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no longer a trope


Hope Mongering can also apply to advertising for a product that shows optimal results, which often requires numerous unpleasant secondary requirements to the product: a commercial for a pyramid scheme will show the RidiculouslyAverageGuy with a convertible, a big house, and an attractive woman, not mentioning that to get that kind of money, you need to either hustle or do quasi-legal things, or both. As another example, weight loss or muscle gaining products will show (respectively) slender, shapely models and completely ripped muscle-men who have supposedly used their products, not (or barely, as required by law) mentioning the hard work, exercise, and modified diet that goes into physiques like those in addition to the product. If they can avoid suggesting that [[ResultsNotTypical these results are not typical]], they will. What they're selling is unrealistic hope.

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Hope Mongering can also apply to advertising for a product that shows optimal results, which often requires numerous unpleasant secondary requirements to the product: a commercial for a pyramid scheme will show the RidiculouslyAverageGuy with a convertible, a big house, and an attractive woman, not mentioning that to get that kind of money, you need to either hustle or do quasi-legal things, or both. As another example, weight loss or muscle gaining products will show (respectively) slender, shapely models and completely ripped muscle-men who have supposedly used their products, not (or barely, as required by law) mentioning the hard work, exercise, and modified diet that goes into physiques like those in addition to the product. If they can avoid suggesting that [[ResultsNotTypical these results are not typical]], typical, they will. What they're selling is unrealistic hope.
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-> '''Monger:'''
-> ''1. A dealer in a specific commodity. Often used in combination: an ironmonger.''
-> ''2. A person promoting something undesirable or discreditable. Often used in combination: a scandalmonger; a warmonger.''
-> [[http://dictionary.reference.com/browse/monger ''The American Heritage Dictionary'']]

-> '''Hope:'''
-> ''1. Mankind's greatest weakness and greatest strength.''
-> ''2. The delusion that your situation is not as objectively bad as it is.''
-> [[http://www.urbandictionary.com/define.php?term=Hope The Urban Dictionary'']]
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The PepsiCo corporate logo hasn't changed since 2001.


** After the election, [=PepsiCo=] even changed its logo to be similar to Obama's "Rainbow O" logo and started using ambiguous signage saying things like "Hope," without even saying anything about their product.

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** After the election, [=PepsiCo=] Pepsi even changed its logo to be similar to Obama's "Rainbow O" logo and started using ambiguous signage saying things like "Hope," without even saying anything about their product.

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