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Could be they haven't figured out the teams so they're promoting them specifically.
Unlikely, they've been pretty upfront about the DLC contents of all of their games. Plus, the tweet from the official SNK account
reposting the announcement specifically lists 15 characters coming to XV, that's the 4 teams of Season 1 plus Rugal, Shingo, and Kim.
Okay, but it's clear there's more characters they haven't announced.
Google "big ears"
Goenitz feels like he is coming back. I bet a bunch of bosses will.
Uni cat
Sure, but I doubt that Season 2 will have more than 6 characters, let alone 12.
Maybe. While we're only seeing the individual characters, for all we know, Shingo and Kim could simply be there as shorthand for "Shingo's Team" and "Kim's Team," rather than it being an indication that it's only going to be them. It is rather early, after all.
Edited by KnownUnknown on Aug 8th 2022 at 10:15:56 AM
"The difference between reality and fiction is that fiction has to make sense." - Tom Clancy, paraphrasing Mark Twain.
Google "big ears"
Single entries might justify guest characters if they ever add one.
Otherwise, building a team around might be more trouble than it's worth for a guest fighter
Uni cat
An alleged leak in the same vein as the one that leaked the full roster last year appeared 4chan. According to it the season 2 DLC is comprised by Team 5: Shingo, Alice,Kensou Team 6: Kim, Gang Il, May Lee Team 7: Vice, Mature, Duck King and Team 8: Ryu, Chun Li, Luke(?) with Goenitz as freebie
The last two teams sound like complete bullshit but hey, we all thought the same about K9999.
Google "big ears"
It's legit because Luke is there and Luke is the future. Have you heard luke is cool guys? Please love Luke!
I mean, that's interesting, lines up with speculation and with fan favourites, but seems too good to be true in certain cases. What does Duck King have to do with mature and vice?
Uni cat
Surrounded by weirdoes
They needed a third member, so they grabbed him by the neck and said "you are with us now"?
Wake me up at your own risk.
I bet he only picked Ryu, Chun and Luke because KOFAS did it.
The "leaker" clarified some stuff team 7 is Adel, Mature and Duck King while Team 8 last member is Dhalsim? Here's the image they posted
Popeye forearms + spaghetti (hair) is definitely supposed to be Luke
RE: Nakoruru being in KOF 95 for GB, KOF 2000 and KOF XIV:
Okay, I did not know any of that. Great finds! 
RE: SNK's non-profit organization for kids starring Nakoruru and Terry Bogard:
Wow, I didn't even know that was a thing until now! 
Google "big ears"
It's interesting line-up nonetheless. We shall see once details about Shingo and Kim are released. If they keep the releases with teams then that would be really cool
It's timing is also pretty interesting considering the KOF X SF posters shown on EVO. Or maybe too coincidental
Uni cat
On the one hand, a Street Fighter team composed of Ryu, Chun Li and Dhalsim kind of makes sense: Ryu and Chun Li are going to be in no matter what, and Dhalsim is one of the series' primary crossover characters due to his iconic nature and unique playstyle. On the other hand, a Street Fighter team without a newer character does not make sense, given that Capcom would absolutely have wanted synergy with SF VI. It'd be easier to buy if it were Luke rather than Dhalsim.
"The difference between reality and fiction is that fiction has to make sense." - Tom Clancy, paraphrasing Mark Twain.
Checks my previous post on the two potential teams.
Well I got 2/3 members but basically the same team so hahahaha, LET'S GO.
Either way, I'm excited.
This is going to be so much fun.
Man the leaks read like Pokemon SV leaks lmao
With that in mind I thought SNK lost the rights to the pachinko gals.
Edited by Ookamikun on Aug 10th 2022 at 8:55:28 PM
They lost the rights to Ruby Heart
It wasn't even a loss, they sold them. But shortly after buying the rights to Sky Heart, the company went under so Love Heart is stuck on legal limbo
Leader of the Holey Brotherhood
So wait, they didn't just buy her back?
The company that just folded kept her despite folding? Why?
One Strip! One Strip!
What's Mui Mui's sitatuon. Rob's right.
Just Some Guy
Mui Mui is SNK's own character IIRC.
Help me. I can't get it out of my head.
RE: Ryu, Chun-Li, Luke (or Dhalism) joining KOFXV:
Sincerely speaking, right off the bat? I don't buy it. Yeah, there's precedent in the collab in KOFAS, the SNK/Capcom illustrations shown off recently in EVO 2022, and obviously the Capcom vs. SNK team-up games from olden times, but my instinct tells me the leaker is just messing with us.
That being said, I wouldn't mind being wrong about it and if by some miracle, it somehow turns out to be a testing the waters of a new Capcom vs. SNK, then that's even better.
Edited by TargetmasterJoe on Aug 10th 2022 at 12:10:26 PM
Oh, Season 2 won't add DLC teams, just individual entries. The DLC roadmap specifically shows Shingo and Kim as single entries instead of the extra teams from Season 1.
That is also another disappointment, it means the chances of getting surprising picks added are drastically reduced since those characters that have been a constant in previous games will get preference.