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** According to Michael Ritchie, [=McKay=] was actually based on John V. Tunney, the Democratic Senator from California whose 1970 campaign Ritchie had worked on.
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** According to Michael Ritchie, [=McKay=] was actually based on John V. Tunney, the Democratic Senator from California whose 1970 campaign Ritchie had worked on. Screenwriter Jeremy Larner also drew from his experiences working for Eugene McCarthy's 1968 presidential campaign.
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* CallBack: On Election Day, when it's clear Bill actually might win, and after he's made a lot of compromises, he finds Marvin's matchbook with "YOU LOSE" written on it.
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* CallBack: On The night before Election Day, when it's clear Bill actually might win, and after he's made a lot of compromises, he finds Marvin's matchbook with "YOU LOSE" written on it.
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** According to Michael Ritchie, [=McKay=] was actually based on John V. Tunney, a Democratic Senator from California whose 1970 campaign Ritchie had worked on.
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** According to Michael Ritchie, [=McKay=] was actually based on John V. Tunney, a the Democratic Senator from California whose 1970 campaign Ritchie had worked on.
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** According to Michael Ritchie, [=McKay=] was actually based on John V. Tunney, a California Democrat who served in the U.S. House from 1965–71 and in the Senate from 1971–77. Ritchie had worked for Tunney's initial Senate election campaign in 1970.
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** According to Michael Ritchie, [=McKay=] was actually based on John V. Tunney, a Democratic Senator from California Democrat who served in the U.S. House from 1965–71 and in the Senate from 1971–77. whose 1970 campaign Ritchie had worked for Tunney's initial Senate election campaign in 1970.on.
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** According to Michael Ritchie, [=McKay=] was actually based on John V. Tunney, a California Democrat who served in the U.S. House from 1965–71 and in the Senate from 1971–77. Ritchie had worked for Tunney's initial Senate election campaign in 1970.
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* CorruptPolitician: What Bill starts out determined to avoid becoming.
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* BittersweetEnding
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* BittersweetEndingBittersweetEnding: Bill wins the election, but at the cost of compromising much of what he once stood for.
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* StepfordSmiler: Bill's wife, Karen, becomes this more and more as the campaign progresses.
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* PantyShot: A young woman lifts her skirt at Bill, revealing she's wearing one of his campaign buttons on the front of her panties.
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** In another scene, Bill is late for a meeting with his father. When one of the staffers suggests he was held up in traffic, another blurts out that saw him at the hotel. This prompts the senior [=McKay=] to state with a smirk, "There are some things more important than an election."
to:
** In another scene, the scene just prior, Bill is running late for a meeting with his father. When one of the staffers suggests he was held up in traffic, another blurts out that she saw him at the hotel. This prompts the senior [=McKay=] to state remark with a smirk, "There are some things more important than an election."
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* YourCheatingHeart: One shot, of a pretty young campaign worker leaving a hotel room, followed by Bill as he buttons up his suit, implies that Bill is cheating on his wife. This is never followed up on.
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* YourCheatingHeart: One shot, of a pretty young campaign worker leaving a hotel room, followed by Bill as he buttons up his suit, implies that Bill is cheating on his wife. This is never followed up on.on.
** In another scene, Bill is late for a meeting with his father. When one of the staffers suggests he was held up in traffic, another blurts out that saw him at the hotel. This prompts the senior [=McKay=] to state with a smirk, "There are some things more important than an election."
** In another scene, Bill is late for a meeting with his father. When one of the staffers suggests he was held up in traffic, another blurts out that saw him at the hotel. This prompts the senior [=McKay=] to state with a smirk, "There are some things more important than an election."
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-->'''Bill:''' Any comments? Suggestions? (*''{{beat}}''*) Dirty jokes?
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-->'''Bill:''' Any comments? Suggestions? (*''{{beat}}''*) (''{{beat}}'') Dirty jokes?
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* ChirpingCrickets: During one of Bill's stump speeches, TheReveal shows him greeted by a nearly-empty high school gymnasium. Only the rubbing of a single chair against the floor breaks the deathly silence.
-->'''Bill:''' Any comments? Suggestions? (*''{{beat}}''*) Dirty jokes?
-->'''Bill:''' Any comments? Suggestions? (*''{{beat}}''*) Dirty jokes?
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Changed line(s) 9,10 (click to see context) from:
Political campaign specialist Marvin Lucas (Boyle) recruits Bill [=McKay=] (Redford) to run for a U.S. Senate seat in California as a Democrat against incumbent Republican Crocker Jarmon. Bill is a lawyer and left-wing legal activist who happens to be the son of popular former governor John J. [=McKay=] (Melvyn Douglas). Bill is reluctant to run a campaign that would force him to abandon his principles, but Lucas reassures him that he won't have to abandon his principles because he doesn't have a shot at winning--Lucas even goes so far as to write the promise "YOU LOSE" on a matchbook. Since Bill doesn't have a prayer, he can say what he wants and raise awareness of liberal issues.
to:
Political campaign specialist Marvin Lucas (Boyle) recruits Bill [=McKay=] (Redford) to run for a U.S. Senate seat in California as a Democrat against incumbent Republican Crocker Jarmon. Bill is a lawyer and left-wing legal activist who happens to be the son of popular former governor John J. [=McKay=] (Melvyn Douglas). Bill is reluctant to run a campaign that would force him to abandon his principles, but Lucas reassures him that he won't have ''have'' to abandon his principles because he doesn't have a shot at winning--Lucas even goes so far as to write the promise "YOU LOSE" on a matchbook. Since Bill doesn't have a prayer, he can say what he wants and raise awareness of liberal issues.
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-> "What do we do now?"
to:
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Political operative Marvin Lucas (Boyle) recruits Bill [=McKay=] (Redford) to run for a U.S. Senate seat in California as a Democrat against incumbent Republican Crocker Jarmon. Bill is a lawyer and left-wing legal activist who happens to be the son of popular former governor John J. [=McKay=] (Melvyn Douglas). Bill is reluctant to run a campaign that would force him to abandon his principles, but Lucas reassures him that he won't have to abandon his principles because he doesn't have a shot at winning--Lucas even goes so far as to write the promise "YOU LOSE" on a matchbook. Since Bill doesn't have a prayer, he can say what he wants and raise awareness of liberal issues.
to:
Political operative campaign specialist Marvin Lucas (Boyle) recruits Bill [=McKay=] (Redford) to run for a U.S. Senate seat in California as a Democrat against incumbent Republican Crocker Jarmon. Bill is a lawyer and left-wing legal activist who happens to be the son of popular former governor John J. [=McKay=] (Melvyn Douglas). Bill is reluctant to run a campaign that would force him to abandon his principles, but Lucas reassures him that he won't have to abandon his principles because he doesn't have a shot at winning--Lucas even goes so far as to write the promise "YOU LOSE" on a matchbook. Since Bill doesn't have a prayer, he can say what he wants and raise awareness of liberal issues.
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Changed line(s) 9,10 (click to see context) from:
Democratic Party operative Marvin Lucas (Boyle) recruits Bill [=McKay=] (Redford) to run for the U.S. Senate seat in California against incumbent Republican Crocker Jarmon. Bill is a lawyer and left-wing legal activist who happens to be the son of popular former governor John J. [=McKay=] (Melvyn Douglas). Bill is reluctant to run a campaign that would force him to abandon his principles, but Lucas reassures him that he won't have to abandon his principles because he doesn't have a shot at winning--Lucas even goes so far as to write the promise "YOU LOSE" on a matchbook. Since Bill doesn't have a prayer, he can say what he wants and raise awareness of liberal issues.
to:
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Changed line(s) 9,10 (click to see context) from:
Democratic political operative Marvin Lucas (Boyle) recruits Bill [=McKay=] (Redford) to run for the U.S. Senate seat in California against incumbent Republican Crocker Jarmon. Bill is a lawyer and left-wing legal activist who happens to be the son of popular former governor John J. [=McKay=] (Melvyn Douglas). Bill is reluctant to run a campaign that would force him to abandon his principles, but Lucas reassures him that he won't have to abandon his principles because he doesn't have a shot at winning--Lucas even goes so far as to write the promise "YOU LOSE" on a matchbook. Since Bill doesn't have a prayer, he can say what he wants and raise awareness of liberal issues.
to:
Democratic political Party operative Marvin Lucas (Boyle) recruits Bill [=McKay=] (Redford) to run for the U.S. Senate seat in California against incumbent Republican Crocker Jarmon. Bill is a lawyer and left-wing legal activist who happens to be the son of popular former governor John J. [=McKay=] (Melvyn Douglas). Bill is reluctant to run a campaign that would force him to abandon his principles, but Lucas reassures him that he won't have to abandon his principles because he doesn't have a shot at winning--Lucas even goes so far as to write the promise "YOU LOSE" on a matchbook. Since Bill doesn't have a prayer, he can say what he wants and raise awareness of liberal issues.
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Changed line(s) 9,10 (click to see context) from:
Political operative Marvin Lucas (Boyle) recruits Bill [=McKay=] (Redford) to run for the U.S. Senate seat in California against incumbent Republican Crocker Jarmon. Bill is a lawyer and left-wing legal activist who happens to be the son of popular former governor John J. [=McKay=] (Melvyn Douglas). Bill is reluctant to run a campaign that would force him to abandon his principles, but Lucas reassures him that he won't have to abandon his principles because he doesn't have a shot at winning--Lucas even goes so far as to write the promise "YOU LOSE" on a matchbook. Since Bill doesn't have a prayer, he can say what he wants and raise awareness of liberal issues.
to:
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Changed line(s) 7,8 (click to see context) from:
''The Candidate'' is a 1972 film directed by Michael Ritchie, starring Creator/RobertRedford and Peter Boyle. Boyle is Marvin Lucas, who recruits Bill [=McKay=] (Redford) to run for the U.S. Senate seat in California against incumbent Republican Crocker Jarmon. Bill is a lawyer and left-wing legal activist who happens to be the son of popular former governor John J. [=McKay=] (Melvyn Douglas). Bill is reluctant to run a campaign that would force him to abandon his principles, but Lucas reassures him that he won't have to abandon his principles because he doesn't have a shot at winning--Lucas even goes so far as to write the promise "YOU LOSE" on a matchbook. Since Bill doesn't have a prayer, he can say what he wants and raise awareness of liberal issues.
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''The Candidate'' is a 1972 film directed by Michael Ritchie, starring Creator/RobertRedford and Peter Boyle. Boyle is
Political operative MarvinLucas, who Lucas (Boyle) recruits Bill [=McKay=] (Redford) to run for the U.S. Senate seat in California against incumbent Republican Crocker Jarmon. Bill is a lawyer and left-wing legal activist who happens to be the son of popular former governor John J. [=McKay=] (Melvyn Douglas). Bill is reluctant to run a campaign that would force him to abandon his principles, but Lucas reassures him that he won't have to abandon his principles because he doesn't have a shot at winning--Lucas even goes so far as to write the promise "YOU LOSE" on a matchbook. Since Bill doesn't have a prayer, he can say what he wants and raise awareness of liberal issues.
Political operative Marvin
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Changed line(s) 7,8 (click to see context) from:
''The Candidate'' is a 1972 film directed by Michael Ritchie, starring Creator/RobertRedford and Peter Boyle. Boyle is Marvin Lucas, who recruits Bill [=McKay=] (Redford) to run for the U.S. Senate seat in California against incumbent Republican Crocker Jarmon. [=McKay=] is a lawyer and left-wing legal activist who happens to be the son of popular former governor John J. [=McKay=] (Melvyn Douglas). Bill [=McKay=] is reluctant to run a campaign that would force him to abandon his principles, but Lucas reassures him that he won't have to abandon his principles because he doesn't have a shot at winning--Lucas even goes so far as to write the promise "YOU LOSE" on a matchbook. Since Bill doesn't have a prayer, he can say what he wants and raise awareness of liberal issues.
to:
''The Candidate'' is a 1972 film directed by Michael Ritchie, starring Creator/RobertRedford and Peter Boyle. Boyle is Marvin Lucas, who recruits Bill [=McKay=] (Redford) to run for the U.S. Senate seat in California against incumbent Republican Crocker Jarmon. [=McKay=] Bill is a lawyer and left-wing legal activist who happens to be the son of popular former governor John J. [=McKay=] (Melvyn Douglas). Bill [=McKay=] is reluctant to run a campaign that would force him to abandon his principles, but Lucas reassures him that he won't have to abandon his principles because he doesn't have a shot at winning--Lucas even goes so far as to write the promise "YOU LOSE" on a matchbook. Since Bill doesn't have a prayer, he can say what he wants and raise awareness of liberal issues.
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* NewscasterCameo: Several. Political commentator Howard K. Smith denounces Bill's turn to substance-free sloganeering
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* NewscasterCameo: Several. Political Most notably, Creator/{{ABC}} political commentator Howard K. Smith denounces Bill's turn to substance-free sloganeeringsloganeering.
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** There are a host of politicians and media people that appear as themselves, enough to fill up a whole screen in the closing credits. U.S. Senators Hubert Humphrey and George [=McGovern=], then RealLife rivals for the 1972 Democratic nomination ([=McGovern=] won, only to be destroyed by Nixon), are seen at a Democratic Party banquet that Bill speaks at. RealLife political commentator Howard K. Smith denounces Bill's turn to substance-free sloganeering.
to:
** There are a host of politicians and media people that appear as themselves, enough to fill up a whole screen in the closing credits. U.S. Senators Hubert Humphrey and George [=McGovern=], then RealLife rivals for the 1972 Democratic nomination ([=McGovern=] won, only to be destroyed by Nixon), are seen at a Democratic Party banquet that Bill speaks at. RealLife political commentator Howard K. Smith denounces Bill's turn to substance-free sloganeering.
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* NewscasterCameo: Several. Political commentator Howard K. Smith denounces Bill's turn to substance-free sloganeering
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* {{Expy}}: Can it really be a coincidence that this film, about a rising young California Democratic Party star who is the son of a former Democratic governor, was made in 1972, when Jerry Brown, son of former Democratic governor Pat Brown, was a rising young California Democratic Party star? (Jerry Brown was elected as governor in 1974 and 1978...[[SequelGap and 2010 and 2014]].)
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* NoCelebritiesWereHarmed: Can it really be a coincidence that this film, about a rising young California Democratic Party star who is the son of a former Democratic governor, was made in 1972, when Jerry Brown, son of former Democratic governor Pat Brown, was a rising young California Democratic Party star? (Jerry Brown was elected as governor in 1974 and 1978...[[SequelGap and 2010 and 2014]].)
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Changed line(s) 26 (click to see context) from:
* {{Expy}}: Can it really be a coincidence that this film, about a rising young Democratic Party star who is the son of a former Democratic governor, was made in 1972, when Jerry Brown, son of former Democratic governor Pat Brown, was a rising young Democratic Party star? (Jerry Brown was elected as governor in 1974 and 1978...[[SequelGap and 2010 and 2014]].)
to:
* {{Expy}}: Can it really be a coincidence that this film, about a rising young California Democratic Party star who is the son of a former Democratic governor, was made in 1972, when Jerry Brown, son of former Democratic governor Pat Brown, was a rising young California Democratic Party star? (Jerry Brown was elected as governor in 1974 and 1978...[[SequelGap and 2010 and 2014]].)
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[[quoteright:350:http://static.tvtropes.org/pmwiki/pub/images/d3ce65af67466a889e3b3ad929f54797.jpg]]
[[caption-width-right:350:For a better way--Bill [=McKay=]]]
[[caption-width-right:350:For a better way--Bill [=McKay=]]]
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* WellDoneSonGuy: Bill chafes under the shadow of his father, former governor John [=McKay=], who pretty clearly doesn't respect his left-wing activist son. Not only does Dad not help Bill with his campaign, Bill has to go to his father's house to get him to issue a denial that he actually supports Crocker Jarmon. Significantly, John [=McKay=] dives into the campaign on his son's behalf after it looks like Bill actually has a chance to win.
* YourApprovalFillsMeWithShame: As a stunned Bill sits among his euphoric campaign staff on Election Night, his dad sits down next to him. John [=McKay=] flashes a wolfish grin and says "You're a poltician now." Bill's look of horror speaks volumes.
* YourApprovalFillsMeWithShame: As a stunned Bill sits among his euphoric campaign staff on Election Night, his dad sits down next to him. John [=McKay=] flashes a wolfish grin and says "You're a poltician now." Bill's look of horror speaks volumes.
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i\'m gonna link this to other tropes later, I promise
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* SlidingScaleOfIdealismVersusCynicism: Pretty damn cynical. The central message is that even the most idealistic crusader has to throw his principles away if he wants to win political office.
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-> "What do we do now?"
-->--'''Bill [=McKay=]'''
''The Candidate'' is a 1972 film directed by Michael Ritchie, starring Creator/RobertRedford and Peter Boyle. Boyle is Marvin Lucas, who recruits Bill [=McKay=] (Redford) to run for the U.S. Senate seat in California against incumbent Republican Crocker Jarmon. [=McKay=] is a lawyer and left-wing legal activist who happens to be the son of popular former governor John J. [=McKay=] (Melvyn Douglas). Bill [=McKay=] is reluctant to run a campaign that would force him to abandon his principles, but Lucas reassures him that he won't have to abandon his principles because he doesn't have a shot at winning--Lucas even goes so far as to write the promise "YOU LOSE" on a matchbook. Since Bill doesn't have a prayer, he can say what he wants and raise awareness of liberal issues.
However, after the campaign gets off to a slow start and polling indicates that Bill will not only lose but get blown out, Lucas starts urging him to moderate his views to appeal more to swing voters. This starts to work, not only closing the gap between Bill and Sen. Jarmon, but attracting Bill's previously uninterested father into backing his campaign. As Bill's underdog campaign looks more and more like it has a chance, he must make hard choices about how much to compromise himself and what he really believes in.
''The Candidate'' is a trenchant political satire that is as relevant today as it was when it was released back in TheSeventies.
----
!!Tropes:
* AttackOfThePoliticalAd: Late in the campaign, a clearly panicking Crocker Jarmon relases a negative ad lampooning Bill's inexperience, portraying him as a schoolboy standing on a literal soapbox.
* CallBack: On Election Day, when it's clear Bill actually might win, and after he's made a lot of compromises, he finds Marvin's matchbook with "YOU LOSE" written on it.
* TheCameo:
** Creator/NatalieWood AsHerself, an admirer of Bill [=McKay=]. See CelebrityParadox below.
** Various websites say that Creator/GrouchoMarx has an uncredited walk-on cameo in this film but there's no hard evidence to that effect.
** There are a host of politicians and media people that appear as themselves, enough to fill up a whole screen in the closing credits. U.S. Senators Hubert Humphrey and George [=McGovern=], then RealLife rivals for the 1972 Democratic nomination ([=McGovern=] won, only to be destroyed by Nixon), are seen at a Democratic Party banquet that Bill speaks at. RealLife political commentator Howard K. Smith denounces Bill's turn to substance-free sloganeering.
* CelebrityParadox: As noted above, Creator/NatalieWood appears AsHerself, and says she's a big fan of everything Bill stands for. She does not wonder why Bill looks so much like her co-star in ''Inside Daisy Clover'' and ''This Property Is Condemned''.
* TheCorrupter: Marvin, who, in order to win, gradually convinces Bill to abandon everything he believes in.
* DoorClosesEnding: After the famous line "what do we do now?", Bill's campaign workers burst into the suite and more or less drag Bill and Marvin out of the room. The door closes behind them, leaving the hotel room empty and silent. TheEnd.
* ElectionDayEpisode: Ends with Election Day and Bill's upset victory.
* {{Expy}}: Can it really be a coincidence that this film, about a rising young Democratic Party star who is the son of a former Democratic governor, was made in 1972, when Jerry Brown, son of former Democratic governor Pat Brown, was a rising young Democratic Party star? (Jerry Brown was elected as governor in 1974 and 1978...[[SequelGap and 2010 and 2014]].)
* HitlerCam: Done with Crocker Jarmon when he's standing in front of a giant photo of himself in what has to be a deliberate ShoutOut to ''Film/CitizenKane''.
* HypocriticalHumor: Bill, in his debate with Jarmon: "I don't think you can trim what you say to suit someone's poll." This, just seconds after Bill, who supports abortion rights, gave a mealy-mouthed non-answer on that question, because Marvin told him it polls better.
* ImportantHaircut: Bill's shaggy SeventiesHair and his muttonchop sideburns are cut after he agrees to run for Senate. It's the first step along his path of selling out to TheMan.
* LensFlare: Seen from Bill's perspective when he is on stage in a darkened auditorium giving a speech, with a spotlight pointing at him.
* NoPartyGiven: Averted. Bill is explicitly a Democrat and Jarmon is explicitly a Republican. Supposedly [[Creator/JimmyStewart James Stewart]] was offered the role of Jarmon but declined it because Stewart, himself a Republican, thought it denigrated conservative politicians.
* PoliticiansKissBabies: Crocker Jarmon holds up a toddler at a rally, but doesn't kiss him.
* SoWhatDoWeDoNow: The most famous moment in the film comes at the end. Having sacrificed all his principles and become another cynical politician, Bill wins, to everyone's shock. As his crowd of people is barreling towards the ballroom and his victory speech, Bill yanks Marvin aside. They find a quiet, empty room, where Bill asks Marvin the question that is the last line of the movie, which is also the page quote.
* SpringtimeForHitler: Marvin recruits Bill for the campaign figuring Bill will just lose anyway so he can use the spotlight to gain attention for his causes. [=McKay=] agrees -- and they both get so caught up in the election game that they end up winning. The film ends with a horrified [=McKay=] turning to Lucas on election night, just as the cheering crowds surround them, and asking, "[[NowWhat ...what do we do NOW?]]"
* TradeYourPassionForGlory: One of the main themes. Bill is a passionate advocate for liberal causes. But once he realizes he might actually win the election, he sells out his principles, and at the end, has no idea what to do.
* YourCheatingHeart: One shot, of a pretty young campaign worker leaving a hotel room, followed by Bill as he buttons up his suit, implies that Bill is cheating on his wife. This is never followed up on.
-->--'''Bill [=McKay=]'''
''The Candidate'' is a 1972 film directed by Michael Ritchie, starring Creator/RobertRedford and Peter Boyle. Boyle is Marvin Lucas, who recruits Bill [=McKay=] (Redford) to run for the U.S. Senate seat in California against incumbent Republican Crocker Jarmon. [=McKay=] is a lawyer and left-wing legal activist who happens to be the son of popular former governor John J. [=McKay=] (Melvyn Douglas). Bill [=McKay=] is reluctant to run a campaign that would force him to abandon his principles, but Lucas reassures him that he won't have to abandon his principles because he doesn't have a shot at winning--Lucas even goes so far as to write the promise "YOU LOSE" on a matchbook. Since Bill doesn't have a prayer, he can say what he wants and raise awareness of liberal issues.
However, after the campaign gets off to a slow start and polling indicates that Bill will not only lose but get blown out, Lucas starts urging him to moderate his views to appeal more to swing voters. This starts to work, not only closing the gap between Bill and Sen. Jarmon, but attracting Bill's previously uninterested father into backing his campaign. As Bill's underdog campaign looks more and more like it has a chance, he must make hard choices about how much to compromise himself and what he really believes in.
''The Candidate'' is a trenchant political satire that is as relevant today as it was when it was released back in TheSeventies.
----
!!Tropes:
* AttackOfThePoliticalAd: Late in the campaign, a clearly panicking Crocker Jarmon relases a negative ad lampooning Bill's inexperience, portraying him as a schoolboy standing on a literal soapbox.
* CallBack: On Election Day, when it's clear Bill actually might win, and after he's made a lot of compromises, he finds Marvin's matchbook with "YOU LOSE" written on it.
* TheCameo:
** Creator/NatalieWood AsHerself, an admirer of Bill [=McKay=]. See CelebrityParadox below.
** Various websites say that Creator/GrouchoMarx has an uncredited walk-on cameo in this film but there's no hard evidence to that effect.
** There are a host of politicians and media people that appear as themselves, enough to fill up a whole screen in the closing credits. U.S. Senators Hubert Humphrey and George [=McGovern=], then RealLife rivals for the 1972 Democratic nomination ([=McGovern=] won, only to be destroyed by Nixon), are seen at a Democratic Party banquet that Bill speaks at. RealLife political commentator Howard K. Smith denounces Bill's turn to substance-free sloganeering.
* CelebrityParadox: As noted above, Creator/NatalieWood appears AsHerself, and says she's a big fan of everything Bill stands for. She does not wonder why Bill looks so much like her co-star in ''Inside Daisy Clover'' and ''This Property Is Condemned''.
* TheCorrupter: Marvin, who, in order to win, gradually convinces Bill to abandon everything he believes in.
* DoorClosesEnding: After the famous line "what do we do now?", Bill's campaign workers burst into the suite and more or less drag Bill and Marvin out of the room. The door closes behind them, leaving the hotel room empty and silent. TheEnd.
* ElectionDayEpisode: Ends with Election Day and Bill's upset victory.
* {{Expy}}: Can it really be a coincidence that this film, about a rising young Democratic Party star who is the son of a former Democratic governor, was made in 1972, when Jerry Brown, son of former Democratic governor Pat Brown, was a rising young Democratic Party star? (Jerry Brown was elected as governor in 1974 and 1978...[[SequelGap and 2010 and 2014]].)
* HitlerCam: Done with Crocker Jarmon when he's standing in front of a giant photo of himself in what has to be a deliberate ShoutOut to ''Film/CitizenKane''.
* HypocriticalHumor: Bill, in his debate with Jarmon: "I don't think you can trim what you say to suit someone's poll." This, just seconds after Bill, who supports abortion rights, gave a mealy-mouthed non-answer on that question, because Marvin told him it polls better.
* ImportantHaircut: Bill's shaggy SeventiesHair and his muttonchop sideburns are cut after he agrees to run for Senate. It's the first step along his path of selling out to TheMan.
* LensFlare: Seen from Bill's perspective when he is on stage in a darkened auditorium giving a speech, with a spotlight pointing at him.
* NoPartyGiven: Averted. Bill is explicitly a Democrat and Jarmon is explicitly a Republican. Supposedly [[Creator/JimmyStewart James Stewart]] was offered the role of Jarmon but declined it because Stewart, himself a Republican, thought it denigrated conservative politicians.
* PoliticiansKissBabies: Crocker Jarmon holds up a toddler at a rally, but doesn't kiss him.
* SoWhatDoWeDoNow: The most famous moment in the film comes at the end. Having sacrificed all his principles and become another cynical politician, Bill wins, to everyone's shock. As his crowd of people is barreling towards the ballroom and his victory speech, Bill yanks Marvin aside. They find a quiet, empty room, where Bill asks Marvin the question that is the last line of the movie, which is also the page quote.
* SpringtimeForHitler: Marvin recruits Bill for the campaign figuring Bill will just lose anyway so he can use the spotlight to gain attention for his causes. [=McKay=] agrees -- and they both get so caught up in the election game that they end up winning. The film ends with a horrified [=McKay=] turning to Lucas on election night, just as the cheering crowds surround them, and asking, "[[NowWhat ...what do we do NOW?]]"
* TradeYourPassionForGlory: One of the main themes. Bill is a passionate advocate for liberal causes. But once he realizes he might actually win the election, he sells out his principles, and at the end, has no idea what to do.
* YourCheatingHeart: One shot, of a pretty young campaign worker leaving a hotel room, followed by Bill as he buttons up his suit, implies that Bill is cheating on his wife. This is never followed up on.
