Advertising: The Simpsons

The Simpsons is a very profitable series that has very many advertising campaigns based on it (the majority of which are archived as special features on the season DVD releases).

  • 1-800-Collect
  • Burger King Ads for both Simpsons themed kid meals as well as The Simpsons Movie
  • Coca-Cola
  • Many, many Butterfinger advertisments. This campaign is by far the most well-known Simpsons advertising campaign.
  • MasterCard
  • Intel
  • Multiple CC-Lemon commercials. These are very well-known in Japan.
  • Multiple CC's crisps (no relation) commercials
  • Two Church's chicken commercials
  • Domino's Pizza
  • Universal Studios

Tropes used in The Simpsons' advertising campaigns

  • All Just a Dream:
    • Bart has a nightmare that the Kwik-E-Mart is fresh out of Butterfinger bars and that Nelson gives him "four-fingers".
    • An older advertisement places Bart in a nightmare that his family ties him to his bed and raids his drawer of his Butterfinger BB's,note  with help from Krusty, Mr. Burns, Smithers, and Otto.
  • Butt Monkey: Homer in pretty much all of these commercials
  • Early-Bird Cameo: Milhouse first appeared in a 1988 Butterfinger commercial, a year before his actual debut on the show.
  • Exact Words: This gem:
    Homer: "I'm gonna open my mouth and close my eyes and you're gonna give me a big surprise." (Bart sticks Maggie's pacifier in Homer's mouth)
    • In another commercial, Bart's playing a Baseball game, and Homer seizes the opportunity to take his Butterfinger bar. Otto yells "Hit a homer, dude!" Bart hits the ball, and it goes into the bleachers... which hits HOMER (complete with "D'oh!"), who drops the Butterfinger bar back into Bart's hands.
  • Failure Is the Only Option: Homer getting Bart's Butterfinger bars. Hell, anyone trying to get Bart's Butterfingers. Akira, a skilled karate fighter, gets absolutely destroyed when he attempts to take Bart's Butterfinger. Subverted with Lisa and Maggie, both of whom were shown to actually succeed in getting Bart's Butterfinger a few times, and Bart was also shown sharing his Butterfingers with his sisters a few times without hesitation.
  • Follow the Leader: Burger King featured the first Simpsons related ads during the first season, one for plush versions of the family and one for kids meal toys based on the Camping episode.
  • Naked People Are Funny:
    • Homer walks out of the house without his pants in a CC-Lemon commercial.
    • "CC's Dare 2": Homer runs through the power plant completely nude. He then trips on a power cord, causing a city-wide blackout.
    • Homer loses his swim shorts in "CC's Dare 23".
  • Slippery Swimsuit: Homer cannonballs in the ocean off a cliff in "CC's Dare 23". He loses his swim trunks.
  • Split-Screen Reaction: Bart and Homer get one when they hear the supermarket they're shopping at only has one Butterfinger left.
  • Tempting Fate: Bart exclaims "How much luckier could a kid get?" when a Church's bag falls in his hand. Then a piggy bank (not knowing it's actually his, being oblivious to Homer's attempts to get Church's chicken) also falls into his hand, to which Bart comments, "That'll work."