"Almira Gulch... just because you own half the county doesn't mean you have the power to run the rest of us! For twenty-three years I've been dying to tell you what I thought of you... and now... well, being a Christian woman, I can't say it!"note It rhymes with "witch".
Basically the fact that Aunt Em doesn't spell it out loud has proven she's above Miss Gulch
In Media Historian Susan J. Douglas's Feminist take on post-war pop culture, Where the Girls Are , she notes that there is a reason why the film has real staying power with generations of little girls (and seems to have a great resurgence with the Millenial set during their preschool years): Dorothy is a girl that has an adventure without getting married, she seeks to be an active agent in her life, defeats two evil witches, is brave and nurturing, isn't afraid to tell off authority figures or slap a lion in the face, she helps her friends gain something she possesses in spades (brain, heart, and courage), and defiant to the witch when the woman wanted her slippers and Dorothy was crying about the possibility of dying.
Toto: whether being taken by Miss Gulch to be destroyed, being separated from Dorothy, or under threat that he and his owner would never go home, the dog always comes through.
Casting a Cairn Terrier as Toto was sheer genius. That is a working dog, well known for its brains, heart and courage.
The Tin Man tells the Wizard that he's had enough time to think, Scarecrow and Cowardly Lion agree, saying, "Yeah!"
Uncle Henry subtly snarking at Miss Gulch in the beginning.
Miss Gulch: I need to see your wife right away about Dorothy.
Uncle Henry: Dorothy? What has Dorothy done?
Miss Gulch: What has she done? I'm all but lame from the bite on my leg!
Uncle Henry: Ohh... she bit herdog, eh? (slams the gate to smack Miss Gulch on the butt)
Miss Gulch: ...No.
The scene where Dorothy opens the door after the tornado, transitioning herself and the viewer from the dull, sepia Kansas to the beautiful, colorful Land of Oz. Even seventy years later, people still let out gasps at that part, especially when you see it on the big screen. One can only imagine how mind blowing it must've been in 1939. Truly one of the most defining and important moments in all of film.
The Tornado scene when Dorothy sees Gulch, Gulch doesn't seem to be bothered by the fact that she is up 100 feet in the air and in a tornado and just keeps on Cycling. She even takes the time to politely nod at Dorothy before turning into the Wicked Witch. Say what you will about her, but that was pretty badass in 30s standards.
The Wicked Witch herself. She's not considered one of the seminal movie villains of the 20th century for nothing.
The Scarecrow, Lion and Tin Man promptly go to rescue Dorothy once they put the Scarecrow back together. They succeed, too. And they're actually pretty badass once they get going, taking out a few Winkies for their uniforms and sneaking in to the fortress.
In the stage show, Uncle Henry finally has enough of Mrs. Gulch's crap when she takes Toto away, not even caring that Dorothy's in hysterics over losing her best friend.
"Now, you pedal your carcass off my land before I drag it off."
After the death of the Wicked Witch of the West. It appears that the Winkies became friendly. And they cheered for Dorothy that the Wicked Witch is dead. And they offer Dorothy the broom.
The Reprise of The Wicked Witch is dead was cut from the movie.