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[[center: [-[[Characters/KaguyaSamaLoveIsWar Main Character Index]] | [[Characters/KaguyaSamaLoveIsWarHighSchoolStudentCouncil High School Student Council]] ('''Kaguya Shinomiya''' | [[Characters/KaguyaSamaLoveIsWarMiyukiShirogane Miyuki Shirogane]])-]]]
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[[center: [-[[Characters/KaguyaSamaLoveIsWar Main Character Index]] | [[Characters/KaguyaSamaLoveIsWarHighSchoolStudentCouncil High School Student Council]] ('''Kaguya Shinomiya''' | [[Characters/KaguyaSamaLoveIsWarMiyukiShirogane Miyuki Shirogane]])-]]]
Shirogane]]) | [[Characters/KaguyaSamaLoveIsWarSecondYears Second Years]]-]]]
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* InsecureLoveInterest: Kaguya (Ice) turns this UpToEleven compared to regular Kaguya, given the fact that she's the representation of everything that Kaguya hates about herself. The only reason her complete lack of self-esteem isn't obvious at first glance is because she's an IceQueen.
-->'''Kaguya (Ice)''': The President said himself that he hates unkind people who hurt others. I'm selfish and aggressive! Jealous and deceitful! A coward who fears other people! I always hurt people, and there's not a kind bone in my body! I have to conceal this part of me! Who could fall in love with such a disgusting person?!
-->'''Kaguya (Ice)''': The President said himself that he hates unkind people who hurt others. I'm selfish and aggressive! Jealous and deceitful! A coward who fears other people! I always hurt people, and there's not a kind bone in my body! I have to conceal this part of me! Who could fall in love with such a disgusting person?!
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* LastNameBasis: Unlike every other aspect of Kaguya's personality (inlcuding Kaguya herself), Kaguya (Ice) is the only one who addresses him by name instead of calling him "President" (presumably because the others didn't actually exist until after he was elected).
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* LastNameBasis: Unlike every other aspect of Kaguya's personality (inlcuding (including Kaguya herself), Kaguya (Ice) is the only one who addresses him by name instead of calling him "President" (presumably because the others didn't actually exist until after he was elected).
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* LastNameBasis: Unlike every other aspect of Kaguya's personality (inlcuding Kaguya herself), Kaguya (Ice) is the only one who addresses him by name instead of calling him "President" (presumably because the others didn't actually exist until after he was elected).
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* ThePrankster: It's significantly downplayed, but Kaguya develops a love of pulling pranks on her friends in later chapters. This also ties into her role as a DefrostingIceQueen, as the very idea of pulling a prank on someone was unthinkable to her in the first volume.
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* HeroicSelfDeprecation: Despite her usual arrogance, she falls into in chapter 32 when Shirogane says he hates her, for a love tactic. She states she knows that she can be cruel and wants to fix that. [[spoiler:A more throughout one happens in chapter 146 because Kaguya (Ice)'s cold attitude, Shirogane worried himself into collapsing. She breaks down, seeing this as proof that no one can love her.]]
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* HeroicSelfDeprecation: Despite her usual arrogance, she falls into in chapter 32 when Shirogane says he hates her, for a love tactic.her. She states she knows that she can be cruel and wants to fix that. [[spoiler:A more throughout one happens in chapter 146 because Kaguya (Ice)'s cold attitude, Shirogane worried himself into collapsing. She breaks down, seeing this as proof that no one can love her.]]
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* KindnessButton: Having her relationship with Shirogane validated, however indirectly, by someone else.
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* SarcasticConfession: Chapter 163 has Kaguya admit to the rest of the student council that [[spoiler:she and Shirogane started dating over winter break]] before claiming that it was a prank (as the rest of the chapter had been about Fujiwara trying to come up with a way to prank her as a lead in for a surprise birthday party). [[spoiler:She tells Shirogane afterwards that she wanted a chance to show off their relationship while still keeping it a secret, and this proved to be the perfect opportunity.]]
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* SarcasticConfession: Chapter 163 has Kaguya admit to the rest of the student council that [[spoiler:she and Shirogane started dating over winter break]] before claiming that it was a prank (as the rest of the chapter had been about Fujiwara trying to come up with a way to prank her as a lead in for a surprise birthday party). [[note]]More specifically, she just holds up the "It's just a prank" sign that Fujiwara made. [[ExactWords She never says that it was a lie]].[[/note]] [[spoiler:She tells Shirogane afterwards that she wanted a chance to show off their relationship while still keeping it a secret, and this proved to be the perfect opportunity.]]
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* SarcasticConfession: Chapter 163 has Kaguya admit to the rest of the student council that [[spoiler:she and Shirogane started dating over winter break]] before claiming that it was a prank (as the rest of the chapter had been about Fujiwara trying to come up with a way to prank her as a lead in for a surprise birthday party). [[spoiler:She tells Shirogane afterwards that she wanted a chance to show off their relationship while still keeping it a secret, and this proved to be the perfect opportunity.]]
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* SmittenTeenageGirl: Kaguya usually hides it with her cold attitude but as the series goes on, it's more and more obvious that she's one for Shirogane.
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* GeekyTurnOn: [[spoiler:Shirogane's first birthday gift to her after they start dating is a crescent moon necklace that has a 24.8 cm chain. Kaguya starts squeeing over it since that particuar length means that it would take approximately one second for it to swing if used as a pendulum and can therefore be interpreted as "time is ours to share."]]
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* GeekyTurnOn: [[spoiler:Shirogane's first birthday gift to her after they start dating is a crescent moon necklace that has a 24.8 cm chain. Kaguya starts squeeing over it since that particuar particular length means that it would take approximately one second for it to swing if used as a pendulum and (and she correctly assumes that he is wearing an identical one at the same time) so it can therefore be interpreted as "time is ours to share."]]
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* GeekyTurnOn: [[spoiler:Shirogane's first birthday gift to her after they start dating is a crescent moon necklace that has a 24.8 cm chain. Kaguya starts squeeing over it since that particuar length means that it would take approximately one second for it to swing if used as a pendulum and can therefore be interpreted as "time is ours to share."]]
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* StepfordSmiler: Chapter 44 reveals that she is one. She believes that due to her wealth and ridiculous talents, she has no right to complain about her depressing family life.
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* StepfordSmiler: Chapter 44 reveals Kaguya is fully aware of how unhealthy her family life is and all the damage it has done to her, but she feels that she is one. She believes that due to her wealth and ridiculous talents, she has no right to complain about her depressing family life. since she is blessed with extraordinary wealth and talent that most people can only dream of.
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* BirdsOfAFeather: Kaguya (Ice) is noted in her character profile to be very similar to Ishgiami (both are isolated from their peers and have a habit of speaking their mind without thinking of the consequences), and the reason why [[MoralityPet she is significantly kinder to him than everyone else]] is because she views him as a kindred spirit and wants to guide him down the right path.
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* BirdsOfAFeather: Kaguya (Ice) is noted in her character profile to be very similar to Ishgiami Ishigami (both are isolated from their peers and have a habit of speaking their mind without thinking of the consequences), and the reason why [[MoralityPet she is significantly kinder to him than everyone else]] is because she views him as a kindred spirit and wants to guide him down the right path.
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* SplitPersonality: Subverted. [[GhostInTheMachine (Ice), (Moron), and (Child)]] all appear to be split peronalities, but they are all explicitly an artistic representation of Kaguya being a MoodSwinger rather than distinct entities unto themselves.
* SplitPersonalityMakeover: Downplayed, as all the changes in appearance when the various aspects of Kaguya's personality come to the forefront are outright stated to be artistic license [[spoiler:barring when Kaguya (Ice) removes her hair ribbon]]. This even gets played for laughs in chapter 141 when Kaguya (Moron) takes control. To the audience, she appears to be SuperDeformed, but when shown from the perspective of the other characters we see that she looks the same as always (if somewhat drowsy due to a lack of sleep).
* SplitPersonalityMakeover: Downplayed, as all the changes in appearance when the various aspects of Kaguya's personality come to the forefront are outright stated to be artistic license [[spoiler:barring when Kaguya (Ice) removes her hair ribbon]]. This even gets played for laughs in chapter 141 when Kaguya (Moron) takes control. To the audience, she appears to be SuperDeformed, but when shown from the perspective of the other characters we see that she looks the same as always (if somewhat drowsy due to a lack of sleep).
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* SplitPersonality: Subverted. (Ice), (Moron), and (Child) all appear to be split peronalities, but they are all explicitly an artistic representation of Kaguya being a MoodSwinger rather than distinct entities unto themselves.
* SplitPersonalityMakeover: Downplayed, as all the changes in appearance when the various aspects of Kaguya's personality come to the forefront are outright stated to be artistic license [[spoiler:barring when Kaguya (Ice) removes her hair ribbon]]. This even gets played for laughs in chapter 141 when Kaguya (Moron) takes control. To the audience, she appears to be SuperDeformed, but when shown from the perspective of the other characters we see that she looks the same as always (if somewhat drowsy due to a lack of sleep).
* SplitPersonalityMakeover: Downplayed, as all the changes in appearance when the various aspects of Kaguya's personality come to the forefront are outright stated to be artistic license [[spoiler:barring when Kaguya (Ice) removes her hair ribbon]]. This even gets played for laughs in chapter 141 when Kaguya (Moron) takes control. To the audience, she appears to be SuperDeformed, but when shown from the perspective of the other characters we see that she looks the same as always (if somewhat drowsy due to a lack of sleep).
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* BirdsOfAFeather: Kaguya (Ice) is noted in her character profile to be very similar to Ishgiami (both are isolated from their peers and have a habit of speaking their mind without thinking of the consequences), and the reason why [[MoralityPet she is significantly kinder to him than everyone else]] is because she views him as a kindred spirit and wants to guide him down the right path.
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* NotSoDifferent: Kaguya (Ice) is noted in her character profile to be very similar to Ishgiami (both are isolated from their peers and have a habit of speaking their mind without thinking of the consequences), and the reason why [[MoralityPet she is significantly kinder to him than everyone else]] is because she views him as a kindred spirit and wants to guide him down the right path.
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* NotSoDifferent: Kaguya (Ice) is noted in her character profile to be very similar to Ishgiami (both are isolated from their peers and have a habit of speaking their mind without thinking of the consequences), and the reason why [[MoralityPet she is significantly kinder to him than everyone else]] is because she views him as a kidred spirit and wants to guide him down the right path.
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* NotSoDifferent: Kaguya (Ice) is noted in her character profile to be very similar to Ishgiami (both are isolated from their peers and have a habit of speaking their mind without thinking of the consequences), and the reason why [[MoralityPet she is significantly kinder to him than everyone else]] is because she views him as a kidred kindred spirit and wants to guide him down the right path.
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* NotSoDifferent: Kaguya (Ice) is noted in her character profile to be very similar to Ishgiami (both are isolated from their peers and have a habit of speaking their mind without thinking of the consequences), and the reason why [[MoralityPet she is significantly kinder to him than everyone else]] is because she views him as a kidred spirit and wants to guide him down the right path.
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* ForgottenFirstMeeting: [[spoiler:She and Shirogane actually met very early on in their freshman year, but she has absolutely no memory of it because his personality at the time made so little of an impression on her. When she's informed that he fell in love with her around that time, she outright states that's impossible due to the fact that they hadn't met yet.]]
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* AllPeriodsArePMS: Downplayed. (Ice) becomes the dominant personality during times where Kaguya is under a great deal of stress, and her character page in volume 15 specifically lists Kaguya's period being irregular as one of the triggers.
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* AllPeriodsArePMS: Downplayed. (Ice) becomes the dominant personality during times where Kaguya is under a great deal of stress, and her character page in volume 15 specifically lists Kaguya's period being irregular showing up outside of its normal cycle as one of the triggers.
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* AllPeriodsArePMS: (Ice) becomes the dominant personality during times where Kaguya is under a great deal of stress, and her character page in volume 15 specifically lists Kaguya's period being irregular as one of the triggers.
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* AllPeriodsArePMS: Downplayed. (Ice) becomes the dominant personality during times where Kaguya is under a great deal of stress, and her character page in volume 15 specifically lists Kaguya's period being irregular as one of the triggers.
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[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/ice_and_moron.jpg]]
[[caption-width-right:350: Ice (left) and Moron (right)]]
[[caption-width-right:350: Ice (left) and Moron (right)]]
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[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/ice_and_moron.jpg]]
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[[caption-width-right:350: Ice (left) and Moron (right)]]
[[caption-width-right:350: Ice (left) and Moron (right)]]
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* AllPeriodsArePMS: (Ice) becomes the dominant personality during times where Kaguya is under a great deal of stress, and her character page in volume 15 specifically lists Kaguya's period being irregular as one of the triggers.
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* BrutalHonesty: While not her per se. In chapter 53, her [=cold side/pride=] is at least willing to admit she's attracted to Shirogane and states, "she has an insatiable craving for his ..." before regular Kaguya cut her off. [[spoiler:This seems to also apply to her interactions with anyone other than Shirogane, as unlike her usual self her cold side is incredibly blunt while asking Kashiwagi for advice, outright admitting that she is in love with Shirogane, that she wants to be kissed by him, and that if he wanted to she would probably let him have sex with her. Unfortunately, she is unable to be honest when she is actually faced with him, something she is fully aware of.]]
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* BrutalHonesty: In chapter 53, (Ice) is at least willing to admit she's attracted to Shirogane and states, "she has an insatiable craving for his ..." before regular Kaguya cut her off. [[spoiler:This seems to also apply to her interactions with anyone other than Shirogane, as unlike her usual self her cold side is incredibly blunt while asking Kashiwagi for advice, outright admitting that she is in love with Shirogane, that she wants to be kissed by him, and that if he wanted to she would probably let him have sex with her. Unfortunately, she is unable to be honest when she is actually faced with him, something she is fully aware of.]]
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* WorfHadTheFlu: Shirogane has narrowly beaten her in test scores five times in a row [[spoiler:after reforming himself into an ace student in order to impress her.]] However, at least three of the five times involved had a reasonable excuse that may have lowered her scores: In the first test she was only giving 60% effort and for the fourth and fifth she was helping Ishigami in his studies. Thus, it's actually unclear as to whether he could still beat her if she went 100% and undistracted.
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* WorfHadTheFlu: Shirogane has narrowly beaten her in test scores five times in a row [[spoiler:after reforming himself into an ace student in order to impress her.]] However, at least three two of the five times involved had a reasonable excuse that may have lowered her scores: In the first test she was only giving 60% effort and for the fourth and fifth she was helping Ishigami in his studies. Thus, it's actually unclear as to whether he could still beat her if she went 100% and undistracted.
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* HehhehYouSaidX: Exaggerated. The mere mention of the word "wiener" will send her into an uncontrollable laughing fit.
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* HehhehYouSaidX: HehHehYouSaidX: Exaggerated. The mere mention of the word "wiener" will send her into an uncontrollable laughing fit.
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* DeadpanSnarker: She comments on a lot of things with a very sarcastic tone, especially regarding Fujiwara. However, she usually keeps her thoughts to herself.
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* HopelessWithTech: Chapter 42 shows that she has the very limited knowledge about technology, even thinking that she broke the internet while trying to make a ''Website/{{Twitter}}'' account. She also starts off the series with a flip phone when everyone else uses smart phones.
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* HopelessWithTech: Chapter 42 shows that she has the very limited knowledge about technology, even thinking that she broke the internet while trying to make a ''Website/{{Twitter}}'' account. She also starts off the series with a flip phone when everyone else uses smart phones.smartphones.
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* IHatePastMe: She is deeply ashamed by her past as an IceQueen, referring to herself as having been "a terrible woman with a twisted, disfigured heart." [[spoiler:It also puts her square in InsecureLoveInterest territory, as it makes her feel unworthy of being loved by a NiceGuy like Shirogane.]]
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* IHatePastMe: She is deeply ashamed by of her past as an IceQueen, referring to herself as having been "a terrible woman with a twisted, disfigured heart." [[spoiler:It also puts her square in InsecureLoveInterest territory, as it makes her feel unworthy of being loved by a NiceGuy like Shirogane.]]
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* IJustWantToBeNormal: Kaguya was raised to be a SocialDarwinist because of her family's beliefs and was basically robbed of having a proper childhood due to her father's neglect. As such, she relishes any chance she can get to act like a normal girl. [[spoiler:This even extends to her views on romance, as she comments that Kashiwagi and Tsubasa having their first kiss in front of a convenience store must have been wonderful despite her own first kiss with Shirogane having been [[TheBigDamnKiss a thousand times more romantic]]. In the same chapter, she noted that Kashiwagi refers to her as Kaguya-chan as if she considers Kaguya an ordinary friend. When Kashiwagi apologized and said she won't do it anymore, Kaguya looked a little sad and said she was fine with it, showing that as well as an ordinary love, she also wanted ordinary schoolmates who treat her like one of them.]]
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* IJustWantToBeNormal: Kaguya was raised to be a SocialDarwinist because of her family's beliefs and was basically robbed of having a proper childhood due to her father's neglect. As such, she relishes any chance she can get to act like a normal girl. [[spoiler:This girl.
** In Chapter 100, her flip phone breaks and since all the photos she took with it were saved in the internal storage, the data is lost forever, leaving her heartbroken. Kaguya treasured these photos because they captured special moments of an ordinary high school girl's life. After Kaguya gets a smartphone and joins Shirogane's newly created LINE group, she regains her smile when her friends upload their own share of photos.
** This even extends to her views on romance, as she comments that Kashiwagi and Tsubasa having their first kiss in front of a convenience store must have been wonderfuldespite [[spoiler:despite her own first kiss with Shirogane having been [[TheBigDamnKiss a thousand times more romantic]]. romantic]].]]
** In the same chapter, shenoted notes that Kashiwagi refers to her as Kaguya-chan "Kaguya-chan" as if she considers Kaguya an ordinary friend. When Kashiwagi apologized apologizes and said says she won't do it anymore, Kaguya looked looks a little sad and said says she was is fine with it, showing that as well as an ordinary love, she also wanted wants ordinary schoolmates who treat her like one of them.]]
** In Chapter 100, her flip phone breaks and since all the photos she took with it were saved in the internal storage, the data is lost forever, leaving her heartbroken. Kaguya treasured these photos because they captured special moments of an ordinary high school girl's life. After Kaguya gets a smartphone and joins Shirogane's newly created LINE group, she regains her smile when her friends upload their own share of photos.
** This even extends to her views on romance, as she comments that Kashiwagi and Tsubasa having their first kiss in front of a convenience store must have been wonderful
** In the same chapter, she
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* SuperDeformed: She turns into chibi version of herself whenever she felt extreme happiness and had lack of sleep, which Fujiwara labeled as the rare "Kaguya-chan" which she had seen only three times.
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* SugarAndIcePersonality: Can switch easily between [[DeathGlare scaring Ishigami to death with her glare]] and acting like an angel.
* SuperDeformed: She turns into a chibi version of herself whenever she felt extreme happiness and had a lack of sleep, which Fujiwaralabeled labels as the rare "Kaguya-chan" which she had seen only three times.
* SuperDeformed: She turns into a chibi version of herself whenever she felt extreme happiness and had a lack of sleep, which Fujiwara
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* TenderTears: [[spoiler:She breaks down when she misses the summer festival that she had planned with the Student Council, but Shirogane finds her and together with the Council members, hurriedly try to get her to another festival so that she doesn't miss out, making Kaguya realize that in spite of her own family's dismissal of her, her friends love her and want her to be happy]].
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* TenderTears: [[spoiler:She breaks down when she misses the summer festival that she had planned with the Student Council, student council, but Shirogane finds her and together with the Council council members, hurriedly try to get her to another festival so that she doesn't miss out, making Kaguya realize that in spite of her own family's dismissal of her, her friends love her and want her to be happy]].
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* WomenPreferStrongMen: In a way, Kaguya is very attracted to [[DeathGlare Shirogane's glare]] and when he loses it, she complains that he looks weak. She also gushes about how proactive and assertive he is. [[spoiler:Flashbacks show that she didn't even acknowledge his existance until he challenged her to a contest to see who could get high scores on the end-of-semester exams.]]
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* WomenPreferStrongMen: In a way, Kaguya is very attracted to [[DeathGlare Shirogane's glare]] and when he loses it, she complains that he looks weak. She also gushes about how proactive and assertive he is. [[spoiler:Flashbacks show that she didn't even acknowledge his existance existence until he challenged her to a contest to see who could get high scores on the end-of-semester exams.]]
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* WomenPreferStrongMen: In a way Kaguya is very attracted to [[DeathGlare Shirogane's glare]] and when he loses it, she complains that he looks weak. She also gushes about how proactive and assertive he is.
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* WomenPreferStrongMen: In a way way, Kaguya is very attracted to [[DeathGlare Shirogane's glare]] and when he loses it, she complains that he looks weak. She also gushes about how proactive and assertive he is. [[spoiler:Flashbacks show that she didn't even acknowledge his existance until he challenged her to a contest to see who could get high scores on the end-of-semester exams.]]
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* DudeMagnet: She gets confessed to once a month.
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* RavenHairIvorySkin: Kaguya is noticeably paler than every other character in the series which her hair and eyes accentuate, and is considered very beautiful by others.
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[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/ice_and_moron.jpg]]
[[caption-width-right:350: Ice (left) and Moron (right)]]
[[caption-width-right:350: Ice (left) and Moron (right)]]
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* AloofDarkHairedGirl: Kaguya (Ice) is this big time, representing the part of Kaguya that avoids others out of fear of hurting them and being hurt in turn.
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* YouKeepTellingYourselfThat: In spite of her snooty attitude, inner Machiavellian working and overblown pride, Kaguya is shown to always proceed out of sincerity and kindness regardless of her inner workings, and she expresses considerable dismay if there's even a hint of unbecoming behavior from herself for someone of her stature (or at least, when she notices). She is a better, kinder and more grounded person than she thinks she is.
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* YouKeepTellingYourselfThat: In spite of her snooty attitude, inner Machiavellian working and overblown pride, Kaguya is shown to always proceed out of sincerity and kindness regardless of her inner workings, and she expresses considerable dismay if there's even a hint of unbecoming behavior from herself for someone of her stature (or at least, when she notices). She is a better, kinder and more grounded person than she thinks she is. During (Ice) Kaguya's rant in chapter 146 of how unlovable she is, she reveals while lonely Kaguya actually preferred being isolated in middle school because she couldn't unintentionally hurt others' feelings.
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[[center: [-[[Characters/KaguyaSamaLoveIsWar Main Character Index]] | [[Characters/KaguyaSamaLoveIsWarHighSchoolStudentCouncil High School Student Council]] ('''Kaguya Shinomiya''' | [[Characters/KaguyaSamaLoveIsWarMiyukiShirogane Miyuki Shirogane]])-]]]
Character sub-page for Kaguya Shinomiya.
[[foldercontrol]]
!!Kaguya Shinomiya
!!!'''Voiced by:''' Aoi Koga\\
'''Played by:''' Kanna Hashimoto (live-action movie)
[[quoteright:250:https://static.tvtropes.org/pmwiki/pub/images/kaguya_8.png]]
The titular character and vice-president of the Shuchi'in student council. Her family owns one of Japan's largest companies. As befitting her distinguished lineage, she excels in a large variety of subjects and is considered a "true genius." Engaged in a BattleOfWits with Shirogane to make the other confess their love.
----
[[folder:Tropes #-L]]
* HundredPercentAdorationRating: Kaguya is Shuchi'in Academy's most popular student, inspiring awe and devotion from her fellow schoolmates.
* AbusiveParents: Her father is the neglectful kind, he lives separate from her and she states he has never even said 'I love you' to her before. [[spoiler:Chapter 141 even states Kaguya is actually partly grateful for the distance which doesn't spell good things about him.]]
* ACupAngst:
** Kaguya has enough envy of Fujiwara's large breasts to reconsider going to the beach for vacation.
** When Ishigami wears her uniform, he notes that it's a bit tight in the chest (due to working out his pectorals), which annoys Kaguya quite a bit.
* AcademicAthlete: She consistently has the second highest grades in her class, has two black belts, and is the star member of the school's archery team.
* AdaptationalNiceGuy: Kaguya's first real act of kindness towards Ishigami (helping him study) happens much earlier in the anime. Her reason for doing so is also far more altruistic due the events leading her to be in his debt having not taken place.
* {{Adorkable}}: When it comes to her crush on Shirogane. She's really just a sheltered girl, new to this 'love' thing.
* AggressiveSubmissive: Kaguya tends to be very controlling, but she clearly wants Shirogane to take the lead role in their relationship (possibly a result of her traditional Japanese upbringing). Kaguya (Ice) -who is basically BrutalHonesty personified- even stated that being kissed was hotter than giving a kiss.
* AlwaysSomeoneBetter: To Shirogane. The reason he goes all out to excel academically over Kaguya is motivated primarily because Kaguya is so good at ''everything'' she does, that beating her in exams is the only way he could ever stand with her as her equal.
* AnimalMotifs: Cats, as befitting the FemaleFelineMaleMutt dynamic she has with Shirogane. She is cold and looks down on others, but she becomes very affectionate once a person has earned her approval.
* AnnoyingYoungerSibling:
** Downplayed. Kaguya relationship with Hayasaka is much like that of a younger sister who relies on her older sister for almost everything and causes her no end of stress. Of course, Hayasaka still loves her dearly and admits that she'd do anything for her.
** Going by her family dynamics, Kaguya's brothers might as well be not aware that she exists at all.
* ArcherArchetype: Kaguya is the star member of the school's archery club and is definitely cold and calculating ([[DefrostingIceQueen initially, anyways]]). That said, she subverts the "weak at close range" stereotype, as the muscle she built up from constantly using a bow led to her victory during the Student Council's arm wrestling tournament (along with having a black belt in both akido and judo).
* ArentYouGoingToRavishMe: While she's angry about the possibility that Shirogane might have done something to her [[ItMakesSenseInContext while they were in bed together]], she's just as angry at the idea that he ''didn't'' try something.
* AwLookTheyReallyDoLoveEachOther:
** She can be a bit thoughtless to Fujiwara and especially Hayasaka, but she does care for the two a lot. The latter is her sister in all but blood, and the former, while being ranked lower than Ishigami and Shirogane, is still her closest and oldest friend.
** Albeit she has little patience for her, Kaguya expresses that Fujiwara is indeed a very dear friend to her who has been with her since well before she turned a new leaf.
** Much as she terrifies Ishigami, she's genuinely worried about him and makes sure to help him as much as she can, including standing up for his reputation, keeping him from failing out and playing matchmaker between him and his third year crush.
* BatmanGambit: Many of her schemes rely heavily on Kaguya understanding how Shirogane will behave, and will go to insane measures to ensure he will react to situations as she desires.
* TheBeautifulElite: While being part of one the most affluent families in Japan, to top it off, Kaguya is a gorgeous girl, and bar none other she is hands down the most beautiful student at Shuchi'in Academy.
* BeneathTheMask: Played with. Kaguya's public appearance is of a perfect, sophisticated young lady, but she is still susceptible to gushing at seeing Shirogane being cute, or becoming extremely frustrated when her plans go awry, though she will never show it. However, if one goes by what Fujiwara and Ishigami say, Kaguya has considerably less of a poker face than she thinks she does.
* BerserkButton: Apart from whenever her plans with Shirogane get interrupted, she also gets livid whenever someone points out her small breasts.
* BrokenAce: She excels in everything she does, but when she was younger she could not understand that not everyone is as smart as she is, which alienated everyone around her except Hayasaka and Fujiwara.
* BrokenBird: Cracked, at least, but thanks to Shirogane she's mostly better. Her excellence and family name kept her from being able to make friends, culminating in one "friend" saying they couldn't stand to be near her anymore and had only gotten close because their mother had told them to. After that, Kaguya began acting extremely coldly and assumed everyone merely viewed their relationships with others in terms of profits and losses. Seeing Shirogane's altruism helped her mellow out and recognize people's good sides, but she's still very insecure and doesn't seem to have any close friends outside the student council.
* BrutalHonesty: While not her per se. In chapter 53, her [=cold side/pride=] is at least willing to admit she's attracted to Shirogane and states, "she has an insatiable craving for his ..." before regular Kaguya cut her off. [[spoiler:This seems to also apply to her interactions with anyone other than Shirogane, as unlike her usual self her cold side is incredibly blunt while asking Kashiwagi for advice, outright admitting that she is in love with Shirogane, that she wants to be kissed by him, and that if he wanted to she would probably let him have sex with her. Unfortunately, she is unable to be honest when she is actually faced with him, something she is fully aware of.]]
* CannotSpitItOut: She pretends that she refuses to confess, but in truth she's simply incapable of telling Shirogane that she likes him because she has low self esteem.
* CargoEnvy: During chapter 56, she sulks because Shirogane is paying more attention to the night sky than to her.
* CatchphraseInsult: "How Cute". Although it's worth pointing out that this only applies to Shirogane's {{Imagine Spot}}s. Every time she actually says it she's being sincere [[spoiler:with the exception of chapter 142]].
* CerebusRetcon: A lot of her more {{Adorkable}} moments (like her interest in fireworks) take on a much darker context once we start to get a picture of what her family life is like.
* CharacterTics: In the later stages of the manga, she develops one specifically for the purpose of calming herself down and staying cool around Shirogane. Whenever she's overwhelmed, [[PalmOnCheekPose she puts her hand on her cheek]], instantly dropping her nerves. This backfires on her when her hand is impeded, making her go ''bananas'' in her mind.
* CharacterizationMarchesOn: With time, Kaguya learns not to be so bitter about her peers unwittingly foiling her plans with Shirogane, as she understands that they don't proceed with malice. However, she still displays the same level of utter dismay and helplessness she feels every time they foil her.
* ChildhoodFriends: With Hayasaka, having known each other since infancy (though they were separated when they were two and didn't see each other for another five years). It's shown that she considers Hayasaka more of a family to herself than her own.
* ClingyJealousGirl: She loathes if any girl tries to get close to Shirogane. It's to the point she freaks out if he even gets friends that are girls. [[spoiler:Ironically, when she finally meets someone else who ''does'' have a crush on him (Moeha), the two of them get along great as they both gush about what they like about him.]]
* CoolBigSis: She initially wanted to be this for Kei, though in a hilarious case of irony, it's ''Ishigami'' that she ends up filling this role for. Moreover, this is mutual with Kei, who wants to be close to Kaguya just as badly.
* CovertPervert: When imagining Shirogane joining her club, he was noticeably showing off his chest.
* CrazyPrepared: According to chapter 7, Kaguya has at least 42 volumes of manuals to counter what Shirogane will say. [[spoiler:To help Shirogane win the election, she coerced one of the candidates into quitting, forced clubs to vote for him and even bribed the election committee]]! However, it's fair to point out that she loses traction rather easily when things don't go the way she wants them to.
** On a more serious note, [[spoiler:she also had Hayasaka hack into her brother's computer to presumably acquire compromising data in order to blackmail her family if the circumstances ever call for it.]]
* CryCute: The fireworks arc when her father forbid her from attending and when she failed to get there in time after Hayasaka helped her sneak out.
* CynicismCatalyst: In middle school, a classmate admitted that her parents told her to befriend Kaguya but she was sick of Kaguya's InnocentlyInsensitive nature. Kaguya then grew scared of everyone around her and distrusted them before she met Shirogane.
* DarkAndTroubledPast: The flashback she had in chapter 35 when she was sick [[spoiler:strongly implies that she was raised without any familial love.]]
* DeathGlare: When pissed she gives a good one. Usually towards Fujiwara and Ishigami.
* DeathOfPersonality: In chapter 141 as a result of her mental conflict from the [[spoiler:french kiss]] as shown by a [[GhostInTheMachine courtroom where Kaguya's ice side argues with her dumb side while her kid side acts as the judge]]. [[spoiler:The ice side takes back total control of Kaguya's personality as shown by the ice side knocking the dumb side out. Downplayed as it's still Kaguya, just now a different aspect of her personality is in control.]]
* DebtDetester: Her family is one that doesn't like owing people favors. She uses this excuse in order to tutor Ishigami and help get his grades back up after he's in danger of repeating first year, due to him accidentally helping her out when Shirogane backed her into a corner.
* DefrostingIceQueen: Her current state. Extras states being with Shirogane actually defrosted her in two months time. Though Kaguya seems to think there is still more work to be done. She was apparently even more of an ice queen in middle school, to the point where Fujiwara notes that she was called "Kaguya the Ice Princess".
* DespairEventHorizon: PlayedForLaughs example in chapter 57 when Shirogane and Fujiwara are married in the game, Kaguya actually cries and is visibly depressed. It's made even worse when Kaguya is overwhelmingly successful in her ventures while remaining single, while Shirogane and Fujiwara keep popping babies out, and adding insult to injury, they divorce late in the game, but Kaguya had been unable to marry either one of them in the game, leaving her to win, crying alone on a pile of money.
* TheDragAlong: For her family, Kaguya is basically an expensive piece of furniture that they can make use of, a carrier of the family name and nothing more. She's to comply to their every whim so that her existence is justified, but has no say in what she wants for herself.
* TheDreaded: To Ishigami in the early stages. She acts more like an older sister to him now.
* DreamsOfFlying: The ending for the anime has her dreaming of sprouting wings while the rest of the student council flies alongside her in WWI era planes. [[spoiler:It's a fantasy version of chapter 45.]]
* DrivenByEnvy: Kaguya covets a great deal of aspects from Fujiwara in terms of happiness, personability, friendships and carefree attitude, to the point that she sometimes speculates that Fujiwara is the way she is just to personally spite her. Her relationship with Fujiwara starts turning better when she realizes that those speculations are unfounded, as Fujiwara tends to go out of her way to please her, and that the venom she expresses towards Fujiwara only serves to hurt herself. Also, Fujiwara denies her nothing, so Kaguya's only barrier is actually being too proud to ask.
* EasilyForgiven: Fujiwara states in Chapter 77 that she is aware of Kaguya's coldness towards her, but that she loves her regardless. This implies that Kaguya is nowhere as cunning or deadpan as she thinks she is.
* EmbarrassingNickname:
** As revealed in Chapter 98, Maki calls her "auntie" [[spoiler:since she's Kaguya's second cousin twice removed.]]
** Chapter 117 has the whole student council refer to her as the "Muscle Queen" or "Muscle-Hime" after coming out on top in an arm wrestling contest against Shirogane. She was [[MuscleAngst not happy]] at all with it despite winning.
* EmptyEyes: Flashbacks to a year ago always show her with these. She also sports these whenever she starts scheming.
* EpiphanicPrison: She is in one created by her family, supported by the weight of the family name and the role she's supposed to fulfill for them. She was conditioned to be an accessory to their family plans, and this left Kaguya as an IceQueen, perfect, immovable and uncaring. It's later that she realizes that [[spoiler:her love for Shirogane is a way out of the prison]].
* EvenTheGirlsWantHer: Erika admitted she would be happy dating Kaguya.
* ExpositoryHairstyleChange: Occurred pre-series. "Ice" Kaguya's hair is down, present-day Kaguya ties most of it up. [[spoiler:Chapter 141 has Kaguya going back to that hairstyle to show that "Ice" Kaguya is back in control. Likewise, when she uses the cloth from Shirogane's present to tie her hair back up in chapter 150 it's a sign that "Normal" Kaguya has returned.]]
* ExpressiveHair: Her tied up hair droops down far more than normal during her depressed state in chapter 101.
* ExtremeDoormat: Towards her family. When it comes to her future plans, she has a dead eyed gaze when responding that she'll do whatever her family tells her to do. [[spoiler:When confirming her and Shirogane's feelings together, she initially plans to leave the family since they will ''never'' accept her being in a relationship with him or going to Stanford. However, when the adrenaline runs out she's scared to go through with it.]]
* FailedASpotCheck: Subverted. It seems at first as though Kaguya's ignorance of sexuality means she hasn't caught on to Kashiwagi and Tsubasa clearly having had sex, but it's actually just that she had no reason to talk to her about it. When she calls up Kashiwagi to ask about it to use as a reference and her panicked friend tries to deny it, Kaguya just says "How stupid do you think I am? Now answer the question."
* FamilyThemeNaming: Her mother's name is Nayotake. When you put the two in age order, you get the full title of the princess from "Tale of the Bamboo Cutter", Nayotake no Kaguya-hime.
* {{Fetish}}: Shirogane's tired eyes. At first it only seemed like she likes it because of how stern it makes him look and how that adds to his gap moe, but Chapter 64 reveals that the more tired he is, the more excited she gets. Ironically, back when she was still "Kaguya (Ice)", [[{{Irony}} she used to hate them]]. It's strongly implied that the reason she's attracted to them is because they are the obvious physical sign of him constantly pushing himself to improve.
* GeniusSweetTooth: Downplayed. A flashback in chapter 37 revealed that one of the few things she actually liked in her pre-defrosting days was shortcake. [[SoProudOfYou She's tremendously flattered]] at the fact that Shirogane remembers, though she makes an effort for him not to notice her CrushBlush.
* GirlsAreReallyScaredOfHorrorMovies: She can't handle horror-related stuff.
* GoneHorriblyRight:
** One of Kaguya's plans involved tricking Shirogane into using tips from "Textbook of Love" from a girls magazine so she'd have plausible cause to claim that he read it to get her to fall for him. All three steps end up working on her perfectly (she even ends up having a HeroicBSOD when he gets to the "[[{{Tsundere}} say you hate them]]" step) despite the fact that she knew he was faking it.
** Again when she tries to use cosplay to get Shirogane to admit he's attracted to her. [[spoiler:As he's decided to be honest with his feelings for her]], he's quite open with the fact that she looks great, making Kaguya far too flustered to go through with asking him if he likes her.
* GreenEyedMonster: Kaguya regards Fujiwara as her best friend. Also as her biggest rival for Shirogane's affection. [[spoiler:Chapter 40 shows it goes deeper than that. Kaguya is jealous that Fujiwara has [[ArsonMurderAndJaywalking a cheerful personality, a loving family and a chest.]]]]
* HairDecorations: Kaguya ties up her hair with a red ribbon, which she started doing after initially falling in love with Shirogane. [[spoiler:It's removed during the Post-Kiss arc when Kaguya (Ice) takes control, and gets replaced with a white cloth from Shirogane's Christmas present at the end of the arc after she and Shirogane confess their feelings before going back to the regular ribbon.]]
* HappyDance: Kaguya knows many formal dances, but the way she dances when she's successful is unashamedly gleeful.
* HeelRealization: She realizes a few days after committing election fraud that it was wrong.
* HehhehYouSaidX: Exaggerated. The mere mention of the word "wiener" will send her into an uncontrollable laughing fit.
* HeIsNotMyBoyfriend: Never blatantly stated (except perhaps to herself), but Kaguya has several times brushed off suggestions that she likes Shirogane, no matter how obvious the fact is.
* HellishPupils: When she gets really mad, she gets these. Having blood-red eyes helps too.
* HelpMistakenForAttack: When Kaguya tries to help Ishigami study so he won't be held back a year, he comes to the conclusion that she's trying to torture him, even when she gives him some leftover cake as a reward for his hard work.
* HeroicBSOD: suffers one after [[spoiler:she finally kisses Shirogane, and later realizes the ramifications of it]]. Her IQ shrinks to near zero and she turns into a [[SuperDeformed chibi]] version of herself, [[BreakingTheFourthWall albeit only in the eyes of the reader]].
* HeroicSelfDeprecation: Despite her usual arrogance, she falls into in chapter 32 when Shirogane says he hates her, for a love tactic. She states she knows that she can be cruel and wants to fix that. [[spoiler:A more throughout one happens in chapter 146 because Kaguya (Ice)'s cold attitude, Shirogane worried himself into collapsing. She breaks down, seeing this as proof that no one can love her.]]
* HeterosexualLifePartners: With Hayasaka. While their relationship is technically that of a mistress and a servant, WordOfGod says that they're more like very close sisters, and chapter 75 suggests that Hayasaka is the only person in the world more important to her than Shirogane.
* HisOwnWorstEnemy: Kaguya's "losses" in her games with Shirogane are due to her own conceit, or by thinking that she has more control of the situation than she actually does. Hell, even the majority of her "wins" have nothing to do with what she had planned.
* HopelessWithTech: Chapter 42 shows that she has the very limited knowledge about technology, even thinking that she broke the internet while trying to make a ''Website/{{Twitter}}'' account. She also starts off the series with a flip phone when everyone else uses smart phones.
* {{Hypocrite}}: Kaguya believes that Shirogane is being ridiculously stubborn when he prevents her from celebrating his birthday, but she is equally quick to shoot down any perceived pity.
* HypocriticalHumor: It's a RunningGag of hers to mentally accuse someone else (usually Fujiwara or Kashiwagi) of some negative trait, only to reveal just a few seconds later that she's guilty of the same thing. [[PsychologicalProjection Of course, this all flies over her head]].
* IDontWantToRuinOurFriendship: [[spoiler:Even after resolving to confess to Shirogane, Kaguya still can't bring herself to do so because if he turned her down it would destroy the relationship that they already have.]]
-->''[[spoiler:If you were to reject my confession, there's no doubt that our friendship would be ruined. That's why [[TitleDrop I want to be confessed to]]. Because if I were to confess, I might fail. However, if you were to confess to me, your chance of success is 100%!]]''
* IGaveMyWord: If she swears on her honor as a Shinomiya that Ishigami will pass his remedial exams, then she is ''going'' to make sure he passes, whether he wants her help or not.
* IHatePastMe: She is deeply ashamed by her past as an IceQueen, referring to herself as having been "a terrible woman with a twisted, disfigured heart." [[spoiler:It also puts her square in InsecureLoveInterest territory, as it makes her feel unworthy of being loved by a NiceGuy like Shirogane.]]
* IHaveThisFriend: Attempts to use this when confiding her love woes to Kashiwagi. Needless to say, she doesn't fall for it at all. In Chapter 144, [[spoiler:Ice Kaguya drops the pretenses and just openly asks Kashiwagi for advice regarding her love life with Shirogane.]]
* IJustWantToBeLoved: Kaguya was starved of affection her entire life due to her family's SocialDarwinist philosophy and emotional neglect from her father, so the things that motivate her the most are a desire for both romantic and familial love. Unfortunately her desire for the former is hampered by her inability to confess to the boy she likes due to conditioning from the environment she grew up in. [[spoiler:Chapter 146 implies Kaguya (Ice)'s desire to be kissed by Shirogane is proof that he loves every part of her, even the parts that she dislikes.]]
* IJustWantToBeNormal: Kaguya was raised to be a SocialDarwinist because of her family's beliefs and was basically robbed of having a proper childhood due to her father's neglect. As such, she relishes any chance she can get to act like a normal girl. [[spoiler:This even extends to her views on romance, as she comments that Kashiwagi and Tsubasa having their first kiss in front of a convenience store must have been wonderful despite her own first kiss with Shirogane having been [[TheBigDamnKiss a thousand times more romantic]]. In the same chapter, she noted that Kashiwagi refers to her as Kaguya-chan as if she considers Kaguya an ordinary friend. When Kashiwagi apologized and said she won't do it anymore, Kaguya looked a little sad and said she was fine with it, showing that as well as an ordinary love, she also wanted ordinary schoolmates who treat her like one of them.]]
* IJustWantToHaveFriends: Before she joined the student council, Kaguya was, for lack of a better description, a hypercompetent empty husk. They gave meaning to her life as more than just the fourth child of a family that doesn't care about her.
* IceQueen: Used to be extremely cold and pragmatic both as a result of her upbringing and because very few people could accept her for who she was without resenting her and only seeming to get close to her because of her family. Shirogane's genuine altruism helped her see the good side of everyone around her. However, she freezes back up again [[spoiler:after kissing Shirogane]]... partially. She goes back to her cold demeanor, but actually drops a lot of her tsuntsun attitude, leaving Shirogane unable to understand what she's trying to communicate
* IdenticalStranger: The light novel spin-off reveals that a girl who attended the school 40 years prior looked near identical to her (as shown via a painting that a boy who had a crush on her had made). While it's possible that they might be related, they definitely aren't her direct ancestor considering the fact that they committed suicide after the aforementioned boy fell off the roof to their death.
* ImprobableAimingSkills: She can easily catch a fly using chopsticks. She's also a top-ranked competitive archer.
* InferioritySuperiorityComplex: Openly proud of her pedigree, but just below the surface she's highly insecure and outright hates her own personality sometimes.
* InnocentlyInsensitive: As a child, she would regularly tell her classmates to get serious with good intentions because they weren't as fast as [[TheAce she]] was, which would regularly hurt their feelings.
* InsecureLoveInterest: Kaguya, for all her riches, intelligence, looks, and popularity feels that her past as an IceQueen makes her unworthy of being in love with the kindhearted Shirogane.
* InstantExpert: She tends to learn how to do things on her first try, such as immediately becoming a better rapper than Shirogane or Chika or managing to figure out how to become a master archer simply by perfectly imitating a fluke shot she made once.
* InstantFanClub: Karen and Erika refer to themselves as the "Kaguya-sama Fan Club", though they admit that it's just something that they like to call themselves. Kaguya is oblivious to their worship and probably doesn't even know who they are beyond being members of the mass media club.
* InstantlyProvenWrong: When Kaguya jokes about making Hayasaka walk home in the rain, Hayasaka threatens her with divine retribution. Kaguya scoffs that she doesn't believe in those superst- cue a gust of wind in her face blowing up her umbrella.
* InsultBackfire: Miko says that she's just like Shirogane (a cruel bully who will go to any length to get what they want). [[BirdsOfAFeather She takes it as a sign that they're perfect for each other]].
* IntelligenceEqualsIsolation: Kaguya knows this trope and states that she generally only uses 60 percent of her abilities to avoid this.
* InVinoVeritas: Effectively, given that minors aren't allowed to drink alcohol. She gets a cold and behaves just like she's drunk, at which point Shirogane learns for the first time that she has crappy self esteem, doesn't know how to handle basic interactions with people and is worried that he hates her.
* ItsAllAboutMe: A habit Kaguya herself acknowledges she has due to her upbringing as a Shinomiya.
** She tends to factor how likable a person is based on their current value in furthering Kaguya's own goals.
** For the sake of impressing Shirogane, Kaguya is perfectly willing to exploit a school fundraiser to make herself look good, even if it she has to undermine her fellow council members and render their donation invalid.
* JerkassHasAPoint: When Fujiwara got her fortune in chapter 51 that stated she is incredibly kind, Kaguya thought that it was a lie and she was actually pretty selfish. Kaguya's thoughts were proven right when Ishigami revealed he shared Fujiwara's birthday and Fujiwara had a hissy fit about sharing the date.
* JerkWithAHeartOfGold: Underneath all that icy exterior is a girl who genuinely does care and look out for others. One of the first instances of her kindness early on in the series was the time she went out of her way to help a lost little girl find her friend while comforting her with genuinely gentle words to stop her from crying. Though initially annoyed about it, she ''did'' go out of her way to help her without asking for anything in return.
* LastNameBasis: With the exception of Kei, Kaguya refers to everyone by their last name no matter how close with them she is.
* LikeBrotherAndSister: She effectively becomes a protective older sister for Ishigami as the series progresses.
* LongingLook: Lampshaded in chapter 45, when her internal monologue points out her inability to look away from Shirogane despite the fireworks she so desperately wanted to see being just outside the window of the taxi they were in. [[spoiler:Though it would take another 75 chapters before she would admit to herself that she actually had feelings for him.]]
* LovableAlphaBitch: Despite her haughty demeanor and effectively being at the very top of Shuchi'in's PopularityFoodChain, Kaguya refuses to judge others based on rumors and hearsay. This is best shown with her relationship with [[TheEeyore Ishigami]], whom she develops a close SempaiKohai bond with despite him having supposedly stalked a girl back in middle school, and goes so far as to scare off several girls with a DeathGlare when they try to dissuade her from associating with him. [[spoiler:She'd already investigated the rumors on her own with Shirogane since she found them suspicious.]]
* LoveEpiphany: [[spoiler:She ''finally'' admits to herself (and Hayasaka) that she's in love with Shirogane in chapter 120.]]
* LoveMakesYouDumb:
** In preparation for Shirogane's birthday, Kaguya buys him a huge birthday cake. Hayasaka recognizes the overkill immediately, and it's only right before she gives it that Kaguya remembers that Fujiwara's birthday cake was much smaller--and much less embarrassing. While she mulls over what to do, Kaguya imagines a dialogue between her "cold side" and her "dumb side," evoking a GoodAngelBadAngel conflict. Her dumb side advocates fiercely to give Shirogane the cake, being open, honest, and insistent about Kaguya's love for him.
-->'''Hayasaka:''' ''"You didn't use to be such a moron..."''
** Played for laughs. [[spoiler:When Shirogane tells her to come with him to Stanford, [[TheBigDamnKiss she French-kisses him so hard]] that they're both left in a state of stupefaction.]]
* LoveRedeems: Kaguya used to be a borderline empty shell whose only view on others was based on how she could take advantage of them. Falling in love with Shirogane caused her to realize how toxic her worldview was and (slowly) become a nicer person.
* LovingDetails: When Shirogane claims that she probably doesn't even remember his birthday since he only ever told her once, she mentally lists off his birthday, horoscope sign, blood type, ''and'' birth weight (with a caption noting that he never told her the last two things).
* LuminescentBlush: She is prone to these whenever she has romantic thoughts about or intimate interactions with Shirogane.
[[/folder]]
[[folder:Tropes M-Z]]
* MandatoryLine: Kaguya appears in every single chapter in the main series, though chapters 43 and 65 only have her show up at the very last panel to deliver a single line (highlighting her loneliness in the former, and wondering where everyone is in the latter).
* ManipulativeBastard: An effective strategy she uses very often on Fujiwara is to redirect her attention or manipulate her emotions to control her either to her advantage, or out of the way if she is interfering.
* MasterOfTheMixedMessage: Kaguya embodies this trope during the post-culture festival arc, with constant contradictory actions every time she interacts with Shirogane. This is exacerbated by the fact that Shirogane is so used to their mind games that he can't see when she's trying to be direct with him, and he's too off-balance to notice her advances.
* MeaningfulName: She tries to avert it, because the original Kaguya ended her life lonely and heartbroken.
* MissingMom: Her mother is implied to have died from heart problems when she was in middle school.
* MoodSwinger: Lampshaded by Fujiwara of all people in chapter 139. But Kaguya's emotions can change at the drop of the hat going from cold and calculated, happy and love struck, scared and nervous or angry and hate-filled based on her surroundings. These various moods are represented by [[GhostInTheMachine several distinct pseudopersonalities]] that engage in mental court cases (it's specified at multiple points that they are not {{Split Personalit|y}}ies, just caricatures).
* MuscleAngst: Being crowned the "Muscle Queen" after accidentally winning the student council arm wrestling tournament didn't sit well with her, especially after Shirogane starts referring to her as such. She packs some muscle due to the fact that she's a competition-level archer.
* NaginatasAreFeminine: Karen mentions that she's skilled at naginata-jutsu, though she's never shown wielding one.
* NeverBeHurtAgain: The reason for Kaguya being an IceQueen in middle school is because she realized a lot of her classmates approached her due to her family and thus she shut them out because of fear of being hurt.
* NiceToTheWaiter: While Kaguya can occasionally be needy and ungrateful, she values her bond with Hayasaka above all others (even her relationship with [[SingleTargetSexuality Shirogane]]) and views her as a sister in all but name.
* NightmareFace: She's a master of making different varieties of this expression whenever she either schemes, smirks, or is glaring at someone (usually Fujiwara), especially in the earlier chapters. This is so poignant that Ishigami thinks that both him and Fujiwara are in mortal danger every time Kaguya glares at them like that.
* NoHeroToHisValet: Kaguya is looked up to in school, both as a the second highest scoring student and as [[TheOjou the daughter of a prestigious family]]. The only exceptions to this rule are [[ServileSnarker Hayasaka]] and [[RecurringExtra Maki]], the former for being her childhood friend and confidant, and the latter for being her intellectual equal [[spoiler:and cousin]].
* NotSoDifferent:
** Chapter 42 shows that she also has imagine spots of Shirogane saying "How Cute".
** Kaguya and Shirogane are just as lost about love as the other; the fact that they employ resourcefulness and scheming in order to one-up each other, in spite of the aforementioned ignorance, is what provides most of the humor in the manga.
* NotSoStoic:
** She does a SpitTake every time Fujiwara mentions the word "Chinchin" [[labelnote:Explanation]]She was referring to a dog trick, but it can also translate to "penis". The Manga and Fansubs translate it to "wiener".[[/labelnote]] during a casual conversation. Once the latter figures out it's making her laugh, she relentlessly continues saying it. Kaguya meanwhile, tries her hardest to get her to stop and foils Fujiwara's repeated attempts to get Shirogane to say it. He later runs out thinking the two girls wanted to do perverted things to him.
** Chapter 141 is this for her ice side from chapter 59. Despite her dismissive attitude towards Shirogane in that chapter, [[spoiler:she's also shown as [[SuperDeformed chibi]] with [[BlushSticker blush stickers]] holding one of the heart balloons as she tries to mock the dumb side. She's angry that her dumb side kissed Shirogane because ''she wanted him to kiss her''. She then snaps when Kaguya and her dumb side yells that she doesn't love Shirogane, exploding that she fell for him first before the dumb side ever existed.]]
* OOCIsSeriousBusiness: When Kaguya gets her flip phone destroyed, she's too depressed to make any banter with Hayasaka, and too focused on it to notice her opportunity to get Shirogane to make a "battle" of him giving his LINE number, outright giving him hers without much of a fuss.
* ObfuscatingStupidity: She has attempted to act stupider to appeal to Shirogane.
* OddFriendship: Her friendship with Fujiwara is something of an enigma, given that they are almost complete opposites (she's cold and calculating while Fujiwara is cheery and random). Despite this, she considers their friendship to be of equal value to her crush on Shirogane... [[WithFriendsLikeThese most of the time anyways]].
* OhCrap: When she realized that she's too happy by Shirogane using her gift to scheme properly in chapter 54.
* {{Ojou}}: Her family owns one of Japan's largest companies, and displays mastery over a variety of artistic and intellectual subjects. However, as hard as she tries to ''behave'' as one, she often displays lapses in behavior that are unbefitting of a proper one many times.
* OutnumberedSibling: According to the official fanbook, she has three older brothers, but they might as well be strangers to her.
* PalmOnCheekPose: This is actually a plot point in chapter 81, where Kaguya conditions herself -Pavlov style- to calm down whenever she places her right hand on her left cheek. [[ContinuityNod Any time she's seen doing so afterwards]] is a sign to the reader that she's trying to keep her feelings for Shirogane in check.
* ParentalNeglect: Her powerful family is distant but also controlling, leaving Kaguya with little to no familial love to speak of.
* PetTheDog: In chapter 54, she sincerely thanks Ishigami for his inadvertent help in deflecting Shirogane's mental assault. The next chapter has her helping Ishigami studying to pass his exams (and intimidating people who try to bully him).
* PreciousPhoto: Not so much a particular photo, but Kaguya cherished all the pictures she had on her cell phone due to them representing the fact that she actually had things that she wanted to remember. She took it pretty hard when the phone was destroyed due to it being an old model that stored everything on it's internal memory, and didn't recover until the rest of the Student Council uploaded similar photos to a shared album after she got a smartphone.
-->'''Kaguya:''' [[LampshadeHanging What am I doing, crying over a couple of photographs]]?
* PsychologicalProjection: The undisputed master of this, and often played for laughs.
* RedEyesTakeWarning: Kaguya's bright red eyes hint at her scheming nature, though this applies less and less as she defrosts.
* RemovingTheRival: During Shirogane's reelection, she gets Hayato to drop out of the race with a BreakingSpeech. She tries to do so with Miko as well, but a well timed InsultBackfire on Miko's part causes her momentum to fall apart.
* RenaissanceMan: Is said to excel in music, theater, martial arts, and countless other subjects. As the series goes it, she's shown to be rather physically skilled too.
* TheResenter: In earlier chapters, she is quick to take offense and ire every time her plans with Shirogane are spoiled by either Fujiwara or Ishigami, so much that there's only venom in her mind; however, she's just as quick to calm down when kindness is dispensed upon her, and as the story progresses, she starts gradually appealing to her better nature, and admitting that such rage is caustic and unhealthy not only to them as people she considers her dear friends, but to herself too.
* RichInDollarsPoorInSense: As stated above, Kaguya's family owns a large company and is the definition of a sheltered princess.
* RomanticWingman: She appoints herself to this role after finding out about Ishigami's crush on Tsubame, as she hopes that him winning her affection would be good for his self-confidence. Given that this is [[AcademicAlphaBitch Kaguya]], her help involves forcing him to study more and encouraging Tsubame to turn down any other potential boyfriends as harshly as possible.
* RunningAwayToCry: Kaguya was raised to never express her emotions unless it was so she could manipulate others. As such, she has the tendency of hiding under a staircase whenever she's sad in order to cry away from view. [[spoiler:It's implied that her habit of doing this is how Shirogane knew where to find her during the fireworks arc.]]
* {{Schemer}}: Kaguya is the more proactive of the two when it comes to getting the other to confess. A lot of chapters are kicked off by her using her massive wealth to set up a plan.
* SchoolIdol: Kaguya is stated to be one of three most popular girls in school, and unlike Tsubame or the unseen Koromo Shiranui, other students (specifically, Karen and Erika) are actually shown to worship her.
* SelfImposedChallenge: The events of the fireworks chapter show Kaguya that Shirogane would definitely accept a confession from her. However, her plotting is motivated both by shyness ''and'' a desire to one-up him, so she reignites the "war" anyway.
* SempaiKohai: Her relationship with Ishigami evolves into this as the series progresses, with the two of them developing an almost sibling-like bond by the time the culture festival rolls around.
* SensoryOverload: Kaguya is very sensitive to strong stimuli, particularly loud noises and foul smells. It's apparently genetic, given than [[spoiler:Maki also can't deal with loud noises.]]
* ShelteredAristocrat: Kaguya has been raised with a ''very'' sheltered upbringing. She has no idea how movie theaters work, is unfamiliar with popular fictional figures, and has no idea what the phrase "first time" means. Even after 'extensive' self education, she's only managed to reach an elementary school student's resistance to dirty jokes.
* ShipperWithAnAgenda: She started shipping Ishigami with Tsubame after finding out about his crush, since she feels that him winning her affection would improve his self confidence.
* ShrinkingViolet: Deep down, she's just too shy to admit that she likes Shirogane and too scared to admit to tell him herself. She finds this shameful and thus pretends she refuses to confess because of crazy power dynamics, hence the plot.
* SiblingsWanted: She always wanted a younger sister so she tries to be a CoolBigSis for Kei. This happens to be mutual, but she and Kei seldom have the opportunity to meet.
* SingleTargetSexuality: She only has eyes for the president. In fact the only person to come close to getting the same type of affection is Kei because of how much she resembles her brother. The various [=AUs=] of the ''Official Doujin'' reveal that her feelings for Shirogane are a universal constant. It does't matter if he's a girl, her Kindergarten teacher, or even the big bad wolf; she'll ''still'' fall in love with him.
* SingleWomanSeeksGoodMan: PlayedForDrama. Kaguya fell in love with Shirogane [[SheepInSheepsClothing because he showed her that there is such a thing as a truly altruistic person]], and she is an InsecureLoveInterest due to feeling that her past as an IceQueen makes her unworthy of loving somebody as kind as him. [[spoiler:It's also the source of the series' premise, as the entire reason she wants him to confess to her rather than the other way around is that she's afraid that all the signs of him liking her are just her misinterpreting his natural kindness towards everyone.]]
* SillyRabbitIdealismIsForKids: In chapter 12, she mentally mocks Fujiwara for taking her words at face value.
* SlasherSmile: She has a tendency to give this out a lot when one of her plans are working.
* SmittenTeenageGirl: Kaguya usually hides it with her cold attitude but as the series goes on, it's more and more obvious that she's one for Shirogane.
* SmugSmiler: She is very smug earlier on in the series, especially when she has the upper hand against Shirogane.
* TheSocialDarwinist: She mentally judges people as either "superior" and "inferior", and goes to obsessive lengths to establish that she's the former. Later in the series, she laments the fact that she has been conditioned to think of people as tools for her use.
* SoProudOfYou: [[spoiler:She is proud of Shirogane for loving her, as this allowed her to start loving herself from the low point where she thought that her life was bitter and pointless. This is so prevalent that everything he does fills her with joy.]]
* TheSouthpaw: While she has trained herself to use her right hand for everyday tasks, Kaguya is naturally left-handed. Her left arm is also far stronger than her right due to it being the one she uses to pull the bowstring when she practices archery.
* SpareToTheThrone: In spite of belonging to the Shinomiya family, Kaguya is not particularly held at high regard by them, as [[RealityEnsues they consider her a mere accessory to the family's wishes]]. This further implies that Kaguya is not among the siblings that would immediately inherit part of the empire, but would have to fulfill the conditions to do so.
* SplitPersonality: Subverted. [[GhostInTheMachine (Ice), (Moron), and (Child)]] all appear to be split peronalities, but they are all explicitly an artistic representation of Kaguya being a MoodSwinger rather than distinct entities unto themselves.
* SplitPersonalityMakeover: Downplayed, as all the changes in appearance when the various aspects of Kaguya's personality come to the forefront are outright stated to be artistic license [[spoiler:barring when Kaguya (Ice) removes her hair ribbon]]. This even gets played for laughs in chapter 141 when Kaguya (Moron) takes control. To the audience, she appears to be SuperDeformed, but when shown from the perspective of the other characters we see that she looks the same as always (if somewhat drowsy due to a lack of sleep).
* SpoiledSweet: Kaguya's curious enthusiasm about the more mundane aspects of life directly collides with her superficial knowledge about them. For instance, while she knows that vending machines take money, she's unaware that these don't accept the highest denomination of Yen bills. Early in the manga, she brings the most ostentatious and succulent bento box she can put together for Shirogane to try, but Shirogane takes this as an insult to his own bento, which was cooked by himself.
* SternTeacher: Kaguya tends to be very harsh when she tutors Ishigami (to the point that he initially thought she was trying to torture him), though she does have his best interests at heart and his grades significantly improve under her mentorship.
* StepfordSmiler: Chapter 44 reveals that she is one. She believes that due to her wealth and ridiculous talents, she has no right to complain about her depressing family life.
* StrongerThanTheyLook: Despite her delicate looking body and possible heart problems, her years of practicing archery have resulted in her having a great deal of arm strength (Ishigami wasn't able to so much as make her budge when they arm wrestled in chapter 117).
* StrongFamilyResemblance: Assuming that the girl from Dr. Tanuma's flashback in Chapter 79 was Kaguya's mother, Nayotake, then Kaguya is her spitting image.
* StylisticSuck: Invoked example in chapter 62 after Kaguya realizes that she drew her picture of Shirogane too pretty which would reveal her feelings for him, she then makes her picture as ugly as possible while keeping the physical traits that she likes about him to counterbalance it. It backfires on her every time, as even making Shirogane look like he went through a garbage compactor, she still finds him attractive.
* SuperDeformed: She turns into chibi version of herself whenever she felt extreme happiness and had lack of sleep, which Fujiwara labeled as the rare "Kaguya-chan" which she had seen only three times.
* SuspiciouslySpecificDenial: "I am not a pervert," she thinks while [[ItMakesSenseInContext fantasizing about pulling down Shirogane's pants]].
* SweetTooth: For cake especially. It was one of the few things Iceguya was willing to talk about.
* TearfulSmile:
** When her cellphone breaks, she's starts smiling since she now has an excuse to upgrade to a smartphone. It's only once the fact that all the photos stored on it were lost (since the phone was old enough that it had neither cloud storage or an SD card) sinks in that she starts crying.
** [[spoiler:This happens again when she's giving a practice confession to Hayasaka regarding all the things she loves about Shirogane, while admitting she could never keep him from going to Stanford.]]
* TeasingFromBehindTheLanguageBarrier: She says... something to Shirogane in the extended version of chapter 20, leading him into thinking it was in French and smirking as she watches him try and look it up in a French-to-Japanese dictionary. [[TheUnreveal The audience never finds out what she said]].
* TenderTears: [[spoiler:She breaks down when she misses the summer festival that she had planned with the Student Council, but Shirogane finds her and together with the Council members, hurriedly try to get her to another festival so that she doesn't miss out, making Kaguya realize that in spite of her own family's dismissal of her, her friends love her and want her to be happy]].
* TeenGenius: Unlike Shirogane, her intelligence is a result of natural talent, [[RenaissanceMan and she excels in a wide variety of fields]].
* ThatWasntARequest: Before tutoring Ishigami, she asks him to follow her to a private place. Ishigami says no. Kaguya does not respond well.
-->'''Kaguya:''' No? What do you mean, no?! Come with me! ''(bodily drags him off)''
* TokenEvilTeammate: Kaguya's icy side comes out when she's protecting herself or her loved ones from threats.
* TrophyChild: Her father treats her like some fancy doll to be put on display at parties and has never once displayed the slightest hint of parental affection for her.
* {{Tsundere}}: Kaguya displays this trait most prominently. She tries to hide it with her graceful demeanor, but she slips into a maiden-in-love when nobody's looking, and has said the classical "''It's not like I like him or something!''" tsundere line at some point. She was officially diagnosed as such by one of the best doctors in the world in chapter 79. After [[spoiler:the kiss with Shirogane]] she takes a different, colder tsundere stance and yet being more open at the same time.
* UnkemptBeauty: Shirogane comments on her beauty while she's soaking wet, covered in mud, and scratched up after she saved the Mass Media Club president from drowning in a garbage filled swamp. [[spoiler:In fact, it was the very moment he first fell in love with her.]]
* UptownGirl: Played with. Kaguya is an affluent and pedigreed girl who is mutually in love with Shirogane, an overachieving lower-class boy. However, the issue of their class difference is seldom touched upon, as they consider each other worthy equals.
* ViolentlyProtectiveGirlfriend: Do ''not even think'' about insulting Shirogane. [[spoiler:As Betsy Beltoise learns the hard way when ordered by the school principal to BreakHimByTalking. Guess who ends up being verbally torn apart instead?]]
* VitriolicBestFriends: One-sided example with Fujiwara. While she does consider Fujiwara as her best friend, she regularly mentally insults her intelligence. And Fujiwara knows this all too well, going by Chapter 77.
* WantedASonInstead: ImpliedTrope. It's hinted that Kaguya has considerably less say in her family matters than her siblings because, simply, she's the only girl. It's further implied that her brothers have more influence in the family and are in line to inherit the whole empire because in terms of her family's dynamics, MenAreBetterThanWomen. However, it's precisely this isolation that has given Kaguya the courage to seek a better life far from her family, finding friends and people who love her in the way.
* WhatBeautifulEyes: Shirogane compares them to moist rubies.
* WithFriendsLikeThese: She can go from considering Fujiwara to be her best friend to being a blight on society and then back again at the drop of a hat. Made even more hilarious by the fact that it's genetic, as she's displayed the same views towards Fujiwara's father and little sister as well.
* WingdingEyes: When Shirogane goes out of his way to help Iino in chapter 68, she has hearts appear on her eyes.
* WomenPreferStrongMen: In a way Kaguya is very attracted to [[DeathGlare Shirogane's glare]] and when he loses it, she complains that he looks weak. She also gushes about how proactive and assertive he is.
* WorfHadTheFlu: Shirogane has narrowly beaten her in test scores five times in a row [[spoiler:after reforming himself into an ace student in order to impress her.]] However, at least three of the five times involved had a reasonable excuse that may have lowered her scores: In the first test she was only giving 60% effort and for the fourth and fifth she was helping Ishigami in his studies. Thus, it's actually unclear as to whether he could still beat her if she went 100% and undistracted.
* YouCalledMeXItMustBeSerious: Kaguya seems physically incapable of calling Shirogane anything other than "president", to the point that it's the entire reason she asked him to run for reelection. [[spoiler:Which is why it's such a big deal when she refers to him by his full name when she admits to Hayasaka that she's in love with him.]]
* YouKeepTellingYourselfThat: In spite of her snooty attitude, inner Machiavellian working and overblown pride, Kaguya is shown to always proceed out of sincerity and kindness regardless of her inner workings, and she expresses considerable dismay if there's even a hint of unbecoming behavior from herself for someone of her stature (or at least, when she notices). She is a better, kinder and more grounded person than she thinks she is.
* YourFavorite: She cooks food with oysters in them on two separate occasions to give to Shirogane, though circumstances keep him from eating it both times.
[[/folder]]
[[folder:Kaguya (Ice), Kaguya (Moron), and Kaguya (Child)]]
A trio of pseudopersonalities, representing various aspects of Kaguya's psyche.
----
* BlackBeadEyes: After her SuperDeformed character redesign, Kaguya (Moron) is depicted with sketchy vertical slits for eyes. Before that, she just had normal TaremeEyes.
* DivergentCharacterEvolution: Kaguya (Ice) and Kaguya (Moron) originally looked near identical, save for the fact that they wore different seasonal uniforms, had different hair styles, had different eyes, and (Moron) had a flower growing out of her head. Starting with Chapter 141, (Moron) started being depicted in a SuperDeformed style, while (Ice) remained more or less the same ([[ArtEvolution save for her hair becoming more detailed]]).
* DressCodedForYourConvenience: (Ice) and (Moron) had this dynamic during their first two appearances. (Ice) represents Kaguya's cold, unfeeling past, so she wears the winter uniform. Meanwhile, (Moron) represents the warmer parts of ther personality and wears the summer uniform. This was dropped following (Moron)'s redesign.
* EarlyInstallmentCharacterDesignDifference: During her first two appearances, Kaguya (Moron) looked just like regular Kaguya, just with much rounder eyes and a flower growing out of her head. From her third appearance onward, she is instead renedered in a SuperDeformed style [[DivergentCharacterEvolution to better contrast her with the more normal looking Kaguya (Ice)]].
* FreudianTrio: Kaguya (Ice) is the Superego, [[LoveMakesYouDumb Kaguya (Moron)]] is the Id, and Kaguya (Child) is the Ego who serves as the judge. Interestingly, all three of them directly interact with Kaguya herself, and acknowledge that they're simply parts of her as a whole person.
* GhostInTheMachine: The three of them play the role of Kaguya's Id, Ego, and Superego, while acting out mental court cases with her when she's at a complete loss for what to do. Unlike most examples, the three of them explicitly do not exist within the context on the story and are mearly an artistic representation of her being a MoodSwinger.
-->'''Kaguya (Child):''' We're all you. You're the one who has to make the decision. So? What do "we" want to do?
* NonStandardCharacterDesign: Post-redesign, (Moron) is the only character who is rendered in a SuperDeformed style with BlackBeadEyes.
* PaintingTheMedium: Kaguya (Ice) has white-on-black speech bubbles to emphasize just how different she is than the rest of Kaguya's personalities [[spoiler:barring the time when she takes control during the post-culture festival arc.]]
[[/folder]]
Character sub-page for Kaguya Shinomiya.
[[foldercontrol]]
!!Kaguya Shinomiya
!!!'''Voiced by:''' Aoi Koga\\
'''Played by:''' Kanna Hashimoto (live-action movie)
[[quoteright:250:https://static.tvtropes.org/pmwiki/pub/images/kaguya_8.png]]
The titular character and vice-president of the Shuchi'in student council. Her family owns one of Japan's largest companies. As befitting her distinguished lineage, she excels in a large variety of subjects and is considered a "true genius." Engaged in a BattleOfWits with Shirogane to make the other confess their love.
----
[[folder:Tropes #-L]]
* HundredPercentAdorationRating: Kaguya is Shuchi'in Academy's most popular student, inspiring awe and devotion from her fellow schoolmates.
* AbusiveParents: Her father is the neglectful kind, he lives separate from her and she states he has never even said 'I love you' to her before. [[spoiler:Chapter 141 even states Kaguya is actually partly grateful for the distance which doesn't spell good things about him.]]
* ACupAngst:
** Kaguya has enough envy of Fujiwara's large breasts to reconsider going to the beach for vacation.
** When Ishigami wears her uniform, he notes that it's a bit tight in the chest (due to working out his pectorals), which annoys Kaguya quite a bit.
* AcademicAthlete: She consistently has the second highest grades in her class, has two black belts, and is the star member of the school's archery team.
* AdaptationalNiceGuy: Kaguya's first real act of kindness towards Ishigami (helping him study) happens much earlier in the anime. Her reason for doing so is also far more altruistic due the events leading her to be in his debt having not taken place.
* {{Adorkable}}: When it comes to her crush on Shirogane. She's really just a sheltered girl, new to this 'love' thing.
* AggressiveSubmissive: Kaguya tends to be very controlling, but she clearly wants Shirogane to take the lead role in their relationship (possibly a result of her traditional Japanese upbringing). Kaguya (Ice) -who is basically BrutalHonesty personified- even stated that being kissed was hotter than giving a kiss.
* AlwaysSomeoneBetter: To Shirogane. The reason he goes all out to excel academically over Kaguya is motivated primarily because Kaguya is so good at ''everything'' she does, that beating her in exams is the only way he could ever stand with her as her equal.
* AnimalMotifs: Cats, as befitting the FemaleFelineMaleMutt dynamic she has with Shirogane. She is cold and looks down on others, but she becomes very affectionate once a person has earned her approval.
* AnnoyingYoungerSibling:
** Downplayed. Kaguya relationship with Hayasaka is much like that of a younger sister who relies on her older sister for almost everything and causes her no end of stress. Of course, Hayasaka still loves her dearly and admits that she'd do anything for her.
** Going by her family dynamics, Kaguya's brothers might as well be not aware that she exists at all.
* ArcherArchetype: Kaguya is the star member of the school's archery club and is definitely cold and calculating ([[DefrostingIceQueen initially, anyways]]). That said, she subverts the "weak at close range" stereotype, as the muscle she built up from constantly using a bow led to her victory during the Student Council's arm wrestling tournament (along with having a black belt in both akido and judo).
* ArentYouGoingToRavishMe: While she's angry about the possibility that Shirogane might have done something to her [[ItMakesSenseInContext while they were in bed together]], she's just as angry at the idea that he ''didn't'' try something.
* AwLookTheyReallyDoLoveEachOther:
** She can be a bit thoughtless to Fujiwara and especially Hayasaka, but she does care for the two a lot. The latter is her sister in all but blood, and the former, while being ranked lower than Ishigami and Shirogane, is still her closest and oldest friend.
** Albeit she has little patience for her, Kaguya expresses that Fujiwara is indeed a very dear friend to her who has been with her since well before she turned a new leaf.
** Much as she terrifies Ishigami, she's genuinely worried about him and makes sure to help him as much as she can, including standing up for his reputation, keeping him from failing out and playing matchmaker between him and his third year crush.
* BatmanGambit: Many of her schemes rely heavily on Kaguya understanding how Shirogane will behave, and will go to insane measures to ensure he will react to situations as she desires.
* TheBeautifulElite: While being part of one the most affluent families in Japan, to top it off, Kaguya is a gorgeous girl, and bar none other she is hands down the most beautiful student at Shuchi'in Academy.
* BeneathTheMask: Played with. Kaguya's public appearance is of a perfect, sophisticated young lady, but she is still susceptible to gushing at seeing Shirogane being cute, or becoming extremely frustrated when her plans go awry, though she will never show it. However, if one goes by what Fujiwara and Ishigami say, Kaguya has considerably less of a poker face than she thinks she does.
* BerserkButton: Apart from whenever her plans with Shirogane get interrupted, she also gets livid whenever someone points out her small breasts.
* BrokenAce: She excels in everything she does, but when she was younger she could not understand that not everyone is as smart as she is, which alienated everyone around her except Hayasaka and Fujiwara.
* BrokenBird: Cracked, at least, but thanks to Shirogane she's mostly better. Her excellence and family name kept her from being able to make friends, culminating in one "friend" saying they couldn't stand to be near her anymore and had only gotten close because their mother had told them to. After that, Kaguya began acting extremely coldly and assumed everyone merely viewed their relationships with others in terms of profits and losses. Seeing Shirogane's altruism helped her mellow out and recognize people's good sides, but she's still very insecure and doesn't seem to have any close friends outside the student council.
* BrutalHonesty: While not her per se. In chapter 53, her [=cold side/pride=] is at least willing to admit she's attracted to Shirogane and states, "she has an insatiable craving for his ..." before regular Kaguya cut her off. [[spoiler:This seems to also apply to her interactions with anyone other than Shirogane, as unlike her usual self her cold side is incredibly blunt while asking Kashiwagi for advice, outright admitting that she is in love with Shirogane, that she wants to be kissed by him, and that if he wanted to she would probably let him have sex with her. Unfortunately, she is unable to be honest when she is actually faced with him, something she is fully aware of.]]
* CannotSpitItOut: She pretends that she refuses to confess, but in truth she's simply incapable of telling Shirogane that she likes him because she has low self esteem.
* CargoEnvy: During chapter 56, she sulks because Shirogane is paying more attention to the night sky than to her.
* CatchphraseInsult: "How Cute". Although it's worth pointing out that this only applies to Shirogane's {{Imagine Spot}}s. Every time she actually says it she's being sincere [[spoiler:with the exception of chapter 142]].
* CerebusRetcon: A lot of her more {{Adorkable}} moments (like her interest in fireworks) take on a much darker context once we start to get a picture of what her family life is like.
* CharacterTics: In the later stages of the manga, she develops one specifically for the purpose of calming herself down and staying cool around Shirogane. Whenever she's overwhelmed, [[PalmOnCheekPose she puts her hand on her cheek]], instantly dropping her nerves. This backfires on her when her hand is impeded, making her go ''bananas'' in her mind.
* CharacterizationMarchesOn: With time, Kaguya learns not to be so bitter about her peers unwittingly foiling her plans with Shirogane, as she understands that they don't proceed with malice. However, she still displays the same level of utter dismay and helplessness she feels every time they foil her.
* ChildhoodFriends: With Hayasaka, having known each other since infancy (though they were separated when they were two and didn't see each other for another five years). It's shown that she considers Hayasaka more of a family to herself than her own.
* ClingyJealousGirl: She loathes if any girl tries to get close to Shirogane. It's to the point she freaks out if he even gets friends that are girls. [[spoiler:Ironically, when she finally meets someone else who ''does'' have a crush on him (Moeha), the two of them get along great as they both gush about what they like about him.]]
* CoolBigSis: She initially wanted to be this for Kei, though in a hilarious case of irony, it's ''Ishigami'' that she ends up filling this role for. Moreover, this is mutual with Kei, who wants to be close to Kaguya just as badly.
* CovertPervert: When imagining Shirogane joining her club, he was noticeably showing off his chest.
* CrazyPrepared: According to chapter 7, Kaguya has at least 42 volumes of manuals to counter what Shirogane will say. [[spoiler:To help Shirogane win the election, she coerced one of the candidates into quitting, forced clubs to vote for him and even bribed the election committee]]! However, it's fair to point out that she loses traction rather easily when things don't go the way she wants them to.
** On a more serious note, [[spoiler:she also had Hayasaka hack into her brother's computer to presumably acquire compromising data in order to blackmail her family if the circumstances ever call for it.]]
* CryCute: The fireworks arc when her father forbid her from attending and when she failed to get there in time after Hayasaka helped her sneak out.
* CynicismCatalyst: In middle school, a classmate admitted that her parents told her to befriend Kaguya but she was sick of Kaguya's InnocentlyInsensitive nature. Kaguya then grew scared of everyone around her and distrusted them before she met Shirogane.
* DarkAndTroubledPast: The flashback she had in chapter 35 when she was sick [[spoiler:strongly implies that she was raised without any familial love.]]
* DeathGlare: When pissed she gives a good one. Usually towards Fujiwara and Ishigami.
* DeathOfPersonality: In chapter 141 as a result of her mental conflict from the [[spoiler:french kiss]] as shown by a [[GhostInTheMachine courtroom where Kaguya's ice side argues with her dumb side while her kid side acts as the judge]]. [[spoiler:The ice side takes back total control of Kaguya's personality as shown by the ice side knocking the dumb side out. Downplayed as it's still Kaguya, just now a different aspect of her personality is in control.]]
* DebtDetester: Her family is one that doesn't like owing people favors. She uses this excuse in order to tutor Ishigami and help get his grades back up after he's in danger of repeating first year, due to him accidentally helping her out when Shirogane backed her into a corner.
* DefrostingIceQueen: Her current state. Extras states being with Shirogane actually defrosted her in two months time. Though Kaguya seems to think there is still more work to be done. She was apparently even more of an ice queen in middle school, to the point where Fujiwara notes that she was called "Kaguya the Ice Princess".
* DespairEventHorizon: PlayedForLaughs example in chapter 57 when Shirogane and Fujiwara are married in the game, Kaguya actually cries and is visibly depressed. It's made even worse when Kaguya is overwhelmingly successful in her ventures while remaining single, while Shirogane and Fujiwara keep popping babies out, and adding insult to injury, they divorce late in the game, but Kaguya had been unable to marry either one of them in the game, leaving her to win, crying alone on a pile of money.
* TheDragAlong: For her family, Kaguya is basically an expensive piece of furniture that they can make use of, a carrier of the family name and nothing more. She's to comply to their every whim so that her existence is justified, but has no say in what she wants for herself.
* TheDreaded: To Ishigami in the early stages. She acts more like an older sister to him now.
* DreamsOfFlying: The ending for the anime has her dreaming of sprouting wings while the rest of the student council flies alongside her in WWI era planes. [[spoiler:It's a fantasy version of chapter 45.]]
* DrivenByEnvy: Kaguya covets a great deal of aspects from Fujiwara in terms of happiness, personability, friendships and carefree attitude, to the point that she sometimes speculates that Fujiwara is the way she is just to personally spite her. Her relationship with Fujiwara starts turning better when she realizes that those speculations are unfounded, as Fujiwara tends to go out of her way to please her, and that the venom she expresses towards Fujiwara only serves to hurt herself. Also, Fujiwara denies her nothing, so Kaguya's only barrier is actually being too proud to ask.
* EasilyForgiven: Fujiwara states in Chapter 77 that she is aware of Kaguya's coldness towards her, but that she loves her regardless. This implies that Kaguya is nowhere as cunning or deadpan as she thinks she is.
* EmbarrassingNickname:
** As revealed in Chapter 98, Maki calls her "auntie" [[spoiler:since she's Kaguya's second cousin twice removed.]]
** Chapter 117 has the whole student council refer to her as the "Muscle Queen" or "Muscle-Hime" after coming out on top in an arm wrestling contest against Shirogane. She was [[MuscleAngst not happy]] at all with it despite winning.
* EmptyEyes: Flashbacks to a year ago always show her with these. She also sports these whenever she starts scheming.
* EpiphanicPrison: She is in one created by her family, supported by the weight of the family name and the role she's supposed to fulfill for them. She was conditioned to be an accessory to their family plans, and this left Kaguya as an IceQueen, perfect, immovable and uncaring. It's later that she realizes that [[spoiler:her love for Shirogane is a way out of the prison]].
* EvenTheGirlsWantHer: Erika admitted she would be happy dating Kaguya.
* ExpositoryHairstyleChange: Occurred pre-series. "Ice" Kaguya's hair is down, present-day Kaguya ties most of it up. [[spoiler:Chapter 141 has Kaguya going back to that hairstyle to show that "Ice" Kaguya is back in control. Likewise, when she uses the cloth from Shirogane's present to tie her hair back up in chapter 150 it's a sign that "Normal" Kaguya has returned.]]
* ExpressiveHair: Her tied up hair droops down far more than normal during her depressed state in chapter 101.
* ExtremeDoormat: Towards her family. When it comes to her future plans, she has a dead eyed gaze when responding that she'll do whatever her family tells her to do. [[spoiler:When confirming her and Shirogane's feelings together, she initially plans to leave the family since they will ''never'' accept her being in a relationship with him or going to Stanford. However, when the adrenaline runs out she's scared to go through with it.]]
* FailedASpotCheck: Subverted. It seems at first as though Kaguya's ignorance of sexuality means she hasn't caught on to Kashiwagi and Tsubasa clearly having had sex, but it's actually just that she had no reason to talk to her about it. When she calls up Kashiwagi to ask about it to use as a reference and her panicked friend tries to deny it, Kaguya just says "How stupid do you think I am? Now answer the question."
* FamilyThemeNaming: Her mother's name is Nayotake. When you put the two in age order, you get the full title of the princess from "Tale of the Bamboo Cutter", Nayotake no Kaguya-hime.
* {{Fetish}}: Shirogane's tired eyes. At first it only seemed like she likes it because of how stern it makes him look and how that adds to his gap moe, but Chapter 64 reveals that the more tired he is, the more excited she gets. Ironically, back when she was still "Kaguya (Ice)", [[{{Irony}} she used to hate them]]. It's strongly implied that the reason she's attracted to them is because they are the obvious physical sign of him constantly pushing himself to improve.
* GeniusSweetTooth: Downplayed. A flashback in chapter 37 revealed that one of the few things she actually liked in her pre-defrosting days was shortcake. [[SoProudOfYou She's tremendously flattered]] at the fact that Shirogane remembers, though she makes an effort for him not to notice her CrushBlush.
* GirlsAreReallyScaredOfHorrorMovies: She can't handle horror-related stuff.
* GoneHorriblyRight:
** One of Kaguya's plans involved tricking Shirogane into using tips from "Textbook of Love" from a girls magazine so she'd have plausible cause to claim that he read it to get her to fall for him. All three steps end up working on her perfectly (she even ends up having a HeroicBSOD when he gets to the "[[{{Tsundere}} say you hate them]]" step) despite the fact that she knew he was faking it.
** Again when she tries to use cosplay to get Shirogane to admit he's attracted to her. [[spoiler:As he's decided to be honest with his feelings for her]], he's quite open with the fact that she looks great, making Kaguya far too flustered to go through with asking him if he likes her.
* GreenEyedMonster: Kaguya regards Fujiwara as her best friend. Also as her biggest rival for Shirogane's affection. [[spoiler:Chapter 40 shows it goes deeper than that. Kaguya is jealous that Fujiwara has [[ArsonMurderAndJaywalking a cheerful personality, a loving family and a chest.]]]]
* HairDecorations: Kaguya ties up her hair with a red ribbon, which she started doing after initially falling in love with Shirogane. [[spoiler:It's removed during the Post-Kiss arc when Kaguya (Ice) takes control, and gets replaced with a white cloth from Shirogane's Christmas present at the end of the arc after she and Shirogane confess their feelings before going back to the regular ribbon.]]
* HappyDance: Kaguya knows many formal dances, but the way she dances when she's successful is unashamedly gleeful.
* HeelRealization: She realizes a few days after committing election fraud that it was wrong.
* HehhehYouSaidX: Exaggerated. The mere mention of the word "wiener" will send her into an uncontrollable laughing fit.
* HeIsNotMyBoyfriend: Never blatantly stated (except perhaps to herself), but Kaguya has several times brushed off suggestions that she likes Shirogane, no matter how obvious the fact is.
* HellishPupils: When she gets really mad, she gets these. Having blood-red eyes helps too.
* HelpMistakenForAttack: When Kaguya tries to help Ishigami study so he won't be held back a year, he comes to the conclusion that she's trying to torture him, even when she gives him some leftover cake as a reward for his hard work.
* HeroicBSOD: suffers one after [[spoiler:she finally kisses Shirogane, and later realizes the ramifications of it]]. Her IQ shrinks to near zero and she turns into a [[SuperDeformed chibi]] version of herself, [[BreakingTheFourthWall albeit only in the eyes of the reader]].
* HeroicSelfDeprecation: Despite her usual arrogance, she falls into in chapter 32 when Shirogane says he hates her, for a love tactic. She states she knows that she can be cruel and wants to fix that. [[spoiler:A more throughout one happens in chapter 146 because Kaguya (Ice)'s cold attitude, Shirogane worried himself into collapsing. She breaks down, seeing this as proof that no one can love her.]]
* HeterosexualLifePartners: With Hayasaka. While their relationship is technically that of a mistress and a servant, WordOfGod says that they're more like very close sisters, and chapter 75 suggests that Hayasaka is the only person in the world more important to her than Shirogane.
* HisOwnWorstEnemy: Kaguya's "losses" in her games with Shirogane are due to her own conceit, or by thinking that she has more control of the situation than she actually does. Hell, even the majority of her "wins" have nothing to do with what she had planned.
* HopelessWithTech: Chapter 42 shows that she has the very limited knowledge about technology, even thinking that she broke the internet while trying to make a ''Website/{{Twitter}}'' account. She also starts off the series with a flip phone when everyone else uses smart phones.
* {{Hypocrite}}: Kaguya believes that Shirogane is being ridiculously stubborn when he prevents her from celebrating his birthday, but she is equally quick to shoot down any perceived pity.
* HypocriticalHumor: It's a RunningGag of hers to mentally accuse someone else (usually Fujiwara or Kashiwagi) of some negative trait, only to reveal just a few seconds later that she's guilty of the same thing. [[PsychologicalProjection Of course, this all flies over her head]].
* IDontWantToRuinOurFriendship: [[spoiler:Even after resolving to confess to Shirogane, Kaguya still can't bring herself to do so because if he turned her down it would destroy the relationship that they already have.]]
-->''[[spoiler:If you were to reject my confession, there's no doubt that our friendship would be ruined. That's why [[TitleDrop I want to be confessed to]]. Because if I were to confess, I might fail. However, if you were to confess to me, your chance of success is 100%!]]''
* IGaveMyWord: If she swears on her honor as a Shinomiya that Ishigami will pass his remedial exams, then she is ''going'' to make sure he passes, whether he wants her help or not.
* IHatePastMe: She is deeply ashamed by her past as an IceQueen, referring to herself as having been "a terrible woman with a twisted, disfigured heart." [[spoiler:It also puts her square in InsecureLoveInterest territory, as it makes her feel unworthy of being loved by a NiceGuy like Shirogane.]]
* IHaveThisFriend: Attempts to use this when confiding her love woes to Kashiwagi. Needless to say, she doesn't fall for it at all. In Chapter 144, [[spoiler:Ice Kaguya drops the pretenses and just openly asks Kashiwagi for advice regarding her love life with Shirogane.]]
* IJustWantToBeLoved: Kaguya was starved of affection her entire life due to her family's SocialDarwinist philosophy and emotional neglect from her father, so the things that motivate her the most are a desire for both romantic and familial love. Unfortunately her desire for the former is hampered by her inability to confess to the boy she likes due to conditioning from the environment she grew up in. [[spoiler:Chapter 146 implies Kaguya (Ice)'s desire to be kissed by Shirogane is proof that he loves every part of her, even the parts that she dislikes.]]
* IJustWantToBeNormal: Kaguya was raised to be a SocialDarwinist because of her family's beliefs and was basically robbed of having a proper childhood due to her father's neglect. As such, she relishes any chance she can get to act like a normal girl. [[spoiler:This even extends to her views on romance, as she comments that Kashiwagi and Tsubasa having their first kiss in front of a convenience store must have been wonderful despite her own first kiss with Shirogane having been [[TheBigDamnKiss a thousand times more romantic]]. In the same chapter, she noted that Kashiwagi refers to her as Kaguya-chan as if she considers Kaguya an ordinary friend. When Kashiwagi apologized and said she won't do it anymore, Kaguya looked a little sad and said she was fine with it, showing that as well as an ordinary love, she also wanted ordinary schoolmates who treat her like one of them.]]
* IJustWantToHaveFriends: Before she joined the student council, Kaguya was, for lack of a better description, a hypercompetent empty husk. They gave meaning to her life as more than just the fourth child of a family that doesn't care about her.
* IceQueen: Used to be extremely cold and pragmatic both as a result of her upbringing and because very few people could accept her for who she was without resenting her and only seeming to get close to her because of her family. Shirogane's genuine altruism helped her see the good side of everyone around her. However, she freezes back up again [[spoiler:after kissing Shirogane]]... partially. She goes back to her cold demeanor, but actually drops a lot of her tsuntsun attitude, leaving Shirogane unable to understand what she's trying to communicate
* IdenticalStranger: The light novel spin-off reveals that a girl who attended the school 40 years prior looked near identical to her (as shown via a painting that a boy who had a crush on her had made). While it's possible that they might be related, they definitely aren't her direct ancestor considering the fact that they committed suicide after the aforementioned boy fell off the roof to their death.
* ImprobableAimingSkills: She can easily catch a fly using chopsticks. She's also a top-ranked competitive archer.
* InferioritySuperiorityComplex: Openly proud of her pedigree, but just below the surface she's highly insecure and outright hates her own personality sometimes.
* InnocentlyInsensitive: As a child, she would regularly tell her classmates to get serious with good intentions because they weren't as fast as [[TheAce she]] was, which would regularly hurt their feelings.
* InsecureLoveInterest: Kaguya, for all her riches, intelligence, looks, and popularity feels that her past as an IceQueen makes her unworthy of being in love with the kindhearted Shirogane.
* InstantExpert: She tends to learn how to do things on her first try, such as immediately becoming a better rapper than Shirogane or Chika or managing to figure out how to become a master archer simply by perfectly imitating a fluke shot she made once.
* InstantFanClub: Karen and Erika refer to themselves as the "Kaguya-sama Fan Club", though they admit that it's just something that they like to call themselves. Kaguya is oblivious to their worship and probably doesn't even know who they are beyond being members of the mass media club.
* InstantlyProvenWrong: When Kaguya jokes about making Hayasaka walk home in the rain, Hayasaka threatens her with divine retribution. Kaguya scoffs that she doesn't believe in those superst- cue a gust of wind in her face blowing up her umbrella.
* InsultBackfire: Miko says that she's just like Shirogane (a cruel bully who will go to any length to get what they want). [[BirdsOfAFeather She takes it as a sign that they're perfect for each other]].
* IntelligenceEqualsIsolation: Kaguya knows this trope and states that she generally only uses 60 percent of her abilities to avoid this.
* InVinoVeritas: Effectively, given that minors aren't allowed to drink alcohol. She gets a cold and behaves just like she's drunk, at which point Shirogane learns for the first time that she has crappy self esteem, doesn't know how to handle basic interactions with people and is worried that he hates her.
* ItsAllAboutMe: A habit Kaguya herself acknowledges she has due to her upbringing as a Shinomiya.
** She tends to factor how likable a person is based on their current value in furthering Kaguya's own goals.
** For the sake of impressing Shirogane, Kaguya is perfectly willing to exploit a school fundraiser to make herself look good, even if it she has to undermine her fellow council members and render their donation invalid.
* JerkassHasAPoint: When Fujiwara got her fortune in chapter 51 that stated she is incredibly kind, Kaguya thought that it was a lie and she was actually pretty selfish. Kaguya's thoughts were proven right when Ishigami revealed he shared Fujiwara's birthday and Fujiwara had a hissy fit about sharing the date.
* JerkWithAHeartOfGold: Underneath all that icy exterior is a girl who genuinely does care and look out for others. One of the first instances of her kindness early on in the series was the time she went out of her way to help a lost little girl find her friend while comforting her with genuinely gentle words to stop her from crying. Though initially annoyed about it, she ''did'' go out of her way to help her without asking for anything in return.
* LastNameBasis: With the exception of Kei, Kaguya refers to everyone by their last name no matter how close with them she is.
* LikeBrotherAndSister: She effectively becomes a protective older sister for Ishigami as the series progresses.
* LongingLook: Lampshaded in chapter 45, when her internal monologue points out her inability to look away from Shirogane despite the fireworks she so desperately wanted to see being just outside the window of the taxi they were in. [[spoiler:Though it would take another 75 chapters before she would admit to herself that she actually had feelings for him.]]
* LovableAlphaBitch: Despite her haughty demeanor and effectively being at the very top of Shuchi'in's PopularityFoodChain, Kaguya refuses to judge others based on rumors and hearsay. This is best shown with her relationship with [[TheEeyore Ishigami]], whom she develops a close SempaiKohai bond with despite him having supposedly stalked a girl back in middle school, and goes so far as to scare off several girls with a DeathGlare when they try to dissuade her from associating with him. [[spoiler:She'd already investigated the rumors on her own with Shirogane since she found them suspicious.]]
* LoveEpiphany: [[spoiler:She ''finally'' admits to herself (and Hayasaka) that she's in love with Shirogane in chapter 120.]]
* LoveMakesYouDumb:
** In preparation for Shirogane's birthday, Kaguya buys him a huge birthday cake. Hayasaka recognizes the overkill immediately, and it's only right before she gives it that Kaguya remembers that Fujiwara's birthday cake was much smaller--and much less embarrassing. While she mulls over what to do, Kaguya imagines a dialogue between her "cold side" and her "dumb side," evoking a GoodAngelBadAngel conflict. Her dumb side advocates fiercely to give Shirogane the cake, being open, honest, and insistent about Kaguya's love for him.
-->'''Hayasaka:''' ''"You didn't use to be such a moron..."''
** Played for laughs. [[spoiler:When Shirogane tells her to come with him to Stanford, [[TheBigDamnKiss she French-kisses him so hard]] that they're both left in a state of stupefaction.]]
* LoveRedeems: Kaguya used to be a borderline empty shell whose only view on others was based on how she could take advantage of them. Falling in love with Shirogane caused her to realize how toxic her worldview was and (slowly) become a nicer person.
* LovingDetails: When Shirogane claims that she probably doesn't even remember his birthday since he only ever told her once, she mentally lists off his birthday, horoscope sign, blood type, ''and'' birth weight (with a caption noting that he never told her the last two things).
* LuminescentBlush: She is prone to these whenever she has romantic thoughts about or intimate interactions with Shirogane.
[[/folder]]
[[folder:Tropes M-Z]]
* MandatoryLine: Kaguya appears in every single chapter in the main series, though chapters 43 and 65 only have her show up at the very last panel to deliver a single line (highlighting her loneliness in the former, and wondering where everyone is in the latter).
* ManipulativeBastard: An effective strategy she uses very often on Fujiwara is to redirect her attention or manipulate her emotions to control her either to her advantage, or out of the way if she is interfering.
* MasterOfTheMixedMessage: Kaguya embodies this trope during the post-culture festival arc, with constant contradictory actions every time she interacts with Shirogane. This is exacerbated by the fact that Shirogane is so used to their mind games that he can't see when she's trying to be direct with him, and he's too off-balance to notice her advances.
* MeaningfulName: She tries to avert it, because the original Kaguya ended her life lonely and heartbroken.
* MissingMom: Her mother is implied to have died from heart problems when she was in middle school.
* MoodSwinger: Lampshaded by Fujiwara of all people in chapter 139. But Kaguya's emotions can change at the drop of the hat going from cold and calculated, happy and love struck, scared and nervous or angry and hate-filled based on her surroundings. These various moods are represented by [[GhostInTheMachine several distinct pseudopersonalities]] that engage in mental court cases (it's specified at multiple points that they are not {{Split Personalit|y}}ies, just caricatures).
* MuscleAngst: Being crowned the "Muscle Queen" after accidentally winning the student council arm wrestling tournament didn't sit well with her, especially after Shirogane starts referring to her as such. She packs some muscle due to the fact that she's a competition-level archer.
* NaginatasAreFeminine: Karen mentions that she's skilled at naginata-jutsu, though she's never shown wielding one.
* NeverBeHurtAgain: The reason for Kaguya being an IceQueen in middle school is because she realized a lot of her classmates approached her due to her family and thus she shut them out because of fear of being hurt.
* NiceToTheWaiter: While Kaguya can occasionally be needy and ungrateful, she values her bond with Hayasaka above all others (even her relationship with [[SingleTargetSexuality Shirogane]]) and views her as a sister in all but name.
* NightmareFace: She's a master of making different varieties of this expression whenever she either schemes, smirks, or is glaring at someone (usually Fujiwara), especially in the earlier chapters. This is so poignant that Ishigami thinks that both him and Fujiwara are in mortal danger every time Kaguya glares at them like that.
* NoHeroToHisValet: Kaguya is looked up to in school, both as a the second highest scoring student and as [[TheOjou the daughter of a prestigious family]]. The only exceptions to this rule are [[ServileSnarker Hayasaka]] and [[RecurringExtra Maki]], the former for being her childhood friend and confidant, and the latter for being her intellectual equal [[spoiler:and cousin]].
* NotSoDifferent:
** Chapter 42 shows that she also has imagine spots of Shirogane saying "How Cute".
** Kaguya and Shirogane are just as lost about love as the other; the fact that they employ resourcefulness and scheming in order to one-up each other, in spite of the aforementioned ignorance, is what provides most of the humor in the manga.
* NotSoStoic:
** She does a SpitTake every time Fujiwara mentions the word "Chinchin" [[labelnote:Explanation]]She was referring to a dog trick, but it can also translate to "penis". The Manga and Fansubs translate it to "wiener".[[/labelnote]] during a casual conversation. Once the latter figures out it's making her laugh, she relentlessly continues saying it. Kaguya meanwhile, tries her hardest to get her to stop and foils Fujiwara's repeated attempts to get Shirogane to say it. He later runs out thinking the two girls wanted to do perverted things to him.
** Chapter 141 is this for her ice side from chapter 59. Despite her dismissive attitude towards Shirogane in that chapter, [[spoiler:she's also shown as [[SuperDeformed chibi]] with [[BlushSticker blush stickers]] holding one of the heart balloons as she tries to mock the dumb side. She's angry that her dumb side kissed Shirogane because ''she wanted him to kiss her''. She then snaps when Kaguya and her dumb side yells that she doesn't love Shirogane, exploding that she fell for him first before the dumb side ever existed.]]
* OOCIsSeriousBusiness: When Kaguya gets her flip phone destroyed, she's too depressed to make any banter with Hayasaka, and too focused on it to notice her opportunity to get Shirogane to make a "battle" of him giving his LINE number, outright giving him hers without much of a fuss.
* ObfuscatingStupidity: She has attempted to act stupider to appeal to Shirogane.
* OddFriendship: Her friendship with Fujiwara is something of an enigma, given that they are almost complete opposites (she's cold and calculating while Fujiwara is cheery and random). Despite this, she considers their friendship to be of equal value to her crush on Shirogane... [[WithFriendsLikeThese most of the time anyways]].
* OhCrap: When she realized that she's too happy by Shirogane using her gift to scheme properly in chapter 54.
* {{Ojou}}: Her family owns one of Japan's largest companies, and displays mastery over a variety of artistic and intellectual subjects. However, as hard as she tries to ''behave'' as one, she often displays lapses in behavior that are unbefitting of a proper one many times.
* OutnumberedSibling: According to the official fanbook, she has three older brothers, but they might as well be strangers to her.
* PalmOnCheekPose: This is actually a plot point in chapter 81, where Kaguya conditions herself -Pavlov style- to calm down whenever she places her right hand on her left cheek. [[ContinuityNod Any time she's seen doing so afterwards]] is a sign to the reader that she's trying to keep her feelings for Shirogane in check.
* ParentalNeglect: Her powerful family is distant but also controlling, leaving Kaguya with little to no familial love to speak of.
* PetTheDog: In chapter 54, she sincerely thanks Ishigami for his inadvertent help in deflecting Shirogane's mental assault. The next chapter has her helping Ishigami studying to pass his exams (and intimidating people who try to bully him).
* PreciousPhoto: Not so much a particular photo, but Kaguya cherished all the pictures she had on her cell phone due to them representing the fact that she actually had things that she wanted to remember. She took it pretty hard when the phone was destroyed due to it being an old model that stored everything on it's internal memory, and didn't recover until the rest of the Student Council uploaded similar photos to a shared album after she got a smartphone.
-->'''Kaguya:''' [[LampshadeHanging What am I doing, crying over a couple of photographs]]?
* PsychologicalProjection: The undisputed master of this, and often played for laughs.
* RedEyesTakeWarning: Kaguya's bright red eyes hint at her scheming nature, though this applies less and less as she defrosts.
* RemovingTheRival: During Shirogane's reelection, she gets Hayato to drop out of the race with a BreakingSpeech. She tries to do so with Miko as well, but a well timed InsultBackfire on Miko's part causes her momentum to fall apart.
* RenaissanceMan: Is said to excel in music, theater, martial arts, and countless other subjects. As the series goes it, she's shown to be rather physically skilled too.
* TheResenter: In earlier chapters, she is quick to take offense and ire every time her plans with Shirogane are spoiled by either Fujiwara or Ishigami, so much that there's only venom in her mind; however, she's just as quick to calm down when kindness is dispensed upon her, and as the story progresses, she starts gradually appealing to her better nature, and admitting that such rage is caustic and unhealthy not only to them as people she considers her dear friends, but to herself too.
* RichInDollarsPoorInSense: As stated above, Kaguya's family owns a large company and is the definition of a sheltered princess.
* RomanticWingman: She appoints herself to this role after finding out about Ishigami's crush on Tsubame, as she hopes that him winning her affection would be good for his self-confidence. Given that this is [[AcademicAlphaBitch Kaguya]], her help involves forcing him to study more and encouraging Tsubame to turn down any other potential boyfriends as harshly as possible.
* RunningAwayToCry: Kaguya was raised to never express her emotions unless it was so she could manipulate others. As such, she has the tendency of hiding under a staircase whenever she's sad in order to cry away from view. [[spoiler:It's implied that her habit of doing this is how Shirogane knew where to find her during the fireworks arc.]]
* {{Schemer}}: Kaguya is the more proactive of the two when it comes to getting the other to confess. A lot of chapters are kicked off by her using her massive wealth to set up a plan.
* SchoolIdol: Kaguya is stated to be one of three most popular girls in school, and unlike Tsubame or the unseen Koromo Shiranui, other students (specifically, Karen and Erika) are actually shown to worship her.
* SelfImposedChallenge: The events of the fireworks chapter show Kaguya that Shirogane would definitely accept a confession from her. However, her plotting is motivated both by shyness ''and'' a desire to one-up him, so she reignites the "war" anyway.
* SempaiKohai: Her relationship with Ishigami evolves into this as the series progresses, with the two of them developing an almost sibling-like bond by the time the culture festival rolls around.
* SensoryOverload: Kaguya is very sensitive to strong stimuli, particularly loud noises and foul smells. It's apparently genetic, given than [[spoiler:Maki also can't deal with loud noises.]]
* ShelteredAristocrat: Kaguya has been raised with a ''very'' sheltered upbringing. She has no idea how movie theaters work, is unfamiliar with popular fictional figures, and has no idea what the phrase "first time" means. Even after 'extensive' self education, she's only managed to reach an elementary school student's resistance to dirty jokes.
* ShipperWithAnAgenda: She started shipping Ishigami with Tsubame after finding out about his crush, since she feels that him winning her affection would improve his self confidence.
* ShrinkingViolet: Deep down, she's just too shy to admit that she likes Shirogane and too scared to admit to tell him herself. She finds this shameful and thus pretends she refuses to confess because of crazy power dynamics, hence the plot.
* SiblingsWanted: She always wanted a younger sister so she tries to be a CoolBigSis for Kei. This happens to be mutual, but she and Kei seldom have the opportunity to meet.
* SingleTargetSexuality: She only has eyes for the president. In fact the only person to come close to getting the same type of affection is Kei because of how much she resembles her brother. The various [=AUs=] of the ''Official Doujin'' reveal that her feelings for Shirogane are a universal constant. It does't matter if he's a girl, her Kindergarten teacher, or even the big bad wolf; she'll ''still'' fall in love with him.
* SingleWomanSeeksGoodMan: PlayedForDrama. Kaguya fell in love with Shirogane [[SheepInSheepsClothing because he showed her that there is such a thing as a truly altruistic person]], and she is an InsecureLoveInterest due to feeling that her past as an IceQueen makes her unworthy of loving somebody as kind as him. [[spoiler:It's also the source of the series' premise, as the entire reason she wants him to confess to her rather than the other way around is that she's afraid that all the signs of him liking her are just her misinterpreting his natural kindness towards everyone.]]
* SillyRabbitIdealismIsForKids: In chapter 12, she mentally mocks Fujiwara for taking her words at face value.
* SlasherSmile: She has a tendency to give this out a lot when one of her plans are working.
* SmittenTeenageGirl: Kaguya usually hides it with her cold attitude but as the series goes on, it's more and more obvious that she's one for Shirogane.
* SmugSmiler: She is very smug earlier on in the series, especially when she has the upper hand against Shirogane.
* TheSocialDarwinist: She mentally judges people as either "superior" and "inferior", and goes to obsessive lengths to establish that she's the former. Later in the series, she laments the fact that she has been conditioned to think of people as tools for her use.
* SoProudOfYou: [[spoiler:She is proud of Shirogane for loving her, as this allowed her to start loving herself from the low point where she thought that her life was bitter and pointless. This is so prevalent that everything he does fills her with joy.]]
* TheSouthpaw: While she has trained herself to use her right hand for everyday tasks, Kaguya is naturally left-handed. Her left arm is also far stronger than her right due to it being the one she uses to pull the bowstring when she practices archery.
* SpareToTheThrone: In spite of belonging to the Shinomiya family, Kaguya is not particularly held at high regard by them, as [[RealityEnsues they consider her a mere accessory to the family's wishes]]. This further implies that Kaguya is not among the siblings that would immediately inherit part of the empire, but would have to fulfill the conditions to do so.
* SplitPersonality: Subverted. [[GhostInTheMachine (Ice), (Moron), and (Child)]] all appear to be split peronalities, but they are all explicitly an artistic representation of Kaguya being a MoodSwinger rather than distinct entities unto themselves.
* SplitPersonalityMakeover: Downplayed, as all the changes in appearance when the various aspects of Kaguya's personality come to the forefront are outright stated to be artistic license [[spoiler:barring when Kaguya (Ice) removes her hair ribbon]]. This even gets played for laughs in chapter 141 when Kaguya (Moron) takes control. To the audience, she appears to be SuperDeformed, but when shown from the perspective of the other characters we see that she looks the same as always (if somewhat drowsy due to a lack of sleep).
* SpoiledSweet: Kaguya's curious enthusiasm about the more mundane aspects of life directly collides with her superficial knowledge about them. For instance, while she knows that vending machines take money, she's unaware that these don't accept the highest denomination of Yen bills. Early in the manga, she brings the most ostentatious and succulent bento box she can put together for Shirogane to try, but Shirogane takes this as an insult to his own bento, which was cooked by himself.
* SternTeacher: Kaguya tends to be very harsh when she tutors Ishigami (to the point that he initially thought she was trying to torture him), though she does have his best interests at heart and his grades significantly improve under her mentorship.
* StepfordSmiler: Chapter 44 reveals that she is one. She believes that due to her wealth and ridiculous talents, she has no right to complain about her depressing family life.
* StrongerThanTheyLook: Despite her delicate looking body and possible heart problems, her years of practicing archery have resulted in her having a great deal of arm strength (Ishigami wasn't able to so much as make her budge when they arm wrestled in chapter 117).
* StrongFamilyResemblance: Assuming that the girl from Dr. Tanuma's flashback in Chapter 79 was Kaguya's mother, Nayotake, then Kaguya is her spitting image.
* StylisticSuck: Invoked example in chapter 62 after Kaguya realizes that she drew her picture of Shirogane too pretty which would reveal her feelings for him, she then makes her picture as ugly as possible while keeping the physical traits that she likes about him to counterbalance it. It backfires on her every time, as even making Shirogane look like he went through a garbage compactor, she still finds him attractive.
* SuperDeformed: She turns into chibi version of herself whenever she felt extreme happiness and had lack of sleep, which Fujiwara labeled as the rare "Kaguya-chan" which she had seen only three times.
* SuspiciouslySpecificDenial: "I am not a pervert," she thinks while [[ItMakesSenseInContext fantasizing about pulling down Shirogane's pants]].
* SweetTooth: For cake especially. It was one of the few things Iceguya was willing to talk about.
* TearfulSmile:
** When her cellphone breaks, she's starts smiling since she now has an excuse to upgrade to a smartphone. It's only once the fact that all the photos stored on it were lost (since the phone was old enough that it had neither cloud storage or an SD card) sinks in that she starts crying.
** [[spoiler:This happens again when she's giving a practice confession to Hayasaka regarding all the things she loves about Shirogane, while admitting she could never keep him from going to Stanford.]]
* TeasingFromBehindTheLanguageBarrier: She says... something to Shirogane in the extended version of chapter 20, leading him into thinking it was in French and smirking as she watches him try and look it up in a French-to-Japanese dictionary. [[TheUnreveal The audience never finds out what she said]].
* TenderTears: [[spoiler:She breaks down when she misses the summer festival that she had planned with the Student Council, but Shirogane finds her and together with the Council members, hurriedly try to get her to another festival so that she doesn't miss out, making Kaguya realize that in spite of her own family's dismissal of her, her friends love her and want her to be happy]].
* TeenGenius: Unlike Shirogane, her intelligence is a result of natural talent, [[RenaissanceMan and she excels in a wide variety of fields]].
* ThatWasntARequest: Before tutoring Ishigami, she asks him to follow her to a private place. Ishigami says no. Kaguya does not respond well.
-->'''Kaguya:''' No? What do you mean, no?! Come with me! ''(bodily drags him off)''
* TokenEvilTeammate: Kaguya's icy side comes out when she's protecting herself or her loved ones from threats.
* TrophyChild: Her father treats her like some fancy doll to be put on display at parties and has never once displayed the slightest hint of parental affection for her.
* {{Tsundere}}: Kaguya displays this trait most prominently. She tries to hide it with her graceful demeanor, but she slips into a maiden-in-love when nobody's looking, and has said the classical "''It's not like I like him or something!''" tsundere line at some point. She was officially diagnosed as such by one of the best doctors in the world in chapter 79. After [[spoiler:the kiss with Shirogane]] she takes a different, colder tsundere stance and yet being more open at the same time.
* UnkemptBeauty: Shirogane comments on her beauty while she's soaking wet, covered in mud, and scratched up after she saved the Mass Media Club president from drowning in a garbage filled swamp. [[spoiler:In fact, it was the very moment he first fell in love with her.]]
* UptownGirl: Played with. Kaguya is an affluent and pedigreed girl who is mutually in love with Shirogane, an overachieving lower-class boy. However, the issue of their class difference is seldom touched upon, as they consider each other worthy equals.
* ViolentlyProtectiveGirlfriend: Do ''not even think'' about insulting Shirogane. [[spoiler:As Betsy Beltoise learns the hard way when ordered by the school principal to BreakHimByTalking. Guess who ends up being verbally torn apart instead?]]
* VitriolicBestFriends: One-sided example with Fujiwara. While she does consider Fujiwara as her best friend, she regularly mentally insults her intelligence. And Fujiwara knows this all too well, going by Chapter 77.
* WantedASonInstead: ImpliedTrope. It's hinted that Kaguya has considerably less say in her family matters than her siblings because, simply, she's the only girl. It's further implied that her brothers have more influence in the family and are in line to inherit the whole empire because in terms of her family's dynamics, MenAreBetterThanWomen. However, it's precisely this isolation that has given Kaguya the courage to seek a better life far from her family, finding friends and people who love her in the way.
* WhatBeautifulEyes: Shirogane compares them to moist rubies.
* WithFriendsLikeThese: She can go from considering Fujiwara to be her best friend to being a blight on society and then back again at the drop of a hat. Made even more hilarious by the fact that it's genetic, as she's displayed the same views towards Fujiwara's father and little sister as well.
* WingdingEyes: When Shirogane goes out of his way to help Iino in chapter 68, she has hearts appear on her eyes.
* WomenPreferStrongMen: In a way Kaguya is very attracted to [[DeathGlare Shirogane's glare]] and when he loses it, she complains that he looks weak. She also gushes about how proactive and assertive he is.
* WorfHadTheFlu: Shirogane has narrowly beaten her in test scores five times in a row [[spoiler:after reforming himself into an ace student in order to impress her.]] However, at least three of the five times involved had a reasonable excuse that may have lowered her scores: In the first test she was only giving 60% effort and for the fourth and fifth she was helping Ishigami in his studies. Thus, it's actually unclear as to whether he could still beat her if she went 100% and undistracted.
* YouCalledMeXItMustBeSerious: Kaguya seems physically incapable of calling Shirogane anything other than "president", to the point that it's the entire reason she asked him to run for reelection. [[spoiler:Which is why it's such a big deal when she refers to him by his full name when she admits to Hayasaka that she's in love with him.]]
* YouKeepTellingYourselfThat: In spite of her snooty attitude, inner Machiavellian working and overblown pride, Kaguya is shown to always proceed out of sincerity and kindness regardless of her inner workings, and she expresses considerable dismay if there's even a hint of unbecoming behavior from herself for someone of her stature (or at least, when she notices). She is a better, kinder and more grounded person than she thinks she is.
* YourFavorite: She cooks food with oysters in them on two separate occasions to give to Shirogane, though circumstances keep him from eating it both times.
[[/folder]]
[[folder:Kaguya (Ice), Kaguya (Moron), and Kaguya (Child)]]
A trio of pseudopersonalities, representing various aspects of Kaguya's psyche.
----
* BlackBeadEyes: After her SuperDeformed character redesign, Kaguya (Moron) is depicted with sketchy vertical slits for eyes. Before that, she just had normal TaremeEyes.
* DivergentCharacterEvolution: Kaguya (Ice) and Kaguya (Moron) originally looked near identical, save for the fact that they wore different seasonal uniforms, had different hair styles, had different eyes, and (Moron) had a flower growing out of her head. Starting with Chapter 141, (Moron) started being depicted in a SuperDeformed style, while (Ice) remained more or less the same ([[ArtEvolution save for her hair becoming more detailed]]).
* DressCodedForYourConvenience: (Ice) and (Moron) had this dynamic during their first two appearances. (Ice) represents Kaguya's cold, unfeeling past, so she wears the winter uniform. Meanwhile, (Moron) represents the warmer parts of ther personality and wears the summer uniform. This was dropped following (Moron)'s redesign.
* EarlyInstallmentCharacterDesignDifference: During her first two appearances, Kaguya (Moron) looked just like regular Kaguya, just with much rounder eyes and a flower growing out of her head. From her third appearance onward, she is instead renedered in a SuperDeformed style [[DivergentCharacterEvolution to better contrast her with the more normal looking Kaguya (Ice)]].
* FreudianTrio: Kaguya (Ice) is the Superego, [[LoveMakesYouDumb Kaguya (Moron)]] is the Id, and Kaguya (Child) is the Ego who serves as the judge. Interestingly, all three of them directly interact with Kaguya herself, and acknowledge that they're simply parts of her as a whole person.
* GhostInTheMachine: The three of them play the role of Kaguya's Id, Ego, and Superego, while acting out mental court cases with her when she's at a complete loss for what to do. Unlike most examples, the three of them explicitly do not exist within the context on the story and are mearly an artistic representation of her being a MoodSwinger.
-->'''Kaguya (Child):''' We're all you. You're the one who has to make the decision. So? What do "we" want to do?
* NonStandardCharacterDesign: Post-redesign, (Moron) is the only character who is rendered in a SuperDeformed style with BlackBeadEyes.
* PaintingTheMedium: Kaguya (Ice) has white-on-black speech bubbles to emphasize just how different she is than the rest of Kaguya's personalities [[spoiler:barring the time when she takes control during the post-culture festival arc.]]
[[/folder]]
