Line #28 RogerRabbitEffect/Advertising


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2	the Creator/{{Fox Kids}} promo featuring Godzilla in 1999
3	* While most Advertising/{{Orangina}} commercials feature all CGI characters, they have some that include live-action humans, like this [[https://www.youtube.com/watch?v=9nV5vx0yqEo one.]]
4	* Those e-surance commercials in which famed pink-haired superspy and nerd heartthrob Advertising/ErinEsurance "draws" various customers to their auto insurance.
5	* Many cereal mascots frequently hang out with live-action kids. It's commercials like these that actually ''inspired'' the TropeNamer's book.
6	* Several commercials for Creator/CartoonNetwork's ''Creator/CartoonCartoons'' shows depict the characters in the real world. One such example was the ''[[Film/AHardDaysNight Hard Days Night]]'' spoof [[https://www.youtube.com/watch?v=ofvXa_TWrc8&NR=1 "Cartoon Cartoons: Always On The Run."]]
7	* Creator/ChuckECheese commercials as of the "Avenger" era feature an animated Chuck E. interacting with real world kids and grownups in various situations. He ShiftedToCGI following the "rockstar" relaunch.
8	* The American Express extended spots featuring Creator/JerrySeinfeld and Franchise/{{Superman}}. [[https://youtu.be/AeVdtvwJlzo There's also a commercial]] featuring ComicStrip/{{Garfield}} and his creator Jim Davis.
9	* [[https://www.youtube.com/watch?v=kxnfGghO5gQ This]] NSPCC advert uses this trope to dramatic (and [[NightmareFuel very disturbing]]) effect, depicting a live-action father physically abusing his animated son. At the end of the advert, the son gets thrown down the stairs, dizzily falls down in cartoon fashion... and turns into a real, live-action boy lying dead on the floor.
10	* [[https://www.youtube.com/watch?v=VYlkSQA0wm0 A Japanese commercial]] ([[https://www.youtube.com/watch?v=epk9iCXKrFI full length]]) for Lotte Gum, featuring ''Literature/HaruhiSuzumiya'' characters.
11	%%* The Honda commercials featuring Mr. Opportunity do this often
12	%%* ''WesternAnimation/TheSimpsons'':
13	%%** Homer and Bart in the [[https://www.youtube.com/watch?v=A8trzYhFDrY 1990 Fall promo for Fox.]] Ending with Homer getting knocked offscreen by a swinging television set.
14	%%** [[https://m.youtube.com/watch?v=kv-yMAeYkAY A commercial for the Renault Kangoo.]] Complete with Homer insulting the car salesman and giving him poney money as the family drives off.
15	%%** {{Inverted\|Trope}} in this [[https://www.youtube.com/watch?v=vX6FXRgcKQc Burger King]] ad, where Kang and Kodos turn the citizens of a town into the show's cast.
16	%%** Also inverted with these [[https://www.youtube.com/watch?v=MmrQYU5goLw Toyota commercials.]] Depicting the real-world cars in the animated setting of Evergreen Terrance.
17	* [[http://www.dailymotion.com/video/xhthmn_1991-an-american-tail-reading-is-fundamental-psa_shortfilms This]] 1991 "Reading Is Fundamental" PSA starring [[WesternAnimation/AnAmericanTail Fievel Mousekewitz]], which aired after a showing of ''Film/{{ET\|The Extraterrestrial}}''. Fievel suddenly appears in the live-action home of a family that just finished watching the aforementioned movie and tells them all about the "Reading Is Fundamental" initiative, while various celebrities hi-jack the family's TV, all the while the family treats this as an UnusuallyUninterestingSight. The animation was cheaply lifted straight out of ''An American Tail: Fievel Goes West'', and [[HongKongDub Fievel's dialogue doesn't even match up with his mouth movements]].
18	* Also done (arguably much better) [[https://www.youtube.com/watch?v=sPvZGp25hWY in a commercial for]] ''Fievel Goes West'' on VHS. This time they bothered to use original animation.
19	* During the early days of Creator/TheWB, [[WesternAnimation/OneFroggyEvening Michigan J. Frog]] would constantly appear on the Warner Bros. lot during nighttime singing anything about The WB's shows or even sponsors. During the 1998 season, Michigan's frog songs were ditched out while he was later ditched out during 2005 as the WB itself was refocusing on the teen market.
20	* Most early ''VideoGame/{{Pokemon}}'' commercials had the characters drawn in the style of the anime with live-action backgrounds, often with human actors ([[https://www.youtube.com/watch?v=iSD0ixlhczY here's an example]]). Around the DS era, the Pokémon were CGI instead.
21	* Many of the commercials for the ''VideoGame/JakAndDaxter'' trilogy as well as the racing game it later spawned, ''Jak X: Combat Racing'', had the title characters interacting with live-action people.
22	* WesternAnimation/BettyBoop did a [[https://www.youtube.com/watch?v=rhtIBTEJfxU commercial for Hypnôse]] alongside Daria Werbowy.
23	* There were a series of ''Anime/PrettyCure'' commercials for the Japanese restaurant "Joyfull" where the characters interact with diners eating there.
24	* Some Japanese commercials for shoujo anime such as ''Anime/OjamajoDoremi'' and ''Manga/ShugoChara'' have people dressed like the characters talking to the animated characters.
25	* WesternAnimation/PhineasAndFerb made a special guest appearance in [[https://www.youtube.com/watch?v=6dD1cnv8Kek a commercial]] for the Los Angeles Marathon.
26	* ''WesternAnimation/TheTransformers'' did this several times in [[https://www.youtube.com/watch?v=Z9qABpn1U5s the]] [[https://www.youtube.com/watch?v=KeNf3jQ1zdw later]] [[https://www.youtube.com/watch?v=VOvx9ByUUqo toy]] [[https://www.youtube.com/watch?v=PAGdONYuMxQ commercials]] and [[https://www.youtube.com/watch?v=fG77AH_belA this shoe commercial.]]
27	* The Advertising/MetLife insurance company had a contract that allowed them to use the characters from ''ComicStrip/{{Peanuts}}'' for their advertising, allowing them to run commercials like Lucy and Charlie Brown trying to argue with a [=MetLife=] actuary to sell insurance for five cents. One [[https://www.youtube.com/watch?v=RAoCqKK168g commercial]] in particular, becomes a MassiveMultiplayerCrossover not just featuring the gang (who [[ChuckCunninghamSyndrome disappear after the opening shots]]), but also the WesternAnimation/LooneyTunes, [[WesternAnimation/HeManAndTheMastersOfTheUniverse1983 He-Man and Battle Cat]], [[WesternAnimation/TheAtomAntShow Atom Ant]], [[Franchise/ScoobyDoo Mystery Inc.]], [[WesternAnimation/TheMrPeabodyAndShermanShow Mr. Peabody and Sherman]], WesternAnimation/MrMagoo, WesternAnimation/FatAlbertAndTheCosbyKids, WesternAnimation/CasperTheFriendlyGhost, WesternAnimation/TheJetsons, WesternAnimation/QuickDrawMcGraw, WesternAnimation/TopCat, Anime/{{Voltron}}, Series/TheBananaSplits, and ComicBook/RichieRich among several others. Even [[Literature/WheresWally Waldo]] joins in.
28	* Parodied in [[https://www.youtube.com/watch?v=6fA8ad71n94 this 1998 Sprite commercial]] (directed by Creator/SpikeJonze), where a mascot pops off the label of a bottle of [[BlandNameProduct "Sun Fizz"]] as a mom serves it to her two kids. They (and the dog) react to the grinning CGI imp in [[ScrewThisImOutOfHere a straightforward manner]].
29	* [[https://www.youtube.com/watch?v=JnfbyD2BoU0 This]] commercial for a ''Manga/DrSlump'' game on the Platform/GameAndWatch.
30	* The Nike commercials with Michael Jordan and WesternAnimation/BugsBunny that inspired ''Film/SpaceJam''.
31	* ''[[Advertising/EnergizerBunny The Energizer Bunny]]'':
32	** [[https://www.youtube.com/watch?v=1LoJGQ10B3I A commercial]] for Mr. Dip corn chips, the fictional product being advertised, features an animated version of the titular chip in a live-action setting as he dives into a bowl of guacamole, then tries to evade the Energizer Bunny [[CommercialSwitcheroo when he interrupts the commercial]].
33	** During Energizer's "villains" ad campaign, two of the worlds the Energizer Bunny (who at the time was a live-action robotic model) wandered into were the animated worlds of ''WesternAnimation/LooneyTunes'' and ''WesternAnimation/RockyAndBullwinkle''. In these commercials, the Bunny faced off against [[WesternAnimation/WileECoyoteAndTheRoadRunner Wile E. Coyote]] and [[BumblingHenchmenDuo Boris and Natasha]], respectively.
34	** [[https://www.youtube.com/watch?v=LalgeHNK2eA Another commercial]] featured a live-action animator drawing cartoon rabbits, including the Energizer Bunny, which came to life, until he erased them out of disapproval (with the obvious exception of the Energizer Bunny, as the battery in his mechanical eraser ran out at the time). Like the other two rabbits, the Energizer Bunny himself was animated for this commercial.
35	** The CGI revival campaign mostly features the Bunny interacting with equally CGI settings and characters, but a few ads ("Snowball", "Hard-Boiled" and "Hare Raising") have the bunny interacting with humans and real-world surroundings.
36	* The ''VideoGame/MySims'' series did this in it's ads, specifically for the original, ''Kingdom'', and ''Party''. The characters from the games would show up and hand teenagers a Wii remote, which would prompt them to start customizing the world around them (or holding a minigame party in some guy's brain, in the case of ''[=MySims Party=]'').
37	* Used a lot in old Creator/CartoonNetwork bumpers, usually featuring the characters as AnimatedActors for the Cartoon Network Studios, working alongside live-action staff.
38	* ''WesternAnimation/ScoobyDoo'' makes a cameo in the [[https://www.youtube.com/watch?v=2GwqzFSG60A 1982 promo]] for {{Creator/ABC}}.
39	* [[https://www.youtube.com/watch?v=VJwFUNHtCJQ A notable commercial]] in the ''Advertising/GotMilk'' campaign features [[VideoGame/SuperMario64 Mario]] entering the real world to get himself some milk.
40	** The Advertising/TrixRabbit also makes an appearance in [[https://www.youtube.com/watch?v=N54rfkksxBo another ad.]]
41	* Several of Creator/{{CBC}}'s [[https://www.youtube.com/watch?v=M-AA_GZOe9Q promos from the late 80s]] feature the main characters of ''{{WesternAnimation/Babar}}'' and Cyril Sneer from ''WesternAnimation/TheRaccoons''.
42	* The inverse occurs in [[https://www.youtube.com/watch?v=if2Sjpj8Il0 this series of commercials]] for the Opel Corsa featuring WesternAnimation/TheFlintstones.
43	* Mario gets arrested by some live-action police officers in [[https://www.youtube.com/watch?v=MRzfQW80zs0 this]] ad for ''VideoGame/MarioParty''
44	* Various Advertising/MonsterCereals commercials featured the monsters interacting with live-action children.
45	* The commercials for Advertising/{{Hhgregg}} feature the store's animated mascot, hh, interacting with live-action hhgregg employees.
46	* In 1992, the commercials for the Regina Steamer Carpet Cleaner featured an animated [[ThePigPen Pig-Pen]] from ''ComicStrip/{{Peanuts}}'' in a live-action house setting, trying unsuccessfully to evade the titular Regina.
47	* In addition to the above-mentioned tie in to ''WesternAnimation/TheSimpsonsMovie'', Burger King would utilize this for their ''Anime/Pokemon2000'' [[https://www.youtube.com/watch?v=t3vPBavXfJU commercial]], a [[https://www.youtube.com/watch?v=ZTHeEL0d86E commercial]] featuring [[WesternAnimation/ScoobyDoo Shaggy and Scooby-Doo]], and for the Burger King Kids Club gang back in the 90s.
48	* British bank Halifax ran a campaign featuring several classic Creator/HannaBarbera characters (WesternAnimation/TopCat, the Flintstones and Shaggy and Scooby) featuring the characters interacting with employees telling them about the benifits of opening an account with the bank.
49	* WesternAnimation/{{Underdog}} makes a quick cameo in [[https://www.youtube.com/watch?v=Sho21SqXMYQ this]] Visa Check Card commercial.
50	* Most [[Advertising/MandMs M&M's]] commercials feature the animated spokescandies interacting with real-life people.
51	* ''Advertising/McDonaldland'':
52	** Commercials for ''VideoGame/SuperMarioBros3'' toys from 1990 feature an animated Mario in both live-action and animated settings. One commercial features Mario escaping from his game and into the real world, where he eats the lunch of the boy playing his game. Another commercial features a live-action Ronald and Grimace in the Mushroom Kingdom, where they share their lunch with Mario.
53	** Commercials for the Happy Birthday Happy Meal from 1994 feature a live-action Ronald and puppet happy meal box interacting with [[{{Crossover}} various animated characters]], including Franchise/SonicTheHedgehog, Franchise/{{Barbie}}, [[Literature/TheBerenstainBears Brother and Sister Bear]], [[WesternAnimation/MuppetBabies1984 Baby Kermit and Baby Miss Piggy]], [[WesternAnimation/TinyToonAdventures Babs and Buster Bunny]], [[Franchise/{{Peanuts}} Snoopy]] and [[WesternAnimation/LooneyTunes Bugs Bunny and Daffy Duck]].
54	** Iam Hungry's introductory commercial features the titular character being animated in [=CGi=] and interacting with a live-action Ronald.
55	* Some ''Franchise/{{Kirby}}'' commercials mix animation and live action:
56	** The North American commercial for ''VideoGame/KirbysAdventure'' features an animated Kirby interacting with live-action humans in various ways, like throwing an outlaw out of a saloon in the old west, or [[{{Flynning}} doing his best Errol Flynn impression]] in the Middle Ages.
57	** Commercials for ''VideoGame/KirbysDreamLand2'' depicted animated versions of Kirby and the animal friends storming a live-action BadGuyBar. has an animated Kirby like throwing
58	* [[https://www.youtube.com/watch?v=H8TYLCBCLCM This]] commercial for Mellow Mushroom Pizza Bakers has an animated version of its mascot, Mel interacting with a live-action woman at a Mellow Mushroom restaurant chain, the woman explains that he is a cartoon. then, he asks for beer and the woman says that she should buy cartoon beer. [[https://www.youtube.com/watch?v=K-IT5E6vZmw Another commercial]] has animated versions of Mel and Wizard at the same restaurant chain from the previous commercial. In it, Mel lets Wizard make a cartoon pizza turn into a real pizza, but fails.
59	* This also applies with the 2018-present Lucky Charms commercials
60	* ''Franchise/SonicTheHedgehog'':
61	** A commercial for Sonic's [[VideoGame/SonicTheHedgehog1 debut game]] has Danita Stokes, the president of H.A.G. ([[FunWithAcronyms Humans Against Genesis]]) complain about Sonic's character. The commercial is live-action, but Sonic himself is animated, mocking Danita from inside the picture frame he's in, then running out of the frame when she tries to grab him.
62	** In a commercial for Advertising/{{Progressive}} featuring Sonic, the titular character is animated in CGI while the Progressive characters remain live-action.
63	** The commercial for the ''VideoGame/SonicBoom'' video games, ''Rise of Lyric'' and ''Shattered Crystal'' depicts Sonic and his friends helping a little girl save [[CatUpATree her pet cat, who is stuck in a tree]]. The little girl, the cat, and the setting are all live-action, but Sonic and his friends are all animated in the same CGI that is used in [[WesternAnimation/SonicBoom the TV Series]].
64	* When [[ComicStrip/DennisTheMenaceUS Dennis the Menace]] was the mascot for Dairy Queen, [[https://www.youtube.com/watch?v=7CDB8uDvlAs commercials for the DQ Kids Pick-nic]] depicted the animated versions of Dennis and his friends in a live-action setting, interacting with real people.
65	* For the 2008 Olympics, three {{public service announcement}}s were made by Creator/{{qubo}}, showing the characters from their shows interacting with the athletes. The first contained [[WesternAnimation/VeggieTales Bob and Larry]] [[https://www.youtube.com/watch?v=VLbigWARfqI talking to Shaw Johnson]], the second contained [[https://www.youtube.com/watch?v=1lAYJK3fLM4 the Women's Volleyball team]] interacting with the cast of ''WesternAnimation/ThreeTwoOnePenguins'' and the third [[https://www.ispot.tv/ad/7OOK/ad-council-the-amount-counts starred Sanya Richards]] and the cast of ''WesternAnimation/JaneAndTheDragon''.
66	* GEICO has a spot where WesternAnimation/YogiBear and Boo Boo invade the outdoor picnic at a family's mountain home.
67	* Givenchy in partnership with Disney released a [[https://www.youtube.com/watch?v=6mBI-C45Bfg&ab_channel=GIVENCHY advertising short]] with WesternAnimation/OswaldTheLuckyRabbit interacting with live-action humans in an animated setting.
68	* ''VideoGame/{{Cuphead}}'' and his pal Mugman briefly interact à la Roger Rabbit in a [[https://www.youtube.com/watch?v=iWF6zhzHRbA Cuphead Nintendo Switch Gameplay Trailer]].
69	* Creator/ParamountPlus's "Mountain of Entertainment" commercials features both the live-action and animated stars of the service's shows and movies interacting with each other and the fully CGI mountain environment.
70	* Creator/{{Nickelodeon}}’s [=NickAtNite=] had a bumper where Creator/GeorgeLopez stumbles into the [=NickJr.=] block and meets WesternAnimation/DoraTheExplorer and Boots and tells him that he needs to be at [=NickAtNite=].
71	* In September 1997, Creator/{{Nickelodeon}} had a few hosting segments with Creator/LarisaOleynik interacting with the (animated in CGI) titular character of ''WesternAnimation/HeyArnold'' during a week of programming called "3D Nogglevision."
72	* Scruff [=McGruff=] was often 2D animated in his [=PSAs=], illuminating viewers on neighborhood dangers in front of real human children.

Context RogerRabbitEffect / Advertising