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5%% This list of examples has been alphabetized. Please add your example in the proper place. Thanks!
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15[[quoteright:270:[[Literature/PercyJacksonAndTheOlympians https://static.tvtropes.org/pmwiki/pub/images/poseidon_4.png]]]]
16[[caption-width-right:270:[[Myth/ClassicalMythology Poseidon]] now likes to kick it by the beach.]]
17%%Caption chosen per above crowner. Please do not change or remove without approval from the Caption Repair thread.
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19->''"I thought that since times have changed, I should move my remit to be the god of war, not merely the god of battle. The brave warrior risking his life in combat is ''passé''- nowadays the ''civilized'' warmonger prefers the clinical indifference of a ranged drone strike. [...] The point is, I need to rebrand my image. Otherwise I'd just end up being the god of drunken slapfights in pub car parks."''
20-->-- '''[[WarGod The Hound]]''' [[http://exterminatusnow.co.uk/2013-10-26/comic/non-storyline/randoms/ch-ch-ch-changes/ explaining why]] he switched from ScaryImpracticalArmor to a general's uniform, ''Webcomic/ExterminatusNow''
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22A god or other supernatural entity adapts to the modern world due to some of their aspects or powers no longer being as important to their worshipers' lives as they were in their heyday. May be caused by GodsNeedPrayerBadly and result in OddJobGods. See also DeathOfTheOldGods for when they can't keep up.
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24Compare PostModernMagik. Contrast TheModernGods, where the gods start out in the modern era.
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26----
27!!Examples:
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29[[foldercontrol]]
30
31[[folder:Anime & Manga]]
32* ''Franchise/FateSeries'': Throughought the ''Fate'' multiverse, many characters of mythology and old history are summoned into the modern world as "Servants". Some of them adapt to the new world just fine (such as [[Myth/KingArthur Arturia]] or [[Myth/MesopotamianMythology Gilgamesh]]), wearing modern clothing and indulging in present-day food and entertainment; a few of them even use modern weapons in fights, such as Lancelot.
33* Downplayed in ''Manga/JojosBizarreAdventureBattleTendency''. After awakening in late-1930s Europe, Native American/[[{{Mayincatec}} Mexican/Aztec]] [[OurVampiresAreDifferent super-vampire]] [[BigBad Kars]] finds a trench coat and a hat to wear unlike the other [[PhysicalGod Pillar Men]]. Though he doesn't keep it for long.
34* ''Manga/NaquaDen'': The manga shows us in chapter eight a spider-goddess that managed to adapt herself to the modern days by ruling over a different kind of "web". She is called WWW, and is the spider-goddess of the Internet.
35[[/folder]]
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37[[folder:Comic Books]]
38* Creator/DCComics:
39** ''ComicBook/TheSandman1989'':
40*** Lucifer has made several attempts to modernize Hell over the centuries, most notably when he established a triumvirate with Azazel and Beelzebub in order to stave off a revolt. Before he finally retired from ruling Hell, he also created a modern office for himself, with a computer.
41*** Later characters in a similar position are Ishtar (now a poledancer) and Susano-o (who now has a JapanTakesOverTheWorld vibe, seeking to acquire Hell for his own pantheon).
42*** This is Dream's own advice for gods whose worship wanes. It comes up when he meets one who started a travel agency.
43** Franchise/WonderWoman:
44*** Creator/GregRucka's run on ''ComicBook/WonderWoman1987'' introduced this trope into the dynamic of the Olympian gods. At the dawn of the 21st century, the Olympian pantheon is dividing itself between the older deities, such as Zeus and Hera, who still dress and behave as if they were in Ancient Greece, and the younger Olympians, such as Eros, Apollo and Artemis, who put on modern outfits and blend in more with current society. As Ares himself explains to Wonder Woman in issue 199, the power hierarchy among the Olympians has changed thanks to [[GodsNeedPrayerBadly gods needing prayer badly]]. Zeus is just king of the gods in title, since nobody fears the sky anymore, leading to him being greatly weakened. Meanwhile, three other gods have gained enough forms of "worship" to challenge him: Ares, whose power is fueled by the many wars waged by humanity; Aphrodite, who is still strong thanks to the [[ThePowerOfLust timeless power of sex]]; and Athena who, as the goddess of war and wisdom, benefits from both the military and scientific advances of the new century. This trope even led Ares, who understood thanks to Wonder Woman that causing wars for the sake of war would end up being a self-destructive process, to reshape himself not as the "god of war", but as the "god of conflict", taking power from things such as protests, disputes and simple physical brawls. As he puts it: "We must adapt to survive".
45*** In the Comicbook/New52 ''Comicbook/WonderWoman2011'', the pantheon are all radically reinvented, mostly to look somewhat inhuman, but some have also updated their look: Apollo wears a business suit and seems to be seen as the "fixer" of the gods, and Hephasteus wears brass goggles and is surrounded by automatons, giving him a slightly {{Steampunk}} look.
46*** In ''Comicbook/WonderWomanRebirth'' Aphrodite has gone for a modern-casual look, wearing a loose sweatshirt with a swan (one of her sacred animals) on it.
47* Creator/MarvelComics:
48** In ''ComicBook/Hercules2015'', an unclear "Storm" threatens the existence of mythological beings through DeathOfTheOldGods. As it turns out, the "Storm" is a pantheon of three new gods born out of the obsessions, vices and flaws of modern society, and their goal is to erase all "old gods" to replace them. They are Cryptomnesia, a god of data and information with constant access to all communication devices and the entirety of the Internet ; Catastrophobia, a modern "god of war" that uses targetting missiles instead of traditional weapons ; and Horrorscope, the embodiment of toxic self-image and narcissism as a plastic surgery model. The comic drew heavy inspiration from Neil Gaiman's ''Literature/AmericanGods'' (see below), with Cryptomnesia even being an {{Expy}} of the Technical Boy.
49** In ''Solo Avengers'' #11, Hercules finds a suicidal Dionysus on Olympus. Dionysus has found a large missile and plans to end his life and destroy Olympus in the process, frustrated about what his life has become. at the end of the story, Dionysus appears before Zeus, who is unhappy with his actions, so he strips Dionysus of his powers and memories, and sends him to Earth until such a time as Zeus deems fit. There, Dionysus is now the barman at an establishment called Dion's Bar, and seems to be happy.
50** In ''ComicBook/UltimateMarvel'', Loki is the Norse God who best adapts to the modern world, posing as a PR agent and operative for the EU who stage-manages their version of the Ultimates. During the Liberators arc, he [[{{Gaslighting}} gaslights]] Thor and the Ultimates, by making the former seem like a madman and not a real Norse God, and turning the Avengers against him. The Liberators arc ends with the world finding out that the Norse myths were RealAfterAll.
51%%** [[Myth/ClassicalMythology Ares]] in Creator/MarvelComics is just as fine lugging around modern weaponry like gatling guns as he is with swinging his own axe.
52* A heavy component of ''ComicBook/TheWickedAndTheDivine'', where twelve gods incorporate on Earth every 90 years, riding along with human hosts for a 2-year period to work miracles and spur human creativity. In addition to every god and goddess effectively being styled after a modern musician (Amaterasu looks like Florence Welch, Baphomet/ [[spoiler: Nergal]] looks like Andrew Eldrich), Woden styles himself as a man in a Daft Punk-esque powersuit and uses technology to uplift his "Valkyries," Athena is grinding her way through technological developments, and Dionysus runs a rave that never stops.
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55[[folder:Fan Works]]
56* In the ''Literature/{{Discworld}}'' of Creator/AAPessimal, nobody in Ankh-Morpork really believes in Justice any more. But there are lots of women with alternative viewpoints who firmly believe a Goddess called Dike [[LesYay should not be wasted]]. The former Goddess of Law and Justice, whilst adamantly maintaining that Her name is pronounced with ''two'' syllables, considers this new lease of life is a hell of a lot more fun and beats stumbling around in a blindfold whilst carying a sword.
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59[[folder:Film -- Live-Action]]
60* In ''Film/BruceAlmighty'', [[GodJob newly-divine]] Bruce [[BeingGodIsHard gets stressed out from hearing everyone's prayers all the time]], so he creates an e-mail inbox on his computer to collect and manage them. It's called Yahweh!, a ShoutOut to Platform/{{Yahoo}}, and features a similar TitleScream to what Yahoo once used when he opens his inbox.
61* ''Film/HellraiserJudgement'': There's a frank discussion amongst the leaders of Hell how they are supposed to adapt to the shifting technological environment of mankind. While it breeds more sin than ever before, Pinhead concludes that the puzzle boxes are now outdated and once again they must actively go out in search of fresh blood.
62* In ''Film/WonderWoman2017'', [[spoiler:Ares poses as Sir Patrick, a member of England's War Cabinet during UsefulNotes/WorldWarI, posing as a bureaucract and politician who [[PlayingBothSides instigates war on both sides]]]].
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65[[folder:Literature]]
66* ''Literature/AmericanGods'' has many old gods who've been forced to adapt to the times to keep up a sliver of their old relevance.
67** Mad Sweeney is said to have started out as a local guardian deity, then developed into a pagan king, and now he's survived as a leprechaun.
68** Czernobog managed to substitute his old human sacrifices by getting a job at a slaughterhouse and killing cattle with a sledgehammer, but after getting forcibly retired he's a shadow of his former self.
69** Anubis and Thoth run a funeral parlor in Memphis, Tennessee.
70** Eostre is possibly the most powerful old god because her name was co-opted for a Christian holiday.
71** [[spoiler:Hinzelmann]] is an ancient Germanic kobold produced by a child sacrifice who's attached himself to a small town in northern Wisconsin that he keeps prosperous [[spoiler:except for the kids who go missing once a year]].
72** Loki [[spoiler:has taken on the guise of Mr. World, head of TheMenInBlack.]]
73* ''Literature/TheCampHalfBloodSeries'': This happens to some of the gods and monsters of Myth/ClassicalMythology since they have to adapt to modern North America. For example, Ares appears as a violent biker, Iris, Greek messenger goddess of rainbows,[[note]]said to 'travel on rainbows' to deliver messages[[/note]], has more or less abandoned the 'messenger' part of her job and now runs a small store, Thanatos uses an [=iPhone=] to help him keep track of departed souls, the Amazons run Amazon.com, and Mount Olympus is over the Empire State Building.
74** Creator/RickRiordan also applied it to the spin-off series ''Literature/MagnusChaseAndTheGodsOfAsgard'': Valhalla is now a luxury hotel, Thor is a TV-addict, Ran is the sea equivalent of a bag lady, and Odin's quest for knowledge went from discovering the runes to mastering the secrets of Power Points and smartphones.
75** However it is completely averted in his Egyptian mythology-based series, ''Literature/TheKaneChronicles''. Given most of the Egyptian pantheon has been locked up and sealed away since the end of Antiquity, the gods are the very opposite of "modernized", except for a few of them that actually avoided being imprisoned (such as Thoth who is now a laboratory-dwelling professor thriving on scientific research).
76* ''Literature/TheCrewOfTheCopperColoredCupids'':
77** In the Prime Universe, the Greek Gods [[RetiredBadass retired]] when they lost any hope of people starting to believe in them in numbers anymore. However, some of them can't help but continue to preside over their "essence" to some degree. In [[LoveGoddess Aphrodite]]'s case, she's been satisfying the urge by binging romance-focused [[SoapOpera Soap Operas]].
78** Cybele, meanwhile, has decided to completely rebrand, embracing the [[JustForFun/IThoughtItMeant similarity in names]] to become the patron goddess of {{Cyborg}}s. As such, she serves as a patron to the Detraxxi.
79* With times changing, a lot of gods in ''Literature/DivineMisfortune'' have modernized their domain, brand and methods.
80** Hephaestus, Greek God of the Forge, has his own motor company -- Hephaestus Motors -- employed with people cast from metal.
81** While Fólkvangr was originally reserved for the Aesir and the Einherjar, modernization had led to Odin opening it up to living mortals and other gods who pay for tickets, turning their annual battles into a {{Blood Sport}}.
82** "Literature/MyDinnerWithAres": The form Ares takes in this story is a gruff man in modern camo-fatigues along with the old Spartan helmet. He also carries a Glock pistol along with the old shield and sword.
83* ''Literature/{{Discworld}}'':
84** GodsNeedPrayerBadly, so some out-of-style deities will do whatever it takes to get by. The ancient volcano goddess Lela reinvented herself as Anoia, Goddess of Things That Get Stuck In Drawers, and has actually managed a minor renaissance in her new position.
85** The central theme of ''Literature/{{Hogfather}}'' is "old gods do new jobs". The title character was originally the personification of midwinter sacrifices to bring the sun back, and is now [[SantaClaus a jolly toymaker]].
86* ''Literature/TheDresdenFiles'':
87** Odin has a day job as CEO of a security firm that rents out the services of valkyries and einherjar, where his power is greatly reduced so he can avoid the AllPowerfulBystander effect and remain active in mortal affairs. He also holds the "mantles" of the [[TheFairFolk Winter Court Fae]] Kringle and [[spoiler:Santa Claus]], roles which he fills part-time. As he says, a life as long as his is full of strange twists and turns.
88** In a related turn of events, it is still possible to summon smallfae with bread and honey... but what they really go nuts for is ''pizza''.
89** In one book, Harry needs to summon a loa for advice on the latest mystery, which means providing the spirit with a vessel. She is less than happy to find that she has been incorporated into a Cabbage Patch doll.
90* ''Literature/FoodOfTheGods'' by Cassandra Khaw: Unlike those who remain in spiritual realms, the deities who [[PhysicalGod manifest]] on Earth tend to create mortally plausible "fronts" for their operations, like a group of Greek gods who run a soup kitchen to scout out promising victims for {{Leonine Contract}}s and HumanSacrifice.
91-->'''Poseidon:''' I am Poseidon, God of the sea. And-\
92'''Hephaestus:''' Proprietor of the worst fish and chip shop in Croydon.
93* The novel ''Gods Behaving Badly'' presents the Greek gods living in a dilapidated flat in London and trying to maintain their mythological existences while technically being out of work due to the lack of belief in them: Artemis is now a dog-walker, Aphrodite runs a sex-phone business, Dionysus works as a DJ and Apollo turned from an oracular god to a TV psychic.
94* ''Literature/GoodOmens'':
95** The Horsemen of the Apocalypse now ride motorcycles. War is now a journalist, igniting wars in third-world countries [[EmotionBomb with her mere presence]]; Famine became a businessman, dabbling in both the eating-disorder-inducing diet industry and the malnutrition-inducing fast food industry; and Pestilence retired after the invention of penicillin cut into the plague business, being replaced by Pollution. Even Death has traded his cowl for an opaque visor.
96** Crowley the demon has switched from [[TheCorrupter one-on-one spiritual corruption]] to high-volume stunts like bringing down the mobile phone network over peak hours, setting off TheChainOfHarm ten thousand times over as people vent their frustrations on others.
97--->[Y]ou had to think differently these days. Not big, but wide. With five billion people in the world you couldn't pick the buggers off one by one anymore; you had to spread your effort.
98* ''Literature/TheRavenTower'': The gods of Ard Vusktia tend to choose domains for marketing purposes, trading miracles in their area of expertise for [[PhysicalReligion worship]]. One god had cornered the market on flint-knapping but is expanding into metallurgy as stone weapons fall out of style.
99* Defied in ''Literature/TheSalvationWar'', where both Yahweh and Satan are extremely conservative (with the latter a regular BadBoss and the former outright mad as well). In fact, it is believed that God closed the gates of Heaven a thousand years ago due to finding it easier than keeping Heaven good enough for the increased standards of humanity. However, a lot of the plot is centered around individual angels and demons trying to survive the war with Humanity by keeping up with times. One archangel runs a night club with rock band members snatched out of Hell.
100* ''Literature/SerwaBoateng'': The afterlife uses modern technology, and the nature goddess Asase Yaa is now a GranolaGirl social media influencer.
101* Parodied in ''Literature/YeGods'', where Mars has become a fervent anti-atomic weapons campaigner, because he's still expected to be in the front of battle, and the only way to learn if his immortality extends to being nuked is to try it and see what happens.
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104[[folder:Live-Action TV]]
105* In ''Series/AmericanGods'', the New Gods would go to the various Old Gods remaining in America - rendered powerless due to lack of worship - and "rebrand" them to better suit the modern era.
106** Bilquis was once a Goddess of Love in modern-day Iran before Islamic extremists destroyed her altars and drove what was left of her followers to America. Found homeless by the Technical Boy, she eventually derives from a Tinder {{Expy}}.
107** The Roman god Vulcan, god of fire and blacksmithing, refashioned himself as a god of firearms to capitalize on the American obsession with guns as a source of worship and power.
108** Ostara, Germanic Goddess of Spring and the Dawn, now shares her festival (and all of the traditions that came from it) with Jesus in the form of Easter.
109** Argus Panoptes was a many-eyed giant that served Olympus. In America, he had since become the god of SinisterSurveillance.
110* In ''Series/TheMagicians2016'' gods have largely stopped interacting with mortals. Bacchus is a notable exception: since mortals like to party, he has adapted well to the 21st century. He can be tracked through his Instagram (at least until it got suspended for [[NoodleIncident something involving nipples]]) and party animals like Josh have favor with him.
111* ''Series/{{Supernatural}}'': Quite a few {{Physical God}}s maintain cover identities in modern-day American society, such as [[Myth/ClassicalMythology Mercury]] running a hotel and conference center. Even those who don't have had to adjust their tactics to [[GodsNeedPrayerBadly gain worship and sacrifice]] -- one even [[{{Humanshifting}} impersonates]] human celebrities when hunting victims.
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114%%[[folder:Tabletop Games ]]
115%%
116%% A source on the following example would be appreciated
117%%* ''TabletopGame/Warhammer40000'': It's all but stated that Nurgle (the Chaos god of pestilence) was worshiped on Earth as the Mesopotamian god [[https://en.wikipedia.org/wiki/Nergal Nergal]] (a god of plague and war) but as time went on he was strengthened by disease, finally awakening after the Black Death. Nowadays he's a god of disease only (and of ''love'' of all things, it's just that he loves vermin and bacteria as much as people), with the role of berserk slaughterer being taken up by Khorne.
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119%%[[/folder]]
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121[[folder:Video Games]]
122* ''VideoGame/FateGrandOrder'': Quetzalcoatl and Tezcatlipoca got enamored with wrestling and guns respectively, to the point that it rewrote their identities in the Throne of Heroes: Quetzalcoatl as a wrestler and Tezcatlipoca as an arms dealer.
123* ''VideoGame/NamuAmidaButsuUtena'': The cast is full of Buddhist deities, but the setting is Heisei-Reiwa era Japan, and thus we have Buddhas watching TV, engaging in commerce, reading newspaper and using information and computer technology.
124* ''Franchise/TouhouProject'': Yasaka Kanako is a weather goddess seeking to increase her influence ([[GodsNeedPrayerBadly due to waning belief in the outside world]]), notably by getting into technology. One of these plots saw her feed a three-legged crow (a symbol of the Sun in Japanese mythology) to a none-too-bright raven youkai so as to give Gensokyo a source of green energy. The result was Reiuji Utsuho, a raven girl with the power to control ''nuclear fusion''.
125[[/folder]]
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127[[folder:Webcomics]]
128* ''Webcomic/DarwinCarmichaelIsGoingToHell'' has a page where the Egyptian cat goddess Bastet is shown to run a sex shop. Apparently sex acts using their products count as acts of worship.
129-->''[[http://dcisgoingtohell.com/087-beast-diaries-part-v/ Who would have thought a fertility goddess would end up selling condoms?]]
130* ''Webcomic/ExterminatusNow'': the Hound (a WarGod and [[TabletopGame/Warhammer40000 Khorne]] {{expy}}) stops dressing in spiky black armor and instead wears a general's outfit, pointing out that modern warfare involves a lot less melee combat than it used to and therefore he's adapting to a world of drone strikes half a planet away. It helps that most of his worshippers are war gaming nerds and military generals, while his former berserker worshippers tend to die en masse to artillery barrages.
131* ''Webcomic/SaturdayMorningBreakfastCereal'': Averted when a woman is blessed by a god there to grant all her desires... who assures her that she is now fertile and [[HeirClubForMen assured to bear male children]], his idea of what women consider a blessing not having kept up with the times.
132[[/folder]]
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134[[folder:Western Animation]]
135* While the Olympians are generally reclusive in ''WesternAnimation/ClassOfTheTitans'', they still adapt to the present day. Hermes is in charge of emails and phone calls, Hephaestus makes all kinds of vehicles and weapons, and Zeus [[spoiler:disguises himself as a janitor]].
136* ''WesternAnimation/EarthwormJim'' gives us [[https://www.youtube.com/watch?v=7WhtD1DvaBM this scene]] from the ChristmasEpisode:
137-->'''Santa:''' "If Christmas is in danger, ''I'' shall save it."
138-->'''Jim:''' "But aren't you a little, y'know... old and fat?"
139-->'''Santa:''' "You may know me as Santa Claus, but in my younger days I was-" ''([[DressedInLayers rips off clothing]])'' [[Myth/NorseMythology "WOTAN, NORSE GOD OF JUDGEMENT!"]]
140* In ''[[WesternAnimation/JusticeLeague Justice League Unlimited]]'', the God of War Ares poses as an arms dealer to sell the Annihilator to a bunch of rebels from Kaznia. When the rebels aren't doing a good enough job in fighting, and the leader rejects his BloodKnight tendencies, Ares decides to kill him and take over the rebellion himself.
141* Played with in ''WesternAnimation/OverTheMoon''. Chinese moon goddess Chang'e shows off shapeshifting powers to throw vainglorious modern day C-pop concerts with elaborate costumes, ending with an instant switch to a more traditional looking Chinese garb.
142[[/folder]]
143
144[[folder:Real Life]]
145* Some [[PatronSaint Patron Saints']] areas of influence extend to places that were not dreamed of in their lifetime, such as Saint Christopher being the patron saint of truck drivers (being the patron of travelers before cars existed), Saint Barbara the patron saint of artillerymen and {{Demolitions Expert}}s (she protected against lightning and fire, logically extended to explosions), and Saint Joseph of Cupertino the patron saint of aviators and astronauts (as he was seen to levitate during sermons).
146** Saint Claire of Assisi was a 13th century nun who is patroness of ''television'': according to her legend, one Christmas night she was unable to attend Mass because she was sick and bed-ridden, the Holy Spirit projected the images and sounds of Mass on the wall of her room, in order to allow Claire to enjoy the first "broadcasted" Mass celebration.
147** Saint Isidore of Seville was a 6th-7th century scholar and bishop famous for writing a GreatBigBookOfEverything called the ''Etymologiae''. Today, he is the the patron saint of the Internet, and often (unofficially) invoked as patron of wikis. Catholics have prepared a [[https://young-catholics.com/239/internet-prayer-for-youth-st-isadore/ St. Isidore prayer]] for going online.
148* Iktomi, TricksterGod of the Lakota folklore, is a spider who is destined to spread his web all over the world. Today, some believe [[TheInternet he has]].
149* Prometheus, who stole fire from the gods and gave it to mankind, is occasionally invoked by workers in technological fields.
150* Some UsefulNotes/{{NeoPagan|ism}}s set up a shrine to Mercury, Roman god of travel, [[https://untappedcities.com/2020/10/15/subway-shrine-mercury-brooklyn/ in a Brooklyn subway station]].
151* The Chinese deity, Nezha, known for his Wind-Fire Wheels, is worshipped by [[https://taiwaninsights.com/tag/nezha-the-third-prince/ taxi drivers and those involved in transportation]].
152* The Thai spirit, [[Myth/ThaiMythology Mae Ya Nang]] used merely a spirit of a tree who protects fishers on their boats. Now her purview has extended to protecting newly-bought cars, planes, bikes, and anything associated with transportation.
153* The Orisha, Ogun from the [[Myth/YorubaMythology Yoruba traditional religion]] is a deity of metallurgy and blacksmiths. In modern Lucumi, his power has extended to govern all forms of technological advances. He also now blesses drivers to ward off accidents.
154[[/folder]]

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