History TearJerker / Advertising

[[MandMs]]

[[TearJerker/M&Ms]]

* The Playstation 4's launch ad, ''[[https://www.youtube.com/watch?v=s0d9d-cdxhk Perfect Day.]]'' It's about people playing multiplayer games and having fun with one another, all while singing about their fun. You can't help but shed tears of joy when watching this.

* During [[SuperBowlSpecial Super Bowl XLIX]], Nationwide aired an ad about how a kid is never going to get cooties, sail the world with his friend, or grow up... because he died in a horrible accident. Since most Super Bowl ads are supposed to be funny, mind-blowing or tongue-in-cheek, [[https://www.youtube.com/watch?v=dKUy-tfrIHY the ad]] got such a ''massive'' InternetBackdraft that "Nationwide" became a trending topic on Twitter because of it.

* ''Chipotle'' has an online advertisement for an Android game of theirs called [[https://www.youtube.com/watch?v=lUtnas5ScSE The Scarecrow]]. It depicts a scarecrow who works in the meat industry. The face on the cow as he closes the door is just heartbreaking.

* Gilette's [[https://www.youtube.com/watch?v=koPmuEyP3a0 "We Believe: The Best Men Can Be"]] ad, which features audio clips of news stories about sexual harassment crimes, mentions of the #[=MeToo=] anti-sexism campaign, and videos of various men harassing women in different ways, with the narrator starting off by rhethorically asking viewers (especially male viewers), "Is this [[TagLine the best a man can get]]?" He goes on to implore men to not only become better people for women, but for everyone else and for themselves as well.

* Gilette's [[https://www.youtube.com/watch?v=koPmuEyP3a0 "We Believe: The Best Men Can Be"]] ad, which features audio clips of news stories about sexual harassment crimes, mentions of the #[=MeToo=] anti-sexism campaign, and videos of various men harassing women in different ways, with the narrator starting off by rhethorically asking viewers (especially male viewers), "Is this [[TagLine the best a man can get]]?" and imploring men to not only become better people for women, but for everyone else and for themselves as well.

* Gilette's [[https://www.youtube.com/watch?v=koPmuEyP3a0 "We Believe: The Best Men Can Be"]] ad, which features audio clips of news stories about sexual harassment crimes, mentions of the #[=MeToo=] anti-sexism campaign, and videos of various men harassing women in different ways, with the narrator starting off by rhethorically asking viewers (especially male viewers), "Is this [[TagLine the best a man can get]]?" and imploring men to not only become better people for women, but for everyone else as well.

* [[https://www.youtube.com/watch?v=nXz_1mTZCUI Segata Sanshiro's final commercial]] for the UsefulNotes/SegaSaturn will have you weeping ManlyTears before the end of it.

* [[https://www.youtube.com/watch?v=t35wK0QxIxU This recut of Lebron James's infamous "What should I do?" Nike commercial.]] It takes something that was Narmtastic and turns it into something [[NarmCharm surprisingly poignant.]]

* A recent Hardee's commercial features a robot buying one of their hand-breaded chicken fillet sandwiches, only to realize he doesn't have a mouth, becoming depressed. The fact that the narrator expresses NoSympathy towards the robot's misery doesn't help, either. It was meant to be funny, but it just ends up becoming a {{Glurge}}-ridden piece of CringeComedy that becomes [[FridgeHorror more depressing in hindsight]]. There's even an extended version where the robot destroys a room in a fit of rage.

* ''Chipotle'' has an online advertisement for an android game of theirs called [[https://www.youtube.com/watch?v=lUtnas5ScSE The Scarecrow]]. It depicts a scarecrow who works in the meat industry. The face on the cow as he closes the door is just heartbreaking.

* ''{{Advertising/GEICO}}'' had a radio ad featuring a penny under the driver seat of a car. She says she knows she isn't worth very much, and that you could save more with a GEICO policy. The penny's child-like voice is what sells it as unintentionally heartbreaking.

* This [[https://www.youtube.com/watch?v=AGvu9XLLsas McDonald's commercial]] about a family slowly growing apart over the years: At first, everyone was at the table, chattering happily, with their new baby sister. Then it showed the family growing fewer, one by one, 'til only the mom and dad are left in their old age. Made even sadder by the song playing. It turned [[SugarWiki/HeartwarmingMoments heartwarming]] at the end though, when the whole family is shown (with some new additions) at [=McDonald=]'s for a reunion.

* The [[https://www.youtube.com/watch?v=XeTGb3a7n1U Trifexis commercial]] just seems silly at first glance. But being trapped in that ridiculous oversized rodent tube thing, the dog has barely any room for maneuverability, can't interact with the world around it, and worse, can't be close with its family. Makes the ending where it's let out something of a HeartwarmingMoment by comparison.

* [[https://www.youtube.com/watch?v=8v6KKMtjm54 "Brotherhood"]] by Budweiser. A man and a horse share a great kinship. It's a TearJerker and a CrowningMomentOfHeartwarming all at once!

* [[ContestWinnerCameo Every year, the Australian TAC hold a competition to direct and produce one of their commercials.]] [[https://www.youtube.com/watch?v=g2X9Q-Xre_Q This is one of them.]]
* [[https://www.youtube.com/watch?v=asnbU7m-z5o This]] critically acclaimed Purina commercial is this along with a CrowningMomentOfHeartwarming. It makes you look at your own dog and remember how ''great'' he/she is to you, even if they've never won any medals or sniffed any bombs.

** The [[https://www.youtube.com/watch?v=iccscUFY860 'Monty the Penguin']] Christmas 2014 ad gets depressing halfway through. It starts with a boy and his pet penguin hanging out and playing, the best of friends. But when the boy points outside that it's snowing, his penguin doesn't care and looks genuinely sad, looking at the TV in sadness... because it's showing a pair of lovers and he doesn't have anyone to love. It doesn't help that he just stops and looks ''so depressed'' when he sees another couple. It doesn't help that the song playing has the lyrics 'Don't want to be alone' playing at that part. It ends on a [[CrowningMomentOfHeartwarming fuzzy moment]] when [[spoiler: the penguin receives his Christmas present - another penguin... then we cut to the boy's parents then back to them to reveal that the penguins are stuffed toys.]]

* [[https://m.youtube.com/watch?v=LG2oaGh0jmk General Electric's "Ideas Are Scary"]] commercial. The idea-manifested as what can best be described as a dirty, bipedal English Shepard-is continuously abused by the world around him. He has no home, friends, or family. Then he is finally welcomed in by a General Electric employee with open arms as his whole life flips over for the better. And when he steps out in the very end on that stage, looking brand new, with what were once miscolored spots of fur turned into bright feathers, as people applaud him...[[CrowningMomentOfHeartwarming aww, GAWD!]]

* The PSA "My Heroes," which aired Halloween 2017. A family gets ready for trick-or-treating, the children choosing to go as Wonder Woman and Batman. The kids are clearly excited and happy, but the parents, especially the father, seem anxious for some reason, especially when the kids go to the first house. At the end of the video, when the children are tucked into bed, we see why: [[spoiler:the boy chose to go as Wonder Woman, while the girl chose to go as Batman. It's a happy tearjerker, since everything went fine, the kids had a good time, and the parents are supportive of their kids' decisions, but considering how some people react to gender nonconformity, it's easy to see why the parents were scared. [[AdultFear No parent wants their kid to be teased or bullied for expressing themselves.]] Also, the creators of the PSA said they made it specifically for children who may want to wear clothes meant for the other gender, but ''don't'' have supportive parents like the ones in the ad.]]

* [[https://youtu.be/3bdm4NBYxII This]] [=MetLife=] Hong Kong ad starts out Heartwarming, with an adorable little girl who adores her supportive dad, then veers ''deep'' into Tearjerker territory: He's been working menial jobs, going without food so his daughter can eat, and struggling as a single parent while pretending everything's fine so she can have a better life. The commercial is 'narrated' as an essay the girl wrote for school and her father's face as he reads it is heartbreaking. He then gives his daughter a giant hug after he finishes reading and she's looking at the round.

--> "Daddy is great, but he lies. He lies about having money. He lies that he is not tired. He lies that he is not hungry. He lies about his happiness. [[ItsAllMyFault because of me.]] [[PlatonicDeclarationOfLove I love Daddy.]]"

* [[https://youtu.be/3bdm4NBYxII This]] [=MetLife=] Hong Kong ad starts out Heartwarming, with an adorable little girl who adores her supportive dad, then veers ''deep'' into Tearjerker territory: He's been working menial jobs, going without food so his daughter can eat, and struggling as a single parent while pretending everything's fine so she can have a better life. The commercial is 'narrated' as an essay the girl wrote for school and her father's face as he reads it is heartbreaking.

* When the Chicago Cubs ended their own World Series dry spell in 2016, Budweiser [[https://www.youtube.com/watch?v=alGoTD-3O0o temporarily resurrected]] the Cubs' late, longtime announcer Harry Caray to let him "announce" their victory in a tribute commercial. If you as a Cubs fan remember all the years of yelling at the team to "do it for Harry" after his death in 1998, this will leave you a sobbing mess.

** [[http://www.youtube.com/watch?v=Lk34j3HUJbE Truth In Television]]!

* The [[http://www.youtube.com/watch?v=jPwgPe8XZ20 Trifexis commercial]] just seems silly at first glance. But being trapped in that ridiculous oversized rodent tube thing, the dog has barely any room for maneuverability, can't interact with the world around it, and worse, can't be close with its family. Makes the ending where it's let out something of a HeartwarmingMoment by comparison.

* [[http://www.youtube.com/watch?v=o2prAccclXs "Brotherhood"]] by Budweiser. A man and a horse share a great kinship. It's a TearJerker and a CrowningMomentOfHeartwarming all at once!

* ''[[http://www.youtube.com/watch?v=fj96XYhwTFI To Michael,]]'' an ad for the Playstation 3 where numerous video game characters tell their story on how a gamer (the aforementioned Michael) helped them prove their worth and become the heroes they are. The concept alone will get you choked up, but it really turns on the waterworks once you realize that the ad was dedicated to a popular gamer who had recently died of cancer, so the characters are congratulating Michael in remembrance of him due to his recent death.

* When the Chicago Cubs ended their own World Series dry spell in 2016, Budweiser [[https://www.youtube.com/watch?v=nApTGkLd2hs temporarily resurrected]] the Cubs' late, longtime announcer Harry Caray to let him "announce" their victory in a tribute commercial. If you as a Cubs fan remember all the years of yelling at the team to "do it for Harry" after his death in 1998, this will leave you a sobbing mess.

* When the Chicago Cubs ended their own World Series dry spell in 2016, Budweiser [[https://www.youtube.com/watch?v=nApTGkLd2hs temporarily resurrected]] the Cubs' late, longtime announcer Harry Caray to let him "announce" their victory in a tribute commercial.

** [[https://www.youtube.com/watch?v=fDHZkLeh6vw Date]] is much more on family oriented. A young boy, named Joey, prepares a "dinner date" at the company's fast food chain for [[spoiler: his mother and his late father who messaged his son via video to be his mother's valentines date]].
[[/folder]]

* [[http://www.youtube.com/view_play_list?p=CC2BE7A93D2B4895& The Thai Insurance ads.]] They usually give a glimpse of people's lives suffering through some sort of misfortune (an old woman unable to play piano anymore, three kids living in poverty) only to be lifted upward by a kind soul (the woman's daughter playing piano for her, the three kids adopted by a caring mother).

[[index]]
* [[TearJerker/PublicServiceAnnouncement Public Service Announcements & Public Information Films]]
[[/index]]

[[foldercontrol]]

[[folder:[=PSAs=]]]
Indeed, {{Public Service Announcement}}s can be just as poignant as they usually are [[NightmareFuel/PublicServiceAnnouncement nightmarish]].

** From an anti-dogfighting ad: "You're my best friend," that quote will echo in one's head for a while.
** A similar cat adoption video has two cats in a cage, each cheerfully insisting that today is the day someone's going to adopt them. They go on like this the entire day until it's obvious that it's not going to happen. But the last thing they say before going to sleep?
--> '''First Cat''': "''Tomorrow's'' the day someone's going to adopt us!"
--> '''Second Cat''': "For sure!"
** The real Tearjerker? They ''never lose hope''. Even as the day goes on and on, they remain as cheerful and hopeful as ever, and not in any sort of StepfordSmiler way--it's completely sincere.
* The American Museum of Natural History has a video that plays on a loop in the Hall of Ocean Life that starts off showing the wonders of the ocean with very nice background music. Then the music changes, the video shows pollution and other environmental problems affecting the ocean, concluding with a sea turtle trapped in a net, struggling, then giving up and looking helplessly at the camera. At this point, if you've been watching the whole thing, you're ready to scream. THEN, some scuba divers come by and free the turtle, and it cuts to oceanography and preservation, for a serious CrowningMomentOfHeartwarming.
* The [[http://www.nrpe.org/ National Religious Partnership for the Environment]] used to have a beautiful PSA with Biblical quotations about stewardship, showing various animal families in the wilderness, ending with a gorilla and her baby. It was a great feel-good tear-jerker, especially for people of faith.
* [[https://www.youtube.com/watch?v=1Vw2ZPfAp8w This one]] anti-drinking commercial with the little girl who says that in seven years, she'll be an alcoholic.
* There was one commercial where rain was falling in sheets on grimy city streets while anonymous feet stomped and hurried to and fro. From a crack in a sidewalk, a single flower was growing, the only bit of color in the whole city, but battered by the rain and always in danger of being crushed. The flower was a child with cancer...
* One advertisement for chicken pox vaccinations or something of the like began by revealing that many children die each year from complications brought on by chicken pox... and it features several toys, a jack-in-the-box, a teddy bear, a ragdoll, a rubber ducky... all quietly weeping over their lost "children."
* Those commercials for the children in foreign countries that have lost their families and need water or vaccinations. Those sad faces. ''Dear God, all those sad faces!''
* [[https://www.youtube.com/watch?v=C9PicdIGat4 A 15-rated cinema ad]] from the UK which tells us that nobody seems to care if kids in Africa starve or die and all they talk about is extra VAT on biscuits. That and the images of suffering children, oh my!
* [[http://www.thedrum.co.uk/pub/files/photos/news/10467/master.Cotdeath2.JPG These]] cot death awareness posters that have shown up in Scotland walks a ''thin'' line between {{Narm}} and tragedy.
* Creator/{{MTV}} used to air this ad where a donkey travels across the screen in a gritty urban-landscape and after it a text appears. "It takes 20 seconds for the donkey to reach the other side of the screen. By then, two children die because of starvation. Help now." It really hit the point home with the facts in a really, ''really'' sad way.
* The Advertising/MethProject ads where the rehabilitated users are shown everything they gave up for meth. Having a child makes the one of the young father touching the face of the mannequin very painful.
* In Germany, there were anti-speeding billboards along the Autobahn that showed sad-looking people holding pictures of loved ones who had died in car accidents. The one with the little girl and her mother with the picture of the dead father was particularly wrenching.
* The UK got a particularly gutwrenching advert from Save The Children a few years back: videos of emaciated young children lying on the streets with [[https://soundcloud.com/tmbrrw/tomorrow-save-the-children-uk this piano version of Annie's "Tomorrow" in the background.]]
* Many 'Don't Drink and Drive' ads are heart-wrenching, notably [[http://www.youtube.com/watch?v=ymiF-okrdMg this Austrian ad]], this [[http://www.youtube.com/watch?v=NhSFzflX1zU music video]] by MADD.
* Go to Australia. Watch the local channels, and just wait for an anti-smoking, anti-drug or road-safe ad to come on.
** The road-safe ads especially. The Australia Road-Safe advertisers don't just show you a car crash or a gravestone, they will show you graphic reconstructions of devastating accidents and the effect they have on both the family and the person at fault. They have ads which are just footage of family and friends of actual casualties speaking about how the incident has affected them.
** The work-safe ones which feature a family waiting for their father at home or at some event he was supposed to meet them at. [[spoiler:The music as he finally walks through the door...]]
* [[http://www.youtube.com/watch?v=etyQhv3JLxU These]] [[http://www.youtube.com/watch?v=WadN4iEoUcI two]] old anti-AIDS Public Service Announcements. To say that these stories are depressing is an understatement.
* The UK [[http://www.youtube.com/watch?v=h-8PBx7isoM "Embrace Life"]] advert promoting seatbelt-use, showing that a PSA can be just as effective without going into ScareEmStraight territory.
* Concerned Children's Advertisers sponsored [[http://www.youtube.com/watch?v=N6C1avqK51M a PSA]] back in the mid-90's or thereabouts. It featured a young man visiting his estranged friend in drug rehab, intercut with flashbacks to their carefree childhoods, all while "He Ain't Heavy, He's my Brother" played in the background.
* [[http://www.youtube.com/watch?v=ttXQcvSL5c8 This Stop The Texts advert]] hits hard especially if you have a best buddy that you've known since childhood...
* [[http://www.youtube.com/watch?v=Gg_G-NeSmW0 This commercial]] for the Partnership for a Drug-Free America. It features actor Carroll O'Connor (known for his roles in ''Series/AllInTheFamily'' and ''Series/InTheHeatOfTheNight'') talking briefly about his son Hugh O'Connor and his 1995 suicide after struggling half his life with drug addiction. At the end, the pain in his voice is heartbreaking as he urges other parents: "Get between your kids and drugs any way you can." Carroll himself would die 6 years later in 2001.
* The HappierHomeMovie ads for the UK ''Kill Your Speed'' campaign in TheNineties, showing young children smiling and having fun on home videos until the caption at the end tells you they all were all killed in childhood by speeding drivers.
** One variation had the home videos juxtaposed with a voice over instructing police officers on how to break the news of a child's death to their family.
** A similar campaign ran in the States around this same time, done by the Ad Council. They too showed home movies of adults and children, before a caption would state that they were killed by drunk drivers.
* One UK drugs PIF featured a man in a suit talking to the camera about how his daughter was a good girl with no problems, and that her boyfriend was a "nice young man". He then reveals that her boyfriend's previous girlfriend was a drug user. [[spoiler: Then comes the WhamLine. It turns out he's dressed for her funeral, and his wife appears behind him, ready to go.]]
-->"Well the way I see it is if that girl had been helped in time... [[spoiler:my girl wouldn't have got AIDS.]]"
* [[http://youtu.be/njTlLNb0nCA "Kathy Can't Sleep"]], from the UK ''Drinking and Driving Wrecks Lives'' campaign. A little girl is awake in the middle of the night, while her mother is heard screaming hysterically at her father because while he was driving intoxicated he killed a little boy. Heartbreaking.
** From the same campaign, [[https://www.youtube.com/watch?v=kADUAXf7hOo One More, Dave]]. A woman liquidizing Christmas dinner is narrated over by people in a pub telling their friend to just have another pint. But while the friend is supposed to be the designated driver for them, he gives in and [[DrunkDriver has a pint]]. The woman is revealed to be liquidizing for her son, a quadriplegic. She uses the same words as the narration, and it's implied that the quadriplegic Dave is the same Dave at the pub. It tragically shows how it affects both the drunk driver and his family are affected by the incident.
* Some of the "We Prevent" PSA's from the Ad Council and the National Crime Prevention Council in the 90's are especially heartbreaking.
** For instance, [[http://www.youtube.com/watch?v=lg6vAQxWT9k this one]] shows a woman with her dead son on her lap. She sings "Hush, Little Baby" to him as a policewoman comes to comfort her. Her husband runs to the scene and cries over his body. [[spoiler: The PSA ends with the said boy's funeral.]]
** Another features Peter, Paul, and Mary's song, "Where Have all the Flowers Gone?" remade as [[http://www.tvspots.tv/video/13719/national-citizens-crime-protection-media-corp--where-have-all-the-children-gone "Where Have all the Children Gone."]] Just listening to the song is sure to work those tear ducts.
*** To redden your eyes further from crying, this PSA is a musical montage of various news coverages of crime scenes, memorial vigils, families reacting to their relatives' and friends deaths, funerals, etc.
--> Male VO: Not one more lost life. Not one more grieving family. Not. One. More.
** Speaking of the "Not One More" PSA's, here's another one. It's about a girl who talks about inviting her mother and her friends. She talks about having nice music and a pretty blue dress. [[spoiler: But she isn't talking about her sweet sixteen or her quinceañera - she's talking about her funeral when she gets fatally shot. Before we cut to the NCPC phone number and the Ad Council logo, a white casket is displayed in front of an open window.]]
** "Quiet Time" is also another Ad Council PSA that needs tissues. A group of kids in their Sunday best are standing quietly, only to have the viewer find out that they are attending the funeral of a classmate who has been murdered by a gun.
* The Icelandic Road Traffic Directorate has a lot of weepies.
** "The Risk Isn't Worth It" campaign broke viewers' hearts in 2005. The TV ads feature shots of cemeteries as family members speak of how their loved ones died in auto accidents. [[http://ww2.us.is/sw_documents/2490 Here's an example.]]
* This Ad Council PSA about AIDS awareness, [[http://www.welovead.com/en/works/details/c73zjlxy "Apathy is Lethal"]], dares you to watch it without tearing up. It features a city with [[ThereAreNoAdults just small children, babies, and animals]] inhabiting it.
** If this isn't saddening enough, a shot of a baby in a crib crying out for his parents is heart-wrenching. [[ParentalAbandonment Like all the adults in the PSA, they presumably died of AIDS.]]
* An Ireland PSA against drunk driving has a soccer player drive while drunk and crash into a backyard, running over a toddler. The driver gets out to see the boy's father (who a few minutes ago was playing with the boy) holding his dead son and wailing, while the narrator asks if you could live with the guilt.
* A Brazilian domestic violence awareness organization [[http://www.youtube.com/watch?v=gdoKh8GzPAE placed statues of the Virgin Mary]] all over one beach town. Passerbys took pictures and prayed in front of them as they bleed from not only their eyes, but from their noses. They did it intentionally to reflect the reality of women who are enduring domestic violence.
* [[https://www.youtube.com/watch?v=XP3cyRRAfX0 This]] Verison commercial,about a little girl who was discouraged from following her dreams.
* Save the Children's [[https://www.youtube.com/watch?v=RBQ-IoHfimQ Most Shocking Second a Day]] video is essentially a good minute and a half illustration of [[BreakTheCutie breaking the cutie]]. It opens with a little girl celebrating her birthday with all her family and friends and going about her life, [[spoiler:only to find herself in a war zone as the year progresses]]. The video ends with her [[BookEnds once again celebrating her birthday]], only [[spoiler:she's in a refugee camp, with only her mother nearby, and clearly physically ill]].
* [[http://www.youtube.com/watch?v=2x_Fl3NQVd4 Here's a PSA]] from True Move, Thailand's third-largest mobile operator and a testament to the power of a simple good deed.
* [[https://www.youtube.com/watch?v=sC7zfgCXQFs This St John's Ambulance PIF]]. It shows a man being diagnosed with cancer, surviving his treatment and fully recovering [[spoiler:[[ShootTheShaggyDog only to die from choking on food because none of his friends or family knew how to do first aid.]]]]
* [[https://www.youtube.com/watch?v=eubWYPhcEEo This Budweiser ad]] about a loyal dog waiting for his master to return from a party features the poignant line "For some, the waiting never ended." This line, especially for anyone who has been affected by a drunk driving incident, just pulls on the heartstrings. [[spoiler:Which is why it becomes a [[SugarWiki/HeartwarmingMoments Heartwarming Moment]] when the owner finally returns in the morning, having stayed over at his friend's house instead of driving home.]]
* [[https://www.youtube.com/watch?v=OOM5ysMhAnI This cinema ad for the NSPCC]]. It's very simple, being merely just a series of photos and text on a black background set to "Tell Me There's a Heaven" (itself a tear-jerking ballad) by Chris Rea. And yet, it is quite possibly one of the saddest--yet greatest--ads against child abuse you will ever see.
* [[https://www.youtube.com/watch?v=_jWV7Mvkhf0 This]] [[https://www.youtube.com/watch?v=r9RVt2GdWI4 trilogy]] [[https://www.youtube.com/watch?v=oTR_Sovypzo of]] TAC Australia ads from Christmastime 1996. A man with a pregnant wife and two small children [[spoiler: gets drunk at a party, crashes his car, ends up on life-support and later dies as his family grieves for him and the wife struggles to tell their children that their father is dead.]] Adding onto the sadness, while his wife is [[spoiler: besides herself with grief and the mother cries out "No, don't take him away", the father says "See you later, son." knowing he'll be joining him soon.]]
* [[http://www.youtube.com/watch?v=0XtmMoK2fkQ This UK fire safety PIF]] features a couple weeping and [[RewindReplayRepeat constantly rewinding a video]] [[HappierHomeMovie of a child opening a present]], followed by the voiceover 'Check your smoke alarm.' This leads to a bit of FridgeHorror when you realize that they'll feel much worse when the constant rewinding breaks the video.
* Yet another British cinema ad (rated 15) about foreign children. [[https://www.youtube.com/watch?v=5taLU98m7JI&t=1s This time,]] they compare the children's fates to that of the Jews, complete with black-and-white footage of dead Jews being carried and thrown into plies of bodies and suffering or dying children. The sad piano music playing in the back doesn't help matters.
* [[https://youtu.be/Au4vfPhJc5s This]] PSA for the New York Coat Drive is likely to bring a tear to any New Yorker's face.
* One Canadian [=PSA=] about the homeless has a teenage girl who's dressed in rags and sitting on an old blanket at an abandoned bus stop, which is also her makeshift home, at night as an instrumental of "Amazing Grace" played on an electric guitar is heard in the background. As people walk by ignoring her as she holds out I cup for spare change, she then ages down with each passersby until she ends up a crying infant as a text appears asking "How Young Do They Have To Be Until You Notice Them?" It's truly heartbreaking.
[[/folder]]


[[folder:Other Ads]]

* [[https://www.youtube.com/watch?v=JMs7dkdO4YY This]] video. Even without the TwistEnding.
* [[http://youtu.be/O3sUyu80rrM Last Dance]] An anti-smoking PSA video to the song Que Sera Sera. A wife is sharing a last dance with her husband, who is clearly dying of cancer. The fact that their young son is watching, (a son the husband will not live to see grow up) makes the scene even more heartbreaking.
* [[http://www.youtube.com/watch?v=-rUFoLVtwMc This]] Australian anti-smoking ad. A mother and her child are walking along a crowd... and suddenly the mother vanishes without a trace. [[AdultFear The child gets increasingly worried and then finally cries alone]]. All for a message that smoking's side effects may suddenly end your life. [[ManlyTears Paternal Tears]]
* Oh man, any animal shelter ad, especially those evil, evil ones by the ASPCA with the sad music and pictures of abused animals and the worst part is that they seem to go on ''forever''. Good lord. There is a local shelter ad that has more [[CrowningMomentOfHeartwarming uplifting, eyes-get-misty-in-a-good-way]] ads showing before and after pictures of animals after being nursed back to health and looking all happy.
** The Pedigree adoption drive ads. Every. Time.
--> ''(As various clips of dogs are shown)'' "I know how to sit. I know how to roll over. I know how to fetch. I know how to stay. What I don't know is how I ended up in here. But I know that I am a good dog, and I just want to go home."
** One of them, however, has [[http://www.youtube.com/watch?v=nH3pA29MG5k a heartwarming follow-up]] for a dog named Echo.
** [[http://www.youtube.com/watch?v=T1Xh-tZrzwk This Commercial.]] Natalie Merchant's ''My Skin'' is lethal to hearts. The captions don't help any. "What did I do wrong?... Why did they hurt me?... Why did they abandon me?... Will I ''die'' today?"

*** One of them, however, has [[http://www.youtube.com/watch?v=nH3pA29MG5k a heartwarming follow-up]] for a dog named Echo.