Box Office Underperformance: When One Direction: This is Us was released, it was predicted that the film would gross over $20 million dollars in its first three days. With Getawa's scathing reviews and Closed Circuit's limited release, it was all but certain that This is Us would be the highest grossing new release of the week. Reining champ The Butler, while still poised for a strong weekend, was headed for about $12 million dollars, a sizable margin behind the 1D film. After the first day, One Direction grossed $8 million and expectations were slightly lowered. However, it was still the favorite to win the crown that weekend. Things changed when This is Us dropped a huge 54% from its second day. Now, it was looking that 1D would very narrowly squeak out a win for the weekend. Additionally, the four-day Labor Day weekend, which This is Us was expected to win, seemed to be headed in one direction: to The Butler. In the end, it barely cracked $15 million and while edging out The Butler for the three-day weekend, had to settle for second place in the four-day frame.
Colbert Bump: The One Direction fan base are strong enough to make new artists' careers (i.e., Ed Sheeran, 5 Seconds of Summer), derail rising artists (The Wanted) and bring once-mighty stars to their knees (Justin Bieber).
Creator Killer: Nothing has yet happened to 1D themselves, but they are one of, if not the main catalyst in the declining popularity of Justin Bieber (although Bieber's increasingJerkass behavior that started around the time 1D became popular in the U.S. may have also had something to do with it).
Not to mention they destroyed The Wanted. And their popularity also came at the expense of Austin Mahone, Emblem3, Conor Maynard, Union J, and a whole other slew of heartthrobs. The only anomaly to this trend is 5 Seconds of Summer, a group closely affiliated with 1D and their openers on their 2013 and 2014 tours.
Name's the Same: They were sued by a little-known band who registered the name after their creation but before they came to the US. The U.S. One Direction were renamed Unchartered Shores and their careers were destroyed by the lawsuit.
What Could Have Been: Liam was rejected by the X-Factor in its 2008 series. Had he made it farther, we might not have 1D as we know it.