An oft-used stock phrase when it comes to merchandising or advertising, done to ensure the intended consumer that their product has evolved beyond its original form. How true such a bold statement actually is [[StatusQuoIsGod tends to be subject to personal opinion]].

This can also use other family members in place of "father". "Mother", "Grampa", or "Grandma" are the most common. Also appears as "isn't your father's".


* Late 1980's: "This is not your father's Oldsmobile... This is the new generation of Olds."

* DCComics' PunchclockHero team The Conglomorate once announced themselves with "This is not your father's [[JusticeLeagueOfAmerica Justice League]]."
* The first issue of ''ComicBook/TransformersGeneration2'' proudly proclaimed, "This is not your father's Autobot."

* A TV spot for [[ContinuityReboot the new]] ''Film/StarTrek'' movie [[ advertised it with]] "Not your father's ''Star Trek''.".
* Ads for ''WesternAnimation/{{Nine}}'' touted it as "not your little brother's cartoon movie".

* ''Series/{{Farscape}}'' was often advertised with the slogan "This ain't your daddy's Sci-Fi."
* LewisBlack, during one of his "Back in Black" segments on ''Series/TheDailyShow'' ([[ this one entitled "Sexy Gaming"]]), has this to say about ''Videogame/DeadOrAlive Xtreme Beach Volleyball''.
-->'''Lewis Black''': "Now this is not your father's ''Dead or Alive Xtreme Beach Volleyball''. This one lets you choose which girl you get to be, which tiny bikini she gets to wear, and... uh, what's it matter after that?"

* An early issue of ''Wizard'' magazine described {{DC|Comics}}'s AdamStrange as "Not your father's superhero. He's your ''grand''father's" -- due to the fact that the only time when he was especially popular was in the early SilverAge.

* Music/MirandaLambert's "Mama's Broken Heart": "This ain't my mama's broken heart."

* [[ This Ain't Your Daddy's LEGO]] - Creator/PeterCullen, ''{{Toonami}}'' Promo for ''{{BIONICLE}}: [[TheMovie Mask of Light]]''

* From {{RiffTrax}}: [[FIlm/ReeferMadness "These aren't your daddy's drug dealers. They're your grandfather's!"]]
* From the Powerthirst commercial: "These aren't your dad's puns. These are energy puns! TURBO PUNS!"
* A Machinima video called [[ "Counter-Strike for Kids"]], advertising a LighterAndSofter version of ''VideoGame/{{Counter-Strike}}'', ends with an ad for "Counter-Strike: [[{{Gorn}} Extreme Gore Edition]]", described as "not your dad's kind of game".

* ''The Pulse''
-->'''Shepard Smith''': "This isn't your father's news magazine."

* Clothing brand [[ Not Your Daughter's Jeans.]]

* Included among the [[OverlyLongGag long list]] of ContentWarnings in ''Webcomic/BrawlInTheFamily'''s "[[ Nasty]]" strip is a notice that "This isn't your father's ''Webcomic/BrawlInTheFamily''."
-->'''Dad''': "Say there, sport! This is one squeaky-clean comic!"

* One episode of ''GIJoeRenegades'' has Flint remarking about the laser-based weaponry manufactured by M.A.R.S. Industries (which is slowly beginning to replace bullet-based guns as the weapon of choice on the frontlines), warning his men, "Watch the recoil! These are plasma-pulse rifles, not your daddy's [=M16s=]!"