Line #11 MediaNotes/Ratings


1	Ratings are a measurement of how many viewers are tuning in to a television show. The ratings are used to set advertising rates for television networks, determine the network's schedule, and even the content of the shows. Basically, to a [[MediaNotes/NetworkExecutives network executive]], ratings are everything.
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3	Ratings are usually reported as points and shares. A ratings point is 1% of the market's total amount of households with televisions, meaning that for a national broadcast in the United States a ratings point is equivalent to 1,128,000 households. A share is the percentage of televisions on at the time that were tuned to that program. So a show with a "9.2/15" was watched by 9.2% of households with television, and 15% of households with televisions ''that were actually on at the time''. For instance, the farewell episode of ''Series/{{MASH}}'' had an astounding 60.2/77. It is possible to get a 0.0 rating and still have viewers. That just means that an insignificant number of the sample households were watching that show (or at least nobody actually being monitored for statistical data was watching). This is known in the industry as a "scratch", as a double quotation mark (often referred to as "hash marks") is printed in the ratings report to show that a ratings number could not be computed.
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5	Besides the number of viewers, ratings companies also record the type of viewer, or {{demographics}}. In the US and forty other countries ratings and demographics are compiled by Nielsen Media Research, so sometimes the ratings are referred to as "Nielsens".
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7	Besides automatic meters installed in some homes, the ratings companies will send out diaries to homes and pay people to accurately write down what they watch. These periods are called MediaNotes/{{Sweeps}}, because the diaries used to be sent out to one region of the country and then the next, "sweeping" across the country. (Or, one could argue, this is the period where the networks want to "sweep" as many viewers to their offerings as possible.) [[{{TechnologyMarchesOn}} More recently]], ratings companies have made deals with DVR manufacturers like Tivo to use their DVR viewing statistics[[note]]Though these statistics are basically worthless for setting ad rates - as far as advertisers are concerned someone watching a show but fast-forwarding through the commercials is the same thing as not watching it at all[[/note]], which would theoretically increase the accuracy of the statistical data by increasing the size of the statistical data pool (as well as theoretically decreasing bias by shrinking the "visibility" of data collection). It's also probable that networks also look at stream numbers for episodes on their websites and {{Creator/Hulu}}, though these numbers haven't really been disseminated as broadcast ratings for advertisements remain the main metric for measurement. Notably, Creator/{{Netflix}} hasn't really delved very deep into the numbers for their original shows such as ''[[Series/HouseOfCardsUS House Of Cards]]'' and ''Series/ArrestedDevelopment''.
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9	Not to be confused with MediaNotes/MediaClassifications.
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11	In some cases, networks ''may'' see ratings as more of a secondary concern. Publicly funded broadcasters such as Creator/TheBBC in the UK, Creator/{{PBS}} in the US, or the [[Creator/AustralianBroadcastingCorporation ABC]] and Creator/{{SBS}} in Australia, have charters which they are expected (as public services) to fulfil, irrespective of how this affects their ratings. However, these are by far the exception rather than the rule, and this doesn't necessarily make them immune: ''Series/DoctorWho'' suffered budget cuts, timeslot changes, and eventually cancellation in the classic era in part because of struggling in the ratings against ITV programming.
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13	Needless to say, ratings play a very large role in deciding whether a series stays on the air or not. It is quite possible that low ratings were responsible for the death of your favorite shows. To the average viewer or fan, ratings are the bane of their existence and [[QualityByPopularVote completely throws quality out the window]], because audiences just don't usually care about ratings. One exception to this is MediaNotes/ProfessionalWrestling fans, who for some reason (possibly a holdover from the Wrestling/MondayNightWars) seem to care more about wrestling TV ratings than the wrestling promotions themselves do, even though (at least of as this writing) no two wrestling shows air head-to-head against each other.

Context MediaNotes / Ratings