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1[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/olajide_olatunji1.jpg]]
2 [[caption-width-right:350:''[[CatchPhrase "Yo, what's up, it's ya boy, KSI. How we all doing?"]]'']]
3
4Olajide Olayinka Williams "JJ"[[note]]short for "Jide Junior", as his father's name is Jide[[/note]] Olatunji (born 19 June 1993), [[StageNames better known as]] [[https://www.youtube.com/user/KSIOlajidebt KSI]][[note]]short for [=KSIOlajideBT=], a combination of "KSI" (initially the name of the ''Franchise/{{Halo}}'' clan he was in when he made the name, but retroactively changed to "Knowledge, Strength, Integrity"), his first name Olajide, and "BT" for British Telecom[[/note]], is an English Platform/{{YouTube}} personality, musician, boxer, comedian and actor, as well as a founding member of the WebVideo/{{Sidemen}}, a group of British [=YouTube=] entertainers.
5
6KSI pretty much became the face of the ''VideoGame/{{FIFA|Soccer}}'' fandom in the UK during the early 2010s, as [[UsefulNotes/AssociationFootball football]] (''[[RunningGag not]]'' [[BerserkButton soccer]]) is SeriousBusiness for many people there, with his first popularity resulting from a [[https://www.youtube.com/playlist?list=PL0D0840915CE3E16E "mini-series"]] in which he discussed what was wrong with ''FIFA 11'' and what could be improved in the succeeding edition. Nowadays, he stands as the owner of the biggest individual [=YouTube=] channel in the United Kingdom, with over 21 million subscribers on his primary channel and over 2 billion views on his videos.
7
8While KSI mainly uploaded videos to his primary channel for a long while, using [[https://www.youtube.com/user/KSIOlajidebtHD his second channel]][[note]]initially ''VideoGame/CallOfDuty''-only, and formerly named "[=KSIOlajidebtHD=]" before [=YouTube=] verification issues inspired a name change to "JJ Olatunji"[[/note]] to post content from a wider variety of games (often played with the Sidemen), his pursuit of a music career turned the main KSI channel into a professional hub of official music videos, singles and miscellaneous high-production-value content. His second channel, now updated more frequently, hosts fun and informal content; think of it as JJ the regular person, as opposed to KSI the superstar. Recurring content on this channel includes ''Try Not to Laugh'' (where he reacts and [[RunningGag almost always fails]] to avoid laughing at funny videos), ''Well...That Was Weird'' (where he reacts to simply [[SurrealHumor bizarre]] videos), and a regular series of him reacting to fanmade content on his [[Website/{{Reddit}} subreddit]] (available [[https://www.reddit.com/r/ksi here]]). In March 2021, he (alongside many other Sidemen) also started [[https://www.youtube.com/channel/UCMiY4t431lhXY4QtPZtzftQ another channel]] dedicated to short highlights of videos he's been in.
9
10As far as music goes, KSI's career began early in his [=YouTube=] days with a series of comedic ''FIFA''-based songs made with his rapper-producer friend Randolph before doing guest verses on several songs by British rapper Sway. He released [=EPs=] between 2016 and 2017, and transitioned to full-length albums around the end of the 2010s, one of them a fully collaborative work with Randolph (''New Age''). As his discography has progressed, he has gotten more serious with his craft, expanding his [[HipHop hip-hop]] sound to work with influences from RAndB, {{pop}}, and dance music, racking up collaborations with established UK and US artists, and [[GrowingTheBeard seeing a considerable increase in public support of him as a professional artist]] as opposed to making "[=YouTuber=] music".
11
12Another prominent career path KSI has taken is into the world of boxing. His first fight was an amateur fight on 3 February 2018, when he settled a months-long beef with fellow British [=YouTuber=] [[https://www.youtube.com/c/JoeWeller Joe Weller]] in the ring at Copper Box Arena, ultimately winning in what was one of the most-watched white-collar matches in boxing history. In the years since, he has fought six more opponents -- Creator/LoganPaul (who he fought twice[[note]]The first time was on 25 August 2018 in the Manchester Arena as an amateur fight, with Logan and KSI coming to a controversial majority draw. The rematch (which was already planned alongside the first match) was on 9 November 2019 at the Staples Center, and was distinctly held as a ''professional'' boxing match, with no headgear and lighter gloves[[/note]]), rapper Swarmz, pro boxer Luis Alcaraz Pineda[[note]]KSI fought both Swarmz and Pineda on the same night, 27 August 2022. The fight was originally planned to be against one opponent, [=YouTuber=] [[https://www.youtube.com/c/Wassabi Alex Wassabi]], but he withdrew from the fight due to a concussion and was replaced with Swarmz on 6 August. On 16 August, the "2 fights, 1 night" stipulation was announced, with KSI's pro boxer opponent originally being the Bulgarian Ivan Nikolov before he was replaced with Pineda on 20 August due to having white supremacist and neo-Nazi tattoos[[/note]], [=YouTuber=] [=FaZe=] Temperrr[[note]]KSI's original opponent for the fight, which took place on 14 January 2023, was mixed martial artist Dillon Danis, but he withdrew on 4 January due to lack of preparation and coaching, as well as issues with the contracted weight[[/note]], pro boxer Joe Fournier, and pro boxer Tommy Fury. His current professional record[[note]]meaning that the Weller match (which KSI won as a TKO) and the first Logan Paul match (which was a majority draw in KSI's favour) don't count[[/note]] is 4-1-0-1, consisting of one split decision victory, three KO victories, a "no decision"[[note]]In his fight with Joe Fournier. The fight originally ended in a KO victory for KSI, but this was overturned six days later after the fight was reviewed in light of replays showing that KSI had knocked Fournier out after missing a right hook and accidentally hitting him with his elbow[[/note]], and a loss by unanimous decision.[[note]]In his fight with Tommy Fury. The fight originally ended in a loss for KSI by ''majority'' decision, but this was changed a day later due to one of the judges having incorrectly counted their points.[[/note]] KSI is additionally the CEO of the boxing promotional company Misfits Boxing.
13
14KSI also released an autobiography in 2015 titled ''I Am a Bellend'' (or ''I Am a Tool'' [[MarketBasedTitle in the United States]]), co-starred in the 2016 direct-to-video comedy film ''Laid in America'' alongside British [=YouTuber=] [[https://www.youtube.com/user/dicasp Caspar Lee]], served as the focus of two documentaries titled ''KSI: Can't Lose''[[note]]released in 2019 ahead of his rematch with Logan Paul[[/note]] and ''KSI: In Real Life''[[note]]released in 2023 and centering around his professional and personal life from June 2021 to October 2022[[/note]], and announced co-ownership of a hydration brand called Prime in 2022 alongside Logan Paul, following the two squashing their beef and becoming friends.
15
16He can be found on [[https://www.facebook.com/KSIOlajidebt Facebook]], [[https://twitter.com/KSIOlajidebt Twitter]] and [[https://instagram.com/ksi Instagram]]. He also has [[http://shopksi.com an official shop]].
17----
18!!Discography:
19* ''Keep Up'' (EP; 2016)
20* ''Jump Around'' (EP; 2016)
21* ''Space'' (EP; 2017)
22* ''Disstracktions'' (EP; 2017)
23* ''New Age'' (collaboration with Randolph; 2019)
24* ''Dissimulation'' (2020)
25* ''All Over the Place'' (2021)
26----
27!!KSI and his channel incorporates the following tropes:
28* ACupAngst: A retired RunningGag of his was making fun of Creator/EmmaWatson's breasts for this reason.
29* AlcoholInducedIdiocy: The seven-second challenge of JJ and Callux was recorded after getting a little drunk. It doesn't render them wasted or even noticeably inebriated, but it does show sometimes where they'll just fuck with each other instead of doing real challenges. However, the idiocy comes in when JJ winds up having to balance on a wobbly penny board. With his phone in his pocket...
30* AlliterativeName: KSI's real name is Olajide Olatunji.
31* AudienceParticipationSong: "Lamborghini", full stop. [[https://youtu.be/1jZK8l4ejQg Just watch this Insomnnia 54 performance.]]
32* ATasteOfTheLash: "Slavery FIFA" and their family's version of the "Chubby Bunny Challenge".
33* AWildRapperAppears: KSI himself in the song "[[https://youtu.be/0vEuTdBI8qQ No Sleep]]". Kind of subverted because Sway also raps on the track.
34* BattleRapping: His ''Football Rap Battles'' series.
35* BeginnersLuck: Anytime he ever plays a game for the first time with the other Sidemen, he has the tendency to win.
36* BerserkButton:
37** Referring to football as soccer.
38** The word "[[UsefulNotes/AmericanFootball touchdown]]". Don't say it when he's near a computer, because ''he will break it.''
39*** This is best seen in his reaction video to "''Teens WebVideo/{{React}}'' to [=KSIOlajidebt=]".
40** When he starts losing a wager, he will go completely apeshit.
41* BestialityIsDepraved: From "I'm On A Horse".
42-->'''KSI:''' I'll f[[SoundEffectBleep **]]k a horse!\
43'''Deji:''' [[LampshadeHanging Um, that's bestiality.]]\
44'''KSI:''' [[BigShutUp SHUT UP, BITCH]], I DON'T CARE, I JUST WANT MY HORSE ORGY!
45* BigBrotherBully: Of sorts to his brother [[WebVideo/ComedyShortsGamer Deji]].
46* BigNo: He does two when [[ItMakesSenseInContext his white parents tell him that there is no chicken and instead there are fish and chips]].
47** [[ItMakesSenseInContext As the camera zooms in on his eyes]] in [[https://youtu.be/VlknkEf8M40 this video]].
48** In "Slavery FIFA", Deji rattles off [[RuleOfThree three]] [[NoIndoorVoice really loud ones]] when his brother nearly scores.
49--->'''KSI:''' [[LampshadeHanging Dude, are you trying to break my fucking windows?]]
50* BookDumb: As showcased in some cases.
51** In a [[https://youtu.be/fUJ7vyKVxjk quickfire questions challenge]], he somehow forgot that 7 - 2 = 5.
52** In [[https://youtu.be/_OCEttlDEvg this game]] of ''TabletopGame/CardsAgainstHumanity'', he mispronounced "Pharaoh" as "Pharoha".
53** And of course, the squirrel/Rolls Royce/anthropologist/waning incident in [[https://youtu.be/pw_iN4ScAkY this Cards Against Humanity session]].
54** Well, considering how fast-paced some of these challenges are, JJ does not have time to think or analyze a question due to being quite impulsive. Give enough time, however, he CAN calculate the profitability and debt of a FIFA player [[https://youtu.be/neFs3nJy53Y as seen here]].
55* BreakTheCutie: In [[https://youtu.be/Eb_FCOPy048 Shock Dancing]], Seana gets shocked so much she actually [[TearJerker breaks down crying]], and only then [[HeelRealization does JJ decide that enough is enough]].
56* BrokenWinLossStreak: Suffered his first loss to Tommy Fury on October 14th, 2023.
57* CatchPhrase:
58** "Yo! It's your boy [[TitleDrop KSIOlajidebt]]!"
59** '''"YOW!"'''
60** '''"TOO GOOD!"'''
61** "It is done!"
62** "X has just scored against ya. WHATCHA GONNA DOOOOOOO?"
63** "GOLASO GOLASO GOL GOL GOL."
64** "SWEATY GOAL!"
65** "GET YOUR TITS OUT."
66** "GOOOOLLAAAAAAAASSOOO!"
67** '''"HESKEY TIIIIIIMMMEEE!"'''
68** “ALLOW IT, FAM!”
69* CaughtWithYourPantsDown: In one of his Q&A videos, he catches his dad masturbating. He is surprisingly turned on.
70** In "DAT INTRO", he walks in on Deji.
71* ChainsawGood: [[https://youtu.be/hnWl3S5f6dc As seen in this video.]]
72* {{Cloudcuckoolander}}: Have you seen his videos? If you haven't, [[https://youtu.be/EqgiptaYTUw take this for example]].
73* ClusterFBomb
74* ColdBloodedTorture: The [[https://youtu.be/Eb_FCOPy048 Shock Dancing]] video, in which JJ and Seana repeatedly shock each other via dog collars while trying to play [[VideoGame/JustDance Just Dance 2014]].
75** NothingIsScarier: The thought of wearing a dog collar, knowing that it would shock you at ''any given moment''...
76* ColourCodedForYourConvenience: His ''[[VideoGame/GrandTheftAutoV GTA Online]]'' vehicle colour was [[RealMenWearPink hot pink]] as seen in videos with the Sidemen, though he later switched to black.
77* ComicalOverreacting: Specialises in it.
78* ContagiousLaughter: A laugh so contagious that [[https://www.youtube.com/watch?v=SEUlS6hWoOU&t=18s&ab_channel=KSIClips he laughs at his own laugh]].
79* CoolCar: Drives an orange Lamborghini Aventador with a custom license plate that has been given a partial black chrome wrapping, giving it a TronLines-style to it.
80* CoolShades: An iconic trademark of his.
81* TheCutie: JJ's former girlfriend Seana.
82* DefeatMeansFriendship: Beat Creator/LoganPaul in a boxing match, then a couple years later, both would go on to partner up for a new sports drink called Prime Hydration.
83* {{Determinator}}: ''And how.'' Best demonstrated in his fight with Logan. Despite being slightly physically inferior, he takes so much punishment from Logan until the latter tires out. Then JJ starts taking advantage, culminating in a draw.
84* DigitalPiracyIsEvil: [[https://youtu.be/bYmm_QrF618 Made a whole video]] dedicated to how upset he was with people pirating ''Laid in America''. He compared it to a song he did with Randolph that was [[DigitalPiracyIsOkay deliberately made for free]] to showcase how the movie was not meant to be consumed for free, also noting how many people that worked on the film were being fucked over.
85* DownerEnding: Callux and JJ's seven-second challenge [[spoiler:ends with Cal breaking his toe running into a wall, as well as JJ breaking his phone on the floor falling off a penny board.]]
86* {{Fanboy}}: He ''loves'' Dragon Ball. How much does he love this show? He has a t-shirt of himself drawn Dragon Ball-style, made a song about Beerus, and has a Beerus chain worth ''500K''.
87* FollowTheLeader: His [=YouTube=] presence inspired his brother Deji to start a channel of his own.
88* FriendsWithBenefits: He made a song [[https://youtu.be/9oeJPyfMEzo about this trope]] with the same name.
89* FunnyForeigner: He originates from Nigeria, and you can feel that African verve throughout his family.
90* FunWithAcronyms: KSI is short for "'''K'''nowledge, '''S'''trength, and '''I'''ntegrity".
91* HairTriggerTemper: When you're ''this'' hammy, there's a lot of things that you can find to be pissed off about. Just look at BerserkButton above.
92* HeavySleeper: Due to the activities he does, he can fall asleep really quickly. His friends end up giving him amounts of jump scares just to wake him up at times or just pile things on top of him till he wakes up.
93* HellIsThatNoise: [[https://youtu.be/oVRlEctlERs KSI's high-pitched scream.]] (6:05-6:25)
94* HiddenBadass: KSI's dad. If KSI is to be believed, his dad put out a fire while completely nude.
95* HiddenDepths:
96** He's started experimenting with rap, as seen in his appearances on Sway's "No Sleep" and "Mac-10 Flow", as well as his ''Football Rap Battles'' episode in which he went up against Robin van Persie. He's really seemed to establish his own independent style with his solo song "Lamborghini". JJ has also released an autobiography called ''[[SelfDeprecation I Am a Bellend]]'' ([[MarketBasedTitle US title:]] ''I Am a Tool'').
97** In addition, he's co-starring alongside Caspar Lee in a feature film called ''Laid in America''.
98** Apparently, [[https://youtu.be/CA9g2XHGhPs?t=2m25s in one of his Q&A videos]], his favorite band is ''Music/BreakingBenjamin''.
99* TheHyena: Second only to Ethan in the Sidemen.
100* {{Hypocrite}}: Calls out Joe Weller for being two-faced. Cue to [[https://youtu.be/Mt9tEJRSM_w JJ being two-faced to a two-faced Elliot.]]
101* HypocriteHasAPoint: Snitching Elliot does make him look like a dickhead, but he was still right to do so.
102* HypocriticalHumor: KSI constantly teases Deji for being a pussy, but [[https://youtu.be/xXwNorN_m3k HAVE YOU SEEN HIM PLAYING SCARY GAMES?]]
103* IJustWantToBeNormal: A major part of his ArtistDisillusionment in 2017, where he revealed that he no longer enjoyed the special rights he got as a "celebrity" that made him seem any better than anyone else.
104* InsultToRocks: After getting plain old Benzema in a 100,000-coin pack in [[https://youtu.be/C389KvxsuaI "RAGE. Just Rage."]], JJ calls it "dog shit" but then states that this statement would itself be insulting dog shit.
105* {{Irony}}: [[https://youtu.be/0PF0-llQ2Bk Flies into rage because he was losing to MattHDGamer]]... all while wearing a “You Mad Bro?” T-Shirt.
106* {{Jerkass}}: Has been accused of being very pompous and being very stingy about the amount of fucks he gives out.
107* JerkWithAHeartOfGold: Does take the time out to let his fans know that he appreciates them.
108* [[XMustNotWin JJ Must Not Win]]: Endures a lot of this from the Sidemen, especially in ''Grand Theft Auto V'' races.
109* {{Keet}}[=/=]LargeHam: Easily the most energetic and hammy member of the Sidemen.
110* KissingCousins: [[https://youtu.be/a8HU8Wyuwwk Has admitted to kiss one of his cousins on the lips]] when they were young. Both of them just felt weird out by it.
111* KubrickStare: Part of his iconic rape face.
112* '''''LargeHam''''': See {{Cloudcuckoolander}} and watch the ''first ten seconds'' of the video.
113* LiteralMinded: In some of his Q&A Sundays.
114** One asked him to put a condom on his head, which he did... without even unwrapping it.
115** Another asked him and Gudjondaniel to do Heskey's face. KSI drops a picture of Heskey on the floor and he and Gudjon hit it with giant dildos. Therefore, they ''did'' his face.
116* TheMerch: He does have a Beast clothing line. A small clothing line, but a clothing line nonetheless.
117* {{Metalhead}}: You'd think someone like JJ wouldn't be a metalhead, right? Wrong! He admits he likes metal and he even jams to metal music during his exercising. He listens to bands like Music/{{Red|Band}}, Music/SystemOfADown, Music/RageAgainstTheMachine and his favorite being Music/BreakingBenjamin.
118* MindScrew: The start of [[https://youtu.be/oWIZLhetx1c this video]] has him preparing for a big game by running, flying, and swimming in space [[spoiler:before realizing that he can't breathe in space.]] He somehow goes to hell (literally), raises his hands, and is transported to his room. Even as he's narrating, JJ [[{{Corpsing}} corpses]] and says that even he has no idea what the hell is going on.
119* MultilayerFacade: PlayedForLaughs. In his most recent Q&A, he decides to remove his bandana, only to reveal that he has another bandana underneath.
120* NakedPeopleAreFunny: The state in which KSI's dad took on a house fire and won.
121* NightmareFace: "Nightmare" is stretching it, but his rape face is at the very least unsettling.
122** [[http://i.ytimg.com/vi/dYAJZ8B4ahQ/maxresdefault.jpg Moreso when he's a zombie.]]
123* NoIndoorVoice: Oh yeah.
124* NoYou:
125** In one of his Q&As, he was asked how he would react if he woke up and his family was white. We then got this exchange:
126--->'''KSI:''' Why are you white?\
127'''White parent:''' Why are you black?\
128'''KSI:''' Touché.
129** During his [[https://youtu.be/rXmE1MgAXzU conversation with Evie]], KSI is stunned when Evie tries to counter his insult with "No, you are".
130* OncePerEpisode: At the start of all of his newer ''FIFA'' videos, there will be a quick ad for UT Cointraders, a place to get cheap and reliable ''FIFA'' coins.
131* OnlyKnownByTheirNickname: As "KSI" or "JJ", since "Olajide" is quite a mouthful.
132* PantsFree: KSI had a habit of recording videos with no pants[[note]]As in trousers, not underpants, much to his confusion in a reaction video to a ''Teens WebVideo/{{React}}'' episode about him.[[/note]] on.
133* PrimalScene: In [[https://youtu.be/hnWl3S5f6dc one of his Q&A videos]], KSI gets a question about what he'd do if he walked in on his girlfriend cheating on him with Deji. [[ChainsawGood It doesn't end well.]]
134* PsychopathicManchild: Usually this when he’s pissed while playing FIFA, or when he’s in a Q&A.
135* RageBreakingPoint: Basically he reaches this whenever he starts losing/loses a wager.
136* RefugeInAudacity: Any joke he makes regarding the fact he's black.
137* RunningGag:
138** If you say "touchdown" in front of him, [[BerserkButton expect a computer to get broken]].
139** He's also known as "that rather fast black man".
140*** At his shop, if you select on any item where he is modeling, it will say "Please note that the rather fast black man pictured isn't included. Sorry!"
141** Apparently he can't read these words: Rolls Royce, anthropologist, waning, and squirrel.
142** Discarding Van Persie almost everytime he gets him in FIFA.
143* ScaryBlackMan: '''''"Black maaaaaaaaaaaaaaan."'''''
144** Note that "Scary" comes from the {{running gag}}s of [[BlackComedyRape rape-based humour]] with his rape face.
145* ScreamsLikeALittleGirl
146* SeriousBusiness: Football.
147-->'''KSI:''' THIS ISN'T JUST A GAME! [[PunctuatedForEmphasis THIS! IS! LIFE!]]
148* ShirtlessScene: His [[https://youtu.be/cS8lXfTKKME "Say it, don't spray it"]] Vine.
149** We also see him shirtless in one of his Brazil vlogs, after giving his jersey to a kid.
150* ShoutOut: His song "I'm On a Horse" parodies Music/TheLonelyIsland.
151** From "Ares", the line, "Can't be broke, I'll revoke your [[Wrestling/ProgressWrestling progress]] 'Cos [[{{Music/Metallica}} I am]] [[{{Website/Botchamania}} the table]]."
152* SirSwearsALot
153* SoundEffectBleep: Occasionally, but nowadays he's dropped the censors.
154* StuffBlowingUp: [[https://youtu.be/Okl9mSifjU4 POINTLESS EXPLOSION!]]
155* TemptingFate: His "PACK OPENING FAIL" video starts with saying that he knows EA will come through on giving him Team of the Year ''FIFA'' packs, only to spend the rest of the episode trying and almost always failing to get packs to open.
156* TranquilFury: [[https://youtu.be/C389KvxsuaI "RAGE. Just Rage."]] ends with JJ getting so pissed off by ''FIFA 15'' not giving him any TOTS cards despite the ''magnitude'' of 100,000-coin packs he opened, he is reduced to a stoic facade and very calmly throws his controller and trashes his room.
157* UrineTrouble: In his "Hotel Water" video, he complains how his hotel charges £3.50 for water, so he drinks his piss... and promptly does a SpitTake.
158* VerbalTic:
159** "Nevertheless."
160** "Ladies and gentlemen."
161*** One time, he [[LampshadeHanging captioned how often he was saying that before playing a game]].
162* WhyWontYouDie: KSI to almost every [[VideoGame/DeadSpace2 Necromorph]] that... won't die. Especially to the [[spoiler:Ubermorph.]]
163* WordSaladTitle: The moniker of "[=KSIOlajideBT=]".
164** The "KSI" comes from the name of a ''VideoGame/{{Halo}}'' clan that he was in.
165** "Olajide" is his actual given name.
166** "BT" stands for British Telecom.
167----

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