“I believe we have split the atom of breakfast.”
Unfrosted is a 2024 comedy film co-written, directed by, and starring Jerry Seinfeld. Joining Seinfeld in the cast are Melissa McCarthy, Jim Gaffigan, Amy Schumer, and Hugh Grant, among a host of other celebrity cameos.
Set in the 1960s, the film is a fictionalized account of the creation of Pop-Tarts, presenting a satirical take on true life stories through an over the top race between Kellogg’s Cereal and Post Consumer Brands to produce the world’s first viable breakfast pastry and change breakfast forever. The film will release on Netflix May 3, 2024.
Previews: Trailer
Unfrosted contains examples of the following:
- The '60s: The trailer’s narration sets the film in the early 1960s.
- Goofy Suit: The trailer shows characters dressed like cereal mascots like Snap, Crackle and Pop and Tony the Tiger (the latter played by Hugh Grant).
- It Will Never Catch On: In the trailer, the President scoffs at the rectangular design of the Pop Tart, saying his son could do better.
- Mundane Made Awesome: The trailer opens with the toasting of a pop-tart, framed and given the voice over of a rocket launch.
- Repurposed Pop Song: The trailer is set to “Rebel Rebel” by David Bowie.
- Serious Business: The trailer shows the battle between Post and Kellogg’s going to such levels as kidnappings, races between delivery trucks, and the President of the United States taking an interest.
- Worst News Judgement Ever: The trailer shows a news report on Post developing a breakfast pastry. reported by none other than Walter Cronkite.
