YMMV / L.O.L. Surprise!

• Accidental Innuendo: The rubbery-plastic outfits of the toddler dolls have hospital gown-esque slits on the back for easy removal. Most of the dolls don’t have painted-on leggings.
• Big-Lipped Alligator Moment: The “L.O.L.-Palooza” Crossover stop-motion video with its cousin brand Lalaloopsy. It was uploaded on both channels and then after it was never brought up again. Plus it's likely retconned, with the Lalaloopsy cameos on packaging of later releases implying that it’s an In-Universe toyline.
• Broken Base:
  • Whether or not should the O.M.G. line remain a Spin-Off to the brand, or just break away and become its own line at this point.
  • The "J.K." line of mainline L.O.L. dolls as traditional fashion dolls in the style of O.M.G. Some find it appealing and adorable, however, others are dissatisfied with the gimmicky packaging.
• Critical Dissonance: Although there are a number of elements in the franchise that raise eyebrows, L.O.L. Surprise still enjoys popularity in the toy market.
• Creepy Cute:
  • Dusk, Spice, Bhaddie, Midnight’s family, and the Spooky Club dolls. The Edward Scissorhands-inspired Leather has a rib cage as his color change.
    • Spicy Kid has dark eye circles, bat wings, and a lip ring. His pet hamster, Spicy Ham, has bat wings as her color change.
  • Nightfall gets heavy metal corpsepaint as his color change.
  • The Bigger Surprise box comes with two skeleton masks, but the soft art style makes it more endearing than terrifying.
  • Sleepy Bones wears skeletal pajamas. Her big sister, Chillax, has earrings that look like something out of a Tim Burton movie.
• Ensemble Dark Horse: The OMG (Outrageous Millenial Girls) spin-off line of fashion dolls, the big sisters of the mainline LOL dolls. So much so promotions for Lights, Winter Disco, Remix, Winter Chill and Dance Dance Dance focus more on promoting the OMGs than the main LOL Surprise dolls.
  • Of the OMGs we have Candylicious, the wave 2 older sister of already beloved Bon Bon who became popular for her pastel palette, references to previous lines Lalaloopsy and Num Noms, and overall adorable appeal.
• Fandom Rivalry:
  • With Hairdorables, as both are surprised-based doll lines that managed to find their fair share of success and are the most popular. This is fueled even further when you take their respective fashion doll spin-offs (OMG for LOL Surprise & Hairmazing for Hairdorables) into account.
  • The success of the O.M.G. fashion dolls propelled the brand into a rivalry with Barbie, replacing the Bratz dolls as MGA Entertainment's weapon of choice against Mattel. Following the release of the similarly outrageously-dressed Barbie Extra, the L.O.L. Surprise YouTube channel released this video which makes no attempt in hiding about who's it directed against.
• Fridge Brilliance:
  • Grunge Grrrl’s big sister Alt Grrrl has yellow hair with dark streaks, contrasting with the rest of the character family’s pink hair. It’s very likely she dyed her hair.
  • Remix gives us two Best Friend duos of contrasting themes: the modern pop-inspired Kitty K and the Madonna-inspired 80s-themed Pop B.B., and the urban hip-hop DJ Honeylicious and the country guitarist Lonestar.
• Germans Love David Hasselhoff: The franchise has a huge fandom in Japan, to the point where the brand sells more toys than the current series of Pretty Cure.
  • It's also huge in Mexico. In fact, each new wave of dolls sells out as soon as they reach store shelves in the country and fetch high prices online.
  • There's also a pretty big fandom in Russia, to the point where half of the Instagram posts about the dolls are from Russian users.
• Hilarious in Hindsight: Years before the OMG dolls came out, a channel called Cupcake Squad made videos of custom-made "Big Sister" dolls made from Shopkins Shoppies. Here's an example.
• Just Here for Godzilla: Many toy fans collect only the O.M.G. fashion dolls. They pass on the toddler dolls for handful of reasons, couple being the surprise gimmick being unappealing and annoying for some and the Squick elements described below.
• Moe: Plenty of the dolls (in spite of the squick-inducing elements).
  • Of the OMG dolls we have Candylicious, the adult sister of Bon Bon who acts as the spin-off’s Kid-Appeal Character.
• Squick: Some parents called attention to these during the toyline's early years. Slowly, the uproar growed to reach its peak in 2020.
  • To not beat around the bush: the fact that the infant/toddler characters are in Stripperific outfits and wear fishnet stockings and leather can be very, very offputting.
  • Some of the gimmicks of the dolls. Many of the dolls “pee”. Some of the pets “fart” bubbles. And a handful of color-changing characters, such as Kawaii Queen, get flowers where their nipples would be. Country Critter’s blacklight surprise makes her look like roadkill.
  • The boy dolls are anatomically correct, averting the commonly played Barbie Doll Anatomy rule. Because of this, the Arcade Heroes boys were given underwear to hide their genitals.
  • Lil Thrilla comes with a brain-shaped purse.
  • The litter boxes have doll shoes and accessories hidden in them. The lid can be removed to stamp poop shapes into the litter.
  • The Hair Vibes dolls come with removable hair plates that attach to their Velcro “brains”.
• Spiritual Sequel: For better or for worse, the line is this to Bratz Babyz.
  • The OMGs are this to the Bratz dolls themselves with their outrageous fashion sense.
• They Wasted a Perfectly Good Plot: Nearly all the web content is focused on random live-action kids while the doll characters themselves take a backseat.
  • There is not one L.O.L. fan who does not believe that the O.M.G. dolls should receive their own webseries, following the release of the animated music videos.
• Win Back the Crowd:
  • Despite the initial quality control issues, the OMG dolls easily won over the fashion doll-collecting community and have become popular with the likes of cousin brand Bratz.
  • Also, the fact the OMG line was released around the same time rival Mattel's Monster High and Ever After High started slowing down (and eventually stopped production in the latter's case) have left fans leaning towards the new brand. Thus OMG virtually had no competition left in the market for high-concept, high-detail, pun and pop-culture-reference heavy dolls the previous brands pioneered.