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1!!General Tropes:
2* AllStarCast: A lot of the well-known Japanese voice actors participate in voicing the game's characters and cards.
3* AuthorsSavingThrow: The developers keep an eye on player feedback to improve the game.
4** After being reluctant to nerf legendaries for about a year since the beta release, Cygames made an announcement mid-July 2017 that they will consider looking into nerfing legendary cards in the balance patch at the end of the month. Given that the meta at the time was dominated by decks driven entirely by a few legendaries, this announcement was met with sighs of relief.
5** After the super powerful cards of ''Tempest'' and ''Wonderland'' caused PowerCreep and created incredibly strong decks that were difficult to compete with, Cygames noticed the amount of nerfs they needed to check the reigning decks each time and decided, [[https://shadowverse.com/news/?announce_id=364 in their patch announcement at the end of August 2017]], that they will be reconsidering said design philosophy, dialing back on the power creep, and work towards encouraging a greater variety of deck types.
6** A week into the 12 million download promotional events, players were not too happy about the tedium in getting bonus chests from matches. Cygames caught on and ironed out this flaw in [[https://shadowverse.com/news/?announce_id=396 a patch note]], allowing players who lost their previous chest round to have another guaranteed opportunity on the next match, as opposed to needing to go on another win streak to see the next chest. These changes would persist into future Bonus Chest events.
7** Based on player feedback, the Grand Prix mode has been tweaked over time:
8*** During the first Rotation Grand Prix, those who qualified for Group A Finals would get the unique emblem and card sleeve... if they had at least 1 win in the finals. There was a lot of frustrated finalists who lost their very first match due to unlucky draws or matchups[[note]]To rub it in, Grand Prix finals were single-elimination[[/note]] and only got the emblem. The next Rotation Grand Prix quelled this frustration by ensuring that Group A finalists would get both the emblem and sleeve even if they lost their first match.
9*** After the 20 August 2018 patch, all subsequent Grand Prix finals are double-elimination, so that a poor first match will not deny you the chance to strive for greater rewards.
10*** The first Rotation Grand Prix in 2019 also changed a rule for qualifying for finals, allowing a player in Group A Round 2 who's gotten at least 3 wins (but not the 4 needed for Group A Finals) to at least proceed to Group B Finals, letting them still have a chance at gaining some of the limited-time prizes instead of being completely screwed out for not qualifying.
11** Many players were frustrated that the first ''Granblue Fantasy'' tie-in event only gave out sleeves and emblems when the ''Street Fighter'' collab event had actual leaders for sale. Years later, not only would there be an entire '''expansion''' released dedicated to ''Granblue Fantasy'', but leader skins of popular ''Granblue'' characters were also released. Also, the emblems and sleeves from the first event return (with new Orchis sleeves and emblems for Portalcraft), and anyone who already got them the first time instead gets a hefty 50 rupies for each quest (which totals up to a potential 9 packs for those who got all the rewards the first time).
12** The Chinese version of ''Shadowverse'' under Netease received two exclusive leaders upon release. Some months later, they were imported to the global version.
13** Some of the technical complaints about the game is that it takes so much storage space. From mid-2018 onwards, Cygames has been slowly implementing updates that would optimize the game's disk capacity as well as conserving download bandwidth. In-game updates now show the download size before proceeding, and recorded voice lines for story cutscenes are optional, yet still downloadable on a per-chapter basis.
14** With the launch of ''Verdant Conflict'' comes the [[BadLuckMitigationMechanic Card Pack Point system]], which slowly accumulates for each pack the player purchases. After opening a total of 400 packs from a single set, the player can redeem the Pack Points for a legendary of their choice from that set, including the coveted and incredibly rare leader skins, ensuring that all that investment will not be for nought.
15** Normally, future leader skins would be decided by character popularity poll, and only the winner for each craft would then get a leader skin in the upcoming sets. As time went on and the game's own story mode cast began growing in number, the fanbase became increasingly split on poll winners, especially those who realized that story mode characters tended to get oveshadowed by other legendary cards. Following the introduction of the [[RewardsPass Battle Pass]], it was made known that story mode characters who didn't win the popularity poll still had a chance of becoming a leader skin as a Battle Pass exclusive or in a later pack.
16** For most of the game's lifespan, the daily missions frequently involve winning games, be it in Unranked, Ranked, or Arena. This however has led to players prioritizing decks that win over experimenting with builds, even in unranked where losing has no penalty. Solo Missions were implemented so that players with a lacking collection could still get a currency income without getting curb-stomped by opponents with refined decks, and by the sixth anniversary the game finally rolled out a whole series of new missions that don't favour winning so much.
17* ColbertBump: ''Shadowverse'' has sponsored collaborations with several popular internet personalities, such as WebVideo/ProZD and WebAnimation/KizunaAI making videos or comedic skits about playing the game. As an effect, many fans admitted trying out this game because they saw their favorite [=YouTuber=] advertising ''Shadowverse''.
18* CreatorDrivenSuccessor: To fellow Creator/{{Cygames}} IP, ''VideoGame/RageOfBahamut''. In fact, before the English version of ''Rage of Bahamut'' had even shut down, the developers had already announced ''Shadowverse'', and nearly ''every'' card in this game uses card art from ''Rage of Bahamut'' (not to mention the huge failure of ''Rage of Bahamut'' in the west due to ScrewedByTheNetwork). The second expansion is even called "Rise of Bahamut".
19* CrossDressingVoices: As with ''VideoGame/GranblueFantasy'' and ''VideoGame/RageOfBahamut'', Creator/MegumiOgata voices Grimnir.
20* {{Defictionalization}}: It's possible to obtain printed versions of in-game cards from some real-world events, such as conventions and tournaments. For example, a demo event at Anime Expo 2017 gave away single-card booster packs for cards based on the then-latest virtual set, "Wonderland Dreams".
21* MemeAcknowledgement: The Smiling Rowen meme, which originated from the English fandom, was once re-posted by the ''official'' [[https://twitter.com/shadowversegame/status/902260138513276928?lang=en English Shadowverse Twitter page]] and had Rowen's edited face as its logo for a short while.
22** Even Creator/JoeZieja has gotten in on the Smiling Rowen meme action too, [[https://twitter.com/JoeZieja/status/1195932957837385730 tweeting the same image]].
23* MilestoneCelebration:
24** For every 1 million downloads, Cygames gives away X free packs of the latest expansion equivalent to the X million times the game has been downloaded. As the playerbase grew over time, the milestone celebrations instead turn into Chest events and fixed amounts of free packs as additional login bonuses.
25** There are also Anniversary events commemorating years of the game, which give free packs from all expansions to the players, as well as the Polls which allow the player to vote which among the characters should be featured as the next leaders.
26* NoDubForYou:
27** Even though most of the cards have English voice lines, there are a few cards that retain their Japanese voices even in the English versions of the game. In particular, the tie-in cards and leaders for ''VideoGame/PrincessConnectReDive'' in the ''Ultimate Colosseum'' expansion retain their Japanese voices, mainly because ''Princess Connect'' hasn't been released outside of Japan, China, South Korea, and Taiwan prior to 2021. In addition, all of the cards in the ''Fortune's Hand'' expansion had their Japanese voices intact even in the English versions because the COVID-19 pandemic in 2020 would delay the English dub for these cards.
28** The ''Shadowverse'' anime was not dubbed. However, the game based on the anime, ''Champion's Battle'', not only reuses the English dubbed cards for ''Shadowverse'', but also gives the anime cast English voices.
29* OnlySixFaces: Although ''Shadowverse'''s card art draws from the talents of many different artists, it's very easy to determine which artist drew what by the facial features. For instance, compare Arisa with [[https://shadowverse-portal.com/card/102041010?lang=en Olivia]], [[https://shadowverse-portal.com/card/101241020?lang=en Aurelia]], and [[https://shadowverse-portal.com/card/106141010?lang=en Cassiopeia]].
30* PlayingAgainstType:
31** Creator/MaxMittelman generally voices young, heroic teenagers. In ''Shadowverse'', he voices Albert, who spots a baritone LargeHam voice instead.
32** Similarly, Creator/SeanChiplock, most well known for characters such as [[Literature/ReZero Subaru]] and [[VideoGame/Persona5 Mishima]], voices the much older, deeper, hammier and eviler villain Belphomet.
33* PlayingWithCharacterType: Creator/BriannaKnickerbocker normally voices [[TheQuietOne soft-spoken]] [[ShrinkingViolet shy girls]] and/or {{Nice Girl}}s like [[Anime/YukiYunaIsAHero Itsuki]], [[Anime/NagiAsuALullInTheSea Chisaki]], [[Manga/MagiLabyrinthOfMagic Marga]], [[Literature/TheAsteriskWar Kirin]], [[Manga/TheSevenDeadlySins Elaine]], [[VideoGame/FireEmblemFates Sakura]], [[Anime/{{Charlotte}} Iori]], and [[Literature/{{Durarara}} Akane]]. Here, she voices Luna, who happens to be a kind, friendly, and polite young Necromancer, yet she's a CreepyChild that wants to befriend people by turning them into undead. [[spoiler:Luna's kind and friendly demeanor also reflects with her DarkAndTroubledPast where her parents were killed by a burglar in front of her very own eyes and was emotionally traumatized by it.]]
34* PoesLaw: [[https://shadowverse-portal.com/card/104221030 Jolly Rogers]] is a pirate who gains a random ability which can make or break his usefulness in different situations. Is it a veiled TakeThat to Hearthstone's Pirate meta and random effects? Best not read too hard into it.
35* RecursiveAdaptation: ''Champion's Battle'' is a video game adaptation of an anime adaptation of a mobile game. Things come full circle when the Dawn of Calamity expansion ports exclusive cards from ''Champion's Battle'' into the original game.
36* RoleReprise: Those who have originally dubbed the English voices for the characters in the ''Anime/GranblueFantasy'' anime returned to voice their respective ''Granblue'' characters in the "Brigade of the Sky" {{Crossover}} expansion in this game. The same goes with the English voice actors for the ''Webcomic/OnePunchMan'' collaboration leaders.
37* TheOtherDarrin: The English dub for chapters 9-11 in the Story Mode drastically changed the voice actress for Arisa. In the Tempest of the Gods expansion, many cards ended up having new voice actors.
38* TroubledProduction: The English dub [[https://shadowverse.com/news/?announce_id=1510 was temporarily halted]] after the ''Fortune's Hand'' expansion due to the coronavirus pandemic. Until further notice, all cards from that point on will have Japanese voice lines regardless of client language.
39!!Trivia tropes for ''Shadowverse: Champion's Battle''
40* {{Feelies}}: To coincide with the Japanese release of the game, a limited-time campaign where you could buy physical ''Shadowverse'' card packs with real cards inside was held in Japan; you got 3 random cards in a pack. Some of the cards were designated "Premium Rare Cards" with a colored icon at the bottom and equipped with NFC chips in a similar fashion to {{Toys/amiibo}} cards, and can be scanned into ''Champion's Battle'' to obtain special card packs. The Premium Rare Cards function is still available in the English version of the game despite no English versions of the cards being released.
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