The Order of the Stick:
- Daimyo Kubota is an always plotting, Genre Savvy aristocrat. Almost everything he does to try to usurp Hinjo's position is just plain hateful, culminating in him ordering the assassination of a pair of former commoners who were promoted to nobility. The wife is pregnant. When the plan fails, he murders his own number two with poison just to give himself time to escape. When he's captured, he plans to use his good publicity to avoid justice and humiliate Hinjo. Fortunately, right after he outlines the above plan, Vaarsuvius, not wanting any more distractions from the main plot, disintegrates him. His status as a Smug Snake is cemented by the fact that he just doesn't stack up against Big Bad Xykon and his long-term planning henchman Redcloak. He's also horribly naive, and thinks taking the city back from Xykon will be a trivial matter.
- Likewise, Nale, leader of the Linear Guild and Elan's Evil Twin, isn't nearly the Magnificent Bastard and evil mastermind he likes to think he is; Vaarsuvius points out that most of his plans, which he likes to think of as works of genius, are in fact rather trite and cliched (if nevertheless somewhat effective), and he has the tendency to come off as being rather smug rather than magnificent. Elan and Nale's father, General Tarquin, a genuine Magnificent Bastard, more or less confirms this when he is insulted by being compared to Nale:
"Your brother was a disorganized buffoon who cared more about satisfying his own ego than any realistic plan for world domination. All he ever cared about was that everyone knew HE was the victor, even when the situation called for keeping a low profile."
- General Tarquin himself also qualifies, despite presenting himself as a Dangerously Genre Savvy Magnificent Bastard (and convincing a fair few readers that this is the case). While he is a lot smarter and more successful than Nale, he really isn't all that different at heart, ultimately being little more than an egotistical sociopath with a massively inflated sense of his own importance and role in the story, as well as a tendency to fly into a murderous rage when things don't go the way he wants them to.
- Tsukiko is an incredibly vain sorceress who believes she's the heroine of some Twilight-esque novel with Xykon as the dashing undead love interest. Worst, she actually believes she can treat Redcloak like dirt and constantly get away with it, up to the point of replacing him as Xykon's Dragon. Redcloak ultimately demonstrates that she's very, very mistaken on every count, and way over her head.