Follow TV Tropes

Following

Context Music / LOONA

Go To

1%%
2%%
3%%
4%%Zero Context Examples are not allowed.
5%%Note that "(Example) is this trope" isn't context, nor is just saying where it occurs.
6%%Please only list tropes relevant to their published work and characters, and not the actresses' personal lives or background.
7%%
8%%
9%%
10%%
11%%
12%%
13%%
14%%
15%%
16%%
17%%
18[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/ot12.png]]
19[[caption-width-right:350:The LOONA logo as of Feb 2018. Explained under "Fun with Acronyms".]]
20LOONA was a 12-member [[KoreanPopMusic K-Pop]] GirlGroup project formerly managed by Blockberry Creative, a subdivision of Polaris Entertainment. On August 20, 2018, the group officially debuted with their lead single "Hi High"; prior to this each member had a month to herself in order to release a solo single and music video.
21
22There were also three pre-debut subunits, LOONA 1/3 (with a pure image to draw in Korean audiences), LOONA/ODD EYE CIRCLE (darker, edgier and designed to appeal to Western listeners), and LOONA/yyxy (whose concept revolves around one's youth and ego). The full group's title tracks ("Butterfly," "So What," "Why Not," "Paint the Town," and more to come) generally revolve around a common theme of [[SelfEmpowermentAnthem self-empowerment]] and the rise to an individual's full potential, particularly for young women -- [[ItMakesSenseInContext usually while making references to the lore]].
23
24The group is best known for its continuous storyline and worldbuilding; everything released under LOONA's name adds up to create a fantastical story occurring in the LOONAVERSE, a fictional universe in which the members reside. The main plot rotated around their struggle to find each other upon being scattered to different parts of this universe, but all members and subunits have their own mythology; for example, [=ViVi=]'s storyline revolves around feeling isolated as an android amongst humans and Chuu's around her desire to be closer to Yves.
25
26Other group ventures included an approximately 1 minute long and regularly uploaded show, LOONA TV, in which the cycle of photoshoots, travel, MV shooting and fan meets were cataloged. Most of the members also stared in a college romance webseries called [[WebVideo/{{Woomanna}} ''First Love Story'']].
27
28In September of 2021, it was revealed that [[https://www.allkpop.com/article/2021/09/loonas-agency-block-berry-creative-reportedly-facing-a-severe-financial-crisis Blockberry Creative]] was in severe financial straits, owing almost $800,000 USD in unpaid wages, as well as employee taxes, insurance, and other owed expenses, leaving the group's future in uncertainty (although they have continued to release music after the news was announced).
29
30On November 25, 2022, following months of rumored tension between Chuu and Blockberry[[note]]including allegations that Chuu had basically been forced to take care of her own transportation to and from events, that she had not been informed about group activities and eventually setting up her own company - which Blockberry denied[[/note]], an [[https://www.soompi.com/article/1555840wpp/breaking-loonas-agency-announces-chuus-removal-from-group announcement]] was made by Blockberry saying that Chuu had been kicked out of the group and her contract terminated effective immediately due to her "use of abusive language towards staff" and "power tripping behaviors", to which fans and the general population reacted with disbelief, and almost immediately people (including [[https://twitter.com/kitty_nim_/status/1596081739134566401?cxt=HHwWgoDU2dT4taYsAAAA Hyunjin]]) began [[https://twitter.com/lvurl/status/1596149751636176896 speaking up on Chuu's behalf and denying the claims]].
31
32Just days after Chuu's dismissal, it was reported that all but two of the remaining members[[note]] the exceptions being [=ViVi=] and [=HyunJin=], who filed separately later on.[[/note]] had filed suit against Blockberry to withdraw from the group and have their contracts terminated. Despite Blockberry Creative denying that the members filed these lawsuits, the veracity of these reports was confirmed in January 2023, when the court ruled in favor of four members[[note]][=HeeJin=], Kim Lip, [=JinSoul=] and Choerry[[/note]] but against the rest, reducing the group to seven members.
33
34The four members who won the initial injunction have signed with Modhaus Entertainment, the head of which being their former creative director Jaden Jeong (known by the fandom as the man who created the storyline and concept of the "[=LOONAverse=]"), and are launching a new project called the "[=ARTMS=] Strategy," in which Jaden hopes to reunite the rest of LOONA. The first release of this project was a new mini-album from Odd Eye Circle, the unit's first comeback since 2017, followed by the announcement of a new solo release from Heejin.
35
36In addition, Chuu is now under a newly established label called "[=ATRP=]" as a soloist, and later confirmed to be releasing new music later that year. In May 2023, it was announced Hyunjin and [=ViVi=] won their injunctions and have left Blockberry. A month shortly thereafter, the two were revealed to have signed with another newly established label named "[=CTDE&M=]".
37
38On June 16th, The Seoul High Court’s 5th Civil Cases Division ruled in favor of the five remaining members, viewing there to be a problem with Blockberry’s transferring of exclusive contracts to Japanese agency Universal Japan without the written consent of the members. Haseul, the group's leader, joined Modhaus, while Yeojin, Go Won, and Olivia (retiring her stage name to go by her birth name, Hyeju), joined [=CTDENM=]. The five formed the unit [=LOOSSEMBLE=] and later announced a mini-album release alongside a debut tour in the US.
39
40Finally, Yves made the decision to go solo while still looking for an agency to sign with, currently focusing on her personal blog and producing her own music. On March 13th 2024, it was officially announced that Yves had signed with Paix Per Mil.
41
42The group's future is currently unknown and it is unclear if the ''[0]'' EP, which was intended to be the group's comeback with 11 members in early 2023 prior to a boycott in response to all that had occurred up to that point, will see release.
43
44Music/OddEyeCircle, {{Music/ARTMS}}, and {{Music/LOOSSEMBLE}} now have their own page.
45
46Each member had a [[ColorCodedForYourConvenience signature colour]] and [[AnimalMotifs animal]], at least one of which will appear in their solo music video. The last unit along with Choerry have fruits, which activate their passage into other dimensions when eaten. For reference:
47* [=HeeJin=] is hot pink with a rabbit.
48* [=HyunJin=] is yellow with a cat.
49* [=HaSeul=] is green with a bird.
50* [=YeoJin=] is orange with a frog.
51* [=ViVi=] is pale pink with a deer.
52* Kim Lip is red with an owl.
53* [=JinSoul=] is blue with a blue betta fish.
54* Choerry is purple with a fruit bat and cherry.
55* Yves is burgundy with a swan and apple.
56* Chuu is peach with a penguin and strawberry.
57* Go Won is Eden green with a butterfly and pineapple.
58* Olivia Hye is silver with a wolf and blood plum.
59
60Not to be confused with [[WebAnimation/HelluvaBoss this Loona]].
61
62[[foldercontrol]]
63
64[[folder: Members (in order of solos)]]
65
66'''LOONA 1/3''' [[note]]All members left Blockberry in 2023.[[/note]]
67* [=HeeJin=]
68** Name: Jeon Heejin
69** Birthday: October 19, 2000
70** Solo: [[https://m.youtube.com/watch?v=-FCYE87P5L0 “[=ViVid=]”]] - October 4, 2016
71* [=HyunJin=]
72** Name: Kim Hyunjin
73** Birthday: November 15, 2000
74** Solo: [[https://m.youtube.com/watch?v=mybsDDymrsc “Around You”]] - November 16, 2016
75* [=HaSeul=]
76** Name: Jo Haseul
77** Birthday: August 18, 1997
78** Solo: [[https://m.youtube.com/watch?v=6a4BWpBJppI “Let Me In”]] - December 14, 2016
79* [=YeoJin=]
80** Name: Im Yeojin
81** Birthday: November 11, 2002
82** Solo: [[https://m.youtube.com/watch?v=thpTOAS1Vgg “Kiss Later”]] - January 15, 2017
83* [=ViVi=]
84** Name: Wong Kahei
85** Birthday: December 9, 1996
86** Solo: [[https://m.youtube.com/watch?v=ZNcBZM5SvbY “Everyday I Love You”]] (feat. [=HaSeul=]) - April 16, 2017
87
88'''LOONA/ODD EYE CIRCLE''' [[note]]All members left Blockberry in 2023.[[/note]]
89* Kim Lip
90** Name: Kim Jungeun
91** Birthday: February 10, 1999
92** Solo: [[https://m.youtube.com/watch?v=_qJEoSa3Ie0 “Eclipse”]] - May 22, 2017
93* [=JinSoul=]
94** Name: Jung Jinsol
95** Birthday: June 13, 1997
96** Solo: [[https://m.youtube.com/watch?v=RWeyOyY_puQ “Singing in the Rain”]] - June 25, 2017
97* Choerry
98** Name: Choi Yerim
99** Birthday: June 4, 2001
100** Solo: [[https://m.youtube.com/watch?v=VBbeuXW8Nko “Love Cherry Motion”]] - July 27, 2017
101
102'''LOONA/yyxy''' [[note]]All members aside from Chuu left Blockberry in 2023.[[/note]]
103* Yves
104** Name: Ha Sooyoung
105** Birthday: May 24, 1997
106** Solo: [[https://m.youtube.com/watch?v=LIDe-yTxda0 “new”]] - November 27, 2017
107* Chuu[[note]]Left the group in 2022.[[/note]]
108** Name: Kim Jiwoo
109** Birthday: October 20, 1999
110** Solo: [[https://m.youtube.com/watch?v=BVVfMFS3mgc “Heart Attack”]] - December 27, 2017
111* Go Won
112** Name: Park Chaewon
113** Birthday: November 19, 2000
114** Solo: [[https://m.youtube.com/watch?v=m5qwcYL8a0o “One and Only”]] - January 29, 2018
115* Olivia Hye
116** Name: Son Hyejoo
117** Birthday: November 13, 2001
118** Solo: [[https://m.youtube.com/watch?v=UkY8HvgvBJ8 “Egoist”]] (feat. [=JinSoul=]) - March 29, 2018
119[[/folder]]
120
121[[folder: Discography]]
122
123!!Within the group:
124
125'''Member Debut Singles'''
126
127* ''[=HeeJin=]'' (2016)
128* ''[=HyunJin=]'' (2016)
129* ''[=HaSeul=]'' (2016)
130* ''[=YeoJin=]'' (2017)
131* ''[=ViVi=]'' (2017)
132* ''Kim Lip'' (2017)
133* ''[=JinSoul=]'' (2017)
134* ''Choerry'' (2017)
135* ''Yves'' (2017)
136* ''Chuu'' (2017)
137* ''Go Won'' (2018)
138* ''Olivia Hye'' (2018)
139
140'''LOONA 1/3 ([=HeeJin=], [=HyunJin=], [=HaSeul=], [=ViVi=])'''
141
142* ''Love&Live'' (2017)
143* '' Love&Evil'' (2017) (''Love&Live'' reissue)
144
145'''ODD EYE CIRCLE (Kim Lip, [=JinSoul=], Choerry)'''
146
147* ''Mix&Match'' (2017)
148* ''Max&Match'' (2017) (''Mix&Match'' reissue)
149
150'''yyxy (Yves, Chuu, Go Won, Olivia Hye)'''
151
152* ''beauty&thebeat'' (2018)
153
154'''LOONA'''
155* ''[=[+ +]=]'' (2018)[[note]]Pronounced "plus plus"[[/note]]
156* ''[X X]'' (2019)[[note]]Pronounced "multiple multiple"[[/note]] (''[=[+ +]=]'' reissue)
157* ''[#]'' (February 2020)[[note]]Pronounced "hash"[[/note]]
158* ''[12:00]'' (October 2020)[[note]]Pronounced "midnight"[[/note]]
159* ''[&]'' (June 2021)[[note]]Pronounced "and"[[/note]]
160* ''Fl!p That'' (June 2022)
161* ''[0]'' (TBA)[[note]]Intended to be a prequel to the Loonaverse story. Postponed indefinitely amid backlash against Chuu's firing.[[/note]]
162
163
164'''Japanese releases'''
165* ''PTT (Paint The Town) Japanese ver.'' (June 2021)[[note]]Released on the same day as [&] album[[/note]]
166* ''HULA HOOP / Starseed ~Kakusei~'' (September 2021) (Japanese debut single)
167* ''LUMINOUS'' (September 2022)
168
169''' TV Programs '''
170* "[[https://www.youtube.com/watch?v=kbNVyn8Ex28 POSE]]" for Queendom 2 (May 2022) [[note]] POSE is also included on "Fl!p That" as the fourth track on the mini album.[[/note]]
171!!Outside the group:
172
173'''Multiple members'''
174* "Not Friends" (sung by Heejin, Kim Lip, [=JinSoul=], and Yves), a single made in collaboration with producer Ryan Jhun (Released September 2021)
175* "Masquerade" sung by [=HeeJin=] and [=JinSoul=] for the OST of ''[[KoreanDrama Tracer]]'' (released January 2022)
176
177'''[=JinSoul=]'''
178
179* "[[https://www.youtube.com/watch?v=gAovxn_oJSs As Time Goes]]" for the OST of ''[[KoreanDrama Meow, The Secret Boy]]'' (Released April 2020)
180
181'''Chuu'''
182
183* "[[https://www.youtube.com/watch?v=vus9WX31dSQ Spring Flower]]" for the OST of ''[[KoreanDrama Into The Ring]]'' (released July 2020)
184* "[[https://www.youtube.com/watch?v=SbmBbwDbaeM Hello]]" for the OST of ''[[KoreanDrama Fling at a Convenience Store]]'' (Released February 2021)
185* ''HOWL'' (Released October 2023)
186
187'''[=ARTMS=]'''
188
189* Odd Eye Circle - ''Version Up'' (Released July 2023)
190* Heejin - ''K'' (Set to release October 2023)
191
192'''[=LOOSSEMBLE=]'''
193
194* ''[=LOOSSEMBLE=]'' (Debut mini album) (Released September 2023)
195[[/folder]]
196
197!!LOONA provides examples of the following tropes:
198[[folder:General Tropes]]
199* ADayInTheLimelight: More than a day - each girl has her own month! Hence their Korean name, which literally translates to ‘Girl of the Month’.
200* BadassAdorable: Chuu. Cute as a button and a ''tae kwon do black belt''. In general, she's [[StrongerThanTheyLook Stronger Than She Looks]], as demonstrated at the 2020 Idol Star Athletics Championship where her surprising strength was described as "unexpected power from a very small figure."
201* BigEater: Most of the members could qualify as this since they all love food, and a lot of behind the scenes content features them either eating or talking about food.
202** Kim Lip: She's usually mentioning how hungry she is in LOONA TV episodes and said herself when she goes out to eat, she cleans her plate. A couple times over in fact.
203** [=HyunJin=] also qualifies: her first episodes in LOONA TV basically focus on her constantly eating or talking about food. Not to mention her obsession with bread, and more recently iced coffee.
204** Chuu: She spent a good amount of time in her vlog trip to Japan with fellow member [=HeeJin=] eating sweets, and [=YeoJin=] confessed that she had cleaned out a whole box of leftover chicken.
205** Olivia Hye: When the members went to Everland together, she had only one thing on her mind. '''Churros.''' She even used money the staff lent her and forgot to retrieve back to buy seconds.
206* BigLittleSister:
207** [=HyunJin=] is the 1/3 sub-unit's ''maknae'' (youngest member) but also [[https://pbs.twimg.com/media/EwVPclJXAAAtadh?format=jpg&name=small the tallest]].
208** Olivia Hye is the ''maknae'' of yyxy and LOONA's second youngest; she towers over the other members, being the second tallest as well.
209* BriefAccentImitation:
210** While being interviewed on Zach Sang, after Yves explains how the song 'Star' represents their fans, Kim Lip high fives her with both hands and shouts [[https://youtu.be/S_M1kAhkWCY "Good for you, Yves!"]] in a ''pitch-perfect'' American accent, and then conducts the entire rest of the interview in Korean. [[IncrediblyLamePun Big ''Lip'']] [[BigLippedAlligatorMoment Alligator Moment, indeed.]]
211** [=ViVi=] is [[https://youtu.be/ZFozLW61H_w known to speak English with a slight British accent]] due to growing up in early 2000s Hong Kong.
212* CastHerd: The 12 member group is divided into 3 subunits: LOONA 1/3, LOONA/ODD EYE CIRCLE, and LOONA/yyxy (Short for "Youth Youth by Young").
213* CelebrityResemblance: [=HyunJin=] is [[https://twitter.com/loonaboard/status/1235125572277334016 endlessly compared to]] many of K-Pop's top beauties, such as [[Music/{{Twice}} Tzuyu]] and Seolhyun of AOA. [=YeoJin=] even wrote on a Weekly Idol questionnaire that her first impression of [=HyunJin=] was that she resembles a lot of celebrities.
214* CheshireCatGrin: Choerry in the "Reveal" teaser.
215* {{Cloudcuckoolander}}:
216** All of them have their moments, but [=HyunJin=] and Chuu take the cake.
217** [=JinSoul=] has her moments, as handily shown [[https://www.youtube.com/watch?v=xYErHgZzVH0 here]].
218* CloudcuckoolandersMinder: [=HeeJin=] to [=HyunJin=], respectively.
219* ColorCodedForYourConvenience: Every girl has a signature color (see in list above).
220* CreatorThumbprint: As a group, [[DancingIsSeriousBusiness incredibly complex dance routines]] that make clever use of room space and involve lots of deft formation changes. Even more so for the "Creator" part in the "#" era, because its main single's gruelling choreography incorporated ideas from some of the members themselves (namely [=HeeJin=], Choerry[[note]]who dabbled in providing ideas for choreography not too long ago, as she came up with the "wave" motion for "Butterfly" that's now shaping up to be one of its most iconic[[/note]], Yves, and Olivia Hye).
221* DancingIsSeriousBusiness: Is it ever!
222** Separate videos have been released for certain songs to focus on the choreography.
223** The Butterfly [=MV=] is especially notable not only for featuring LOONA dancing when the video focuses on them, but the choreography itself is among the most intricate and dynamic routines LOONA has performed. The music video also highlights several instance of intense choreography from dancers outside the group.
224** Three different dance covers have been released, which is unusual in that they're of male or co-ed dance groups (infamous for being much harder and more energetic than the choreography for girl groups). The members of LOONA, while they were trainees, also trained with many boy group choreographers, and were warned by the company that they'd be doing that style of dance rather than the cute, bouncy girl group style.
225* DebutQueue: How the pre-debut phase of the group is panned out. For the first 8 members, a solo video featuring one member would be released during [[ADayInTheLimelight their month]], adding that member to the group roster. From Yves onwards, the remaining four members continue to have their solo debut on a monthly basis, just not necessarily in their particular month.
226* DissonantLaughter: Dear God, [=HyunJin=]. She apparently laughed at parts of ''[[Film/Joker2019 Joker]]'' that no one else in the cinema laughed at, and when LOONA finally got their first music show win in March 2020 (a very emotional moment, naturally), she went viral for doing this again as the other members were crying.
227* FanCommunityNickname: The fan community’s official name, "Orbit."
228* TheFashionista: [=YeoJin=] has the best fashion sense in the group, often gaining attention for her chic airport fashion.
229* FriendToAllLivingThings:
230** [=YeoJin=] has taken care of a ''lot'' of different pets, including a snail, a rabbit, a hamster, a blue betta fish, a turtle, a sea monkey, various types of stag beetles, a porcupine, and a '''lobster''' she caught with her dad in a creek, along with various plants and cacti, and even a marimo (living ball of moss)!
231** Choerry and Chuu are rather bizarre cases, each taking home a pet cockroach and slug, respectively.
232* FunPersonified:
233** Choerry is recognized as an unstoppable force of positivity who brings a smile to every room. Her response to the idea her filming set is haunted? It's cool, hope the ghost cheers her on!
234** Chuu as well! Put them together and [[https://youtu.be/BVGhzcveMzI?t=22 you have a dazzling, chaotic friendship between two such forces of positivity that the other members, like Yves, get amusingly scared.]]
235-->'''[=ViVi=]''': They look like twins.
236-->'''Chuu''': ''[holding a disco ball]'' Open your mouth!
237-->'''Choerry''': ''[opening mouth, pretending to eat disco ball]'' Ahhhhhh—
238-->''[Choerry and Chuu noises]''
239-->''"(New promising duet! Positive girls line!)"''
240** According to the girls, Yves is this. While most of them thought she looked cold when they first met her, now they say she's the group's resident gag-man.
241* FunWithAcronyms: Oh, this is a cool one. An animated sequence for this appears in the opening for everything released under LOONA's name.
242** Take the group's Korean name, 이달의 소녀
243** Take the first sound in every syllable: ㅇㄷㅇㄴㅅ
244** Rearrange them like this: ㄴㅇㅇㄷㅅ
245** Flip the ㄷ sideways and substitute with either a Greek Pi or Roman N: ㄴㅇㅇΠㅅ or ㄴㅇㅇNㅅ
246** Replace the ㅅ with a Greek Delta or Roman A: ㄴㅇㅇΠA or ㄴㅇㅇΠΔ
247** And you're left with LOONA/LOOΠΔ!
248* {{Homage}}: [=HyunJin=], Choerry, and Olivia Hye [[https://www.allkpop.com/upload/2020/04/content/282045/1588121114-20200428-loona.jpg did a special photoshoot for K-Wave magazine in April 2020]], the theme being "Three Sisters" as an explicit reference to ''Film/LittleWomen2019''. (The three's resemblance to each other is also played up in the LOONA lore, in an [[InvokedTrope invocation]] of [[invoked]]SeparatedAtBirthCasting.)
249-->'''K-Wave''': [=HyunJin=], Choerry, and Olivia Hye, who are famous for being like sisters, show various poses as if they are showing the joy and sadness of real sisters[...]. They appear to resemble each other but show completely different personalities.
250* IHaveManyNames: [=ViVi=] has 4: [=ViVi=][[note]]Her stage name in LOONA[[/note]], Wong Kahei[[note]]The romanization of her Cantonese birth name: 黃珈熙[[/note]], Viian Wong[[note]]The name she used while working as a freelance model[[/note]], Hwang Ara[[note]]The Korean name gifted to her by the members on her first anniversary in LOONA (which was also LOONA 1/3's anniversary)[[/note]].
251* IronicName: Choerry's stage name is pretty ironic, as she actually hates the taste of cherries.
252* TheLeader: Kim Lip for ODD EYE CIRCLE, Yves for yyxy, and [=HaSeul=] for both LOONA 1/3 and the group in its entirety.
253* LighterAndSofter: yyxy is one of the more [[DarkerAndEdgier serious]] sub-units; even Chuu's generally buoyant solo features demonic cackling near the tune's ending. But this sub-unit's girls occasionally perform out of character and something as heart-meltingly adorable as their CoverVersion of 1/3's "You and Me Together" [[https://youtu.be/JWtfA8eKP0Y happens]].
254* LightFeminineDarkFeminine: PlayedForLaughs in [[https://youtu.be/6YY7WJyZGZw this special performance of "So What"]]. Each member alternates between the light feminine and dark feminine, and their light feminine versions are [[SoundtrackDissonance decidedly unsuited to and/or more comical than the song]].
255* LittleMissSnarker: [=YeoJin=] can sometimes come across as this in LOONA TV, being the youngest member with a very sarcastic yet playful sense of humor.
256* LonersAreFreaks: [=HyunJin=] provides a positive example. Chuu, Yves, and [=JinSoul=] have agreed that she's both very reticent and amusingly eccentric. [[https://pbs.twimg.com/media/EQgv8G9WkAAO3w2?format=jpg&name=small According to [=JinSoul=], [=HyunJin=] meows like a cat when things get awkward.]]
257-->'''Yves:''' [=HyunJin=] doesn't really reveal her inner thoughts that much.\
258'''Chuu:''' She's just so absurd sometimes that you never know.
259* ManipulativeEditing: [=HyunJin=] and [=HeeJin=]'s stint at [=MixNine=] caused quite the controversy in their native South Korea, after [=HyunJin=] was edited to look like [[TheBully a mean bully]] towards [=HeeJin=]. This angle would certainly baffle anyone who follows LOONA, as [=HyunJin=] and [=HeeJin=] remain best of friends.
260* MeaningfulName:
261** [=ViVi=]'s comes from the Latin root "vivere" (to live), which is significant as her storyline revolves around longing for a human life. It relates to ''Love&Live'', the video in which she is introduced, and to "[=ViVid=]", the first LOONA single.
262** Yves is an alternate spelling of Eve, and her video as well of the rest of LOONA/yyxy have a motif revolving around "falling from Eden."
263*** An "eve" is also the day before something (as in Christmas Eve), explaining why her B-side is called "D-1."
264** "Chuu" is the Korean onomatopoeia that refers to kisses, which ties well both with her role in the LOONAVERSE and her [[TheCutie actual personality.]]
265** "Go Won" refers to the Korean term for "highlands" or "terrae", which is the light side of the moon in English.
266** Given that the caption on Olivia Hye's reveal photo was written in Shakespearean English, it's likely that the name is a reference to the character from Twelfth Night.
267** Choerry sounds similar to her real name - Choi Yerim - said quickly, and links to her signature fruit, the cherry, as well as her solo song “Love Cherry Motion”.
268** While Kim Lip was mainly given a stage name because her real name, Kim Jungeun, sounds too much like the leader of North Korea's, the name "Lip" isn't without meaning - it's derived from the middle 3 letters of the word "ecLIPse", and the word itself brings to mind her image color, red.
269* OutOfFocus: [=YeoJin=] is the only member not in a sub-unit. [[note]]There are some rumors saying that she wasn't doing well in school, so she had to limit her activities in order to study more. The truth, however, is that BBC held a poll with the then-released members with the premise of "keep three, add one new one", meaning someone had to be dropped. As the newest and least well-known member, [=YeoJin=] was left out and [=ViVi=] became the last member of the 1/3 subunit. It is true, however, that [=YeoJin=] used the extra time for study.[[/note]] Justified InUniverse in the description of the music video for "Sonatine", where it explicitly states that she is lost in the forest and not yet found by the other LOONA members.
270* PintSizedPowerhouse: Chuu, as beautifully demonstrated by her performance at the 2020 ISAC (a sports tournament for K-Pop idols). [[https://youtu.be/9Or1a4H4Ukg She's introduced]] by [=DaHyun=] of Music/{{TWICE}} as the inventor of the biting heart meme and as the bundle of cuteness that she is, but proceeds to kick ass at softball.
271* RedOniBlueOni: In terms of vocal ranges, this is what "See Saw" is all about. Chuu's voice overflows with power, and she sings a duet with Go Won, whose voice is incredibly soft. Before there was See Saw though, there was Love Letter by Kim Lip and [=JinSoul=]. Kim Lip's voice is not only soft, but leans high, while [=JinSoul=] has a very deep, husky voice full of power. This makes Kim Lip the blue to [=JinSoul=]'s red, funnily enough, since that's the inversion of their assigned colors.
272** As far as personalities go, [[AloofDarkHairedGirl Yves]] and [[ThePollyanna Chuu]] showcase thus dynamic pretty well in, and even out of, the LOONAVERSE - the XIIIX teaser exemplifies their {{Light Feminine and Dark Feminine}} contrast pretty well.
273* RuleOfThree: ODD EYE CIRCLE's concept revolves around three girls and a trilogy of coordinated videos.
274* TheSmartGirl: [=JinSoul=] has a reputation among Orbits for being "[[DumbBlonde dumb]]".... Ironically, she has placed in top rankings for Mathematics for ''all of South Korea'' while in school and is currently the only member of LOONA who has successfully attained a university-level education.
275* StageName:
276** [=ViVi=] for Viian Wong, Kim Lip for Kim Jungeun, Choerry for Choi Yerim, Yves for Ha Sooyoung, Chuu for Kim Jiwoo, Go Won for Park Chaewon, Olivia Hye for Son Hyejoo.
277** Interestingly, Viian Wong is yet another stage name for [=ViVi=]. It’s her stage name for modelling, but her real name is Wong Kahei.
278* TeamMom:
279** Kim Lip, to the point that it's reached meme status. [[https://www.youtube.com/watch?v=UP_CbPIQN2Y Here's a video of the LOONA girls bursting into uproarious laughter at a fan carrying a cut-out of the "tired mom Kim Lip" meme]].
280** [=HaSeul=] as well, which also carried over to her character in the Loonaverse.
281* TrademarkFavoriteFood: Give [=HyunJin=] bread and she may love you forever.
282* VocalDissonance: [=HeeJin=]'s voice is surprisingly deep, which may come as a surprise since she tends to sing in a higher tone. Olivia Hye, on the other hand, has a fairly light speaking voice, but can reach pretty low notes.
283* YoungerThanTheyLook:
284** Olivia often remarks how young she actually is because people may mistake her for one of the oldest members due to how tall she is, especially if you compare her to [=YeoJin=], the only member that's younger than her and also the shortest. The actress who played the teacher in "[=love4eva=]" actually thought Olivia Hye was the oldest member of the sub-unit, to Olivia's dismay.
285** Likewise, a lot of people don't immediately realize Choerry is the third youngest (being only a few months older than 2nd youngest Olivia Hye, who was born in 2001, and only a year older than [=YeoJin=]) due to her [[https://kprofiles.com/wp-content/uploads/2018/05/choerry1.png more mature look]] compared with members like [[https://pm1.narvii.com/6445/2e7d64fa507f8dddf7605f8dce52892e93ff665a_hq.jpg the eternally babyfaced]] [=HyunJin=](born a year earlier, in 2000) as well as the fact that she's in the DarkerAndEdgier sub-unit ODD EYE CIRCLE.
286[[/folder]]
287
288[[folder:Music Tropes]]
289* AlliterativeName: Subunit albums ''Love&Live'', ''Mix&Match'', ''Max&Match'', and ''beauty&thebeat''.
290* AllLowercaseLetters: Yves's first solo song, "new", as well as all the songs in yyxy's ''beauty&thebeat'' album.
291** Averted with the full group's lead single, "favOriTe", despite its lowercase first letter.
292* BeYourself: The video’s description for "new" states that it's a song where Yves realizes she wants to be herself and accepts herself for who she is.
293* BreakUpSong: "Egoist," Olivia Hye's solo, as well as the group song "Day & Night," a hidden track on "#" (2020).
294* CallBack: The oddly-constructed title of "favOriTe" is a call-back to "[=ViViD=]". Like [=ViViD=], favOriTe is the first of its kind.
295* CallForward: Listen closely, and you'll hear the signature four-note whistle from "ADD" in "Singing In The Rain".
296* ChristmasSongs: "The Carol" and "The Carol 2.0”.
297* DreamPop: "LOONATIC", "ADD", and "Uncover", for ODD Eye Circle, and "Butterfly" for the full group, all characterized by a mix of electronic vibes and falsettos for an ethereal, otherworldly sound.
298* EpicInstrumentalOpener: The "Love & Live" EP's reissue has the thunderous, theatrical "Love & Evil" as its AlbumIntroTrack.
299* FaceOnTheCover: So far, the covers for each LOONA release have just been a photo of the relevant member or sub-unit.
300* GenreMashup: Their CoverVersion of "Love Battery" by Hong [=JinYoung=] on KBS 2's "Immortal Songs" starts off as a SofterAndSlowerCover of a trot tune, then kicks off into Broadway-style theatricality, sliding in some EDM/hip-hop.
301* GenreRoulette: From [=HyunJin=]'s soft ballad to [=JinSoul=]'s future bass song, to Choerry alternating between TWO genres in one song (her initially cutesy solo has two bass drops).
302* GenreThrowback: While not their domain entirely (yyxy's Yves has a fairly '80s-sounding song for her solo), 1/3 deals the most with this in LOONA. The [=HyunJin=] and [=HeeJin=] duet "I'll Be There" is a '90s [=RnB=] throwback both in terms of the song and the video; the MV for [=ViVi=]'s solo is steeped in '90s nostalgia as well. Sometimes crosses over to {{Retraux}}.
303* GratuitousEnglish: A frequent occurrence, perhaps the natural result of having English-speaking songwriters or producers on many tracks, as is standard practice in K-Pop. "Satellite" is filled with it: from the opening lines, to the English ad-libs snowballing by the track's end.
304-->'''Chuu''': Fly! Oh no!
305-->'''[=JinSoul=]''': Oh my God!
306-->'''Kim Lip''': I like it!
307* HotterAndSexier: As a group, "열기"/"Heat" from [=[+ +]=] is this.
308* IncrediblyLongNote:
309** If there's a long note in a LOONA song, Chuu is likely to be the one carrying it. She does so in "Heart Attack", "Hi High", and "Satellite", and an ''epic'' one in "Frozen".
310** [=JinSoul=] is another go-to for belting, however. Her climactic high note in "So What" stunned many fans, and even more so when she began showing she can nail it with genuinely live vocals.
311* IntercourseWithYou: Everything about "Heat" screams the trope -- the lyrics ("''I'll invite you for this one day / Before my mind completely changes tomorrow / Leave the worries / You are carrying here / Leave now tonight''"), the unusually breathy singing, the production, the choreography.
312* [[IronicEpisodeTitle Ironic Title]]: "Egoist" is a deliberate one in reference to Olivia. The word "egoist" typically means someone who is self-absorbed and cares only about themselves, and carries a connotation of selfishness and arrogance. The lyrics and video content, however, show a much healthier (if chaotic) take on the idea of self-centered-ness as self love.
313* LuckyCharmsTitle: Almost all full-group album titles are symbols and/or numbers. ''Flip That'' is an exception, but even that is stylized as ''Fl!p That''.
314* MelismaticVocals:
315** It's usually powerhouse vocalists Chuu and, to a slightly less frequent yet [[https://youtu.be/2Zyz7hkZ54Y?t=170 equally impressive extent]], [=JinSoul=] doing these in a group song.
316** Demonstrated even in {{Cover Version}}s, like their performance of "Love Battery." [[https://youtu.be/s4Nz-_Q6-hk?t=219 The final lines]] have Go Won and [=YeoJin=] singing the words "Dangsini jjangirapnida" normally. Chuu and [=JinSoul=], [[IncrediblyLongNote on the other hand]]...
317-->'''Chuu''': Dangsini jjangirapnidaaaaaaaaaaaaaa...
318-->'''[=JinSoul=]''': Dangsini jjangirapnidAAAAAAAA...[=AAAaaaAAAaaa=]...
319* MinisculeRocking: "You and Me Together", at least the video provided by the Youtube channel and the live performance in 2017, clocks in at '''1:44'''. Though to be fair, there's an entire extra chorus and several verses not included in those.
320* MoodWhiplash:
321** "Love Cherry Motion" is a light-hearted, energetic song... that is, until the beat suddenly drops after the chorus and the tune becomes darker, paired with whispering and bold visuals.
322** "love4eva" has three awesome official remixes of the dance break. The original dance break is pretty congruent with the rest of the song, but the remixes are total mood whiplashes:
323*** [[https://youtu.be/e1NgM5gc1pE?t=148 a jazz version]]
324*** [[https://youtu.be/FUy27xYTg9Y?t=131 a club pop version ("gettin' it hot")]]
325*** [[https://youtu.be/i64gOIuY8fk?t=150 a hip-hop version]]
326* NewSoundAlbum:
327** Kim Lip started a HotterAndSexier theme in LOONA. "Eclipse" and "Singing in the Rain", as well as parts of "Love Cherry Motion", are miles away from the cuter sound of [=YeoJin=] and the 1/3 subunit.
328** Their 2020 comeback mini-album, #, was produced by the CEO of SM Entertainment, Lee Soo-man. The trademark radio-friendly SM sound greatly flavors the record.
329* NoGuyWantsToBeChased: Soundly {{Inverted}} in the OEC track "Girl Front," which is about the girl asking a guy out first.
330* OminousMusicBoxTune: "Heart Attack" has the music in last bridge right become a tinkling piano-like melody that's overlayed by... demonic cackling? It sure adds a creepy atmosphere to an otherwise cheerful love song.
331* OneWomanWail: Jinsoul delivers [[https://youtu.be/FBQl1o6Xk3I?t=136 impressively powerful belting]] on her deeply melancholic B-side, "Love Letter." (Bizarrely, many fans have misattributed this high note to featured co-vocalist Kim Lip, despite it sounding nothing like Kim Lip's signature high-pitched voice.)
332* OneWordTitle: "[=ViVid=]", "Eclipse", "new", and "Egoist" of their singles. "Twilight", "Rosy", "frozen" are also this, to name a few.
333* PerfectlyCromulentWord: "PTT" features the word "devilous."
334* PuppyLove: Some of the songs (e.g. "Love Cherry Motion" by Choerry, at least until [[MoodWhiplash the beat drop]], etc.) The 1/3 sub-unit's sparkling little track "You and Me Together" may be the best example of this in the LOONA discography, however, with even [[MinisculeRocking the song length]] capturing the thrills of adolescent infatuation.
335* RearrangeTheSong: [=ViVi=]'s solo "Everyday I Love You" has a rearranged mellow version, "Everyday I Need You." The lyrical content remains entirely the same. The 1/3 song "You and Me Together" also sounds very similar to another 1/3 song, "I'll Be There". The lyrics are similar too, with ample references to an unseen boy and worlds turning pink due to PuppyLove in both tracks.
336* {{Retraux}}: The song, styling, and the way the music video for "Everyday I Love You" was shot is in the style of many South Korean songs from the late 90s/early 2000s.
337* RuleOfThree: [=HeeJin=], [=HyunJin=] and [=HaSeul=] performed as a trio for "The Carol", repeated a year later with [=ViVi=], Choerry and Yves.
338* SelfBackingVocalist:
339** Plenty of the solo tracks have the member doing background ad-libs and [[{{Harmony}} harmonies]] for themselves.
340** In her demo version for a self-penned track called "Blue," [=JinSoul=] [[https://youtu.be/9pRW-QxCGAg?t=142 does backing vocals for herself]]. Justified, of course, by the fact that it's a demo and there's only one singer doing the guide vocals.
341* SelfEmpowermentAnthem:
342** Save for Chuu's solo, all of the yyxy subunit's song relate to self-love, albeit in different contexts.
343*** Yves sings about breaking away from a desire to be what others have set for her, in favor of her own self that she will love and trust. Her self-love is defiant, and contrary to common modern themes of acceptance of one's self as they are, Yves strives for a better, new self--hence the title.
344*** Go Won's "One&Only" is more declarative about her self-love, straight up saying the only person who can make her happy is herself, and that her true self is her [[TitleDrop one and only]] love. Her self-love is reluctant, but ultimately healthy and necessary.
345*** Olivia Hye's expression of self-love is born out of pain and spite in "Egoist", demonstrating a tangible irony. Although her attachment to one who rejected her weighed her down, she resolves to cast it away--violently so--so as to love only herself.
346** Their 2020 mini-album "#" is filled with self-empowerment anthems, from the leading single "So What" ([[IAmWhatIAm "I'm so bad, so what?!"]]) to "Oh (Yes I Am)" (where Olivia Hye raps, "Who dares to thoughtlessly define me?"), along with an explicit reference to "the me within the veil", a CallBack to Go Won's "One&Only".
347* SequelSong: "Egoist", which was released after Singing in the Rain, features the latter's soloist [=JinSoul=] referencing a lyric from her own song in Olivia's.
348* SillyLoveSongs: They have a lot of these in their discographies, among every LOONA subgroup. However, the music videos don't match the lyrics most (though not all) of the time, as in the case of "favOriTe." It's lyrically a love song, but the MV focuses on the girls' dancing abilities as a whole unit.
349* SpokenWordInMusic:
350** In "Eclipse": "I feel sparks. It's just me. 'Cause, baby, I just got this feeling," and later, "You're the only one I want."
351** In "Singing in the Rain": "Hey boy. I've been thinking about us. Got me singing in the rain."
352** In "See Saw", the phrases "Which is right, I see or saw you? Which is right, I love or loved you?" spoken by Go Won recur twice in the song.
353** "frozen" features a section of spoken word poetry read by Go Won and backed by Chuu's vocals.
354* SpotlightStealingSquad: LOONA have taken a while to work out the kinks in their VocalTagTeam dynamic. The typical offenders are Kim Lip, Yves, Chuu, and [=HeeJin=]; this has been lessening as time goes on, with only [=HeeJin=] really remaining in this role and Go Won retaining the opposite.
355* TitleOnlyChorus: The chorus of "Singing in the Rain" is just the title sung in various different ways by [=JinSoul=].
356* TwoBeingsOneBody: Although the precise nature of these are to be confirmed and expanded upon, there are plenty of lyrics in the Loona discography with themes of two (or more) people merging into one person. [=HaSeul=] croons that "I am becoming you" in "Let Me In." [=JinSoul=] raps that "you are me; now, I'm you" in Olivia Hye's solo "Egoist."[[note]]The latter song's music video, on the other hand, provides a visual representation: a shot of Olivia shows glimpses of her transforming into the other yyxy girls; Yves, Chuu, and Go Won, for passing moments.[[/note]]
357* TriumphantReprise: [[https://youtu.be/NwCCmKHvGKk Their final promotional stage for "So What"]] has increased energy, as it takes place the day after LOONA bagged its first music show win, and features an abundance of rose petals raining on the members as the song swells to [=JinSoul=]'s [[MelismaticVocals melismatic]] high note.
358* UnpluggedVersion: The discontinued "100% Real Live" has [=HeeJin=], [=HyunJin=] and [=HaSeul=] performing acoustic versions of their solo songs on piano and guitar.
359* VocalTagTeam: A given in a group composed of ''twelve'' members. This showed up more frequently after pre-debut era.
360** "favOriTe" has the vocal tag team of Yves, [=HeeJin=], [=JinSoul=], and Kim Lip with the other members having bit lines or backing vocals.
361** "Hi High" has better line distribution but still favors the above with the addition of Chuu, Olivia Hye, and Choerry.
362** The final bridge for "So What" builds up to a flurry of belted notes from [=HeeJin=], Chuu, and [=JinSoul=]. [=JinSoul=]'s high note tops it all off -- indeed, the official choreography for the song isolates [=JinSoul=] from the rest of the group when the part comes, just so she can belt her "[[MelismaticVocals YEAAAAAAAAAAAAH]]".
363* AWildRapperAppears:
364** Both versions of [=ViVi=]'s song feature a rap from another girl in the group - first [=HaSeul=], then [=JinSoul=].
365** In a version of "Singing in the Rain" [=HeeJin=] appears to do the rap part in lieu of [=JinSoul=], recorded as a reward for reaching a view goal.
366** In "Egoist", [=JinSoul=] appears rapping after the dance break.
367[[/folder]]
368
369[[folder:Music Video Tropes / LOONAVERSE]]
370* ActionGirl: This is how the girls act in "Not Friends", complete with [[GirlsWithGuns gun action]] and physical combat, even between members.
371* AfterTheEnd: Following the WorldWreckingWave in "So What," "Why Not" shows Earth in classic post-apocalyptic chaos. Shops have been raided for supplies, cars are stranded and scattered, the streets are empty, and the world is dimly lit.
372* AllJustADream: Most of what happens in "Everyday I Love You" turn out to be [=ViVi=]'s dreams from when she'd been dozing off on the job. [[spoiler:Later on it's revealed that this isn't all there is to the video, in [[OrWasItADream two]] [[DreamingOfTimesGoneBy ways]].]]
373* AnimalMotifs: Their signature animals will almost always feature in their solo [=MVs=] - from [=ViVi=]'s desktop deer mascot in "Everyday I Love You", to [=HaSeul=]'s subtle bird cosplay, to [=JinSoul=] legitimately sitting in a tank and becoming her signature blue betta fish.
374* ArcSymbol: With LOONA's ever-expanding, increasingly complicated lore, the arc symbols are often the details tying the story together.
375** The moon is the first Arc Symbol of the LOONAVERSE - it's in the name
376*** Every LOONA official video starts with a full moon waning out into the logo.
377*** The ODD EYE CIRCLE subunit takes this even further. The "O" and "D's" represent three overlapping moons as well as spelling out the word "odd". Kim Lip's "Eclipse" speaks for itself. "Love Cherry Motion", the video where all the members join together, features three moons that represent each member. The list goes on...
378*** Which turns the name of the group into a cross between a {{Meaningful Name}} and [[IncrediblyLamePun a pun]].
379** Butterflies were heavily featured during the era of the Butterfly title track:
380*** The initial teaser flashed 12 butterflies at one point in the video
381*** The lyrics and key choreo points reference butterflies
382** Loops, like things repeating, reversing, going in circles
383*** LOONA has mentioned a Möbius strip since the introduction of ODD EYE CIRCLE, with the subunit wearing bands in the shape of a Möbius strip in the Girl Front MV.
384*** Inverting the spelling of LOONA’s official website to dlrowehtanool will open a site with an image of the Möbius strip
385*** The motion graphics of the LOONA logo for [X X] era videos have the previous album’s title [=+ +=] rotate in circles like a cassette tape song on loop
386*** Many fans have noticed that converting the Greek letters in "LOOΠΔ" (the official stylization) into their modern English alphabet counterparts gives you "LOOPD", as in "looped".
387** Running: these girls run ''so much'' throughout their entire discography!
388*** Let Me In: [=HaSeul=] runs towards the airplane wreckage
389*** Kiss Later: [=YeoJin=] runs away from her suitor who wants a kiss
390*** Love&Live: The four members run track and field. [=ViVi=] runs right off the track and far away from the rest of the members in the last part of the song.
391*** Singing in the Rain: There’s several moments cutting to [=JinSoul=] running for her life with a goldfish baggy in hand.
392*** Girl Front: Kim Lip runs in the beginning in the video, and this coupled with the bloopers of LOONATIC imply she might have super speed in the LOONAVERSE canon.
393*** Sweet, Crazy, Love: Kim Lip runs away from a sparking wire at the underground train station.
394*** One&Only: Go Won gets chased by Yves and Chuu down a corridor twice, and runs with them at the end of the video.
395*** love4eva: Yves, Chuu, and Go Won run away from the giant palace they original were schooled at to the forest outside leaving Olivia Hye behind.
396*** Hi High: The video mostly consists of the members running if they’re not performing the song’s choreo, mostly likely towards one another to form the group for the first time in canon - Choerry and [=HyunJin=] running to high five each other, [=ViVi=] running in the same track outfit from Love&Live, Kim Lip running against Choerry and her running through sheets hanging from clotheslines to meet [=HeeJin=], [=YeoJin=] and [=HaSeul=] running through a field together, [=JinSoul=] running from a shadowy parking lot into the light, the entirety of yyxy racing against each other in an empty, abandoned pool, Olivia Hye running and leaping into said empty pool, and finally, the video ends with [=HeeJin=] leaping off another building, but up towards the moon.
397*** Butterfly: In the beginning a girl runs towards a wall and kicks it before the screen turns black. The end of the music video group shows numerous girls from around the world running, echoing previous [=MVs=] of the members running (particularly Hi High).
398* ArcWords:
399** For LOONA/yyxy: "I don't need no Garden of Eden." These were lyrics directly from Go Won's pre-debut single, "One&Only", and they repeat again for the [[https://www.youtube.com/watch?v=P7THoYMANxc "One" trailer]].
400** The Butterfly era makes heavy use of "Fly like a butterfly." throughout the song and promotions.
401** The So What era features lots of burning imagery along with the phrase ‘burn yourself’.
402* AssimilationAcademy: The school attended by yyxy seems to be one. "God" takes the form of an absolutely intimidating, cold, stern teacher. [[https://scontent.fgba1-1.fna.fbcdn.net/v/t1.0-9/fr/cp0/e15/q65/99011532_667958003988142_2004995256096915456_o.jpg?_nc_cat=109&_nc_sid=110474&efg=eyJpIjoiYiJ9&_nc_oc=AQm0KgEMZX5FHylVL0k81e1sIOkVOhumCoGfk_9NIzWgHLgQhf8wsqotyvr-BqKc3ao&_nc_ht=scontent.fgba1-1.fna&_nc_tp=14&oh=682e8faff2c4d8358d3769b6f49a703c&oe=5EEA6C27 The length of each girl's shoe heel is designed to make them all look almost equally tall, rather than any one of them standing out in terms of height.]] This is all enough for Yves to pull a ScrewDestiny and encourage Chuu and Go Won to ditch the place.
403* BathtubScene: [=HeeJin=] has one in the "[=ViViD=]" music video.
404* BoyishShortHair: [=HaSeul=] as a bird in the MV for "Let Me In", and in some of her jacket photos. Returns for the [xx] era, but natural instead of a wig.
405* CallBack: As LOONA's story started to get fleshed out starting from "Sonatine", later videos and songs make references to scenes in previous videos.
406** "Kiss Later" has the gift box next to [=YeoJin=] on the bed ("The Carol").
407** "Girl Front" features the same yellow truck and bird shooting scene from "Let Me In." TheStinger also references the cassette tape from "Everyday I Love You." Its choreography also incorporates dance moves from the ODD EYE CIRCLE members' previous songs. This was confirmed by LG V40 Thinq's ReCut of the MV, which utilizes a split-screen for dance moves plucked from OEC solos; [[https://youtu.be/RGstWHS4-yI?t=40 including a snippet of the much sought-after choreography video for "Singing In The Rain" by [=JinSoul=]]], which has not been released to this day.
408** "Sweet Crazy Love": TheStinger of the video is [[spoiler: BookEnds with "Eclipse."]]
409** "new" references the golf club ("[=ViViD=]"); the cassette tapes and the roller skating rink ("Everyday I Love You").
410** "Heart Attack" references the gift box, [=HaSeul=] wearing the same outfit when she wakes Chuu up ("The Carol"); the penguin plushie that Yves captured in a [=UFO=] crane machine and later knocked away with a golf club, Yves' apple ("new").
411** "Egoist" references [[spoiler:[=JinSoul=]'s earbud being pulled out ("Sweet Crazy Love")]]; the [=UFO=] crane machine ("new"), cassette tapes ("Everyday I Love You").
412** "Butterfly" references elements from nearly every single one of the group's previous music videos to get across that girls around the world are all other versions of LOONA.
413* CallForward: The very last lyric of "Sonatine" declares that "a new world will be opened to [us]". This is the last video of the 1/3 era and the events of this song directly precede the introduction of Kim Lip, who quite literally comes from another world.
414* TheCameo: Also after "Sonatine", some of the previously-known members of the group begin appearing in videos.
415** "Everyday I Love You": During [=HaSeul=]'s rap, [=HeeJin=], [=HyunJin=], and [=YeoJin=] are dancing behind her.
416** "Love Cherry Motion": [=HaSeul=] and [=YeoJin=] are seen hanging out with Choerry. After Choerry eats a cherry, Kim Lip is seen holding up a mirror to welcome her and later, both [=JinSoul=] and Kim Lip join Choerry's dance sequences during the MoodWhiplash beat drops.
417** "Girl Front": [=HyunJin=] appears in a FreezeFrameBonus scene near the end of the video (it's so brief that some fans only realized she was even in the video after one episode of LOONA TV showed her shooting said scene).
418** "new": There’s a shot of [=ViVi=] during the first chorus after Yves first bites into the apple. She is later seen tying up her roller skates at the bowling alley. Choerry also appears when Yves drops her an apple near the end.
419** "Heart Attack": the music video focuses on Chuu's crush on Yves. [=HaSeul=] appears at the end where she finds Chuu unconscious in the snow.
420** "One&Only": In the interlude to the first chorus, Choerry is upside-down in the hallway holding an apple. Yves and Chuu chase Go Won throughout the song and Yves eventually crowns her.
421** "Egoist": At the 1:40 mark, there are flashes of Yves, Chuu, and Go Won. [=HeeJin=] appears as the woman in white at the end. And, of course, [=JinSoul=] appears during her rap section.
422* CensorSuds: [=HeeJin=] has a neck-upwards bathtub scene in "[=ViViD=]".[[spoiler: The LOONA TV episodes show she's actually wearing a dress.]]
423* CharacterDevelopment: Olivia Hye goes from a FriendlessBackground (as shown in "love4eva") to wrathfully plotting revenge on the other yyxy girls to the "Hi High" era, where she protests to ODD EYE CIRCLE that she's "more egoistic than she's ever been" before relenting and becoming their friend. In "So What," she burns the moon, but it's not an antagonistic act; in fact, it seems to be something she and the other LOONA girls have worked on.
424* ChuckCunninghamSyndrome:
425** Averted with [=YeoJin=]; she appears in "Love Cherry Motion" and got to host a few LOONA TV segments so that viewers following the predebut project wouldn't forget about her.
426** Played with regarding [=ViVi=] in the "So What" era. She got a surprising amount of prominence in the teasers and had several lengthy solo shots during the title track's video, but quite bafflingly sings almost nothing.
427* ClipShow: The music video of "LOONATIC" is mostly made up of outtakes, extra footage, and bloopers of previous ODD EYE CIRCLE member videos.
428** The "Special MV" for 1/3's "You and Me Together" is made up of behind-the-scenes footage as well.
429* CorruptTheCutie: The yyxy sub-unit and their members have songs and music videos that are themed on the loss of innocence (Eden) and the TemptingApple. Yves is the first to question it, as noted in the description for her music video. Chuu willingly follows her, and they both convince Go Won to join them. As for Olivia Hye, on the other hand…
430* CrapsaccharineWorld: Eden is literally ''paradise''. It's governed by a "God" (though it's unconfirmed exactly who God is, and if the teacher in "love4eva" is meant to represent God). The facilities are pretty darn impeccable, too: a gorgeous, palatial mansion and of course, an expansive garden filled with blossoming flowers. Yet this God-governed paradise is a miserable, restrictive place with no warmth or cheer whatsoever.
431* CrossCastRole: Not many viewers realize it at first watch, but the blond, feathery [=HaSeul=] in "Let Me In" is canonically male. This OppositeSexClone is played by the female [=HaSeul=].
432* DarkerAndEdgier:
433** After the first five members were introduced — with innocent, sweet concepts — the final seven' pre-debut videos took a dark turn to focus more on LOONA's story, starting with Kim Lip's "Eclipse", where some elements have created a MoodWhiplash in contrast to the previous videos.
434** Kim Lip, [=JinSoul=], and Choerry's songs all have a darker setting with gritty, electronic beat drops. Zigzagged in "Love Choerry Motion" which is sweet and innocent until the first beat drop, returning to innocent again… until the second beat drop. This – specifically, Choerry's – is a reference to the fact that the OEC resides exactly on the bend in the Möbius strip, whereas the cuter 1/3 and the fallen yyxy each reside opposite from each other.
435** In the yyxy sub-unit, this is played with. Most of their solos, barring Chuu's "Heart Attack," are markedly darker or more mature.[[note]]Yves, Chuu, Go Won, and Olivia Hye's music video content deals with the fall from innocence as it embodies the conflict of their struggle to leave Eden. It's also implied that they're all parts of the same person, which becomes particularly poignant when you try to combine Yves' desires to become new and better with Olivia's vicious, bitter anger and seeming hatred of Yves.[[/note]]However, [[invoked]][[WordOfSaintPaul according to [=HeeJin=]]], yyxy's concept is "cute" (as opposed to 1/3's, which is specifically lovely and innocent). "love4eva," yyxy's title track as a sub-unit, does showcase this cute concept, especially in stage performances. But it's more of a creepy cute concept than anything.
436* DeliberatelyMonochrome: Utilized in a handful of videos. A notable example is a scene of [=HeeJin=] and [=HyunJin=] dancing in kitschy, oversized suits in "Why Not."
437* EarlyBirdCameo:
438** [=ViVi=] was first introduced in the “Love&Live” video as part of LOONA 1/3, before her solo song.
439** [=JinSoul=] made a rap cameo in “Everyday I Need You” before her official introduction in her solo song.
440* EarlyInstallmentWeirdness:
441** Viewers who started LOONA with Kim Lip (which would be quite a chunk of them) would notice that the opening animatic of the waning moon always has the said moon in the color of the member who was being displayed. In the 1/3 era however, the opening animatic for all five of them was of a yellow waning moon, with a different color comprising the background around it. And that background color only corresponds to the member in two cases (bright pink for [=HeeJin=] and pale pink for [=ViVi=]). [=HyunJin=] got green, [=HaSeul=] got red, and [=YeoJin=] got blue.
442** In the first era of LOONA, all past members would feature on new members' singles and accompany them to fansigns. For example, [=HeeJin=] and [=HyunJin=] both joined [=HaSeul=] for "The Carol", and [=YeoJin=]'s single contained two duets, one with her and [=HaSeul=] and one with [=HeeJin=] and [=HyunJin=]. By the time [=ViVi=] was introduced and the first subunit created, LOONA had obviously grown too large to continue with this, and from Kim Lip onward, members' b-sides and fansigns were limited to themselves plus the member immediately preceding them. But [=ViVi=], Choerry, and Yves didn't even get that (aside from brief cameos), instead each getting two solo songs – which is then made up for by The Carol 2.0, with Yves, [=ViVi=], and Choerry, so what exactly is the weirdness depends on when each individual person started following LOONA.
443** Their first release as a group, "Hi High," was performed with a young, cutesy concept they haven't touched since. Even the members admitted that their first impressions of the lyrics were not entirely positive, and while the concept fit certain members who had already had cute concept solo videos, particularly Chuu and YeoJin, members like Kim Lip and JinSoul had never had a cute concept release and have not had one since, making it particularly jarring for newer fans to see them bouncing around in pigtails singing about how "love is even harder than college entrance exams."
444* EmergingFromTheShadows: In the music video for "Hi High", the members of Odd Eye Circle emerge from the shadows and surround Olivia in a circle.
445* EvenTheGirlsWantHer: In the context of the story, Yves has caught the attention of [=ViVi=], towards whom she acts as a ManicPixieDreamGirl as she drags her to go roller skating ("new"); Chuu, whose whole mission in her solo video was to get her attention ("Heart Attack"); Go Won, who Yves hugs and wins over to accompany her to leave Eden ("One&Only"); and Olivia Hye, who is hurt that Yves abandoned her and burns her uniform, a swan plushie, and anything related to her ("Egoist").
446* EyeMotifs: The most obvious meaning of the ODD EYE CIRCLE subunit refers to the glowing halos in the irises of their members that show up in the teaser for the subunit's debut and the videos for "Girl Front" and "Sweet Crazy Love".
447** There also ample emphasis on eyes in general in "Sweet Crazy Love" from an optometrist test to [=JinSoul=] wearing an eyepatch on top of the [[WingdingEyes eye halos]] and close-ups.
448* FairytaleMotifs:
449** [=YeoJin=]'s video for "Kiss Later" is a modern version of the Frog Prince story.
450** "Fairy Tale" on LOONA 1/3's debut album.
451** Heejin's solo video "[=ViViD=]" was stated to have taken inspiration from "Alice in Wonderland". Heejin even interacts with a white rabbit in the video.
452** During Haseul's photoshoot for her solo album, she stated that the concept was based on "[[Literature/TheLittlePrince The Little Prince]]".
453** Sans Olivia Hye, all the yyxy member's solo music videos reference one of Hans Christian Anderson's stories. Yves is "The Ugly Duckling", Chuu is "The Little Match Girl", and Go Won is "The Shadow".
454** The ''12:00'' era's music videos have fairytale motifs. The ending of "Why Not" is an allusion to "Literature/{{Cinderella}}" ([[spoiler:[=HyunJin=] leaving one of her shoes after the Midnight Festival]]), and "Star" is explicitly named as a "Literature/SleepingBeauty"-inspired video. Kim Lip is implied to be Aurora, as she appears with the famous spindle from "Sleeping Beauty."
455* FallenAngel: The neon sign behind [=JinSoul=] in "Egoist" reads "fallen angel", symbolizing that Olivia Hye has something to do with being a fallen angel. "Egoist" also shows her falling from a high level in an abandoned factory warehouse, where she awakens on a mattress with red feathers scattered around her.
456* {{Fanservice}}: There's a considerable amount of it across their videos, especially with [=JinSoul=] and Kim Lip. The "Butterfly" era pretty much [[AVerted Averts]] this, however; fitting for a comeback revolving around a FemaleEmpowermentSong, their uniforms for "Butterfly" and subsequent performances of the track are clean, dignified, and comfortable-looking black/white tops and black pants.
457* {{Foreshadowing}}: And how! Nearly every music video foreshadows another in some way.
458** The first solo number, "[=ViVid=]", does a great job of foreshadowing LOONA's upcoming events in its little details:
459*** [=HeeJin=] sings about adding colour to a dull life - directly before the other 11 members are revealed, all of whom have distinct colours (Olivia Hye has silver[[note]]All shades from black to white[[/note]], but you get the picture)
460*** The scene where her expression appears differently in three mirrors precedes the introduction of three subunits, all with different characteristics.
461*** There are 12 pairs of shoes in her wardrobe and 12 members.
462*** The golfing scenes in which she golfs lemons are repeated later in "new" and “Heart Attack” and foreshadow the importance of fruit to the last subunit's members.
463** "LOONATIC" contains some scenes from Girl Front with more focus than the split-second versions for that video. Look closely enough at Choerry's map (which in Girl Front visibly contained stickers for 1/3's animals and [=YeoJin=]'s frog, and you'll see four stickers on the bottom: the frog again, plus an apple, a penguin, and a butterfly – three of the four signature animals of the upcoming members who hadn't been revealed yet.
464** The sentence "To create something new, first you must destroy" is written on one of [=JinSoul=]'s solo teaser images. The words "You, who was sent by God, destroy all the things without hesitation" appears on Olivia Hye's official teaser post. The idea of destruction as a means of creation is central to "So What," where Olivia Hye burns the moon in the girls' quest for freedom. The result is a WorldWreckingWave that leaves the world in an apocalyptic state in "Why Not."
465* FourTemperamentEnsemble: For LOONA/yyxy, which has four members:
466** Sanguine: Yves, who represents "faith", is the leader of the group and is the one who sways each of the other three girls into following her out of Eden.
467** Choleric: Chuu, who represents "love", is heavily devoted to Yves and does outlandish things to get her attention and stay by her side.
468** Phlegmatic: Go Won, who represents "hope", is a ShrinkingViolet who hides from Yves and Chuu at first, but she quietly follows them after Yves chooses her.
469** Melancholic: Olivia Hye, who represents "anger", is prone to being pessimistic and becomes resentful and bitter when Yves abandons her.
470* TheFourthWallWillNotProtectYou: The [=LOONAverse=] and its characters seem quite fond of threatening the viewers.
471** "Girl Front" has a scene where all three ODD EYE CIRCLE members are looking at their moon, smiles on their faces... and then they abruptly turn to stare into the camera with looks of displeasure, as if unhappy that someone is watching them.
472** [[https://www.youtube.com/watch?v=R7WIZmCNnwk One of the teasers for "So What?"]] features an audio snippet of a man talking. When reversed, the male voice says: "It is known to attack humans.... I'm sure it will." The clip happens to be addressed ''"to all LOOΠΔs around the world."''
473** In "Why Not," [=YeoJin=] asks, "What are you looking at?!" Yves also sees the camera and kicks it so hard that the screen smashes to black.
474* FriendlessBackground: Olivia Hye is a "lone wolf." Her assigned animal is a wolf, and in "love4eva", her whole team ignores her when they talk and abandon her when they escape the school.
475** The extent that she and Go Won were friends is debatable. Go Won is the only one who turns and looks behind to see Olivia still there, and while she does still run away, Olivia is very clearly watching them and making ''no'' move to either escape, ask them to wait, or otherwise express that she wants in.
476* GratuitousFrench: The music video "[=ViViD=]" opens up with the quote, "Je voudrais nettoyer. Il existe des outils là-bas." ("I would like to clean. There are some tools there.")
477* HeldGaze: Yves and [=ViVi=] have one in the "new" music video.
478* HiddenInPlainSight: It won't become clear until after "One&Only" and "Egoist" that [[spoiler: Go Won and Olivia were in "Sweet Crazy Love".]]
479* JitterCam: Used in "favOriTe".
480* {{Joshikousei}}: All of the members have different high school uniforms depending on which sub-unit they're in.
481** LOONA 1/3 wears variations of a blazer-style school uniform, with a white blouse, blue skirt, blue vest, and ties.
482** LOONA/ODD EYE CIRCLE wears white blouses, with skirts and bows in their signature color.
483** LOONA/yyxy wears plaid blazers with plaid skirts that resemble Cher's signature yellow plaid ensemble from ''Film/{{Clueless}}''.
484* {{Homage}}: ODD EYE CIRCLE borrows heavily from comic book superhero tropes. "LOONATIC" best exemplifies this, featuring [[https://youtu.be/XznW8Ti6WWk lots of lettering and illustrations that mimic vintage comics]].
485* LeapOfFaith: Seen in the music video for "Hi High". Olivia Hye takes a leap of faith by jumping off a high diving board onto an empty pool but ends up on a shipyard with the rest of the Loona members. Heejin does this at the end of the video by jumping off a rooftop. Instead of falling down, she begins to ascend upwards as the video ends.
486* LivingShadow: In "One&Only", Go Won's shadow is seen dancing while she is standing still, as well as crowning itself.
487* LongingLook: Chuu to Yves, all throughout the "Heart Attack" music video.
488* LyricsVideoMismatch: "love4eva" is a song about someone crushing on another person from a distance and the jitters they get, but the music video portrays the story of Yves, Chuu and Go Won leaving Olivia alone in Eden under the strict and terrifying watch of their master.
489* TheMirrorShowsYourTrueSelf: The teaser for "One" includes the description "four identities, one girl." The video ends with [[spoiler:Olivia Hye seeing herself with the rest of the yyxy members in her reflection]].
490* MaleGaze: In "Eclipse", there are multiple shots of Kim Lip's hips and chest. The camera also focuses on the girls' lips a lot, with a pointed set of shots in "I'll Be There" of [=HeeJin=]'s and [=HyunJin=]'s lips as they sing.
491* MagicDance: When the clock strikes midnight in "Why Not," all the girls start dancing passionately. This is confirmed to be a ritual by [[invoked]]WordOfGod and derives inspiration from the ancient Korean full-moon dance, Ganggangsullae.
492* MonochromeToColor: A couple of music videos feature this.
493** "[=ViVid=]" revolves around this idea of wanting more color to make [=HeeJin’s=] dull world interesting, going to the ColorMotif - with every member introduced, there's another color introduced too, and the story of LOONA becomes more complex.
494** "Sweet Crazy Love" begins in completely black and white. Then it starts flashing in Kim Lip's signature red and after that, the video is suddenly in bright technicolor corresponding to [=JinSoul=], Kim Lip, and Choerry's colors.
495* MoodDissonance: "One&Only" is an upbeat song about self-love. In the music video, Go Won is constantly being chased by Yves and Chuu in dark hallways in a creepy manor where her shadows have a life of their own.
496* MoodWhiplash: ODD EYE CIRCLE's Kim Lip marked a HotterAndSexier change-up, so if you're going on a binge, you're going to be hit in the face with this after leaving Sonatine. Then there's Love Cherry Motion, which revolves completely around this.
497* NoEnding: "Butterfly" was heavily built up with no less than six teasers aimed at heightening the lore of the Loonaverse and the next step after Hi High. The music video itself features no expansion to the lore whatsoever. It does, however, go an extra step in representing women across the globe under LOONA's love.
498* OrWasItADream: While "Everyday I Love You" reveals that [=ViVi=] had only been dreaming of meeting her crush and showing clear differences between her dreams and reality (such as the photo pin on her bag being absent in "real life"), the cell phone that she leaves behind displays a newly-received text message reading "I'll be back tomorrow."
499* PortalNetwork: The field Choerry steps into in "Love Cherry Motion" holds an abundance of mirror portals.
500* PowerDyesYourHair: Go Won cuts the pineapple ring that holds her universe together and her hair immediately changes to blonde.
501* QueerRomance: [=ViVi=]/Yves is lightly implied in the music video for "new", but the video for "Heart Attack" drops all pretense, and features Chuu actively pursuing Yves.
502* RavenHairIvorySkin: The girls, most notably [=HeeJin=], [=HyunJin=], [=HaSeul=], Choerry, Yves, and Olivia Hye, are styled with black hair and pale skin in their pre-debut videos. Go Won has black hair and pale skin "One&Only" before turning blonde, but she comes off more of an EeriePaleSkinnedBrunette instead because of the haunting nature of the video, and the fact that she's just a little ''too'' pretty as a brunette and ends up looking a bit too much like a horror movie doll for comfort.
503* RealLifeWritesThePlot:
504** The descriptions of 1/3 in character generally match the real life counterparts (2Jin are best friends, [=HaSeul=] is the team mom, and [=YeoJin=] is the baby of the bunch). Furthermore, [=ViVi=] was made an android to communicate the isolated feeling of being an outsider due to difficulties with another language, as she is from Hong Kong and didn't speak much Korean when shooting her first videos. Said language difficulties were also probably why she and Choerry switched subunits (Choerry was initially going to be part of 1/3, but switched to ODD Eye Circle – whose members were older, but whose faster songs would demand a greater command of the language than [=ViVi=] had at the time. This is also why [=ViVi=] doesn't do her own raps in her solos). You can also see Chuu coming on much more strongly to Yves than Yves does to Chuu at first, though not in a romantic way, and Go Won and Olivia have gotten pretty close, mirroring Go Won's pleading stare at Olivia in love4eva.
505** [=HaSeul=]'s real-life absence in 2020 was ostensibly written into the lore, with her character's plane crash in "Let Me In" being a RewatchBonus in [[WorldWreckingWave the "Why Not" music video]].
506* RedEyesTakeWarning:
507** Olivia Hye's eyes glow red as she stands in a hallway in "Egoist."
508** In "Why Not," [[spoiler:a blink-and-you-miss-it shot reveals that Olivia Hye has seemingly been assembling a little pack of wolves-in-training of her own. The members all have glowing red eyes, like herself.]]
509* RewatchBonus: Their videos are rich with "blink-and-you'll-miss-it" scenes that usually relate to the lore, such as [[https://youtu.be/tyInv6RWL0Q?t=45 resident hanging fruit bat Choerry casually being introduced upside-down from 0:45 to 0:46 in "Girl Front"]] and [[spoiler:the moon flashing for a millisecond in "Star" before the video's aspect ratio abruptly changes.]]
510* RobotGirl: Starting from the video description for "Sonatine", [=ViVi=] has been described as an android from Hong Kong. Her first appearance, "Love&Live”, also showed her as this, with scenes of her charging and doing things a human normally couldn’t do.
511* RoseHairedSweetie: [=ViVi=] has pink hair and she is very kind and gentle around the others. She's even in LOONA 1/3, a sub-unit that has a pure, gentle image.
512* RuleOfThree: As seen in little details of music videos, for example:
513** There are three buttons on the wall next to the golf balls in "[=ViViD=]."
514** Three buttons on the claw machine in "new".
515** Three moons at the end of "Love Cherry Motion," which represent Odd Eye Circle. They later appear as three white orbs of light circling Kim Lip in "Why Not?"
516* SceneryPorn: "Let Me In" opens with a pan of the landscape of Iceland from the view of the Sólheimasandur black beach, and continues to feature wide shots of different locations near the plane crash [=HaSeul=] lingers around.
517* ShoutOut:
518** The captions for member reveal photos, particularly in the last sub-unit's era, have alluded to "Literature/TheCatcherInTheRye," "Literature/TheRestaurantAtTheEndOfTheUniverse," Literature/TheBible (which, hilariously, led fan theorists to tweet images of themselves reading this religious work in LOONA's name), the movie ''Film/{{Clueless}}'' and the anime ''Anime/TimeOfEve''.
519** The MV for "Heart Attack" features references to "Literature/TheLittleMatchGirl," Creator/ReneMagritte and Creator/EdwardHopper, plus the Penguin crime novel "Aphrodite Means Death."
520** Yves' rap in "PTT (Paint the Town)" makes a reference to the John Steinbeck novel "Literature/EastOfEden." The [[spoiler:black hole shown emerging from Kim Lip's hands]] also has a design identical to that from the iconic design from ''Film/{{Interstellar}}'', which has been praised by actual scientists.
521* SnowMeansDeath: At the end of "Heart Attack", [[spoiler: Chuu is found unconscious in the snow until [=HaSeul=] wakes her up.]]
522* SoundtrackDissonance: A lot of their songs are SillyLoveSongs, but the music videos don't quite match the lyrics or only do so in indirect ways. An example is their debut track "Hi High," the MV for which is about the girls embracing [[ThePowerOfFriendship The (Super)Power of Friendship]]. The song itself speaks of playful PuppyLove.
523* StalkerWithACrush: Chuu spends the entire "Heart Attack" music video watching and taking pictures of Yves from afar while singing a love song. To be fair, Yves doesn't seem to mind that much, and even gives her a smirk when she sees her, hinting that she enjoys being pursued.
524* SurrealHorror: Overlapping with PsychologicalHorror, LOONA/yyxy's music videos deal with the idea of "leaving Eden", and the videos are so haunting.
525** Go Won's "One&Only" has a lot of imagery of borderline desolation and loneliness, as when Go Won is hiding under a table as two ominous and unidentified pairs of legs go by, and the general feeling of the empty, black-and-white mansion is eerie when combined with the scenes of Go Won dancing, silhouetted, with a large group of people in a garden of dead trees.
526** Olivia Hye's entire music video. We know from love4eva that they lived in a mansion, and Yves, Chuu, and Go Won escaped to a fairly picturesque forest – and Olivia wakes up, sprawled and in a change of clothes, on a stripped mattress in an empty, industrial building, with an unidentifiable shadow moving just too quick to see on the top level. Taking it a step further, Chuu, Yves, and Go Won flash and ''replace her in her own body'' in some moments, hinting that ''they aren't even real, and she's made them up entirely.''
527** One. Olivia finally bites that apple, showing that she's ready to leave Eden...and she doesn't change locations, but suddenly everything around her is made of concrete, crumbling and dusty. If ''that'' was Eden, what else was she seeing that wasn't there?
528* {{Surrealism}}: In abundance. Lampshaded in "Why Not." ([[DesignStudentsOrgasm Its MV is bizarre, appropriately, as LOONA music videos tend to be.]])
529-->'''[=JinSoul=]''': Feels like a dream, doesn't it?
530* TeamMom:[=HaSeul=] is described as a mother figure to [[TheBabyOfTheBunch YeoJin]] in the music video description for "Sonatine." Played with in real life, as well, since Yeojin was 14 when she debuted, and Haseul understandably wanted to keep her out of trouble and help her out. She even hugs Yeojin and takes her to a quieter, warmer place when she gets overwhelmed and starts crying after a long, long day filming her music video.
531* TemptingApple: Played with. The apples Yves eats in "new" reference the biblical story of Eve biting into the {{Forbidden Fruit}}, only this Yves is aware of the consequences and [[WordofGod apparently]] damns herself from Eden on purpose.
532** Chuu bites an apple in an attempt to make Yves notice her in "Heart Attack."
533** Choerry drops an apple for Go Won in "One&Only."
534** Olivia bites into an apple in “One”.
535* TwinkleInTheEye: ODD EYE CIRCLE in the "Reveal" trailer. The camera pans to each girl's glowing eye in turn.
536** In "Love&Live", [=ViVi=]'s left eye is shown with galaxy-like sparkles in the iris to reveal her as an android.
537* UncannyAtmosphere:
538** "One&Only" features MoodDissonance, nonstandard and ''changing'' aspect ratios for the video, and haunting imagery like [[LivingShadow Go Won's shadow moving on its own]] and obscured figures in the background moving closer every shot. Even Go Won herself was noted to be excellent for the concept because of her doll-like face and EeriePaleSkinnedBrunette status.
539** "love4eva" is shot partially in bright natural light and partially in scant indoor lighting, giving an unsettling atmosphere to the scenes of Yves, Chuu and Go Won one by one deciding to leave Olivia behind and alone in the mansion. They all successfully sneak out without being seen, but Olivia is spotted the moment she walks in the door: what's scary is how quickly you realize that she has absolutely no chance. Olivia's isolation is shown through quick smash cuts where scenes with all four of them soon only show her, and cuts of the other three escaping the forest and [[WorldOfSymbolism eating rose petals]] are drowned in a surreal, dreamlike, purple filter.
540* TheVerse: All the LOONA videos are connected within a universe called the LOONAVERSE that tells a story featuring all 12 members. Since the group has just debuted, how the videos connect and what they mean has yet to be determined.
541* WallPinOfLove: The frog prince corners [=YeoJin=] against a wall in "Kiss Later."
542* [[WholeEpisodeFlashback Whole Music Video Flashback]]: "Sweet Crazy Love" is an [[ImmediateSequel Immediate Prequel]] OriginStory of sorts for the ODD EYE CIRCLE subunit. It ends with Kim Lip walking away into the beginning of "Eclipse".
543* WhamShot
544** "Sweet Crazy Love" turns out to be the prequel to the solo music videos of Odd Eye Circle, as the final shot is actually the opening shot to Kim Lip's "Eclipse".
545** [=ViVi=]'s video message to her parents in Hong Kong ends with a slow zoom in on Jinsoul standing in the background of an aquarium, in the same outfit she wears in "Sweet Crazy Love", complete with the eye patch over her eye.
546** Two cases involving Olivia in yyxy's videos. First, at the end of "love4eva" when the girls are all dancing for the teacher, after a brief cut to the teacher clapping in approval, it cuts back to now just Olivia standing alone. Then, in the video "one", after taking the bite of the apple, Olivia sees the other girls behind her reflection in the mirror.
547** "Hi High" ends with Heejin leaping and beginning to fly towards the sky.
548** "So What" has two. First is when we see the moon in the sky beginning to burn, resulting in fire balls falling towards Earth. Then after the song ends, Olivia looks down and sees burning white bird feathers being restored, a nod to group leader Haseul who was on hiatus.
549** "Why Not" also has two: Go Won floating high above the Earth in space overlooking a massive hurricane, and Hyunjin all alone in a deserted location, with one of her shoes missing.
550** The "Reveal" teaser for Odd Eye Circle shows that the one who put the cherry on the cake that Choerry eats in "Love Cherry Motion" was in fact Jinsoul.
551** Not everyone was expecting there to be lore in "Not Friends", so imagine viewers' shock when seeing the final shot of Heejin looking up at a gigantic moon which changes colors, a wolf's howl is heard in the distance, and the screen cuts to black with the text "To be continued."
552* WorldOfSymbolism: The depiction of the LOONAVERSE plays with this; whereas typical cases of this trope uses concrete scenes to represent larger, more abstract concepts, the symbolism in LOONA music videos are the opposite, using abstract scenes to represent concrete events. For instance, Yves dropping an apple from her seat atop a steel container into the black space Choerry is in represents her meeting Choerry and handing her an apple in person.
553* WorldWreckingWave: "So What," where Olivia Hye burns the moon. It's implied that this was a necessary evil, with the other members having worked with her to do it too.

Top