Line #14 Website/Indiegogo


1	[[quoteright:320:https://static.tvtropes.org/pmwiki/pub/images/indiegogo_logo.png]]
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3	[[http://www.indiegogo.com Indiegogo]] is a well-known [[http://en.wikipedia.org/wiki/Crowdfunding crowdfunding]] website, only behind UsefulNotes/{{Kickstarter}} in popularity. On the surface, Indiegogo is very similar to Kickstarter; however, unlike its rival, which is restricted to creative projects, Indiegogo is a more general-purpose platform, and users can raise funds for almost any ''legitimate'' purpose, including charity[[note]]"personal cause" campaigns (e.g., funerals, medical expenses, etc.) are not allowed on Indiegogo; the site recommends that users host their personal cause campaigns on [[http://www.gofundme.com GoFundMe]][[/note]] and starting a business.
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5	Indiegogo has two funding models: fixed and flexible. The former is similar to Kickstarter's AllOrNothing model, where the campaign must reach its goal before the end date, otherwise the campaign won't receive any funding. The latter allows users to keep whatever contributions they have attained; however, if the campaign does not meet its defined goal, Indiegogo takes a higher percentage[[note]]The site charges 5% for any successful campaign and 9% for unsuccessful flexible campaigns[[/note]]. Additionally, if a user offers perks in a flexible funding campaign, they must still fulfill those promises even if they do not reach their intended target. Fixed funding is intended for creative projects and most business startups whereas flexible funding is intended for charity campaigns.
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7	!!Like Kickstarter, Indiegogo has hosted several noteworthy campaigns:
8	[[index]]
9	* "[[https://www.indiegogo.com/projects/an-hour-of-code-for-every-student An Hour of Code for Every Student]]" raised $5 million to promote teaching computer science in school.
10	* ''Film/{{Apparitional}}'': A [[HorrorFilms Horror Movie]] about ghost hunters meeting real ghosts in a prison.
11	* ''VideoGame/{{Ato}}'': A 2D {{Metroidvania}} PlatformGame that tells its story with no words.
12	* ''ComicBook/Calico2020'': A {{Superhero}} ComicBook about a vigilante dealing brutal justice to [[BadPeopleAbuseAnimals animal abusers]].
13	* ''VideoGame/DragonsLair Returns'': an animated pitch presentation by Creator/DonBluth for his upcoming ''Dragon's Lair'' movie which had been in DevelopmentHell for years.
14	* Indiegogo's most successful campaign to date is the "[[https://www.indiegogo.com/projects/flow-hive-honey-on-tap-directly-from-your-beehive#/ Flow Hive]]" honeybee hive, which raised over $12.1 million against a target amount of $70,000.
15	* ''WesternAnimation/{{Hullabaloo}}'', a series of 2D animated shorts created mainly by veteran Creator/{{Disney}} animators intended to preserve and bring attention to the art of traditional animation in theaters. The campaign was a rousing success, earning almost half a million dollars of its original $80,000 goal, and also bringing hope for many fans of the medium for a full theatrical film.
16	* ''VideoGame/{{Indivisible}}'', a ActionRPG by Creator/LabZeroGames, is the first Indiegogo video game campaign to make over $1,000,000. It had a goal of $1.5 million dollars and required an extension to meet its goal, which it did with 2-3 days left.
17	* ''ComicBook/JawbreakersLostSouls'': Originally this was supposed to be a minor project with the creator expecting to just sell a few hundred copies. Thanks to an overwhelming amount of backlash from several big names in the comic industry it went on to become one of the most controversial things to happen in the medium in the last decade with several shops outright refusing to stock (or even special order) it due to their dislike of the author. [[NoSuchThingAsBadPublicity As a result the book managed to raise well over a quarter of a million dollars almost overnight (nearly 4000% of its intended goal) and sell thousands of copies.]]
18	* Creator/RoosterTeeth Productions held a campaign to fund the production of their first-ever feature film, ''Film/LazerTeam''. Its goal was $650,000, but their fans' support was great enough that it eventually raised $2,480,334 by the end, becoming (at the time) Indiegogo's most successful fully-funded campaign. Today, it is #5 overall in fully-funded campaigns, and is still most successful film campaign on the site.
19	* Matthew Inman, aka Webcomic/TheOatmeal, hosted two successful Indiegogo campaigns. The first raised $220,000 split between the American Cancer Society and the National Wildlife Federation [[https://www.indiegogo.com/projects/bearlove-good-cancer-bad--3 as a response to a lawsuit]] brought against him by content aggregator site [=FunnyJunk=]. The other campaign raised over $1.3 million to save UsefulNotes/NikolaTesla's laboratory and [[https://www.indiegogo.com/projects/let-s-build-a-goddamn-tesla-museum--5 build a museum dedicated to Tesla's work]].
20	* ''ComicBook/RedXmas'' used both Indiegogo and Website/{{Kickstarter}} to fund it.
21	* ''ComicBook/SamuraiChef''
22	* Creator/BrokenLizard held a campaign to finance the production of the ''Film/SuperTroopers'' sequel, hitting their $2 million goal in just a little over the first day and ultimately reaching over $4 million.
23	* ''VideoGame/ThemsFightinHerds'': A FightingGame that started life as [[VideoGame/MyLittlePonyFightingIsMagic a fangame]] of ''WesternAnimation/MyLittlePonyFriendshipIsMagic'', which was then hit with a Cease and Desist by Creator/{{Hasbro}}. Creator/LaurenFaust stepped in to create new characters and retool the game into a brand new game with original characters. It managed to meet and surpass all the announced stretch goals at $587,026.
24	* ''ComicBook/ThinBlueLine'': A Pro-Police ComicBook by Mike Baron, who turned to this website, and Website/{{Kickstarter}}, for funding.
25	* Thom Feeney started a campaign [[https://www.indiegogo.com/projects/greek-bailout-fund#/ to bail out Greece]], setting his target at a record breaking 1.6 ''billion'' Euros[[note]]US$1.76 billion (2015)[[/note]]. The campaign only raised roughly 2 million Euros[[note]]US$2.2 million[[/note]] by over 108,000 backers before the project was closed.
26	* ''WesternAnimation/{{Tower\|2016}}'', an animated documentary on the 1966 University of Texas tower shooting. The film's production started in 2006, but didn't go anywhere until it successfully raised $70,000 in six weeks on this site.
27	* ''VideoGame/TowerUnite'': A PartyGame made as a successor to ''VideoGame/GModTower'', which had successfully [[https://www.indiegogo.com/projects/tower-unite/#/ raised]] $73,648 to secure a Platform/{{Steam}} Early Access release after [[https://www.kickstarter.com/projects/pixeltailgames/tower-unite failing]] to raise $100,000 on Website/{{Kickstarter}} earlier.
28	* Canonical Ltd. with its high concept [[https://www.indiegogo.com/projects/ubuntu-edge Ubuntu Edge smartphone]] set the then-largest goal for any crowdfunding campaign at $32 million in 2013. The Ubuntu Edge was intended to combine desktop computing in a high end smartphone, dual booting Android in smartphone mode and Ubuntu Linux in desktop mode[[note]]Canonical admitted that the Ubuntu Edge was never intended for mass production; rather, it was intended to be a proof of concept[[/note]]. Unfortunately, Canonical did not reach their ambitious target, raising only $12.8 million in the campaign's 30 day period. The Ubuntu Edge ranks among one the top 10 most funded crowdfunded Indiegogo campaigns of all time, and to date, it is the highest funded campaign which failed to reach its target.
29	* ''ComicBook/BladeDevil'': Another case of a massively successful ($300,000+) indie comic campaign that suffered from some controversy surrounding its creator. (See ''ComicBook/JawbreakersLostSouls'' above for a similar example.)
30	[[/index]]

Context Website / Indiegogo