To conquer YouTube, you must become YouTube.Becoming YouTube
is a "weekly
" series about YouTubers
. The series is hosted by Benjamin Cook, who wants to become "crazy internet famous." It features a mix of Sketch Comedy
and Talking Heads
segments, putting itself in a weird place between Documentary
Becoming YouTube also features interviews with popular YouTubers like Charlie McDonnell
, Alex Day
, and (as of the seventh video) Emma Blackery
and Hank Green
The series can be found on Ben's channel
. After two years
, the series reached its twelfth episode, as promised. As of February 2014, Season 2 is in production.
Becoming YouTube contains examples of:
- An Aesop: "Everything Changes" says, well...
- Deadpan Snarker: Ben. Full stop. Especially when addressing the viewers.
- Documentary: The entire series is a weird mix between this and a few Mockumentary segments.
- Fire and Brimstone Hell: YouTube Hell, in "Everything Changes."
- Fluffy Cloud Heaven: YouTube Heaven, in "Everything Changes."
- Grand Finale: "Everything Changes."
- Left It In: When Ben goes into a rant about the whole series in "YouTube Vs. The World."
- Men Are Generic, Women Are Special: The interviewees discuss the unfortunate Truth in Television of this in a roundabout way in "Girls on YouTube."
- Mockumentary: Zig-Zagged throughout the series. The interviews are real, but the comedy segments are entirely fictional.
- Played straight with the "CheechTV" segment in "YouTube Vs. The World."
- Nonindicative Name: Becoming YouTube is a "weekly" series, but wait times have been anywhere between two weeks and two months. This fact is lampshaded relentlessly.
Ben: Hello, and welcome to the fourth video of my weekly "Becoming YouTube" series. Except "weekly" apparently means once every seven days. Who knew?
- Old Media Playing Catch-Up: Discussed and Parodied, especially in "What YouTube Isn't."
- On the Next: Subverted with "YouTube Vs. The World." The "next episode" they teased was postponed due to "The War of the Word." They play the same On the Next clip at the end of "The War of the Word."
- Pretty Boy: Discussed, Exploited, Played for Laughs, and even Enforced. And that's just while talking about demographics.
- Public Service Announcement: Played with in "The War of the Word" with the crisis in Syria. It treats the crisis itself pretty seriously, but they also talk about how charity is handled in the modern world — both the good and bad. And, true to Becoming YouTube form, they throw in some comedy when they talk about celebrity fundraisers.
- Schedule Slip: It started as a weekly series, but then it slipped to two weeks, then several months. Frequently lampshaded. Justified (in a way) since Ben never said how many weeks would be between episodes.
- Self-Deprecation: This, and Take That, Audience! below, are staples in Becoming YouTube.
- Sequel Episode: "The War of the Word" can be seen as a sequel to "YouTube Vs. The World." It's even lampshaded early in the episode.
- Sequel Hook: "Becoming YouTube will return. Summer 2014."
- Sketch Comedy: The whole show is a blend of this, Mockumentary segments, or serious Talking Heads interviews.
- The Stinger: "Everything Changes" has three of them in a row.
- Take That, Audience!: Seen as early as the first video:
Ben: Thanks for watching my first YouTube video. Next week's video is about you, the audience. You'll come back for that, won't you, you narcissist!
- Talking Heads: The interviews.
- Very Special Episode: See Public Service Announcement above.
- You Gotta Have Blue Hair: They frequently discuss and lampshade the enforced nature of this among male British YouTubers.