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Adding another reason that I saw on the Real Life section.
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### Many anti-drug works bring up coolness as a concept, and try to say that drugs aren't cool and/or not doing drugs is cool. However, they often do this by giving the drug user attributes associated with being cool (such as a biker aesthetic, CoolShades, or a MsFanservice girlfriend), which ends up making the drug user look cooler than the non-drug user. Doubly so if they also give the non-drug user attributes associated with being dorky (e.g. glasses, formal attire, and being BookSmart). In addition, they might tell kids not to do drugs by pointing out that most people don't do drugs, which might attract kids who want to be different to drugs.
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** Cigarette packaging that has images of injuries that have been acquired from smoking is supposed to deter the buyer from purchasing the cigarettes, which would be easier to do if they ''weren't being sold in the first place'', and doesn't work anyway, since the smoker will usually just look at it and think something along the lines of "well, I don't do it that much, so it won't happen to me!" Not exactly cool, but allowing them to be bought and then trying to ''stop'' people from buying them instead of just banning them has the same [[ForbiddenFruit reverse-psychology effect]] on smokers.
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*** Video game [[UsefulNotes/DigitalRightsManagement DRM]] can get even worse. Even getting beyond the ForbiddenFruit aspect (games with heavy anti-piracy measures, like several Creator/{{Ubisoft}} releases, tend to be heavily pirated - Ubisoft themselves once claimed [[https://www.eurogamer.net/articles/2012-08-22-ubisoft-has-endured-a-93-95-percent-piracy-rate-on-pc 93% of their PC players were pirates]] - while Website/GogDotCom advertises a complete ''lack'' of DRM in purchases from them, and have become very successful rather than being pirated out of business), the most infamously-draconian systems, with several log-ins and security checks, also tend to be applied in a ridiculously-inept fashion: even at their most effective, since there are so many steps to it that can fail for a variety of reasons beyond the player's control, they punish legal players just as much as pirates (pirates don't have access to the log-in server and can't play, yay-- whoops, server went down for maintenance/can't handle that many logins/hiccupped when they weren't looking/got pulled down a year later after the sequel was announced, so neither can legal players. Also, the game detected software the developer doesn't like on your system, so now you're banned from every other game they have or will make), and at their ''least'', they actively punish actual purchasers '''more''' than pirates (for all the same reasons as above, but not being actually integrated into the software in a way that the pirates can't just rip it out entirely and still have a working game). In extreme cases, people will actually purchase the game in question, then pirate it ''anyway'' just to actually be able to access what they legally bought.
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*** Video game [[UsefulNotes/DigitalRightsManagement DRM]] can get even worse. Even getting beyond the ForbiddenFruit aspect (games with heavy anti-piracy measures, like several Creator/{{Ubisoft}} releases, tend to be heavily pirated - Ubisoft themselves once claimed [[https://www.eurogamer.net/articles/2012-08-22-ubisoft-has-endured-a-93-95-percent-piracy-rate-on-pc 93% of their PC players were pirates]] - while Website/GogDotCom Platform/GogDotCom advertises a complete ''lack'' of DRM in purchases from them, and have become very successful rather than being pirated out of business), the most infamously-draconian systems, with several log-ins and security checks, also tend to be applied in a ridiculously-inept fashion: even at their most effective, since there are so many steps to it that can fail for a variety of reasons beyond the player's control, they punish legal players just as much as pirates (pirates don't have access to the log-in server and can't play, yay-- whoops, server went down for maintenance/can't handle that many logins/hiccupped when they weren't looking/got pulled down a year later after the sequel was announced, so neither can legal players. Also, the game detected software the developer doesn't like on your system, so now you're banned from every other game they have or will make), and at their ''least'', they actively punish actual purchasers '''more''' than pirates (for all the same reasons as above, but not being actually integrated into the software in a way that the pirates can't just rip it out entirely and still have a working game). In extreme cases, people will actually purchase the game in question, then pirate it ''anyway'' just to actually be able to access what they legally bought.
