magazine/{{Dragon}}, the issue of ComicStrip/KnightsOfTheDinnerTable features the {{munchkin}} players challenging their GM's apparently super-lethal dungeon by buying a large variety of livestock, which they use as cheap tools to overcome various obstacles.[[note]]Herding sheep into the dungeon to spring various traps, using pigeons with Explosive Runes scrolls strapped to their legs as flying bombs, using chickens as weights to calculate the depth of pits, goats as expendable meat shields, and pigs with saddlebags full of oil flasks as living bombs.[[/note]] In the 4e sourcebook "The Dungeon Survival Handbook", a sourcebook on dungeons[[note]]races prone to living in dungeons, character themes with a focus on dungeon environments, guides to crafting dungeons, famous D&D dungeons, etc[[/note]], using herd animals in such a way is mentioned... as a "Dungeon Don't", or something you should ''not'' do, with observations as to the various flaws in driving herds of animals into the dungeon ahead of you.[[note]]They can't open doors, they may split up in random directions, they slow your travel down, they require massive amounts of provisions, and you can just forget about being stealthy...[[/note]]

* Creator/WesCraven and Creator/SamRaimi had a history of taking lighthearted jabs at each other in their horror movies, as chronicled [[https://youtu.be/kucahpB82_k here]] by [[WebVideo/TalesFromTheInternet Justin Whang]]. It started when Raimi put a ripped up ''Film/{{The Hills Have Eyes|1977}}'' poster in the background of a shot from ''Film/{{The Evil Dead|1981}}'', in response to a similar shot of a torn ''Film/{{Jaws}}'' poster in that film. Craven fired back with a scene of Nancy falling asleep to ''Evil Dead'' in ''Film/{{A Nightmare on Elm Street|1984}}'', to which Raimi had Freddy's clawed glove hanging from the wall of the shed in ''Film/EvilDead2''. Finally, ''Film/{{Scream|1996}}'' had characters arguing over whether to watch ''Film/{{Hellraiser}}'' or ''Evil Dead'' at a party. After Wes Craven [[AuthorExistenceFailure passed away]] in 2015, however, Raimi would [[{{Bookends}} bring it all full circle]] and wrap things up by putting an intact, framed ''Hills Have Eyes'' poster in ''Series/AshVsEvilDead'' as a post-mortem tribute.

* Creator/WesCraven and Creator/SamRaimi had a history of taking lighthearted jabs at each other in their horror movies, as chronicled [[https://youtu.be/kucahpB82_k here]] by [[WebVideo/TalesFromTheInternet Justin Whang]]. It started when Raimi put a ripped up ''Film/{{The Hills Have Eyes|1977}}'' poster in the background of a shot from ''Film/{{The Evil Dead|1981}}'', in response to a similar shot of a torn ''Film/{{Jaws}}'' poster in that film. Craven fired back with a scene of Nancy falling asleep to ''Evil Dead'' in ''Film/{{A Nightmare on Elm Street|1984}}'', to which Raimi hadFreddy's clawed glove hanging from the wall of the shed in ''Film/EvilDead2''. Finally, ''Film/{{Scream|1996}}'' had characters arguing over whether to watch ''Film/{{Hellraiser}}'' or ''Evil Dead'' at a party. After Wes Craven [[AuthorExistenceFailure passed away]] in 2015, however, Raimi would [[{{Bookends}} bring it all full circle]] and wrap things up by putting an intact, framed ''Hills Have Eyes'' poster in ''Series/AshVsEvilDead'' as a post-mortem tribute.