Voiced by: Dickie Jones
The young puppet protagonist, given life by the Blue Fairy. If he proves himself brave, truthful, and unselfish, then he will one day become a real boy.
Voiced by: Cliff Edwards
A homeless cricket who takes the job of being Pinocchio's conscience, giving him moral advice... which is usually ignored.
- Breakout Character: In the original story, he was a nameless cricket who was squashed by the title character early on and appeared later as a ghost. In the Disney version, he was given the name Jiminy Cricket and promoted to narrator.
- Bullying a Dragon: Starts namecalling Monstro "blubbermouth" and "big moose". Monstro doesn't even notice him.
- The Conscience: Trope Codifier. The conscience to the title character.
- Covert Pervert: He goes from angrily not watching Pinocchio's show to excitedly watching it with eyeglasses on when he sees the French girl puppets doing the kick dance.
- Fully Dressed Cartoon Animal: First in ragged street clothes, then in a dapper black tux for the remainder of the film.
- Honest Advisor: Acts like this to Pinocchio.
- Mars Needs Women: Jiminy seems to have a preference for human(ish) women.
- Morality Chain: As Pinocchio's conscience, it's his job to guide him along the straight and narrow.
- Nice Hat: His top hat.
- Not So Above It All: For all his attempts to keep Pinnochio on the straight and narrow, he's shown to have some problems with keeping his Pride and Lust under control. His first question when being assigned to be Pinnochio's conscience is if he gets a badge.
- It's worth noting, though, that Jiminy's character changes over the course of the film—he gradually becomes more interested in Pinocchio's well-being, to the point where he's willing to risk his life to travel with him when the puppet goes looking for Monstro. Tellingly, at the end of the movie, he steps outside to speak with the Blue Fairy—not to demand a reward, but sincerely thank her for her kindness.
- Punny Name: The name is a play on the exclamation "Jiminy Cricket!", a minced oath for "Jesus Christ" .
- Significant Monogram: No coincidence, since his name comes from a Bowdlerisation of Jesus Christ.
Voiced by: Christian Rub
A kindly old woodcutter and toymaker who was never able to have a son of his own. One night, he wishes upon a star, and Pinocchio comes to life.
- Badass Grandpa: The scene where Monstro eats the tuna is a fishing opportunity. This is born out of desperation, but it's still a pretty cool moment.
Voiced by: Evelyn Venable
- Adaptation Dye-Job: In the original novel, the Blue Fairy had turquoise/blue hair. In the Disney version, her hair is blonde while her dress is blue.
- Demoted to Extra: Her role in the film is significantly downplayed in favor of Jiminy Cricket's.
Voiced by: Walter Catlett
- Nice Hat: Like John he wears an old top hat.
- Smash Mook: He wields an enormous mallet.
- The Silent Bob: Apart from his three hiccups, Gideon is mute.
- The Speechless: He was originally meant to be voiced by Mel Blanc, but in the end all of his dialogue was cut, and Blanc's only contribution to a Disney movie was a hiccup.
- Those Two Bad Guys: With Honest John.
- When All You Have Is a Hammer: He's mute, so he prefers to let his huge wooden mallet do the talking when Honest John's diplomacy looks like its about to fail.
- Violence Is the Only Option: Either he clobbers someone, or John clobbers him for trying to.
"And when you are growing too old, you will make good...FIREWOOD!"
"Give a bad boy enough rope, and he'll soon make a jackass of himself."
- Fat Bastard: Up to Eleven. He's not fat and mean, he's actually obese and evil.
- Faux Affably Evil: Far more so than Honest John and Gideon.
- Four-Fingered Hands: Overlapping with Ambiguously Human, his four fingers distinguishes him from the other human characters.
- Karma Houdini: Though you do get to fight him and give him a Disney Villain Death in the SNES game.
- Knight of Cerebus: He turns children into donkeys for his own benefit. Granted, Stromboli is pretty mean too, and Monstro is scary, but they can't match the Coachman for pure evil.
- Nice Hat: The only thing nice about him, apparently.
- Nightmare Face: Red with a Slasher Smile and large eyes
- Satanic Archetype: Taken to the extreme, as it's implied that he is literally the Devil.
- Slasher Smile: They never come back... as BOYS!!!
- Sudden Name Change: Was actually referred as "Barker" in the film's subtitles when he finally brings several boys which he kidnapped (including Pinocchio himself) to Pleasure Island. However, the subtitles start to refer him as "Coachman" again when he and some gorilla-demon-looking-things start to round the now-transformed boys into crates headed for either the salt mines or the circus.
- They Look Just Like Everyone Else: Part of what makes this character so terrifying by Disney villain standards is that he basically looks like a normal, grandfatherly old man. There's no clear visual indication of his evil until he makes his Nightmare Face.
- Vile Villain, Saccharine Show: While the other villains only want wealth at the end of the day, the Coachman is a devilish slavedriver who runs an amusement park that magically turns young boys who use the attractions into donkeys. The ones that lose their voices are then sold to salt mine and circuses. As the ones who can still talk... well, they're put in cages, and we don't know what happens to them after that. It seems that none of them are ever human or see their homes again, though. And he gets away with it, too! Which is unique, considering every other villain falls to the hero. It is also implied that from his Nightmare Face that he isn't completely human. This may be because of his choice of targets: Bad boys who should be at school, making him some karmic bogeyman.
- Whip It Good: He whips his own minions.
- Would Hurt a Child: He transforms children into donkeys.
Voiced by: Frankie Darro
Voiced by: Dickie Jones
- Baleful Polymorph: The Coachman won't allow him to leave Pleasure Island, obviously as he can still talk. His fate to work there for the rest of his life, paying for the fun he had.
- Jerk with a Heart of Gold: He's a troublemaker and that's exactly what got him into this mess. But deep down he loves his mother, so his transformation into a donkey isn't complete, and unlike Lampwick and the majority of the bad boys on Pleasure Island, can still talk.
- Sacrificial Lamb: Was intended as this, but his other scene was cut out. Originally there was going to be a song on the ride to Pleasure Island where the bad boys would sing about how much fun they're going to have, and then at the dock when it's revealed that even this kid was turned into a donkey, the realization that Pinocchio's next would hit much harder.
Monstro the Whale
Voiced by: Thurl Ravenscroft
- It Can Think: Pretending to be asleep in order to catch the school of tuna, while grinning evilly to himself. Trying to intercept Pinocchio and Geppetto's escape course during the chase and smashing up their raft to slow them down.
- Non-Malicious Monster: He's not evil or sadistic unlike Stromboli or the Coachman. He's just an hungry whale who's following his instincts.
- Punny Name: Monstro the (horrifying) Whale.
- Somewhere, a Mammalogist Is Crying: Monstro's insides look nothing like a sea mammals.
- Tragic Monster: A possible interpretation
- Uncertain Doom: He fails to recapture Pinocchio and Geppetto, smashing headlong into the cliff-shore, but given his extreme size and returning back to his normal shape in the last few frames, whether he perished or not is hotly debated and open to contention.
- Villainous Breakdown: Monstro during the climax in a rather terrifying way. Though seeing as two people just lit a huge fire inside him, you'd think its understandable that he'd be pissed, but no, all this act does is merely make him sneeze. When he realizes two people just escaped from his belly, he truly flips out. He gets more terrible and wrathful the more they dodge him and get closer to shore, so much so, he doesn't even care he's about to crash into a landmass.