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1[[quoteright:325:https://static.tvtropes.org/pmwiki/pub/images/223436_action_man_raid_on_island_x_windows_front_cover.png]]
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3In 1966, Creator/{{Hasbro}} licensed the British company Palitoy to manufacture and sell the popular Franchise/GIJoe toy in the U.K. Because the term "GI Joe" is very American, they decided to rename him "Action Man." He was [[TransatlanticEquivalent more or less the same toy as his American counterpart]], but his costumes and accessories were quickly redesigned to depict British military uniforms and equipment. In the 1980s, with Hasbro's successful revamp of the ''G.I. Joe'' line as a range of 3 3/4 inch figures, Palitoy began importing and modifying said toys as their own separate line, ''Action Force''. No central "good guy" characters were introduced at first, but there was a central enemy force-- the Red Shadows, led by the mysterious Baron Ironblood. The line was supported via stories in ''ComicBook/{{Battle}}!'' magazine, which quickly renamed itself to ''[[SpotlightStealingSquad Battle Action Force]]''. By 1985, Palitoy began winding down operations and Hasbro took over the ''Action Force'' property, with the Red Shadows becoming Cobra and a new, more ''G.I. Joe''-based Action Force taking them on. Eventually, the ''G.I. Joe'' name and continuity completely supplanted the UK-original ''Action Force'', though the Red Shadows and Baron Ironblood have popped up every so often in other ''Joe'' media.
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5In 1994, Hasbro (having acquired the remnants of Palitoy in 1991 with their merger with Kenner-Parker-Tonka) revived the Action Man line and redid it, turning him into a kind of JackOfAllTrades. With his new extra buff physique, Action Man was now a soldier, an athlete, a secret agent, and many other things with a brand new enemy named Dr. X. The line also began showing up on American shores for the first time.
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7In 1995, [[WesternAnimation/ActionMan1995 an animated series]] with live-action segments was released by Creator/DiCEntertainment[[note]]It wasn't the first time they've done [[Series/TheSuperMarioBrosSuperShow such a show]].[[/note]] where Action Man was part of a Global Defense team called Action Force (including Knuck, Natalie, Jock, and their dog Raid) but has complete amnesia and only tends to have minor flashes of memory at various times. The Action Force is often called upon to deal with the threat of a paramilitary organization led by Dr. X.
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9In 2000, [[WesternAnimation/ActionMan2000 a CGI series]] (unrelated to the 1995 incarnation) was produced by Creator/MainframeEntertainment for Creator/{{YTV}} and Creator/FoxKids. It follows the adventures of Alex Mann, alias "Action Man," an extreme sports athlete who discovers he has something called the ''AMP Factor'', which is an adrenaline triggered ability that lets him [[AwesomenessByAnalysis analyze any situation and mathematically determine the best course of action,]] represented by complex equations floating around in his head while time appears to stop. Alex maintains a friendly rivalry with fellow athlete Brandon Caine, who quietly resents always coming in second to Alex. The pair are approached by the mysterious [[EvilutionaryBiologist Dr. X]] who offers to improve upon the two with cybernetic implants. Alex refuses but Brandon accepts. Soon an altered Brandon comes after Alex and Dr. X makes it clear that he wants the secret behind Alex's ability for himself. With the help of his former high school football coach Simon Grey (who is far more than he seems) and the rest of Team Extreme (Alex plus his camerawoman, manager, and pilot), the Action Man must stop Dr. X's plans for "the future of humanity" and try to save his friend while still maintaining his career as an extreme sports star.
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11There [[WesternAnimation/ActionManDTVTrilogy also exists a trilogy of CGI movies]], which seem to follow a BroadStrokes version of the 1995 cartoon, but with visuals like that of the 2000 series (as they were all produced by Mainframe). As of 2012, [[http://www.slashfilm.com/hasbro-still-developing-movies-based-on-monopoly-hungry-hungry-hippos-and-action-man/ Hasbro is developing an Action Man film,]] but that project seems to have fallen into DevelopmentHell. The French animated series ''WesternAnimation/AlphaTeensOnMachines'' is derived from an Action Man replacement line, retaining more or less what could be reasonably called a different interpretation of the protagonist himself, but with a completely different set of characters ([[MarketBasedTitle in some parts of the world]], it was even called ''Action Man A.T.O.M'').
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13A few video games have also been created related around the series. One in 1983 for the Platform/Atari2600, ''Action Man: Action Force'', is simply a {{dolled up|Installment}} UK-only version of what was released in the rest of the world as ''G.I. Joe: Cobra Strike''. 1999 saw ''Action Man: Raid on Island X'', a minigame collection on PC, and ''Action Man: Operation Extreme'', a combined action/driving game on the Platform/PlayStation, while in 2000 the Platform/GameBoyColor got ''Action Man: Search for Base X'', a side-scrolling {{Metroidvania}} platformer.
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