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1[[foldercontrol]]
2
3[[folder: Main Characters]]
4
5!!Emma Alonso
6The series protagonist. A young witch who finds out she's TheChosenOne to lead the witch world. She had mixed feelings about being a witch, but grew into it over time.
7----
8* AllLovingHero: Is never hateful, even towards her enemies, Torres being an exception.
9* TheChosenOne
10* IJustWantToBeNormal: At first she didn't want to be a witch, much less TheChosenOne. But she warms up to it.
11* OfficialCouple: With Daniel, [[spoiler: until they break up in season 2, and Emma starts dating Jax, but she and Daniel later get back together.]]
12* LoveTriangle: With Daniel and Tony in the first season, and Daniel and Jax in the second season.
13* NiceGirl: Subverted in season 4
14* TookALevelInJerkass: Compared to the first 3 seasons, she becomes meaner in season 4
15* ThouShallNotKill: [[spoiler: Subverted, as she and Maddie kill Torres at climax of the first season.]]
16* TomboyAndGirlyGirl: The Girly Girl to Andi's Tomboy.
17
18
19!!Andi Cruz
20Emma's best friend. She is the first to find out that Emma is a witch and is excited at the idea of having a witch for a friend. She helps save Emma from Torres in season one, but in season two their friendship is tested, when [[spoiler: Emma had to get rid of Phillip, Andi's zombie boyfriend]]. And again in Season 4, when [[spoiler: Andi disagrees with Emma who wants to use her now fully-developed Chosen One powers to bring her mother back.]]
21----
22* BadassAdorable
23* FaceHeelTurn: Has an involuntary one when Maddie places her under a spell to make Andi part of her girl posse. She gets better though.
24* HeterosexualLifePartners: With Emma.
25* IJustWantToBeNormal: Inverted. She really likes the fact that Emma is a witch and gives Emma a WhatTheHellHero speech when Emma states doesn't want to have powers.
26* ILoveTheDead: Had a relationship with a zombie brought to life from a video game in season 2.
27* PerverseSexualLust: Towards a zombie boy she made from cheat codes. When that boy escapes the game, she becomes his girlfriend.
28* TheStarscream: When Maddie turned her into one of her GirlPosse, Andi is quick to out-bitch Maddie and all but takes control from her.
29* TomboyAndGirlyGirl: The Tomboy to Emma's Girly Girl.
30* WhatTheHellHero: Gives one to Emma when Emma explains she never asked to be a witch. Andi tells Emma that she has to own who she is and it's like she doesn't even care.
31
32!!Daniel Miller
33Leader of the Sharks Swim Team. He is Emma's love interest and Maddie's ex boyfriend. At first was unaware of Emma and Maddie's powers. He finds out about them as the season comes to a close, but thinks they lost their powers. When he learns Emma still has her powers in season 2, [[spoiler: he breaks up with her for keeping a secret from him, but they still had feelings for each other and eventually get back together at the season finale]].
34----
35* AmicableExes: With Maddie in season 2.
36* BadassNormal: Despite having no supernatural powers, he still doesn't hesitate to help fight Torres in the first season finale.
37** He and Jax also get into a sword fight while rehearsing for a play. It would have been intense if it weren't for them using a salami and bread stick in lieu of real swords.
38* ButtMonkey: Constantly at the short end of Mr. Alonso's stick. Helps that half the time it's because of Jax's manipulations.
39* CockFight: His rivalry with Jax. They get into a sword fight while they rehearse for the Romeo and Juliet play, as if to vent their frustrations at eachother.
40* InformedFlaw: Mr. Alonso claims that he has bad grades. He was pretty much TheAce in the first season. This becomes very suspicious when you realize Mr. Alonso has it out for Daniel and was the principal at the time of season 2.
41* LovableJock: The head of the school swimming team and is never mean to anyone.
42* NiceGuy
43* OfficialCouple: With Emma as of the end of the first season. [[spoiler: There was a breakup in season 2, but they get back together as that season comes to a close]].
44
45!!Maddie Van Pelt
46Emma's initial antagonist. She is another witch and suspect of being TheChosenOne. She is also Daniel's ex girlfriend, which motivates her vendetta towards Emma. She grows out of it over time and starts a friendship with Diego.
47----
48* AlphaBitch: Started out as this.
49** LovableAlphaBitch: Develops into this in the second season.
50* AmicableExes: To Daniel in season 2.
51* BigBadWannabe: In season one. Acts as the arch enemy of Emma despite being overshadowed by Torres.
52* [[EvenBadMenLoveTheirMamas Even Bad Girls Love Their Parents]]: She is hurt when she thinks her mother is using her and keeps a photographs of her father and her as a baby in her drawer.
53* HeelFaceTurn
54* JerkWithAHeartOfGold: Even in her time as a villain, she cared about her friends and thought that Sophie and Beau make a good couple.
55* ShipperOnDeck: To Sophie and Beau.
56* OfficialCouple: [[spoiler: With Diego as of season 2.]]
57
58!!Diego Rueda
59A member of Daniel's swim team and a good friend of Daniel's. He is also the last of the Churi Kanay (meaning "Son of Fire") who can control elements. He befriends Maddie after she loses her powers and agrees to be her proxy to replace her powers. [[spoiler: They gradually develop a romantic relationship.]]
60----
61* ElementalPowers: He can master fire, ice wind and even open portals.
62* HeroicSacrifice: Attempts one to help [[spoiler: get Maddie's power back.]]
63* InterspeciesRomance: [[spoiler: Diego - a Kanay - forms a romantic relationship with Maddie - a witch.]]
64* LastOfHisKind: [[SubvertedTrope Subverted.]] He is told he is the last of the Kanay, but in Season 3, Mia comes along and turns out to be another one.
65* LovableJock: As part of Daniel's swim team.
66* NiceGuy
67* OfficialCouple: [[spoiler: With Maddie.]]
68* {{Opposites Attract}}: Kanay’s and Witches hate each other, Diego is a Kanay and Maddie is a Witch and they are a couple
69* TokenGoodTeammate: In season 2, he was an unofficial member of the Panthers. It helps that the Panthers became nicer people in season 2.
70
71!!Sophie Johnson
72Maddie's dimmer but more friendly friend. She, and Katie were one of the first to find out Maddie's a witch. In season one, she briefly has a relationship with Beau - a lizard Maddie turned human, but decides to let him go when he wants to be a lizard again.
73----
74* BetaBitch: Not to the extent of Katie though.
75* TheDitz
76* {{Expy}}: Reminds one of a BetaBitch version of [[Series/{{Victorious}} Cat]] [[Series/SamAndCat Valentine]].
77* InterspeciesRomance: Sort of, her boyfriend Beau was a lizard who was turned into a human teenage boy.
78* IWantMyBelovedToBeHappy: While it hurt her, she doesn't hesitate on asking Maddie to turn Beau back into a lizard to be with his family.
79* MasterOfDisguise: Avoid being detected by the principal by painting her entire body the color of the wall.
80
81!!Katie Rice
82A member of Maddie's GirlPosse. She wants to be the head panther but knows that Maddie is a witch. Needless to say, she is still loyal to Maddie.
83----
84* BetaBitch: More so then Sophie, who otherwise is a friendly person if it weren't for being one of the Panthers.
85* FaceHeelTurn: [[spoiler: Willingly teams up with Mia in order to become Head Panther in Season 3]].
86* HeelFaceTurn: [[spoiler: ...and back again to Maddie when she decides Mia is a little too obsessed with wiping out all witches.]]
87* HiddenDepths: Around her birthday she becomes depressed when she thinks no one wants to be her friend and briefly becomes a goth. When Maddie's mother spoils to Katie that they were throwing a surprise birthday party.
88* PetTheDog: Even when working with Mia, she actively protects Andi (who she caught snooping in Mia's room) from getting discovered by Mia and allows Andi to use her as a HumanLadder to escape through a high window.
89* TheStarscream: She has these tendencies at various points, but she values her friendship with Maddie and is well aware that Maddie is more powerful then she is.
90
91!!Jax Novoa
92An Australian wizard who is an exchange student at the high school. He uses his powers to his own devices and imposes himself as Emma's new mentor until he looses his powers to the witches council. [[spoiler: After Emma and Daniel breakup, Jax becomes Emma's new boyfriend. Turns out he is part of his father's TakeOverTheWorld plot and he summons E, Emma's evil clone to help him. It isn't long before he has a HeelFaceTurn.]]
93----
94* AffablyEvil: [[spoiler: Before his HeelFaceTurn]].
95* AntiVillain: [[spoiler: He doesn't seem to have a desire to be evil - he's only following his fathers orders]].
96* BadassAbnormal: Being a wizard aside, when he and Daniel are practicing a sword fight for a play, it gets pretty instense (that is if they hadn't used a salami and breadstick in lieu of swords). And no, he wasn't using his powers.
97* BigBadEnsemble: [[spoiler: Between himself, E, and Desedemona, although they spend their time double crossing each other.]]
98* CockFight: [[spoiler: The love triangle between Jax, Emma and Daniel causes resentment between Jax and Daniel. They vent out their anger by sword fighting while practicing a play.]]
99* DevotedToYou: The reason why he [[spoiler: summons E when Emma wouldn't help him rule the world, and why he helps save the real Emma in the season finale]].
100* HeelFaceTurn: [[spoiler: In the climax, he sides with Daniel and Emma when he puts them in danger]].
101* WeCanRuleTogether: [[spoiler: When he is dating Emma, he suggests they get more powerful and take over the world. When she refused, Jax summons E, Emma's evil clone]].
102* WellDoneSonGuy: [[spoiler: His father is the real mastermind behind Jax's takeover the world plans, and is very curt and hard to Jax when they talk on the phone]].
103
104!!Lily
105
106[[/folder]]
107
108[[folder: Supporting Characters]]
109
110!!Francisco Alonso
111Emma's father, and a man who believes in science, and is not aware of witches, let alone that Emma is one. He's a stern guy, but really cares about Emma. Doesn't like Daniel, but likes Jax. He was a math teacher in season one, but becomes principal following [[spoiler: Torres death]].
112----
113* AmazinglyEmbarrassingParents: Subverted. He has the personality of one, but Emma never seems embarrassed by him.
114* DotingParent: Towards Emma.
115* TookALevelInJerkass: Downplayed, but throughout season two, most of Daniel's interactions with him, have Mr. Alonso having short patience with him.
116** JerkassHasAPoint: When he first got mad at Daniel, Daniel was under a spell that made him say the opposite of what he means, and ends up telling Emma he doesn't like her. The rest of the time, Daniel often messes up, or sometimes Francisco thinks he messes up, at the wrong place at the wrong time.
117
118!!Ursula Van Pelt
119Maddie's mother. A former witch who is more than excited about Maddie being a witch and plans on mentoring her and mooching off her powers. She also has an unrequited crush on Emma's father.
120----
121* AllLoveIsUnrequited
122* ArsonMurderAndJaywalking: When [[spoiler: she has Maddie's powers, the very worst thing she does is put Mr. Alonso under a love spell.]]
123* BigBadWannabe: Spends her time in the first season mooching off of Maddie's powers. In the second season [[spoiler: when she actually does have Maddie's powers]], she still isn't much of a threat.
124* LaserGuidedKarma: [[spoiler: After Maddie gets his powers back, one of the first things she does in make Ursula her temporary servant]]
125* RichBitch
126* StalkerWithACrush: To Mr. Alonso.
127
128!!The Terrible 3 (Tommy, Melanie and Rick Miller) (A.k.a the T-3)
129Daniel’s three younger siblings. The T-3 are a trio of pranksters who also serve as the anti-hero’s of the series.
130----
131* ButtMonkey: In season 3, the T-3 are held accountable for pranking Ursula Van Pelt, after being framed by the H2O. The H2O prank the Terrible 3 soon after.
132
133* RightForTheWrongReasons: When the T-3 discover that Mia had snuck into their home, they accuse her of spying on the behalf of the H2O. Mia was not in league with the H2O nor did she even meet the pair. However, she did masquerade as Andi Cruz to gain information regarding Emma making Mia guilty of infiltrating the Miller residence. In that regard, Mia was operating as a spy.
134
135!!Jessie Novoa
136
137Jax’s Long Lost Sister.
138
139----
140
141
142
143[[/folder]]
144
145[[folder: Other Characters]]
146
147!!Tony Myers
148A boy who befriends Emma in season one. An aspiring magician who learns that Emma is a witch, and has a crush on her.
149----
150
151* MuggleBestFriend: Along with Andie.
152* PutOnABus: Along with Mac, the two left the series between season one and two, and haven't been seen since.
153
154!!Mac Davis
155Diego's best friend and a member of The Sharks. One of the first to discover Diego is a Kanay.
156----
157* LovableJock: As a member of the Sharks.
158* MuggleBestFriend: To Diego.
159* PutOnABus: Between season one and two, along with Tony.
160
161!!Principal Torres
162The high school principal in the first season. She's a former witch who wants her powers back and will stop at nothing to get them back.
163----
164* BigBad: Of the first season.
165* CharacterDeath: [[spoiler: Killed by Emma and Maddie in the season finale.]]
166* ChildHater: She says when she has her powers back, the children will be the first to go.
167* TheDreaded: Lily puts it best.
168--> Maddie turned me into a monkey. The principal would turn you into a monkey, place you in the jungle and have you torn apart by jackals.
169* EvilIsHammy
170* FauxAffablyEvil
171* KnightOfCerebus: The only thing remotely funny about her is her over the top personality.
172* PragmaticVillainy: Turns people and students into frogs and keeps them in her aquarium, and is sure to do the same to their families to make sure they don't ask questions.
173* SadistTeacher: Ditto on the sadist part.
174* TheSociopath
175* WouldHurtAChild: See ChildHater above
176
177!!Coach Julio
178
179!!Agamemmon
180
181!!Desdemona
182
183!!Ramona
184
185!!E
186[[spoiler: An evil clone of Emma, initially created when Emma has created multiple clones of herself. After being seemingly dealt with, she returns near the end of the season as a major antagonist.]]
187----
188* BigBadEnsemble: [[spoiler: With Jax and Desdemona. They spend their time as antagonists double crossing each other.]]
189* DarkIsEvil: [[spoiler: Dresses in black clothes.]]
190* EnemyWithout: [[spoiler: A magically created clone use to represent the evil within her.]]
191* FirstKiss: [[spoiler: Kisses Jax, while he thought she was Emma]]
192* MadeOfEvil: [[spoiler: Being an evil clone and all.]]
193* WalkingSpoiler
194
195!!Jake Novoa
196Jax's father in Australia. A wizard who sent Jax to America to get close to the Chosen One and use her to take over the world. Initially appeared as a voice on Jax's phone, and appears in person in season four as a direct threat.
197----
198* AbusiveParents: During his phone call to Jax, he is very harsh and curt with him. He is quick to call Jax a disappointment. [[spoiler: Subverted in Season 4, when Jake is revealed to actually care about Jax despite being strict and neglectful towards him. The reason why Jake often left Jax to his own devices was because he was looking for his wife and daughter.]]
199* BadassInANiceSuit
200* BigBad: Of season 4. [[spoiler: Subverted, when Liana Woods (Jake’s Wife) is revealed to be the true villain for that season.]]
201* CurbStompBattle: At the receiving end of one from Diego.
202* TheDreaded: Even the Witches Council are afraid of him.
203* KnightOfCerebus: Is played dead serious, despite not actually appearing and lacks the [[EvilIsHammy comical quirks]] that Torres has.
204* ManBehindTheMan: He's the mastermind behind Jax's TakeOverTheWorld plan.
205* RoaringRampageOfRevenge: When it turns out [[spoiler: Urusla was hiding his wife from him]], he attacks the Van Pelt family reunion.
206* WouldHurtAChild: Attacks the Van Pelt family reunion, and intended to kill Maddie as his first target.
207* PoorCommunicationKills: When Lilanna returns, Jake attempts to warn his children about their mother, however, they (Particularly Jax) Don’t belive him. To be fair Jake wasn’t particularly fatherly towards Jax and subsequently brainwashed the latter into forgetting about Jessie and thinking that their mother was dead. Had Jake not brainwashed Jax nor be so critical of the latter, Jax and Jessie would’ve been more inclined to listen to their father’s warning.
208* RedHerring: Given Jake’s tense relationship with Jax as well as casting a spell on the latter that caused Jax [[spoiler:to not only forget about his sister’s existence but made him think that his mother was dead]], Jake Nevoa seemed set up the be the major antagonist season 4. It’s later revealed that [[spoiler: Jake’s wife Liana Woods]] is the true villain of that season.
209
210!! Mia
211
212A Kanay who appears in Season 3 with a grudge against The Chosen One.
213
214----
215
216* BerserkButton: '''Don't''' take her necklace. She holds Emma and co. hostage over it.
217* BigBad: Of Season 3.
218* ConscienceMakesYouGoBack: In the Season 3 finale, she and Emma get sucked into Andi's ''Zombie Apocalypse 3'' video game and attacked by zombies. Mia initially leaves Emma for dead, but goes back to save her at the last minute.
219* EasilyForgiven: After her HeelFaceTurn, the Witches' Council wants to take her in for punishment, but [[AllLovingHero Emma]] makes a DeclarationOfProtection and tells them to back off.
220* FreudianExcuse: [[spoiler: The Principal killed her parents]], so she now holds a grudge against all witches and wants to kill Emma, their leader. She gets over it at the end of Season 3.
221* HeelFaceTurn: She makes peace with Emma in the Season 3 finale and releases Diego, who she'd made her slave earlier.
222* IrrationalHatred: While her anger towards witches [[spoiler: over the death of her parents]] is understandable, neither Emma nor any of the witches in the cast of Season 3 had anything to do with that and have done nothing to hurt her, even in self-defense. She comes to her senses by the end of the season.
223* RedemptionRejection: Numerous characters (Daniel, Diego, and Andi) try to persuade her to give up her vendetta against witches, but she keeps right on going anyway. She finally makes a HeelFaceTurn in the Season 3 finale.
224* TragicKeepsake: Her necklace, doubling as an OrphansPlotTrinket. It is made from a powerful crystal that wards off magic. Mia uses it to protect herself from witches, but even when it becomes clear that they mean her no harm, she insists on recovering the necklace when it's lost [[spoiler: because it's the last thing she has from her dad.]]
225
226!! Liana Woods
227
228Mother of Jax [[spoiler: and Jessie]].
229
230----
231
232* MamaBear: Liana is overjoyed to see her son again after being forced to abandon him years earlier. She explains that the reason why she left was because she wanted Jax and Jessie to be happy and healthy while Jake intended to exploit their children in taking over the Witch Realms. Liana intended to leave with both her children, but was forced to leave Jax behind. [[spoiler: Subverted when Liana is revealed to be the true villain of season 4.]]
233* Missing Mom: In the season 2 episode "Stormageddon" Jax reveals to Emma that his mother is deceased. [[spoiler: In Season 4, Liana is revealed to be alive. Liana ran away from her husband taking her then Infant daughter with her. Jake brainwashed Jax into believing that Liana was dead.]]
234* EvilMatriarch: Liana wants to take over the Witch Realms and is not above taking advantage of her own kids.
235
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