Advertising / Trix Rabbit

"Silly rabbit, Trix are for kids."
— The kids in every single commercial.
General Mills' cereal Trix is known for its fruity taste. It is also known for its commercial campaigns, which involve the cereal mascot, the Trix Rabbit, in his myriad schemes to get his hands on the titular Trix cereal from a couple of kids. He always fails, because "Trix are for kids!" It's become sort of a Running Gag.

One of the most notable of the cereal commercials and one that usually comes to people's minds whenever the topic is being brought up.

Trix Rabbit provides examples of:

  • Adjacent to This Complete Breakfast: Because it's a cereal commercial, of course this trope pops up in some of them.
  • Bait-and-Switch: One famous commercial has a human (played by Harland Williams) go out and buy a box of Trix, but he gets home and removes his costume to reveal the rabbit - only to run out of milk, revealing it as a "Got Milk?" ad instead of Trix.
  • Barefoot Cartoon Animal: Some of the Rabbit's disguises fall into this category.
  • Butt-Monkey: Butt Rabbit, undeniably.
  • Catch-Phrase/Phrase-Catcher: "Silly rabbit, Trix are for kids."
    • "Raspberry red, lemony yellow, orangey orange!" (In former days, "Raspberry red, lemon yellow, orange orange!")
  • Cereal Vice Reward
  • Disembodied Eyebrows: More obviously noticeable at some times than others, depending on which angle he's shown from.
  • Failure Is the Only Option: For the rabbit. (Double subverted in one commercial. He disgused himself as a human to buy some cereal, brought it back home... and then found out he had no milk. It was, naturally, a Got Milk? commercial.)
  • Inexplicably Identical Individuals: One commercial had multiple disguised rabbits aboard a train, one of them who is THE rabbit, who steals all the Trix aboard. A second commercial reveals it's the rabbit disguised as the ticket lady, but then who were all the other rabbits that look just like him?
  • Kids Are Cruel: And how! Sometimes they even take Trix from the rabbit, that were his in the first place!
  • Lost Aesop: If these commercials were ever meant to have a unique message, nobody has ever realized it.
  • Paper-Thin Disguise: Although he has had a few good ones, like disguising himself as a cute, adorable - and real - bunny. (Unfortunately, his enthusiasm gives him away.)
  • Parody: A genre in and of itself, there are plenty of parodies of the Trix commercials. Some examples include:
    • This video depicting the Rabbit failing as usual. It starts to deviate from the norm when one of the kids elbows the Rabbit in the stomach, finally causing the Rabbit to call them out. His mental state deteriorates from there, until he murders both kids and declares Trix to be for rabbits.
    • In a cutaway gag from the Family Guy episode "Breaking Out is Hard to Do", an advertisement for Asian Trix during Sumo Tonight shows an Asian version of the Rabbit who, after being told the familar phrase, shouts "YOU SHARE!", and proceeds to knock two of the kids out and snaps the third kid's neck, before running off with the Trix.
    • This short Flash animation shows the aftermath of the Rabbit's revenge. Among the atrocities he committed include setting a girl on fire (who is still on fire and screaming), hanging a boy by his underwear on a tree, tying another boy to the same tree, and something unspecified to another girl and a blonde boy (who looks suspiciously like Calvin; this spawned jokes in the comment section that a Hobbes attacked the Rabbit after the video ended). While this is happening, the Rabbit is sitting on a stump eating a bowl of Trix, unfazed by what he did.
    • The Rabbit also appeared on the infamous Green Jelly song "Cereal Killer" as the first victim of Toucan Son of Sam. Sam yells the familiar phrase before knocking his head off in an over-the-top gory fashion.
  • Rube Goldberg Machine: He tried to build one to make his own Trix in one commercial, but accidentally set it to "Chewy" (rather than "Crunchy") and made Trix Bubble Gum. (Which became a Free Prize at the Bottom.)
  • Special Guest: One two-part commercial has Bugs Bunny show up to help him; he's upset that the cereal has no carrot-flavor. unfortunately, Bugs plan is as flawed as all the others.
  • Team Rocket Wins: Sometimes the rabbit actually managed to get the Trix cereal.
    • Most notably, a commercial depicted the rabbit participating in a bicycle race with a bowl of Trix as the prize. He managed to win by using his floppy ears as wind sails to gain more speed. The cartoon judges of the race then are split. One judge says the Trix rabbit won, so he should get the cereal because it's only fair. The other judge says "Trix are for kids," supersedes all other considerations and he should be denied the Trix. A vote was held where kids could send in a cereal boxtop with "yes, give the rabbit the Trix" or "no, don't give the rabbit the Trix" as their choice for how the dilemma would be resolved in a future commercial (supposedly). The eventual follow up commercial didn't include actual numbers for each vote, but it was reported the "yes" vote won. The rabbit got the Trix, but it was specified that it was only for one time.
      Judge 1: The kids voted, "YES!"
      Judge 2: Just this once.
    • In an older commercial, he manages to eat a spoonful of Trix, his disguise is ruined, and this happens.
      Kid: Silly Rabbit, Trix are for kids!
      Rabbit: And sometimes for tricky rabbits!
    • They also used to hold an 'election' in the same years as the US presidential election (1976, 1980, 1984, and 1988), but since the Rabbit won in every election, they stopped doing it. Real kids aren't as cruel as the ones in the commercial, and were more than happy to give the rabbit his Trix.