Christopher Brookmyre's Intrepid Reporter Jack Parlabane works for the Scottish broadsheet The Saltire, and its sister paper Saltire on Sunday, which are clearly The Scotsman and Scotland on Sunday.
One of Harry Turtledove's Alternate History series has the most popular soft drink in the Confederate States of America being "Doctor Hopper". Also the popular Confederate comic book "Hyperman." In both cases, characters occasionally think about the "Damnyankee drink/hero with a similar name."
By Title:
Lampshaded to an extent in 2001: A Space Odyssey and its many sequels. HAL's designer patently denies any relation between the computer and IBM - whose initials are all one letter after H-A-L.
Word of God states that had he realized the connection, he would have changed HAL's name, as IBM helped them make the film.
Whereas other product placement is depicted quite normally, although many of the then-contemporary companies had ceased to exist by 2001. There still isn't a "BBC 13", though.
In About the B'nai Bagels, protagonist Mark keeps a copy of a Playboy-like magazine under his mattress called Playgirl. Another boy's mother actually gets him a subscription. Later editions changed it to Playboy. (The book and Playgirl magazine were first published the same year, 1973; E.L. Konigsberg had no way of knowing that a real magazine of that name would exist.) note Pre-1973, "Playgirl" is an obvious veiled reference to a well-known girlie magazine and hiding one under your bed says something about you. Post-1973, "Playgirl" is an obvious reference to the actual magazine of that name, and hiding one under your bed says something considerably different about you. (Playgirl features naked men, as opposed to Playboy's naked women.)
Zig-zagged in the Australian children's book Barebum Billy, where the ending shows an adult Billy Bottom and his wife Millie watching a video of his childhood naked antics on a website called "YouNude" rather than "YouTube", but also mentions Time Magazine and other social media sites such as Facebook, Twitter and TikTok by their actual names.
In The Berenstain Bears, a popular handheld video game device among cubs is the Game Bear.
The comic strip depicting the "snake in the fur coat" UL in The Big Book of Urban Legends takes place at J-Mart.
Neal Stephenson's Cryptonomicon features the heroes using a UNIX-like operating system developed in Finland, called... "Finux". Supposedly, this is because Neal knew a lot about the inner workings of Linux, but wanted to have a little bit more freedom on what was possible. This book also features the Electric Till Company (ETC) instead of NCR (National Cash Register).
In a book in the children's series Diary of a Wimpy Kid, the kids in the narrator, Greg's, school love to read the Spinetinglers series of children's horror books. That horror series is clearly a fictional copy of the Goosebumps series. The Swedish translation of Diary of a Wimpy Kid doesn't bother with this trope, though, and instead uses the actual, official title of the Goosebumps books. (To be clear: The Swedish text translates the phrase "Spinetinglers" into "Kalla Kårar", which is what the Goosebumps book series is called in Swedish.)
The Dilbert Principle tells advertisers to take advantage of their customers' stupidity to confuse competitors' products with their own "eerily similar but much worse" products. The suggested product names include "Honduh Accord," "Porch 911," and "Popsi Cola."
Most Discworld businesses have names that don't directly suggest any specific Roundworld counterpart, or do so very obliquely, but Sir Terry sometimes used this for throwaway references, if he just needed to convey "the Discworld counterpart to..." quickly. For instance, in Thud!, the ingredients of a Screaming Orgasm include Almonte and Wahlulu, standing in for Amaretto and Khalua.
Dork Diaries has "Tic Toc Breath Mints", a brand of breath mints which show up in a few illustrations. It's unusual for the series to do this though as they usually don't have a problem using the names of real-life brands and companies.
Dracula has the Dailygraph newspaper (Daily Telegraph) and Kingstead Cemetary (Highgate Cemetary, near Hampstead).
John Collier's Evening Primrose takes place at Bracey's, but also mentions actual department stores like Wanamaker's and Bloomingdale's.
Horrorstör is based around ghosts in a Bland-Name Product version of IKEA. IKEA actually also exists in the book, and it's commented on that even they think the rip-off is awful.
I, Jedi: When the dual-phase modification on his lightsaber fails, Corran discovers the diamond he'd used for it was, in fact, a synthetic "Kubaz xurconia" that couldn't hold up under the strain of being a lightsaber focusing crystal.
The Kane Chronicles: In the graphic novel of The Red Pyramid, Khufu eats "HappyOs," which was probably done because they actually show the box, whereas the original book merely mentions "Cheerios." The box, though, looks almost exactly like a regular box of Cheerios, right down to the stylized "G" that is the General Mills logo.
In "The Man Who Sold the Moon" by Robert A. Heinlein, the title character at one point takes advantage of a rivalry between soft drink manufacturers "Moka-Coka" and "6+".
Don't be surprised if you start seeing shoddy ripoff of every popular brand ever known while visiting the neurologically parallel universe of MARZENA. A parallel universe where Picosoft and Axar merged to form Spartan Soft, and where Gogool is actually spelled correctly.
Isabel Allende's Memories of the Eagle and the Jaguar, including the stories City of the Beasts and The Kingdom of the Golden Dragon, center around trips a teenage boy takes with his aunt, an intrepid correspondent for the noted magazine... International Geographic.
In the novel The Perfectionists by Sara Shepard, there's a brief scene where Caitlin's boyfriend Josh invites her out for a bite at "Dirk's", a local burger joint. Given that the story is set in Seattle, this is likely Writing Around Trademarks to Dick's Drive-In. This is particularly jarring, as other local Seattle businesses get mentioned (including Caffe Vita, a brewery).
In the Shadow Ops book Fortress Frontier, the search engine/free email site Yippee.com is used as a contact point for some of the protagonists.
Scott Westerfeld's novel So Yesterday not only censors out brandnames with asterisks but, as the entire plot deals with consumer culture, lampshades it by having characters refer to a certain brand as "the client" and the narrator explaining exactly why.
One of the images from Spectral Shadows features Vicki Anderson drinking a soft drink described as "Cozi Cola." In addition, there's the main Operating System in Serial 11, "Doors", and the virtual reality game "Another Life".
A Study in Charlotte: The email addresses end with @dmail.com, an obvious stand-in for Google Mail.
In Touch, the card game that James and his friends play isn't named, though Word of God jokes that it's called Gather: The Magicking. There's also the anime Spacefighter X, which (based on the space politics) seems to be based on Gundam and its imitators.
The Ultra Violets is full of these, such as Smashface, the premiere social networking site, Furi, Cheri's helpful voiced assistant, built into her phone, and Iris's tablet, the iCan.
In Void Moon, Cassie Black robs a room at an Egyptian-themed Las Vegas casino called the Cleopatra. It's an obvious stand-in for the Real Life Luxor.
Paul Quarrington's novel Whale Music has an unusual example involving a real brand name but a fake product; main character Desmond Howl owns a powerful synthesizer/sequencer called the Yamaha 666 that stands in for the Fairlight or the Synclavier; in real life, the Yamaha 666 was a model of French horn.
, one of China's major Web Serial Novel hosts. For those who are not familiar with Chinese, "Qidian" means "starting point," and "Zhongdian" means "finishing point."