Advertising / Trix Rabbit

"Silly rabbit, Trix are for kids."
— The kids in every single commercial.

General Mills' cereal Trix is known for its fruity taste. It is also known for its commercial campaigns, which involve the cereal mascot, the Trix Rabbit, in his myriad schemes to get his hands on the titular Trix cereal from a couple of kids. He always fails, because "Trix are for kids!" It's become sort of a Running Gag.

One of the most notable of the cereal commercials and one that usually comes to people's minds whenever the topic is being brought up.


  • Adjacent to This Complete Breakfast: Because it's a cereal commercial, of course this trope pops up in some of them.
  • Barefoot Cartoon Animal: Some of the Rabbit's disguises fall into this category.
  • Butt Rabbit: Undeniably.
  • Catch Phrase/Phrase Catcher: "Silly rabbit, Trix are for kids."
    • "Raspberry red, lemony yellow, orangey orange!" (In former days, "Raspberry red, lemon yellow, orange orange!")
  • Cereal Vice Reward
  • Disembodied Eyebrows: More obviously noticeable at some times than others, depending on which angle he's shown from.
  • Failure Is the Only Option: For the rabbit.
    • Double subverted in one commercial. He disgused himself as a human to buy some cereal, brought it back home... and then found out he had no milk. It was, naturally, a Got Milk? commercial.
  • Inexplicably Identical Individuals: One commercial had multiple disguised rabbits aboard a train, one of them who is THE rabbit, who steals all the Trix aboard. A second commercial reveals it's the rabbit disguised as the ticket lady, but then who were all the other rabbits that look just like him?
  • Kids Are Cruel
  • Paper-Thin Disguise
  • Team Rocket Wins: Sometimes the rabbit actually managed to get the Trix cereal.
    • Most notably, a commercial depicted the rabbit participating in a bicycle race with a bowl of Trix as the prize. He managed to win by using his floppy ears as wind sails to gain more speed. The cartoon judges of the race then are split. One judge says the Trix rabbit won, so he should get the cereal because it's only fair. The other judge says "Trix are for kids," supersedes all other considerations and he should be denied the Trix. A vote was held where kids could send in a cereal boxtop with "yes, give the rabbit the Trix" or "no, don't give the rabbit the Trix" as their choice for how the dilemma would be resolved in a future commercial (supposedly). The eventual follow up commercial didn't include actual numbers for each vote, but it was reported the "yes" vote won. The rabbit got the Trix, but it was specified that it was only for one time.
      Judge 1: The kids voted, "YES!"
      Judge 2: Just this once.
    • In an older commercial, he manages to eat a spoonful of Trix, his disguise is ruined, and this happens.
      Kid: Silly Rabbit, Trix are for kids!
      Rabbit: And sometimes for tricky rabbits!
    • They also used to hold an 'election' in the same years as the US presidential election (1976, 1980, 1984, and 1988), but since the Rabbit won in every election, they stopped doing it. Real kids aren't as cruel as the ones in the commercial, and were more than happy to give the rabbit his Trix.