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* One UK drugs PIF featured a man in a suit talking to the camera about how his daughter was a good girl with no problems, and that her boyfriend was a "nice young man". He then reveals that her boyfriend's previous girlfriend was a drug user. [[spoiler: Then comes the WhamLine. It turns out he's dressed for her funeral.]]

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* One UK drugs PIF featured a man in a suit talking to the camera about how his daughter was a good girl with no problems, and that her boyfriend was a "nice young man". He then reveals that her boyfriend's previous girlfriend was a drug user. [[spoiler: Then comes the WhamLine. It turns out he's dressed for her funeral.funeral, and his wife appears behind him, ready to go.]]
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-->"Well the way I see it is if that girl had been helped in time... [[spoiler:my girl wouldn't have got AIDS.]]

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-->"Well the way I see it is if that girl had been helped in time... [[spoiler:my girl wouldn't have got AIDS.]]]]"
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* One UK drugs PIF featured a man in a suit talking to the camera about how his daughter was a good girl with no problems, and that her boyfriend was a "nice young man". He then reveals that her boyfriend's previous girlfriend was a drug user. [[spoiler: Then comes the WhamLine. It turns out he's dressed to go to her funeral.]]
->"Well the way I see it is if that girl had been helped in time... [[spoiler:my girl wouldn't have got AIDS.]]

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* One UK drugs PIF featured a man in a suit talking to the camera about how his daughter was a good girl with no problems, and that her boyfriend was a "nice young man". He then reveals that her boyfriend's previous girlfriend was a drug user. [[spoiler: Then comes the WhamLine. It turns out he's dressed to go to for her funeral.]]
->"Well -->"Well the way I see it is if that girl had been helped in time... [[spoiler:my girl wouldn't have got AIDS.]]
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* One UK drugs PIF featured a man in a suit talking to the camera about how his daughter was a good girl with no problems, and that her boyfriend was a "nice young man". He then reveals that her boyfriend's previous girlfriend was a drug user. [[spoiler: Then comes the WhamLine. It turns out he's dressed to go to her funeral.]]
->"Well the way I see it is if that girl had been helped in time... [[spoiler:my girl wouldn't have got AIDS.]]
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* [[https://www.youtube.com/watch?v=eubWYPhcEEo This Budweiser ad]] about a loyal dog waiting for his master to return from a party features the poignant line "For some, the waiting never ended." This line, especially for anyone who has been affected by a drunk driving incident, just pulls on the heartstrings.

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* [[https://www.youtube.com/watch?v=eubWYPhcEEo This Budweiser ad]] about a loyal dog waiting for his master to return from a party features the poignant line "For some, the waiting never ended." This line, especially for anyone who has been affected by a drunk driving incident, just pulls on the heartstrings. [[spoiler:Which is why it becomes a [[SugarWiki/HeartwarmingMoments Heartwarming Moment]] when the owner finally returns in the morning, having stayed over at his friend's house instead of driving home.]]
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* [[http://youtu.be/njTlLNb0nCA This]] advert from the UK ''Drinking and Driving Wrecks Lives'' campaign. A little girl is awake in the middle of the night, while her mother is heard screaming hysterically at her father because while he was driving intoxicated he killed a little boy. Heartbreaking.

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* [[http://youtu.be/njTlLNb0nCA This]] advert "Kathy Can't Sleep"]], from the UK ''Drinking and Driving Wrecks Lives'' campaign. A little girl is awake in the middle of the night, while her mother is heard screaming hysterically at her father because while he was driving intoxicated he killed a little boy. Heartbreaking.
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** One variation had the home videos juxtaposed with a voice over instructing police officers on how to break the news of a child's death to their family.
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* [[https://www.youtube.com/watch?v=eubWYPhcEEo This Budweiser ad]] about a loyal dog waiting for his master to return from a party features the poignant line "For some, the waiting never ended." This line, especially for anyone who has been affected by a drunk driving incident, just pulls on the heartstrings.
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* John Lewis makes some really sad, but happy, Christmas ads...
** The [[https://www.youtube.com/watch?v=iccscUFY860 'Monty the Penguin']] Christmas 2014 ad gets depressing halfway through. It starts with a boy and his pet penguin hanging out and playing, the best of friends. But when the boy points outside that it's snowing, his penguin doesn't care and looks genuinely sad, looking at the TV in sadness... because it's showing a pair of lovers and he doesn't have anyone to love. It doesn't help that he just stops and looks ''so depressed'' when he sees another couple. It doesn't help that the song playing has the lyrics 'Don't want to be alone' playing at that part. It ends on a [[CrowningMomentOfHeartwarming fuzzy moment]] when [[spoiler: the penguin receives his Christmas present - another penguin... then we cut to the boy's parents then back to them to reveal that the penguins are stuffed toys.]]
** Come to think about it, John Lewis are really good at releasing and that are tear jerkers until the ending, especially around Christmas. The Christmas ad the year before, [[https://www.youtube.com/watch?v=XqWig2WARb0 'The Bear and the Hare']] starts with the text, 'There once was an animal who had never seen Christmas'. All the other forest animals are putting up decorations and giving gifts... except the bear who has to go into hibernation, while his best friend the hare just resigns himself the fact... but leaves a Christmas present for him in his cave. When all the other animals are opening presents happily, the hare just can't enjoy the occasion without his friend. [[spoiler: It pays off and the bear arrives just as the sun shines down on the bear. The two happily reunite for the festive holiday as we find out what the gift was - an alarm clock. 'Give someone a Christmas they'll never forget.']]
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* [[https://www.youtube.com/watch?v=sC7zfgCXQFs This St John's Ambulance PIF]] will, at the very least, leave you shocked. It shows a man being diagnosed with cancer, surviving his treatment and fully recovering [[spoiler: only to die from choking on food because none of his friends or family knew how to do first aid. He went through all that treatment for a terminal disease, just to die from something that could easily have been prevented.]]
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* [[http://www.youtube.com/watch?v=6I6D0zCUQY0 The Missing Dog commercial]]: a man lost his dog and is doing everything he can to find him. After some girls find the dog and see the poster, they call the master and show him a video of the dog in their possession. Yep, all this for a cellphone commercial.

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* [[http://www.youtube.com/watch?v=6I6D0zCUQY0 The Missing Dog commercial]]: commercial: a man lost his dog and is doing everything he can to find him. After some girls find the dog and see the poster, they call the master and show him a video of the dog in their possession. Yep, all this for a cellphone commercial.

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* The home video public information films from the UK part of the kill your speed campaign. Showing young children smiling and having fun on home videos until the caption at the end tells you they all were all killed in childhood by speeding drivers.
* [[http://youtu.be/njTlLNb0nCA This]] advert from the UK drinking and driving wrecks lives campaign. A little girl is awake in the middle of the night while her mother is heard screaming hysterically at her father because while he was driving intoxicated he killed a little boy. Heartbreaking.

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* The home video public information films from HappierHomeMovie ads for the UK part of the kill your speed campaign. Showing ''Kill Your Speed'' campaign in TheNineties, showing young children smiling and having fun on home videos until the caption at the end tells you they all were all killed in childhood by speeding drivers.
** A similar campaign ran in the States, done by the Ad Council. They too showed home movies of adults and children, before a caption would state that they were killed by drunk drivers.
* [[http://youtu.be/njTlLNb0nCA This]] advert from the UK drinking ''Drinking and driving wrecks lives Driving Wrecks Lives'' campaign. A little girl is awake in the middle of the night night, while her mother is heard screaming hysterically at her father because while he was driving intoxicated he killed a little boy. Heartbreaking.
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** [[http://www.youtube.com/watch?v=Lk34j3HUJbE Truth In Television]]!
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* [[http://www.youtube.com/watch?v=Gg_G-NeSmW0 This commercial]] for the Partnership for a Drug-Free America. It features actor Carroll O'Connor (known for his roles in AllInTheFamily and InTheHeatOfTheNight) talking briefly about his son Hugh O'Connor and his 1995 suicide after struggling half his life with drug addiction. At the end, the pain in his voice is heartbreaking as he urges other parents: "Get between your kids and drugs any way you can." Carroll himself would die 6 years later in 2001.

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* [[http://www.youtube.com/watch?v=Gg_G-NeSmW0 This commercial]] for the Partnership for a Drug-Free America. It features actor Carroll O'Connor (known for his roles in AllInTheFamily ''Series/AllInTheFamily'' and InTheHeatOfTheNight) ''Series/InTheHeatOfTheNight'') talking briefly about his son Hugh O'Connor and his 1995 suicide after struggling half his life with drug addiction. At the end, the pain in his voice is heartbreaking as he urges other parents: "Get between your kids and drugs any way you can." Carroll himself would die 6 years later in 2001.
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* [[http://www.youtube.com/watch?v=2x_Fl3NQVd4 Here's a PSA]] from True Move, Thailand's third-largest mobile operator and a testament to the power of a simple good deed. If your eyes aren't leaking by the end, you have a heart of stone.
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* [[http://www.youtube.com/watch?v=2x_Fl3NQVd4 Yet another Thai ad]], this one a PSA from True Move, Thailand's third-largest mobile operator and a testament to the power of a simple good deed. If your eyes aren't leaking by the end, you have a heart of stone.
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* [[http://www.youtube.com/watch?v=2x_Fl3NQVd4 Yet another Thai ad]], this one a PSA from True Move, Thailand's third-largest mobile operator and a testament to the power of a simple good deed. If your eyes aren't leaking by the end, you have a heart of stone.
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* Save the Children's [[https://www.youtube.com/watch?v=RBQ-IoHfimQ Most Shocking Second a Day]] video is essentially a good minute and a half illustration of [[BreakTheCutie breaking the cutie]]. It opens with a little girl celebrating her birthday with all her family and friends and going about her life, [[spoiler:only to find herself in a war zone as the year progresses]]. The video ends with her [[BookEnds once again celebrating her birthday]], only [[spoiler:she's in a refugee camp, with only her mother nearby, and clearly physically ill]].
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* Speaking of Thai ads, [[http://www.youtube.com/watch?v=Um9KsrH377A this Pantene commercial is just]]... Wow. It's about the story of a deaf and mute girl who learns to play the violin against all odds. "You can shine." Although this overlaps with WhatWereTheySellingAgain

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* Speaking of Thai ads, [[http://www.youtube.com/watch?v=Um9KsrH377A [[http://youtu.be/VC9PsJb6S_s this Pantene commercial is just]]... Wow. It's about the story of a deaf and mute girl who learns to play the violin against all odds. "You can shine." Although this overlaps with WhatWereTheySellingAgain
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*[[https://www.youtube.com/watch?v=CThcyg1MWMQ This 9 Lives commercial]] where a little girl looks all over for her lost cat, Morris.
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* [[https://www.youtube.com/watch?v=XP3cyRRAfX0 This]] Verison commercial,about a little girl who was discouraged from following her dreams.
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** Hits even harder if said buddy has died
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* [[http://www.youtube.com/watch?v=-rUFoLVtwMc This]] Australian anti-smoking ad. A mother and her child are walking along a crowd... and suddenly the mother vanishes without a trace. The child gets increasingly worried and then finally cries alone. All for a message that smoking's side effects may suddenly end your life. [[ManlyTears Paternal Tears]]

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* [[http://www.youtube.com/watch?v=-rUFoLVtwMc This]] Australian anti-smoking ad. A mother and her child are walking along a crowd... and suddenly the mother vanishes without a trace. [[AdultFear The child gets increasingly worried and then finally cries alone.alone]]. All for a message that smoking's side effects may suddenly end your life. [[ManlyTears Paternal Tears]]
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** On the 10th anniversary of the attacks, Budweiser [[http://www.youtube.com/watch?v=whBJdtEz5VE aired another ad]] to, yet again, acknowledge the event. This ''will'' make you cry, especially after seeing the (then under construction) One World Trade Center.
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* A Brazilian domestic violence awareness organization [[http://www.youtube.com/watch?v=gdoKh8GzPAE placed statues of the Virgin Mary]] all over one beach town. Passerbys took pictures and prayed in front of them as they bleed from their eyes, but from their noses. They did it intentionally to reflect the reality of women who are enduring domestic violence.

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* A Brazilian domestic violence awareness organization [[http://www.youtube.com/watch?v=gdoKh8GzPAE placed statues of the Virgin Mary]] all over one beach town. Passerbys took pictures and prayed in front of them as they bleed from not only their eyes, but from their noses. They did it intentionally to reflect the reality of women who are enduring domestic violence.
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* A Brazilian domestic violence awareness organization [[http://www.youtube.com/watch?v=gdoKh8GzPAE placed statues of the Virgin Mary]] all over one beach town. Passerbys took pictures and prayed in front of them as they bleed from their eyes, but from their noses. They did it [i]intentionally[/i] to reflect the reality of women who are enduring domestic violence.

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* A Brazilian domestic violence awareness organization [[http://www.youtube.com/watch?v=gdoKh8GzPAE placed statues of the Virgin Mary]] all over one beach town. Passerbys took pictures and prayed in front of them as they bleed from their eyes, but from their noses. They did it [i]intentionally[/i] intentionally to reflect the reality of women who are enduring domestic violence.
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* A Brazilian domestic violence awareness organization [[http://www.youtube.com/watch?v=gdoKh8GzPAE placed statues of the Virgin Mary]] all over one beach town. Passerbys took pictures and prayed in front of them as they bleed from their eyes, but from their noses. They did it [i]intentionally[/i] to reflect the reality of women who are enduring domestic violence.
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** While on the subject of AT&T, the "It Can Wait" commercials are actually really depressing. Having no music or no announcer speaking after a person tells their story relating to the commercial's topic of texting and driving doesn't really help.

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** While on the subject of AT&T, the "It Can Wait" commercials are actually really depressing. Having no music or no announcer speaking after a person tells their story relating to the commercial's topic of texting and driving doesn't really help. [[SomeAnvilsNeedToBeDropped Which is kind of the point]].
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* The Subaru ads where a guy is looking at his smashed-up Subaru in a junk yard and says that it saved his life, so he takes the top of the stick shift off and drives away with sad music in the background.

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* The Subaru "Keepsake" ads where a guy is looking at his smashed-up Subaru in a junk yard and says that it saved his life, so he takes the top of the stick shift off and drives away with sad music in the background.

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