Snack Attack

Gangu and Tuggle partner together to make blind boxes that contain both chocolate and minifigures, which become a sensation around Cappy Town. Tiff goes to complain about it to Meta Knight, saying that they're using his likeness without permission, but Meta Knight is on board with it because his figure is one of the rarest and most coveted ones, feeding into his narcissism.

Example of:
Blind Bag Collectables