Advertising / The Simpsons

The Simpsons is a very profitable series that has very many advertising campaigns based on it (the majority of which are archived as special features on the season DVD releases).

  • 1-800-Collect
  • Burger King ads for both Simpsons-themed kid meals as well as The Simpsons Movie
  • Coca-Cola
  • Many, many Butterfinger advertisments. This campaign is by far the most well-known Simpsons advertising campaign.
  • MasterCard
  • Intel
  • Multiple CC-Lemon commercials. These are very well-known in Japan.
  • Multiple CC's crisps (no relation) commercials
  • Two Church's Chicken commercials
  • Domino's Pizza
  • Universal Studios

Tropes used in The Simpsons' advertising campaigns

  • All Just a Dream:
    • Bart has a nightmare that the Kwik-E-Mart is fresh out of Butterfinger bars and that Nelson gives him "four-fingers".
    • An older advertisement places Bart in a nightmare that his family ties him to his bed and raids his drawer of his Butterfinger BB's,note  with help from Krusty, Mr. Burns, Smithers, and Otto.
  • Animated Outtakes: Homer attempts to pitch the Ultimate Double Whopper.
  • Big Word Shout:
    Lisa: Dad says if you make us scream, you're dead meat.
    Bart: You wouldn't scream.
    Lisa: (takes deep breath) DAAAAAAD!!
    Bart: (puts piece of Butterfinger in Lisa's mouth)
    Homer: Now, what?!
    Lisa: (with her mouth full) Never mind.
  • Butt-Monkey: Homer in pretty much all of these commercials
  • Early-Bird Cameo: Milhouse first appeared in a 1988 Butterfinger commercial, a year before his actual debut on the show.
  • Exact Words: This gem:
    Homer: "I'm gonna open my mouth and close my eyes and you're gonna give me a big surprise." (Bart sticks Maggie's pacifier in Homer's mouth)
    • In another commercial, Bart's playing a Baseball game, and Homer seizes the opportunity to take his Butterfinger bar. Otto yells "Hit a homer, dude!" Bart hits the ball, and it goes into the bleachers... which hits HOMER (complete with "D'oh!"), who drops the Butterfinger bar back into Bart's hands.
    • In one ad for ''Ritz Bitz S'Mores', Comic Book Guy offers Bart a chocolate Radioactive Man statue and a copy of Radioactive Man #1 for "the box". When he receives it, he complains the box is empty, with Bart pointing out the box was all he technically asked for. "Worst. Trade. Ever."
  • Failure Is the Only Option: Homer getting Bart's Butterfinger bars. Hell, anyone trying to get Bart's Butterfingers. Akira, a skilled karate fighter, gets absolutely destroyed when he attempts to take Bart's Butterfinger. Subverted with Lisa and Maggie, both of whom were shown to actually succeed in getting Bart's Butterfinger a few times, and Bart was also shown sharing his Butterfingers with his sisters a few times without hesitation.
  • Follow the Leader: Burger King featured the first Simpsons related ads during the first season, one for plush versions of the family and one for kids meal toys based on the Camping episode.
  • Interactive Narrator: Homer is repeatedly pestered by the narrator in the MasterCard commercial to spend time with his family instead of the various errands and recreation he partakes in.
    • Medium Awareness: Homer also notices the two donuts turning into the mastercard logo at the end.
    Homer: Ooh. It's- aw.
  • I Warned You: Bart does this to Homer when Homer tries to take a booby-trapped Butterfinger that gives Homer an electric shock.
    Bart: I told you, Homer.note 
  • Know-Nothing Know-It-All: Bart claims that the "four food groups" are the sandwich group, cow group, jungle group, and the Butterfinger group claiming that it "provides the crunchy peanut butter and chocolaty taste essential for survival".
    Milhouse: I don't have the Butterfinger group.
    Bart: Looks like you could die of malnutrition, dude.
  • Logo Joke: At the end of the Intel commercial, the last note of the famous Intel Inside jingle is replaced by Homer's "D'oh".
  • Naked People Are Funny:
    • Homer walks out of the house without his pants in a CC-Lemon commercial.
    • "CC's Dare 2": Homer runs through the power plant completely nude. He then trips on a power cord, causing a city-wide blackout.
    • Homer loses his swim shorts in "CC's Dare 23".
    • Homer gets down to his underwear in the Ultimate Double Whopper ad, as he sweats when he eats.
  • Signing Off Catchphrase:
    Announcer: Peanut buttery Butterfinger.
    Bart: It's neato!
    Announcer: (laughs) And it's neato.
    • This is later changed to the more familiar "Nobody better lay a fingernote  on my Butterfinger."note 
      • This later got changed to "Bite my Butterfinger" and then "Nothing like a Butterfinger"; both tended to be accompanied by Harry Shearer/Kent Brockman noting "From Nestle!" (Nestle only acquired Butterfinger {and Baby Ruth, for that matter} in 1990; prior to that, they were owned by Nabisco, so they were likely trying to make people more aware they owned it).
  • Slippery Swimsuit: Homer cannonballs in the ocean off a cliff in "CC's Dare 23". He loses his swim trunks.
  • Split-Screen Reaction: Bart and Homer get one when they hear the supermarket they're shopping at only has one Butterfinger left.
  • Tempting Fate: Bart exclaims "How much luckier could a kid get?" when a Church's bag falls in his hand. Then a piggy bank (not knowing it's actually his, being oblivious to Homer's attempts to get Church's chicken) also falls into his hand, to which Bart comments, "That'll work."