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* AudienceAlienatingPremise: Many people, such as cinematographers, see vertical {{aspect ratio}}s as heresy against the cinematic medium. They also claim it appeals to the LowestCommonDenominator of people too lazy to turn their phones sideways, while most movie screens and televisions are unable to turn vertical. Some have commented about how the close-up and medium shots awkwardly fitted things like faces and two people next to each other, respectively.

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* AudienceAlienatingPremise: Many Vertical video is a BerserkButton to many people, such as cinematographers, including cinematographers. They see vertical {{aspect ratio}}s as irritating to the eyes, claustrophobic, a cause of unnecessary pans, or even heresy against the cinematic medium. They also claim it appeals to the LowestCommonDenominator of people too lazy to turn their phones sideways, while most movie screens and televisions are unable to turn vertical. Some have commented about how the close-up and medium shots awkwardly fitted things like faces and two people next to each other, respectively.
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* AudienceAlienatingPremise: Many people, such as cinematographers, see vertical {{aspect ratio}}s as heresy against the cinematic medium. They also claim it appeals to the LowestCommonDenominator of people too lazy to turn their phones sideways, while most movie screens and televisions are unable to turn vertical. Some have commented about how the close-up and medium shots awkwardly fitted things like faces and two people next to each other, respectively.

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