History Advertising / KevinButler

A series of commercials run by Sony to promote the UsefulNotes/PlayStation3 and UsefulNotes/PlayStationPortable, based around the character of Kevin Butler (played by Jerry Lambert), a Sony VP in charge of everything from First Person Shooter Relations to Add More Awesome. The ads were widely praised for their humorous content as opposed to Sony's previous MindScrew [=PS3=] ads.

** Butler said that "Many people think motion control is just for kids." shooting at the [[UsefulNotes/{{Wii}} Nintendo Wii]] and its signature controller.
** After the release of the {{UsefulNotes/Kinect}} Kevin said in an ad "Oh look. Buttons!" referencing the fact that he is still holding a controller.

* ActionDuo: Kevin and the Best Buy guy.
* LockAndLoadMontage: Two words for you: Mon Tage.

** Butler said that "Many people think motion control is just for kids." shooting at the [[UsefulNotes/{{Wii}} Nintendo Wii]] and it's signature controller.

* BadassMustache: Kevin sports one in his ''VideoGame/ModNationRacers'' commercial.

->''"Long live what brought us all to this party in the first place: Play. And I believe in that as much as I believe in my [[CrowningMomentOfAwesome no-look flaming crossbow shot.]]"''

* Butler said that "Many people think motion control is just for kids." shooting at the [[UsefulNotes/{{Wii}} Nintendo Wii]] and it's signature controller.
* After the release of the {{UsefulNotes/Kinect}} Kevin said in an ad "Oh look. Buttons!" referencing the fact that he is still holding a controller.

A series of commercials run by Sony to promote the UsefulNotes/{{PS3}} and PSP Exclusive games, based around the character of Kevin Butler (played by Jerry Lambert), a Sony VP in charge of everything from First Person Shooter Relations to Add More Awesome. The ads were widely praised for their humorous content as opposed to Sony's previous [[MindScrew PS3 Ads]].

* RuleOfFunny

* TakeThat: After the release of the [=PlayStation=] Move Butler said that "Many people think motion control is just for kids." shooting at the [[UsefulNotes/{{Wii}} Nintendo Wii]] and it's signature controller. After the release of the [{{UsefulNotes/Kinect}} Kevin said in an ad "Oh look. Buttons!" referencing the fact that he is still holding a controller.

* TakeThat: After the release of the [=PlayStation=] Move Butler said that "Many people think motion control is just for kids." shooting at the [[UsefulNotes/{{Wii}} Nintendo Wii]] and it's signature controller. After the release of the [[{{UsefulNotes/Kinect}} Kinect]] Kevin said in an ad "Oh look. Buttons!" referencing the fact that he is still holding a controller.

* TakeThat: After the release of the [=PlayStation=] Move Butler said that "Many people think motion control is just for kids." shooting at the [[UsefulNotes/{{Wii}} Nintendo Wii]] and it's signature controller. After the release of the [[{{Main/Kinect}} Kinect]] Kevin said in an ad "Oh look. Buttons!" referencing the fact that he is still holding a controller.

* [[http://www.youtube.com/watch?v=p8h0aMVtKLg A PlayStation 3 commercial]] featuring Advertising/KevinButler, claimed "montage" is two words.

A series of commercials run by Sony to promote the [[UsefulNotes/{{Playstation3}} PS3]] and PSP Exclusive games, based around the character of Kevin Butler (played by Jerry Lambert), a Sony VP in charge of everything from First Person Shooter Relations to Add More Awesome. The ads were widely praised for their humorous content as opposed to Sony's previous [[MindScrew PS3 Ads]].

* [[http://www.youtube.com/watch?v=p8h0aMVtKLg A PlayStation3 commercial]] featuring Advertising/KevinButler, claimed "montage" is two words.
-->'''Customer''': Dear PlayStation! Just got my [=PS3=]! So whatcha got?\\

* TakeThat: After the release of the PlayStation Move Butler said that "Many people think motion control is just for kids." shooting at the [[UsefulNotes/{{Wii}} Nintendo Wii]] and it's signature controller. After the release of the [[{{Main/Kinect}} Kinect]] Kevin said in an ad "Oh look. Buttons!" referencing the fact that he is still holding a controller.

* TakeThat: After the release of the PlayStation Move Butler said that "Many people think motion control is just for kids." shooting at the [[UsefulNotes/{{Wii}} Nintendo Wii]] and it's signature controller. After the release of the [[{{UsefulNotes/Kinect}} Kinect]] Kevin said in an ad "Oh look. Buttons!" referencing the fact that he is still holding a controller.

* TakeThat: After the release of the PlayStation Move Butler said that "Many people think motion control is just for kids." shooting at the [[UsefulNotes/{{Wii}} Nintendo Wii]] and it's signature controller. After the release of the [[{{UsefulNotes/Kinect}}]] Kevin said in an ad "Oh look. Buttons!" referencing the fact that he is still holding a controller.

* TakeThat: After the release of the PlayStation Move Butler said that "Many people think motion control is just for kids." shooting at the [[UsefulNotes/{{Wii}} Nintendo Wii]] and it's signature controller. After the release of the [[UsefulNotes/Kinect]] Kevin said in an ad "Oh look. Buttons!" referencing the fact that he is still holding a controller.

A series of commercials run by Sony to promote the PS3 and PSP Exclusive games, based around the character of Kevin Butler (played by Jerry Lambert), a Sony VP in charge of everything from First Person Shooter Relations to Add More Awesome. The ads were widely praised for their humorous content as opposed to Sony's previous [[MindScrew PS3 Ads]].

* HeyItsThatGuy: He appeared as one of the parents of ''BadTeacher''.

* NoExportForYou: If you're not in North America, there's a good chance you don't know who Kevin Butler is.
* OneOfUs: Kevin Butler appeared at E3 to give a speech about how much he loved gaming and wanted to see it succeed. A carefully scripted appearance? Sure. But it was still awesome.
* ScrewedByTheNetwork: Don't expect anymore ads from Kevin Butler; his actor appeared in a commercial for Bridgestone Tires playing ''[[MarioKart Mario Kart Wii]]''. He was never named as Kevin Butler, or even acted like Kevin Butler. It was just his actor doing his job, but for some reason, Sony's suing for INTELLECTUAL PROPERTY INFRINGEMENT, not a non-compete clause.
** CorruptCorporateExecutive

* WorthyOpponent: "Well played, Mauer"

* BadassMustache: Kevin sports one in his ModnationRacers commercial.

* [[PureAwesomeness Rule Of Awesome]]: The ads themselves run off this and...

* RuleOfAwesome: The ads themselves run off this and...

--> '''Kevin Butler''': ''Long live what brought us all to this party in the first place: Play. And I believe in that as much as I believe in my [[CrowningMomentOfAwesome no-look flaming crossbow shot.]]''

* HoYay: Between Kevin and SCEA President Jack Trenton.
-->''"You are the boss of me."''

A series of commercials run by Sony to promote the PS3 and PS3 Exclusive games, based around the character of Kevin Butler (played by Jerry Lambert), a Sony VP in charge of everything from First Person Shooter Relations to Add More Awesome. The ads were widely praised for their humorous content as opposed to Sony's previous [[MindScrew PS3 Ads]].

* ScrewedByTheNetwork: Don't expect anymore ads from Kevin Butler; his actor appeared in a commercial for Bridgestone Tires playing ''[[MarioKart MarioKartWii]]''. He was never named as Kevin Butler, or even acted like Kevin Butler. It was just his actor doing his job, but for some reason, Sony's suing for INTELLECTUAL PROPERTY INFRINGEMENT, not a non-compete clause.

* ScrewedByTheNetwork: Don't expect anymore ads from Kevin Butler; his actor appeared in a commercial for Bridgestone Tires playing MarioKartWii. He was never named as Kevin Butler, or even acted like Kevin Butler. It was just his actor doing his job, but for some reason, Sony's suing for INTELLECTUAL PROPERTY INFRINGEMENT, not a non-compete clause.