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1[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/howard_duck_7523.png]]
2[[caption-width-right:300:Not even the stain of [[Film/HowardTheDuck one of Marvel's biggest box office turkeys]] can stop Howard the Duck from being part of this universe.]]
3
4->''"I don't believe in the tiers. I don't believe in A-tier, B-tier, C-tier. It's up to us to make them all A. Because in the comics they are. You have characters that have been around 45-50 years that's an A character. That's an A-franchise and it's our burden to convince the rest of the movie-going public that that's the case."''
5-->-- '''Creator/KevinFeige''', on this trope.
6
7Since Creator/MarvelStudios did not have access to their trinity of big franchises -- ''ComicBook/SpiderMan'' (owned by Sony), ''ComicBook/FantasticFour'' (owned by Fox), and ''ComicBook/XMen'' (also owned by Fox) -- but had a library of thousands of characters to adapt, they had to get creative when starting up a project as ambitious as the Marvel Cinematic Universe, which practically necessitated their need to get creative with building the setting. As such, they started with setting up a slate to adapt ''ComicBook/TheAvengers'' and went in wild directions from there.
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9Even after February 2015 saw Sony share the ''Spider-Man'' rights, and March 2019 saw the ''Fantastic Four'' and ''X-Men'' rights fully revert to Marvel Studios, it didn't spell the end of Marvel looking through their libraries of characters to adapt to the big screen. If the slate for works released after The Infinity Saga is of any indication, then Marvel's commitment to find their most unexpected picks to appear in the setting is not going to stop anytime soon.
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11Be wary, all spoilers will be '''unmarked'''. '''Administrivia/YouHaveBeenWarned!'''
12----
13!!General
14* The most macro example: ''X-Men'', ''Deadpool'' and ''Fantastic Four'' joining the MCU. Beforehand, it was thought impossible as their film rights were in the hands of Creator/TwentiethCenturyFox, a massive conglomerate that had no intention of ''ever'' giving up the rights. So Disney's solution [[GordianKnot was to simply]] [[BribingYourWayToVictory buy Fox]] for ''$71.3 billion'', even though [[OvershadowedByAwesome the Fox-Marvel rights were nowhere near the main reason that Disney bought the company, and were just a small bonus]].
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16[[index]]
17* UnexpectedCharacter/MCUPhase1And2
18* UnexpectedCharacter/MCUPhase3
19* UnexpectedCharacter/MCUPhase4
20* UnexpectedCharacter/MCUPhase5
21
22!!TV Series
23* UnexpectedCharacter/MCUDisneyPlusTVSeries
24* UnexpectedCharacter/MCUOtherTVSeries
25[[/index]]

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