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6* Creator/MitsuruAdachi does this a lot. His characters make fun of him for the lack of variety in his drawings, often respond with "Who?" when he gets brought up, and most of the time when he draws himself into the background he's being chased by angry editors. Also, the cast members in ''H2'' go to an Adachi art show at one point. They all agree that it's terrible.
7* In ''Manga/{{Bakuman}}'', [[ShowWithinAShow The Time of Greenery]], a manga created by Aoki, is based on the main characters' romance, in which they decide to marry once they achieve their dreams, but not even meet until then. Eventually, it gets cancelled, and Yoshida suggests that the story has been stuck for a while, which could be a reference for Mashiro and Azuki's promise taking a long time to fulfll. [[spoiler:10 in-universe years, to be exact, and they're little more than halfway there as of Time of Greenery's cancellation]].
8* The new season of ''Anime/DarkerThanBlack'' contains this immortal line: "You've got to be kidding me! Who wants a gag character like that these days?!" ...spoken by the PluckyComicRelief.
9* ''Franchise/DragonBall'':
10** ''Anime/DragonBallZ'':
11*** When Goku shows off his Super Saiyan transformations to Babidi and Buu, Babidi is dismissive, saying that all Goku did was make his hair longer.
12*** In the Buu Saga in the manga, Krillin criticizes [[BreakingTheFourthWall Toriyama for recycling panels]] during the FusionDance.
13*** Just before Goku kills Kid Buu with the Spirit Bomb, in the Japanese text Goku lampshades how Buu had so many transformations and changed so much, and how he was sick of him. The Buu Saga was the longest story arc in both the manga and anime.
14*** Funimation brought in Creator/TeamFourStar to dub the "Cell Games Reenactment" movie early in the ''Anime/DragonBallZKai'' version of the Buu Saga, complete with dialog that pokes fun at some of the goofier dialog from Funi's original dub of ''DBZ''. Unfortunately, Toei Animation (who absolutely hates Team Four Star) had the scene pulled.
15** ''Anime/DragonBallSuper'':
16*** While Beerus tries to remember how to pronounce Super Saiyan God properly, Whis declares it is a "far-fetched" sounding name. Similarly, when Goku explains to Frieza that he's become a Super Saiyan God Super Saiyan, Frieza points out how ridiculous the concept is. He also mocks how Super Saiyan now has blue hair. Before then, no one was impressed by Super Saiyan God, saying how it was just Goku with a different hair color and skinner.
17*** When Frieza reveals his golden form, he calls it tacky, but wanted a color that Goku would [[{{Irony}} understand]]. He then calls himself Golden Frieza to keep things simple.
18*** The Supreme Kai of U6 complains that Goku screams too much during his match with Hit. Champa is also confused when Hit didn't get stronger when he screamed and powered up. Turns out, Hit was just mimicking Goku.
19*** In the ''Super'' [[Manga/DragonBallSuper manga]], Goten calls Super Saiyan God, Super Saiyan Red, before Trunks corrects him.
20*** Future Trunks handling the entire Majin Buu situation with a minimum of fuss can be seen as a giant TakeThat to the original cast, since almost the entire Buu Saga only happened because of their [[NiceJobBreakingItHero poor decisions]].
21*** Future Trunks explains to everyone that the enemy threatening his world calls himself Son Goku, but he is called Goku Black as a sort of [[InSeriesNickname nickname]] because no one wants to connect him to the real Goku. Bulma calls it a stupid name, only to be informed that it was coined by her future counterpart.
22* The first episode of ''Anime/ExcelSaga'' has Il Palazzo assigning Excel to start killing off all [[MangaKa manga-ka]], starting with their own creator, Koshi Rikdo. The pastiche of a self-insert that she encounters is TooDumbToLive, anyway. Plus, he's singing a little song to himself about how manga-ka are degenerate scum who are as fleas to the people of Earth. Then there is Nabeshin and company singing....
23-->No matter what we do, it really really sucks. No matter what we try, we're always out of luck. Maybe we should quit, but we're stuck with this shit. We've got an iron-clad contract, and that means that we're totally, ''totally''...!
24* The {{fanservice}} present in ''Manga/FairyTail'' increased a ''lot'' throughout the years, to the point that there sometimes seemed to be a nude scene every second chapter. In Chapter 355, when the girls are skinny-dipping in [[HotSpringsEpisode a hot spring]], they discover that the guys are in there with them. Of course, Lucy and Wendy freak out about being seen naked, but Natsu calmly replies that "We've already seen you naked a lot of times," and Gray adds "Yeah, the novelty of it has worn off". Since this line was exactly what many readers were thinking at the point, and the fact that Natsu and Gray actually only have seen Lucy naked a couple of times in-universe, it is widely thought that the author used the two guys as a way of admitting that the fanservice had possibly gotten a little too over-the-top.
25* The story of ''Manga/FinalFantasyLostStranger'' opens with Shogo, an overworked JadedWashout of a Creator/SquareEnix employee, [[DrunkOnMilk drunk on tea]] and [[SkywardScream screaming]] for Naoki Yoshida and Hajime Tabata to let him work on a game already, taking potshots at Square Enix as a company and Japanese work culture in general. Yoshi-P's foreword at the end of the first volume even says that he'll have to remain diligent in his work, lest Shogo comes home shouting about how he's taking over the company.
26* ''Manga/{{Gintama}}'' often makes fun of itself by proxy of Gintaman, [[ShowWithinAShow a Jump manga and anime]] written by [[AuthorAvatar a gorilla]] featuring characters and stories that mimic ''Gintama''. According to Gintoki, Gintaman's art sucks, the dialogues are too long, and [[OnlySixFaces the characters lack distinctive traits]]. Other examples include episodes right after an [[CerebusRollercoaster action-filled, serious]] StoryArc where the animation clearly goes on a tight budget and the characters point out that they have to recycle previous scenes and use StockFootage, many scenes where they parody other Anime and point out that the [[WhoWritesThisCrap writers can't come up with their own content]] and characters mocking their own series' ToiletHumor as crude and the lowest type of humour.
27* ''Anime/GirlsUndPanzerDerFilm'' introduces Chihatan Academy, which a Japanese-themed school in a show full of NationalStereotypes. How the students of the school establish their character? By [[LeeroyJenkins banzai-charging blindly into the fray]], ruining the strategy of their ally (Ooarai) by getting themselves knocked out uselessly, and almost stubbornly refusing to change their doctrine because the "advance, no matter what happens" thing is their school tradition before they're wised up. It's worth repeating; a Japanese show depicts a Japanese war ethos as ineffectual and nonsensical waste of military assets which makes things worse for the heroes.
28* Episode 76 of the English dub of ''Anime/{{Hamtaro}}'' has Elder Ham talking about "these terrible writers our producer keeps hiring."
29* Episode 23 of ''Anime/HappinessChargePrettyCure'' has Hime and Iona going grocery shopping as a way to bond. As they do, Hime ends up finding a bag of snacks proudly boasting some of the International Cures and even coming with a special card inside. Iona's incredulous over it and wonders why Hime wants to spend money on that junk. ''Anime/PrettyCure'' is and always has been one of Creator/ToeiAnimation's favorite {{Cash Cow Franchise}}s.
30* ''Webcomic/HetaliaAxisPowers'':
31** Hidekaz Himaruya, the author, once joked both about himself and his fans concerning his chicken-scratch (that gives scanlators a very difficult time).
32--->'''Author's note:''' If you can read my handwriting, you have too much free time.
33** Quoth France in the GagDub upon seeing America's drawings of them: "Those drawings are even worse than our actual [[BreakingTheFourthWall animation]]!"
34** The (American-produced) English dub also seems to take a few potshots at Americans that weren't in the original show:
35--->'''Narrator:''' ...and to translate all that for American viewers: a bunch of stuff happened in other countries that didn't involve explosions and kicking ass.
36** Italy may be the useless [[TheDitz ditz]], but he's well-aware of it and eager to point it out.
37--->'''Italy (to Germany):''' "You can order me around and I'll disappoint you!"
38--->'''Italy (to Japan, showing him a haunted place in his home):''' "But you don't have to worry about [the ghosts]. They are Italians, after all!"
39* In ''Manga/HidamariSketch'', Miyako says, "Nothing happens around here that would make a good manga." The series is all about [[SliceOfLife things that happen around there]].
40* ''Manga/ImaizuminChiWaDouyaraGalNoTamaribaNiNatteruRashiiDeep'': Yukina's brother asks her not sleep with people she doesn't like, or she'll end up with a crappy guy who thinks she's an easy woman, like himself. She tells him to jump off the balcony.
41* Music/DaftPunk make a CreatorCameo in ''Anime/Interstella5555'', which is essentially a feature-length AnimatedMusicVideo for their ''Music/{{Discovery}}'' album. They're nominees in the same category as the Crescendolls at the Gold Record Awards. They proceed to ''lose'' to the Crescendolls.
42* Manga/MolesterMan is prone to this, as well as DismissingACompliment.
43* ''Manga/OnePiece'':
44** Series creator Creator/EiichiroOda gives himself one in a movie short. In it, [[CreatorCameo he's called as a ringer to make the deciding point in a soccer match]]. He kicks the ball and... it's easily caught by Coby (who at the time was one of the weakest characters in the series). Not only that, but he ''announces'' his failure in the commentator box before he is promptly beaten up by his team members, all of them bad guys from previous arcs who had already been defeated by Luffy.
45** InUniverse, during Luffy's fight with Arlong, when Arlong questions what Luffy can do as he flails at him with swords, he responds that his friends will save him before punching him in the mouth and breaking his teeth. His listing of the things he cannot do, while showing the crewmates who can do those things, actually turns the moment into a BadassBoast
46---> '''Luffy:''' I don't know how to use a sword, shark face!!!
47---> '''Yosaku:''' What's he on about?
48---> '''Luffy:''' I don't know how to navigate either! I can't cook! And I can't tell lies!
49---> '''Usopp:''' Hey.
50---> '''Luffy:''' I know I can't live without help from a lot of people!
51---> '''Arlong:''' [[EvilLaugh Bwah ha ha ha ha ha]]... What a burden it must be for your crew to have such an idiot for a captain. I don't know why they fight so desperately to save you. [[note]]Zoro, Sanji and Usopp's fights were all for the sake of saving Luffy from his own mistake so that he could fight Arlong.[[/note]] ''(shouting)'' [[TheReasonYouSuckSpeech You lack the slightest shred of dignity or ability! What gives you the right to be captain of a ship!!? Just what can you do!!?]]
52---> '''Luffy:''' '''[[BadassBoast I can beat you.]]'''
53* ''Manga/PopTeamEpic'' engages in this quite often, generally [[LampshadeHanging hanging a lampshade]] on its utter lack of continuity and use of surreal humor. A FreezeFrameBonus in the anime also calls it shitty.
54* Done often in ''Manga/SayonaraZetsubouSensei'':
55** Listing "great failures in a man's life," which was a short biography of the author, the last point being "Creating the ''Sayonara, Zetsubou-sensei'' anime."
56** The second OVA for Season 3 is a neverending string of jokes at Creator/StudioShaft poking fun at themselves and their own series. Such as thanking viewers who "came across the opening and didn't change the channel."
57* ''Manga/SleepyPrincessInTheDemonCastle'': When the demons attempt to make an educational manga, Poisonous Flame Dragon's suggestion for a premise is "a story about a hostage princess who's obsessed with getting a good night's sleep in the demon castle," which is the exact premise of the manga itself. The eponymous princess (who is indeed a hostage obsessed with sleeping) shoots down the idea as "anticlimactic and boring," while Poseidon claims that they wouldn't be able to come up with enough stories to fill a single volume. [[note]]For the record, this scene occurred in the manga's ''ninth'' volume.[[/note]]
58* Used in ''Literature/StudentCouncilsDiscretion''.
59** In the first scene, when the cast are discussing how to adapt their own series to an anime ([[NoFourthWall it's that kind of show]]), Mafuyu reads a negative review of their own light novel from Amazon.
60** At another point, Ken says that he likes the [[MarryThemAll harem ending]] because "everyone is happy." The rest of the council calls that a stupid idea. Ken checks a copy of the series' first light novel, stating that in there they said he was all right. The girls call their idea in ''their own source material'' stupid.
61* Creator/NobuhiroWatsuki has done this every time he has some free space in his character dossiers [[note]] Usually along the lines of, "I meant for this character to look like John Travolta, but it didn't turn out so well. Sorry for not being talented enough."[[/note]] or his "Free Space" sections, particularly in his series ''Manga/RurouniKenshin''. At one point he had Kaoru remark that Kenshin's handwriting was "[[BreakingTheFourthWall as bad as Watsuki's]]."
62* ''Anime/YuGiOh'':
63** While the dub version of ''Yu-Gi-Oh!'' is the butt of many TakeThat jokes within the fandom, the dub actually did it to themselves during the Crashtown arc of ''Anime/YuGiOh5Ds'', it appears. In the first part, Yusei dueled three men, and rather than use the catchphrase ''he'' usually uses in the dub, he used Judai Yukai's catchphrase ("Get your game on!") from [[Anime/YuGiOhGX the previous series in the franchise]], a ''very'' common target of a TakeThat from fans. Or, possibly, it may have been intended to lighten the DarkerAndEdgier nature of the arc (considered unusually dark even for that series, which was itself rather dark when compared to the others in the franchise).
64** This exchange between Amon and Manjoume during their duel in Season 3 of ''Anime/YuGiOhGX''.
65--->'''Amon:''' "I activate my Trap Cards!"
66--->'''Manjoume:''' "How can you do that?"
67--->'''Amon:''' ''(sarcastically)'' "I call out their names dramatically and they lift up, how long have you been playing this game?"
68** This exchange between Pegasus and Napoleon in Season 2 (keep in mind that Pegasus did always have [[TheWonka a weird sense of humor]] in ''both'' versions):
69--->'''Pegasus:''' "But only on the condition that you both can defeat me."
70--->'''Napoleon:''' "You mean in a duel?"
71--->'''Pegasus:''' "Well, I certainly don't mean a bake-off!"
72** This dialogue is courtesy of the dub:
73--->'''Chazz Princeton:''' "Who CARES if he's richer than me, and more powerful? I'm ''really'' good at playing card games, and ''isn't that what life is about''?"
74** The show wanted to make light of how annoying fans found the {{Catch Phrase}}s:
75--->'''Syrus:''' "Aw, man!"
76--->'''Bastion:''' "Great Scott!"
77--->'''Hassleberry:''' "Sam Hill!"
78--->'''Alexis:''' "Why don't I have a catchphrase?"
79** ''GX'' on the whole started taking the mickey out itself towards the end. It's not all necessarily self-deprecation, as such, but it approaches GagDub. It just looks like the script writers got tired of this shit around Episode 100. Such as:
80--->'''Syrus:''' "I've been carrying this water for three whole episodes, Jaden!"

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