Quotes / Multiple Demographic Appeal

As you might have figured from all the above, Steven Universe is deceptively complex for a children’s show. While the kid-friendly themes and general energetic action of the show give it a stable young audience, older fans are drawn to the show’s ability to carefully dole out a wide, intricate backstory over its extended lifetime, whether it’s in specific backstory-heavy episodes, or more often sneakily weaved in and out of the show’s plot-lines in tiny amounts as the show slowly builds to the big conflict between the Crystal and Homeworld Gems.

That slow World Building is also what makes Steven Universe fascinating to watch for older fans —- watching the disparate hints and story elements scattered throughout episodes slowly come together to reveal either a major new plot-line or some previously-speculated fact about the Gem Homeworld or the main characters is immensely satisfying, and fans love theorizing about the show’s mostly-hidden “lore.” On the surface, it’s still simple enough for its targeted young audience to enjoy, and promotes themes of love, friendship, and acceptance that are suitably enriching for that young fan-base. But older fans thrive on learning more and more about the strange, science fictional world that Steven Universe has barely lifted the curtain on.

"A generation of little girls will want to be her. And a generation of little boys will want them to be her too."


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