History HoYay / LoveLive

** '''Maki:''' If it's only halfway… wouldn't you still end up getting soaked! It can’t be helped, I’ll walk you to your house!

** The Valentine's Day audio drama has Muse break up into "pairs" in an attempt to come up with their perfect Valentine scenario. Nico's scenario involves two anguished friends (who are secretly twin siblings!) slowly overcoming taboo and admitting their true feelings to each other. Nico and Maki act the scenario out, and after they finish, the rest of the gang are moved to tears (even the normally cool-headed Eli is weepy). They then declare their undying support for the "couple". Maki immediately tries to shoot them down due to the fact they were only "acting", but her friends get more and more aggressive with their support. Some choice quotes include:

** The two of them strike up an immediate connection from the moment they meet each other. Tied by their desire to go to UTX, Nico and Maki spend quite a bit of time together. Maki usually ends up getting caught up in Nico's schemes and she has a tendency of blushing furiously when Nico gets close to her (which is an incredibly common occurrence). Unlike in the the other adaptations, Maki and Nico are very friendly to each other.

** [[http://36.media.tumblr.com/11a54863a6373f141ee5a9684d283028/tumblr_nnoknzrVg81tbna75o3_500.jpg Nico's Maki-chan]]

** The two of them strike up an immediate connection from the moment they meet each other. Tied by their desire to go to UTX (and because of the fact that Nico is a first year in the manga) Nico and Maki spend quite a bit of time together. Maki usually ends up getting caught up in Nico's schemes and she has a tendency of blushing furiously when Nico gets close to her (which is an incredibly common occurrence). Unlike in the the other adaptations, Maki and Nico are very friendly to each other.

** It's should be considered as AscendedFanon since Nico and Maki aren't original paring to each other in earlier work. As seen in many earlier artworks and concept that the creator has an intention to pair Nico with Nozomi much more than other of her partners of choices[[labelnote:Note]]Hanayo, Kotori and Maki[[/labelnote]]. But as the series progressed, Nico x Maki has since rise in popularity (and goes skyrocketed after the 4th PV), The original intention was mostly dropped in the favor of them, Other noticeably begin the numbers of official artworks before and today between Nico and Maki.

Even for a cast that's entirely comprised of schoolgirls, ''Franchise/LoveLive'' has quite a bit of yuri subtext in. The reason for this can be attributed to fact that Sakurako Kimino [[LightNovel/StrawberryPanic (yes, that Sakurako Kimino)]] came up with the original concept for the characters. It's pretty clear that she's a fan of this trope herself, given the sheer amount of subtext in her works. To wit, the manga and light novels she's penned have quite a bit of blatant LesYay in it. It's worth noting that the anime has noticeably less yuri subtext in it, but it's still prominent to the point where it is worth mentioning.

** After a run in with the UTX student council president, Eli is distraught over the latter's conceited nature. She questions the rival's student council president's proclivity towards Otonokizaka aggression but Nozomi comes to a radical conclusion; the UTX student council president likes Eli, and only causes trouble for her as a result of that. Eli is flustered by Nozomi's wild assessment, but it's what Nozomi says afterwards that sends her into blush meltdown:

* Contrary to popular belief, this pairing was HUGE ''before'' the anime. So big in fact, that even during the pre-anime days the number of Nico/Maki fanart on pixiv easily dwarfed every other popular pairing. In fact, fans were actually surprised at the relative lack of Nico and Maki interaction in the first season, which sparked confusion in the newer members of the fanbase when season 2 skyrocketed up the pairing.

* Special note about the pair is it likely come from [[AscendedFanon fans themselves]] (possibly due to their contrast personality). As in most of earlier works has a little of them paring up together (Nico mostly get paired with Nozomi, with both Hanayo and Rin from time to time). It's not until recent years where the amount of shiptease between the two characters got significantly increase.

[[/folder]]

** The biggest source of subtext comes from episode 5 of the second season. The episode mostly revolves around Rin's complex about being pretty, with Hanayo assuring that she's cute and (in her words) the cutest person in the world. She also goes on to say that Rin is cute to the point where she wants to hold her tightly, and the mood in [[http://i.imgur.com/YlPQvaI.gif this]] particular moment definitely has some romantic undertones.

* Hanayo and Rin have some as well by merit of being TomboyAndGirlyGirl and already close friends. The fifth episode of season two furthers this with Hanayo spending the episode insisting that Rin is cute, to the point of stating that she's so cute, she wants to hold her tightly.

* The summer festival chapter has a very tender moment between the two of them. Nico and Maki meet each other early, and end up being separated shortly after. After Nico reunites with Maki, the latter is rattled (she sprained her ankle), and on the brink of tears. Nico soothes her by gently holding her hand and leading the way. Nico's inner thoughts describe the moment in a very intimate manner. She makes a point to mention that their feelings reached each other without the use words, and that this would be a moment she would remember for life. At the end of the chapter, she makes a declaration:

* The New Year's audio drama kicked this pairing into overdrive. It starts off with everyone but Nozomi making their wishes for the New Year. The girls then confront Nozomi about it, but Nozomi states that her answer would inconvenience "someone" Eli attempts to force it out of her, but accidentally falls on top of her. Nozomi then tells Eli to get off right away, or else she won't be able to restrain herself. She then admits the truth; she wished for her feelings to reach Eli's. The rest of the girls are shocked, but Nozomi undercuts her previous statement by tacitly admitting that she was fibbing. Kotori notes that Nozomi might actually be in love with Eli; she simply couldn't admit to it, so she decided to play off her confession as a joke

* In the White day event, Maki gives a follow up of what happened on Valentine's Day to the player; it turns out that Nico had the same idea, and ended up giving chocolate to Maki as well. Maki rejects her chocolate (she states that she wanted nothing in return, much to Nico's chagrin) but she ends up kicking herself for her harsh response. The player then suggests to Maki she give Nico a present in return. What follows is one of the sweetest displays of affection in Love Live! history:

Even for a cast that's entirely comprised of schoolgirls, ''Franchise/LoveLive'' has quite a bit of yuri subtext in. The reason for this can be attributed to fact that Sakurako Kimino [[http://tvtropes.org/pmwiki/pmwiki.php/LightNovel/StrawberryPanic (yes, that Sakurako Kimino)]] came up with the original concept for the characters. It's pretty clear that she's a fan of this trope herself, given the sheer amount of subtext in her works. To wit, the manga and light novels she's penned have quite a bit of blatant LesYay in it. It's worth noting that the anime has noticeably less yuri subtext in it, but it's still prominent to the point where it is worth mentioning.

Even for a cast that's entirely comprised of schoolgirls, ''Franchise/LoveLive'' has quite a bit of yuri subtext in. The reason for this can be attributed to fact that Sakurako Kimino (yes, [[http://tvtropes.org/pmwiki/pmwiki.php/LightNovel/StrawberryPanic that]] Sakurako Kimino) came up with the original concept for the characters. It's pretty clear that she's a fan of this trope herself, given the sheer amount of subtext in her works. To wit, the manga and light novels she's penned have quite a bit of blatant LesYay in it. It's worth noting that the anime has less of it, but it's still prominent to the point where it is worth noting.

* Out of all the pairings, the most notable is Nico and Maki. The 2 characters have a natural chemistry with each other (romantic or otherwise), and it's the pairing that gets the most mentions in the series by far. The manga, light novels, PV's audio drama's and even the anime all outright mention or allude to their close relationship. It's so prominent in fact, that some of the members of Muse actually ship them together. Even the voice actress's ship them together!

Even for a cast that's entirely comprised of schoolgirls, ''Franchise/LoveLive'' has quite a bit of yuri subtext in. The reason for this can be attributed to fact that Sakurako Kimino (yes, that [[http://tvtropes.org/pmwiki/pmwiki.php/LightNovel/StrawberryPanic Sakurako Kimino]]) came up with the original concept for the characters. It's pretty clear that she's a fan of this trope herself, given the sheer amount of subtext in her works. To wit, the manga and light novels she's penned have quite a bit of blatant LesYay in it. It's worth noting that the anime has less of it, but it's still prominent to the point where it is worth noting.

!!!PV's:

!!!Audio Drama's:

!!!The Manga:

!!!The Anime:

* There's noticeably less NicoMaki subtext in comparison to the other adaptations, but it's still there. There's a bit of it intermixed throughout the first season, and there's quite a bit of it in season 2.

* The most prominent pairing after Nico x Maki, Nozomi x Eli received quite a bit of attention in the various Love Live! adaptations as well. Its existence actually dates back all the way to the drama CD that was released after the 2nd LIVE, and it's only gotten more prominent since. Nozomi and Eli have a natural closeness to each other, as the usually reserved Eli opens up to Nozomi is rather fixated on Eli. This pairing arguably borders on canon, at least on Nozomi's part, given how flirty (and sometimes possessive) she is with Eli.

* In the third episode of season two, Nozomi really seems interested in getting Eli to wear a sexy dress for their performance.

Even for a cast that's entirely comprised of schoolgirls, ''Franchise/LoveLive'' has quite a bit of yuri subtext in. The reason for this can be attributed to fact that Sakurako Kimino (yes, that [[http://tvtropes.org/pmwiki/pmwiki.php/LightNovel/StrawberryPanic Sakurako Kimino]]) came up with the original concept for the characters. It's pretty clear that she's a fan of this trope herself, given the sheer amount of subtext in her works. To wit, the manga and light novels she's penned have quite a bit of LesYay in it, and while the anime has noticeably less (due to the different writers) there are still a handful of moments.

[[folder:Eli x Nozomi]]

It's no surprise that ''Franchise/LoveLive'' has a lot of LesYay, given that it's a SchoolgirlSeries.

* Out of all the pairings, the most notable is Nico and Maki. This gets the most mentions in the series, and gets taken Up To Eleven in the second season when the producers decide to add it in as Fanservice.
** In Season 2 Episode 1, during a late-night group phone conversation the rest of the team are all at home in their pajamas, but only Nico and Maki are still outside together for reasons unknown. Nico is even dressed up nicely and wearing heels, discounting the possibility of it being practice.
** In Season 2 Episode 2, the pair share another late night date moment with roasted yams (with blushing on both parties), during the short moment when Eli excuses herself from their group.
** In Season 2 Episode 4, when the group is speculating about why Nico skipped practice, Maki's eyes turn ''deadly'' at the suggestion that Nico has plans to cook dinner for an "important visitor".
** Season 2 Episode 5 shows Nico clinging to Maki near the end of the episode when Rin comes out to reveal her more feminine outfit.
** Season 2 Episode 11 Has Maki tearfully telling Nico that she doesn't want a μ's without her.
** The cover to the 4th single ''Mogyutto "LOVE" de Sekkin Chuu!'' has Nico wrapping her arms around Maki and in the PV, Maki gives a surprised Nico Valentine's day chocolate. The latter is especially notable as the rest of the members are giving their chocolate to an unknown person.
** It's should be note that they are originally "FanPreferredCouple" until it became AscendedFanon. Despite being in the same mini-unit, both Nico and Maki didn't have much connection between each other in the earlier days of franchise. Back then, Nico was paired up with Nozomi more than anyone else.
** The Season 2 Volume 2 BD gave them their own duet song: "Zurui Yo magnetic today", showing both of them in a very {{tsundere}} dynamic.

---> ''Ahh. I’m really weak.''

* Season 2 Episode 11 Has Maki tearfully telling Nico that she doesn't want a μ's without her.

** In the third episode of season two, Nozomi really seems interested in getting Eli to wear a sexy dress for their performance.

It's no surprise that ''Franchi given that it's a SchoolgirlSeries.