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1[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/is_this_it.jpg]]
2[[caption-width-right:300:The original cover.]]
3[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/is_this_it.png]]
4[[caption-width-right:300:The updated album cover for the U.S. version.]]
5
6''Is This It'' is the debut album by American rock band Music/TheStrokes, released on July 30, 2001.
7
8After recording a demo in 2000, The Strokes caught the attention of future manager Ryan Gentles, who scheduled them for four gigs in December. Encouraged by this opportunity and supported by associates, the band released ''The Modern Age'' EP and attracted the attention of multiple record companies. A drawn-out, pricey bidding war ensued before Creator/RCARecords won the rights in March of 2001, inducing attention and hype for the band within the music industry.
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10The sound featured on ''Is This It'' came about as protest against the then-mainstream sound of music, since the band focused on making a raw, gritty and energetic sound. Many techniques used in production, inspired by Music/TheVelvetUnderground and Music/TheRamones, emphasized distorted, low-fidelity noise -- singer Julian Casablancas sang through a Peavey amp -- and a compressed drum sound which retained the pickup noise from the guitars and bass. The result was a bare, [[ThreeChordsAndTheTruth minimalistic sound]] that eschewed the [[LoudnessWar heavy clipping]] present in many rock albums in favor of unrefined {{pop}} sensibilities.
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12ExecutiveMeddling pressed the band to make changes to the American version of the album. Its cover art was swapped from a leather-gloved hand suggestively resting on a woman's nude rear and hip[[note]]The woman was the then-girlfriend of Colin Lane, the photographer who took the cover picture[[/note]] (deemed too sexually explicit for the US market) to a photograph of subatomic particle tracks in a bubble chamber, and in the wake of [[UsefulNotes/TheWarOnTerror the 9/11 attacks]], the American CD release was delayed by two weeks, with the ninth track "New York City Cops" replaced with the newly-written "When It Started".
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14Upon its release, ''Is This It'' earned rave reviews from critics and major commercial success. It proved to be massively influential within the next few years, with its sound being considered a fresh alternative to PostGrunge and NuMetal, and inspiring a wave of GarageRock bands. The album would open the floodgates for a New York scene that would come to be a centre for 2000s rock music, with bands like Music/{{Interpol}}, Music/YeahYeahYeahs, and Music/LCDSoundsystem bursting into the world later, while also serving to inspire the UK [[AlternativeIndie indie rock]] scene; Music/BlocParty's ''Silent Alarm'', Music/TheLibertines' ''Up the Bracket'', and Music/ArcticMonkeys' ''Music/WhateverPeopleSayIAmThatsWhatImNot'' would follow in the wake of this record's success, introducing further elements into the genre.
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16The album title's lack of a question mark was intentional; albeit grammatically correct, it aesthetically "did not look right" to the band.
17----
18!! Tracklist:
19# "Is This It" (2:35)
20# "The Modern Age" (3:32)
21# "Soma" (2:38)
22# "Barely Legal" (3:54)
23# "Someday" (3:07)
24# "Alone, Together" (3:12)
25# "Last Nite" (3:18)
26# "Hard to Explain" (3:48)
27# "New York City Cops" (3:36)[[note]]Replaced by "When It Started" (2:57) on the U.S. version[[/note]]
28# "Trying Your Luck" (3:28)
29# "Take It or Leave It" (3:16)
30
31----
32!! Principal members:
33* Julian Casablancas – vocals
34* Albert Hammond, Jr. – guitar
35* Nick Valensi – guitar
36* Nikolai Fraiture – bass guitar
37* Fabrizio Moretti – drums
38----
39!! It seems these tropes are simply never ending:
40* AlternateAlbumCover: The originally-proposed cover art depicts a crotch shot of photographer Colin Lane's girlfriend touching her nude hip with a leather glove. While this made it to the UK release, the US one replaced it with a psychedelic photograph of subatomic particle tracks in a bubble chamber. The two different versions of the album also have differing tracks between themselves.
41* DrugsAreBad: "Soma":
42--> ''Try it once and they liked it, and tried to hide it\
43Says I've been doing this twenty-five years\
44Well I'm not listening no more\
45And these friends they keep asking for more''
46* GarageRock: Easily the biggest album to come out of the garage-rock revival.
47* GratuitousPanning: Done to an extent, predominantly with Nick Valensi's guitar mixed in the right channel, and Albert Hammond, Jr.'s in the left, although occasionally this is inverted.
48* IntercourseWithYou: "Alone, Together" drops not-so-subtle hints of this.
49* TheJailBaitWait: "Barely Legal", obviously:
50--> ''And all together it went well\
51We may pretend we were best friends\
52Then she said "Oh, I can wait"\
53They ordered me to make mistakes''
54* LiteraryAllusionTitle: "Soma" is a reference to Creator/AldousHuxley's ''Literature/BraveNewWorld'', where a drug called soma is used to keep the population docile and complacent.
55* LyricalDissonance: "Someday".
56* LyricalShoehorn: "Barely Legal": "For the record, it's between only you and I".
57* MetalScream: "''I said just TAKE IT OR LEAVE IT, AND TAKE IT OR LEAVE IT...''"
58* OneWordTitle: "Soma", "Someday".
59* PerishingAltRockVoice: Once a staple of PostGrunge, the lo-fi voice featured a revival thanks to this album.
60* QuestioningTitle: The album is a subversion, since the band felt that the question mark "didn't look right." This hasn't stopped some critics from placing it in.
61* SexyPackaging: The cover is a crotch shot of a naked woman (the photographer's then-girlfriend), touching her own hip with a leather glove. Hence the US had to change it for the much less racy psychedelic photograph of subatomic particle tracks in a bubble chamber.
62* StopAndGo: "Last Nite" and "Hard to Explain" both stop halfway through before continuing on.
63** "Soma" is not a direct example, but it does mention the trope verbatim in its chorus.
64* TitleTrack: The band thought of naming it after "Take It or Leave It", but felt that going for "Is This It" sounded less pretentious.
65* TitleOnlyChorus: "Is This It", "Take It or Leave It".
66* WellDoneSonGuy: "Is This It" and "When It Started" both reference Julian Casablancas' father, who gave him a privileged upbringing but wasn't often there for him. The lyrics describe having to follow in the wake of a father's success while acknowledging one's own privilege.
67* WithFriendsLikeThese: "Is This It"
68-->''We're not enemies, we just disagree''

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