Butt Monkey / Advertising

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• Chester Cheetah was this in the late 80s and early 90s, taking all sorts of abuse in his fruitless attempts to get his hands on some Cheetos. This aspect was dropped later, then the David Feiss-directed commercials from the early 2000s had another character named Chutty who went through similar torments at Chester's hands.
• Claude the Cat's owner is very accident-prone, passing out from gas, falling off his ladder, etc.
• The mascot for the dating app Hinge, Hingie, always gets torn apart while Hinge users go out on dates, and is eventually killed when the app is deleted. Justified as the point of the ads is Hinge works so well at matchmaking you can delete the app soon after.
• The Honda workers in recent Honda commercials had become this. The standard scenario they wind up in they mention a great deal for some car. say that their job is to be helpful, customers ask for something and then a cut to them doing something ether painful, humiliating or both.
• The basic overall premise of the Messin' with Sasquatch commercials
• A series of commercials for Mario Party 6 turn Bowser into one as he's the butt of a series of classic slumber party pranks.
• Nipper & Gramophone's Christmas Tales: Things often tend to go wrong for Gramophone.
  From the website: But because gramophones (even excitable ones) aren’t the most agile of contraptions, his antics often end in disaster. He’s invariably disappointed when they do, but he needn’t worry. It’s his hapless high jinks that makes Nipper such a fan in the first place. [sic]
• Progressive Insurance's Flo and Box have been such on rare occasions, yet Jaime winds up with more misfortune than either. At other times, Jaime ends up sounding obnoxious.
• The commercials based on The Simpsons turn Homer Simpson into this.
• The Trix Rabbit. "Trix are for kids!"
• Wonderful Pistachios ran a series of ads known as the "Snackface" ads: Some oblivious Stepford Smiler would snack on pistachios while an NFL star would stand beside them, filling the audience in on how horrible their life is. But they feel like a winner, because of the pistachios.
  Richard Sherman: Kate has had a rough life. The first time she sat on Santa's lap, he cried. It was her fault her parents got divorced. Today, she found an actual frog in her throat.
• In an advertisement for Cell C, a woman finds herself hitting her head on a cupboard door, slipping on wet floor, getting electrocuted by a toaster, her hand catching on fire by the stove and she jumps through a glass window to land in the pool. But it doesn't end there as after getting out of the pool all drenched, a bird drops a poo right on her eye and a helicopter floats above her, sending huge gusts of air as she lies on the floor. All of these happen to her in rapid succession.