What's the big deal? It's only a couple hundred years off.
Typefaces, or fonts, are Serious Business
. Although they may be taken for granted by most people, typographers and graphic designers treat them with reverence.
Because of this split in sentiment, there are instances where works take place in a different time period, but a font that was not invented is used because, to some, they all look the same anyway.
This leads to designers becoming highly annoyed, although others who aren't attuned to the differences in similar typefaces don't particularly notice. Or care. Even medieval, pre-print manuscripts with modern letters will probably go unnoticed by most, because we are so used to seeing neat, standardized lettering in books.
Keep in mind, however, that some movie-makers purposefully use anachronistic type
; a modern incarnation of an old-style typeface
can evoke a particular time-period while still engaging the audience. Also, an evocative type treatment can avoid a movie looking dated rather than a tasteful period piece.
For more in-depth insight on this, read the article by Mark Simonson here.
See also Fonts
, and for fun, Kinetic Type
- Some works feature the usage of lowercase letterforms when they did not exist yet. note
- Comics from The Golden Age of Comic Books that are featured in works may use Comic Sans as text in word balloons although it wasn't invented until 1994. These books typically used hand-lettering.note
- The film Chocolat features a poster whose words are typed in ITC Benguiat, a typeface invented in 1978. Unfortunately, the movie takes place in the 1950s, which means ITC Benguiat wasn't invented yet.
- The movie Dead Men Dont Wear Plaid is a film-noir throwback taking place in the 1920s. A brochure shown in the film is written in Blippo, which wasn't invented till the 1970s.
- In the film Tucker The Man And His Dream type is used quite well and true. One hiccup is the Machine and Tool sign, featuring Helvetica, which wouldn't have been used in such a manner in the 1940s. That, and Helvetica itself was created in 1957.
- In Forrest Gump the letter from Apple Computer is dated 21 September 1975. The font used on the logo, Apple Garamond, wasn't used by Apple until the launch of the Macintosh in 1984. The font was only designed in 1977.
- For that matter, the rainbow Apple logo was first used in May 1976.
- The documentary Martin Luther King and the March on Washington features a banner in Arial. Arial, the Helvetica-replica, wasn't invented until the 1980s.
- Titanic features Helvetica on some of the gauges on the ship. Titanic takes place in 1912. Helvetica is invented 45 years later.
- In The Shawshank Redemption, the rubber stamp used by the parole hearings people in 1947 prints in the Helvetica font, a decade too soon.
- In Pearl Harbor, the ticker-tape coded messages Capt. Thurman reads is printed out in Helvetica.
- In Valkyrie, on the banner with the inscription "Führer befiehl, wir folgen dir", the font used is a Fraktur type. This is extremely improbable, given that Hitler had banned all Fraktur types in 1941 while openly stating that they were of Jewish origin.
- The Good Shepherd has a scene where, when Matt Damon steals a brief case and reads a memo listing the Nazi party members - the title of the memo is set in Arial which wasn't available as a font until 1982. Furthermore, the memo looks laser copied rather than typed. The fact that this is a closeup view makes this a rather obvious mistake.
- In Bram Stoker's Dracula, we see a ticker tape typing out the message sent to Van Helsing from Dr. Seward. The type appears to be OCR (optical character reader) font which was not created until 1968.
- In Public Enemies, as John Dillinger and his associates leave the red train car, the car number seen on the outside of the car is in the Helvetica font, which was not created until 1957.
- The Queen shows the numberplate on the Range Rover as having the new style 'Charles Wright' font, which was introduced in September 2001.
- A League of Their Own is set in 1943. The "Catch A Foul-Get A Kiss" banner is printed in the font "Banco", which was created in 1951.
- Critically-aclaimed film The Artist features an array of anachronistic and stylistically-questionable type treatments. Some of these are deliberate to evoke the silent-film era rather than copy it.
- The Israeli film I Once Was, set in Israel in The Sixties, features a scene taking place in a film theatre with modern subtitles.
- In Mad Men, the sign on the original Sterling Cooper building is Gill Sans, which was not in popular use in the United States until the 1970s (of course, it's not impossible, since Gill Sans was designed in 1938). There are other future fonts, mainly in shots of print ads: Fenice (1980), Balmoral (1978), ITC Kabel (1975), Bookman Old Style (1989), Zapfino (1998), and Gotham (2002) (although this one is tricky, since Gotham intentionally mimics older the styles of public-building lettering in New York from the 30s-60s). Of course, there were similar fonts—sometimes quite similar—to all of these in existence in the 1960s; presumably, this was a measure to save time and money.
- Notably, the first episode of the show features an advertisement in the aforementioned Zapfino.
- In the series DaVinci's Demons a glaring example is on a building. It is the trope image above. The well-known typeface, Gotham (used in countless modern ventures) is seen on a Renaissance building. Gotham was invented in 2002. That's a difference of nearly 500 years!
"If you make a period piece, you shouldn't use a font from the Futura! I mean, what the Helvetica were they thinking? Arial typographer would never allow this to happen! I ought to slug these movie makers for the Myriad of ways they have failed."