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Weasel Words
"It's all marketing mumbo jumbo! Don't believe a word of it!"
Strong Bad, Homestar Runner

"And you really believe all that? I can't tell when you decorate your sentences with all those hedges."
Siobhan, Luminosity

Weasel Words are about words or phrases that imply more than they actually mean. Taken at face value, they don't say much at all, or are just not impressive. However, the way they're used imply there's substance to them, that they mean something.

This is one reason they're a common feature of advertising, both on television and elsewhere: companies can imply that products or offers are better than they actually are without getting into legal trouble for lying about it. For instance, "part of this complete breakfast" doesn't mean the product itself completes the breakfast, but the implication is that it does.

For an extensive and detailed examination of Weasel Words, see this entry at Wikipedia. Or, better yet, see this entry! Some people say that weasel words are a necessary generalisation. TV Tropes editor Sockatume believes that if you know who's saying something, you should mention it.

Do you see what we did there?

For one form of Weasel Words we don't want around here, see Examples Are Not Arguable.

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