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Not Your Daddy's X
An oft-used stock phrase when it comes to merchandising or advertising, done to ensure the intended consumer that their product has evolved beyond its original form. How true such a bold statement actually is tends to be subject to personal opinion.

This can also use other family members in place of "father". "Mother", "Grampa", or "Grandma" are the most common. Also appears as "isn't your father's".


Examples:

Advertising
  • Late 1980's: "This is not your father's Oldsmobile... This is the new generation of Olds."

Comic Book

Film

Live-Action Television
  • Farscape was often advertised with the slogan "This ain't your daddy's Sci-Fi."
  • Lewis Black, during one of his "Back in Black" segments on The Daily Show (this one entitled "Sexy Gaming"), has this to say about Dead or Alive Xtreme Beach Volleyball.
    Lewis Black: "Now this is not your father's Dead or Alive Xtreme Beach Volleyball. This one lets you choose which girl you get to be, which tiny bikini she gets to wear, and... uh, what's it matter after that?"

Magazines
  • An early issue of Wizard magazine described DC's Adam Strange as "Not your father's superhero. He's your grandfather's" — due to the fact that the only time when he was especially popular was in the early Silver Age.

Music
  • Miranda Lambert's "Mama's Broken Heart": "This ain't my mama's broken heart."

Networks

New Media

News Broadcast
  • The Pulse
    Shepard Smith: "This isn't your father's news magazine."

Other

Web Comics

Western Animation
  • One episode of G.I. Joe: Renegades has Flint remarking about the laser-based weaponry manufactured by M.A.R.S. Industries (which is slowly beginning to replace bullet-based guns as the weapon of choice on the frontlines), warning his men, "Watch the recoil! These are plasma-pulse rifles, not your daddy's M16s!"
Never Send an X to Do a Y's JobThis Trope Is XNow I Know How an X Feels
Not with the Safety on, You Won'tStock PhrasesNot Your Problem
Not So Final ConfessionPages Needing WicksOffice Sports

alternative title(s): Not Your Fathers X
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