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* BellyDancer: In one show, Gordon went to a failing establishment where the proprietor saw her restaurant as a vehicle for showing off her belly dancing skills. She was blissfully oblivious to the ''food'' being crap, just as long as she could get to dance in front of an appreciative audience. Gordon's initial response was a disbelieving [[StockBritishPhrases Gordon Bennett]]! He then had the task of explaining to her that she'd got her priorities wrong and her first concern should be the quality of the food (which was dire). Gordon also did not come over as a great fan of a belly dancing floor show even when the food served was good. Even worse, this was a Southern-themed restaurant, so the belly dancing doesn't even fit the theme (making the diners feel awkward), and it's located in the ''Pacific Northwest''. His peice-to-camera at the end shows he ''still'' can't wrap his head around it.
-->Belly-dancing, soul food, in the Northwest. Good God. . .
-->Belly-dancing, soul food, in the Northwest. Good God. . .
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** Implied to be the case at Mangia Mangia. The owner Julie keeps the head chef employed at the restaurant even though he apparently assaulted her daughter Janelle.
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** Katy, the waitress from Amy's Baking Company, asked Amy for confirmation that an order was going to the right table. Amy's response? Fire the waitress on the spot, drive her to tears and then [[KickTheDog call her back to tell her she shouldn't walk away from her while reminding her that she was still fired.]]
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* CoolOldLady:
** Charita aka. Momma Cherri, of Momma Cherri's Soul Food Shack. You know that you are a truly exceptional cook when one of the world's most renowned chefs clears his plate of all your food and calls it "bloody delicious".
** Rosemary Leone, of Leone's. Well regarded by all of her staff as a kind and affable woman, bearing up through poor health with a cheerful attitude and still working at the restaurant despite spending three years in a coma, and even showing a feisty side by playfully flirting with Gordon.
** Mary, from Blackberry's. While Shelly was very much a LethalChef, her mother Mary who chips in on the dessert fridge made a delicious red velvet cake that even impressed Gordon (leading to a quote that became the birth of an [[MemeticMutation internet meme]]). She also delivers a simple but epic putdown to Shelly when she laughs off Gordon's critiques.
** Charita aka. Momma Cherri, of Momma Cherri's Soul Food Shack. You know that you are a truly exceptional cook when one of the world's most renowned chefs clears his plate of all your food and calls it "bloody delicious".
** Rosemary Leone, of Leone's. Well regarded by all of her staff as a kind and affable woman, bearing up through poor health with a cheerful attitude and still working at the restaurant despite spending three years in a coma, and even showing a feisty side by playfully flirting with Gordon.
** Mary, from Blackberry's. While Shelly was very much a LethalChef, her mother Mary who chips in on the dessert fridge made a delicious red velvet cake that even impressed Gordon (leading to a quote that became the birth of an [[MemeticMutation internet meme]]). She also delivers a simple but epic putdown to Shelly when she laughs off Gordon's critiques.
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** Sebastian's pizza menu (available [[https://web.archive.org/web/20071110120630/http://sebastiansrestaurant.com/menu// here]] on web archive). It's massively bloated, featuring ''eight'' types of fries (for a pizzeria), burgers, sandwiches, steaks, seafood, salads, desserts and even breakfasts on weekends. It took the waitresses up to ten to fifteen minutes of their time, each time to explain how the "concept" worked to the customers. Indecisive customers were left overwhelmed with options that [[CordonBleughChef often didn't work together at all]]. And on top of all that, the sheer amount of food bought in meant the restaurant was paying through the nose in costs.
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*** A good number of his pizza ideas were simply not flavour-balanced. Take the "Meat Man" for example: salami, pepperoni, bacon, sausage, blue cheese, BBQ sauce and basil, with nothing to counteract all that salty flavour.
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** Probably the ultimate example being Campania's from Fair Lawn, NJ. Despite initially starting to recover after Gordon's visit, owner Joseph Cerniglia separated from his wife Melissa after she discovered he was having an affair with the pastry chef and filed for divorce, and she took custody of the children too. Joseph sold the restaurant in September 2010 and then eight days later [[DrivenToSuicide took his own life by jumping off the George Washington Bridge]]. The episode still does not re-air in the US out of respect for Joseph and his family.
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* BittersweetEnding: If the episode doesn’t conclude on a full-on DownerEnding, then it can conclude with this, with the restaurant being closed or other complications:
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* BittersweetEnding: If the episode doesn’t conclude on a full-on DownerEnding, then it can conclude with this, with the restaurant being closed or other complications:complications. For many, this is the best they can hope for:
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* BittersweetEnding:
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* BittersweetEnding: If the episode doesn’t conclude on a full-on DownerEnding, then it can conclude with this, with the restaurant being closed or other complications:
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* BaitAndSwitch: Lisa had a tendency to hide in the bathroom when things were getting too stressful for her in "Lido di Manhattan's". When Gordon Ramsay revisited the establishment a year later, he returns... and Lisa's in the bathroom. But it turns out she ''wasn't'' hiding, just genuinely needed to take a bathroom break. Lisa proceeded to then showcase that she had [[CrouchingMoronHiddenBadass done a 180]] and became one of the show's genuine success stories.
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* DisproportionateRetribution: Overlapping with CantTakeCriticism, Denise of Cafe Hon pulls and discards almost the entire menu -- including basics like French fries -- over minor complaints[[note]]some of which she caused by yelling at the chefs for not plating asparagus the way she liked ''while they were trying to cook'', distracting them and preventing them from cooking the food properly, and banning them from seasoning the fries, resulting in them being served bland[[/note]], leading to over ''seven hundred dollars''' worth of perfectly useable ingredients being dumped and wasted in one night.
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* DisproportionateRetribution: Overlapping with CantTakeCriticism, Denise of Cafe Hon 86es (in other words, pulls and discards from the menu, including discarding any that's already prepared) almost the entire menu -- including basics like French fries -- over minor complaints[[note]]some of which she caused by yelling at the chefs for not plating asparagus the way she liked ''while they were trying to cook'', distracting them and preventing them from cooking the food properly, and banning them from seasoning the fries, resulting in them being served bland[[/note]], leading to over ''seven hundred dollars''' worth of perfectly useable ingredients being dumped and wasted in one night.
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* DisproportionateRetribution: Overlapping with CantTakeCriticism, Denise of Cafe Hon 86's almost the entire menu -- including basics like French fries -- over minor complaints[[note]]some of which she caused by yelling at the chefs for not plating asparagus the way she liked ''while they were trying to cook'', distracting them and preventing them from cooking the food properly, and banning them from seasoning the fries, resulting in them being served bland[[/note]], leading to over ''seven hundred dollars''' worth of perfectly useable ingredients being dumped and wasted in one night.
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* DisproportionateRetribution: Overlapping with CantTakeCriticism, Denise of Cafe Hon 86's pulls and discards almost the entire menu -- including basics like French fries -- over minor complaints[[note]]some of which she caused by yelling at the chefs for not plating asparagus the way she liked ''while they were trying to cook'', distracting them and preventing them from cooking the food properly, and banning them from seasoning the fries, resulting in them being served bland[[/note]], leading to over ''seven hundred dollars''' worth of perfectly useable ingredients being dumped and wasted in one night.
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** Several restaurants that Gordon helped to turn around ultimately went out of business during the 2008 recession or the UsefulNotes/Covid19Pandemic.
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* AllForNothing: For all the work Gordon puts into some restaurants, most end up shuttering anyway. In some cases, the owners revert back to their old ways as soon as he leaves; sometimes minor, sometimes drastically. In other cases, the places follow Ramsay's instructions totally, or at least partially, but they are too far in debt to recover, or in a handful of cases, they sell the restaurant after Ramsay's revamp. [[note]] Reports show around a 40 percent success rate for the restaurants that Gordon has visited. Competing show Series/RestaurantImpossible has around a 30 percent success rate for comparison. [[/note]]
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* AllForNothing: For all the work Gordon puts into some restaurants, most end up shuttering anyway. In some cases, the owners revert back to their old ways as soon as he leaves; sometimes minor, sometimes drastically. In other cases, the places follow Ramsay's instructions totally, or at least partially, but they are too far in debt to recover, get derailed by circumstances beyond their control (such as an economic recession), or in a handful of cases, they sell the restaurant after Ramsay's revamp. [[note]] Reports show around a 40 percent success rate for the restaurants that Gordon has visited. Competing show Series/RestaurantImpossible has around a 30 percent success rate for comparison. [[/note]]
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* DoWellButNotPerfect: An unfortunate reality that contributed to some of the series' [[DownerEnding downer]] and [[BittersweetEnding bittersweet]] endings. Some restaurants actually ''did'' follow Ramsay's advice - but they unfortunately did so well that they couldn't keep up with demand and/or their lease(s) went up.[[labelnote:*]]A lot of restaurants and stores don't actually own the building(s) they are in - this is incredibly risky.[[/labelnote]]
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* DoWellButNotPerfect: An unfortunate reality that contributed to some of the series' [[DownerEnding downer]] and [[BittersweetEnding bittersweet]] endings. Some restaurants actually ''did'' follow Ramsay's advice - but they unfortunately did so well that they couldn't keep up with demand and/or their lease(s) went up.[[labelnote:*]]A lot of restaurants and stores don't actually own the building(s) they are in - this is incredibly risky.risky, as it means they will have trouble relocating. Increased success can often cause the lease to go up, and can even harm their neighbouring businesses since ''their'' leases go up, too.[[/labelnote]]
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Changed line(s) 189 (click to see context) from:
* DoWellButNotPerfect: An unfortunate reality that contributed to some of the series' [[DownerEnding downer]] and [[Bittersweet bittersweet]] endings. Some restaurants actually ''did'' follow Ramsay's advice - but they unfortunately did so well that they couldn't keep up with demand and/or their lease(s) went up.[[labelnote:*]]A lot of restaurants and stores don't actually own the building(s) they are in - this is incredibly risky.[[/labelnote]]
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* DoWellButNotPerfect: An unfortunate reality that contributed to some of the series' [[DownerEnding downer]] and [[Bittersweet [[BittersweetEnding bittersweet]] endings. Some restaurants actually ''did'' follow Ramsay's advice - but they unfortunately did so well that they couldn't keep up with demand and/or their lease(s) went up.[[labelnote:*]]A lot of restaurants and stores don't actually own the building(s) they are in - this is incredibly risky.[[/labelnote]]
